How can marketers appeal to the growing number of buying team members? IDG Connect’s Bob Johnson says marketers need to both understand their audiences and develop appropriate content. Johnson spoke with IDG Strategic Marketing Services Director Howard Sholkin….
As traditional media has evolved, digital opportunities have allowed media companies to engage with their readers using the tools and platforms they prefer as well as to provide new opportunities for advertisers to reach their target audience using innovative approaches.
There’s universal agreement that digital information is very important for vendors and their prospective customers. But, the amount of content is overwhelming for both groups. IDG Connect’s Bob Johnson conducted research this year to better understand how the content could be improved. Johnson spoke with IDG Strategic Marketing Services Director Howard Sholkin about content valued by users…
This weekend, most of our readers will celebrate Halloween – a celebration of the macabre and scary in life. In honor of that, we’re posting some of marketers’ biggest fears. Here are five we came up with, along with ways to fight back. What else are you scared about? Let us know in comments.
Commoditization. It’s a problem members across the marketing spectrum are complaining about: a variety of pressures, like shrinking consumer wallets and business budgets, and ease of quick price comparisons and research, are causing consumers and business customers alike to recast products as commodities.