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Internetweek New York	05/20/2013 - 05/27/2013	New York City NY
OMMA Social & OMMA Video	05/20/2013	New York City NY
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Which Social Network is Best for B2B Marketing?

May 14th, 2013

Search Engine Watch

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let’s review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.

The Keys to Social B2B Victory

When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.

The online brand that will be delivered in social must align with a B2B organization’s brand promise, mission, and value proposition. Choosing the appropriate channel(s) depends on a number of factors including:

Categories: Advertising & Marketing Blog, Digital Media Blog, Social Media Blog | Tags: 2013, advertising, b2b, b2b marketing, blog, BtoB, business, digital, digital marketing, Facebook, Google, Internet, LinkedIn, marketing, media, online, Search Engine Watch, social, social marketing, social media, Twitter, web

Responsive Site Redesign: 4 SEO Considerations

March 26th, 2013

Search Engine Watch

Whether you’ve already decided to go responsive or you’re still considering a responsive site redesign, there are some things you’ll need to look out for from an SEO standpoint.

Above the fold issues, content strategy, internal links, and mobile specifics can trip you up.

Before we begin, there’s an important distinction between cosmetic and full redesigns. This distinction primarily comes down to one thing: are URLs on your site changing? Changing URLs is a game changer and adds a number of steps that you need to take in order to have a successful transition from an old site to a shiny new one.

The following analysis focuses on common issues with cosmetic redesigns, moving from a non-responsive site to a responsive website design.

1. Above the Fold Considerations

Homepage Above The Fold Area (Desktop)

This is where it starts to get awkward with the web designers. The thing to keep in mind as project owner broadly, and as a SEO specifically, is to make your wishes known to the designers early in the process, prior to and during the wireframe process.

Categories: Digital Media Blog | Tags: 2013, Design, digital, digital media, Internet, marketing, media, mobile, online, PC< desktop, search engine optimization, Search Engine Watch, SEO, smartphone, tablet, URL, web

3 Ways B2B SEOs Can Keep on Winning in 2013

January 11th, 2013

Search Engine Watch

With the New Year comes the temptation to wipe the slate clean and start fresh. However, New Year’s resolutions might imply that what you were doing last year was wrong. What about all the thing B2B SEOs did that were right. Instead of focusing on New Year’s resolutions, let’s take a look back and think about all of the things B2B SEOs did that were working in the past year. Let’s focus on how we can enhance what we know works well. B2B Content Marketing Here is an interesting set of statistics: Of the clients we worked with last year that produced more than four new content marketing assets on their website per month, their organic search trafficrose an average of 58 percent year over year. There is no question that new content fuels organic search engine traffic growth. Coupled withconversion optimization and the development of solid lead management principles, much of ongoing B2B SEO is driven through new content development. Some of the types of content marketing assets that had the most success in 2012 include:

• Blog post development.

• Keyword-targeted SEO landing pages.

• Infographics.

• Short industry-related articles and news information.

Categories: Advertising & Marketing Blog, Digital Media Blog | Tags: 2012, 2013, advertising, blog, BtoB, content marketing, digital, digital marketing, digital media, marketing, media, search engine optimization, Search Engine Watch, SEO, tech, technology

Responsive Web Design: Introduction & Impact

June 18th, 2012

Search Engine Watch

Last week, there was little surprise when Google’s Pierre Far announced responsive design as company’s formal recommendation for mobile delivery. Responsive Web Design is the approach that a design should be flexible enough to adapt to the screen size and platform of the visiting user. This (relative) uniformity in user experience would appear to be wonderful for search engines and developers alike.

Google was going to face a major conundrum: if every site had an entirely separate experience for mobile and desktop users, which site would actually be the one worthy of the incoming link? Would that rank pass to the mobile site and, if so, how much and why? This is especially important when considering that there are predictions that mobile usage will overtake desktop usage by 2014.

3 Underused Features of Google Analytics

May 9th, 2012

Search Engine Watch

With so much data available through Google Analytics, sometimes it’s easy to fall into the trap of always looking at the same things – reviewing keyword referrals or landing pages, or simply looking at traffic trends. However, a wealth of available data is often overlooked. Sometimes reviewing something different, or slicing the data in a new way, is all it takes to find a great new opportunity or diagnose a long-standing problem. Here are three top features in Google Analytics for giving a fresh look to data you may have looked at too many times before.

Categories: Digital Media Blog, Digital Media News | Tags: analytics, blog, data, digital, digital media, Google, Internet, IT, keywords, media, News, online, Search Engine Watch, technology, Traffic, trends, web

Google AdWords Ad Extensions Get Conversion Tracking

April 4th, 2012

Search Engine Watch

Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms. Each list builds on the last as PPC managers the world over desperately try to improve functionality and reporting capabilities. Typically, these platitudes fall on seemingly deaf ears.

Strategic market analysis, research and information for high tech business-to-business professionals. Providing online advertising, marketing, social media and industry event intelligence, plus statistics and strategies critical to success in a dynamic technology marketplace.

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Responsive Site Redesign: 4 SEO Considerations

1. Above the Fold Considerations

3 Ways B2B SEOs Can Keep on Winning in 2013

Responsive Web Design: Introduction & Impact

3 Underused Features of Google Analytics

Google AdWords Ad Extensions Get Conversion Tracking