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17 types of content people love to share

From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar

In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read.

Here are some ideas for creating shareable content:

1. Lists

I can hear some of you yawning. The reality is, in a time-poor world, giving people a list of things to do—for example, 10 tips for creating a great video—is the type of headline and article people click on. Packaging and chunking information tells your readers you won’t waste their time. Lists are also easy to read and view. This type of content works well.

2. Negative stories

It’s sad but true: Most people prefer to hear bad news, or things they shouldn’t do. Take the negative angle of a story, and you’ll be surprised by the traffic.

Continue reading…

The 2013 CMO’s Guide To The Social Media Landscape


Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple more for the 2011 edition: YouTube and Tumblr. Then, with things really heating up, we grew the chart by five for 2012, this time adding Google+, SlideShare, Quora, Instagram, and Pinterest.

So what does 2013’s version look like? Ten, 15, 20, or more entries? Not exactly.


New Report: B2B Content Marketing Trends

By Holger Schulze (Sponsored by IDG Enterprise)  

Earlier this year, we conducted our annual B2B content marketing survey with the 30,000+ members of the B2B Technology Marketing Community on LinkedIn to learn more about the latest trends in content marketing.

Here is a quick summary of the most important trends we found:

The Top-5 Trends in Content Marketing

1. Content marketing is expanding dramatically in terms of tactics, forms and volume of content

– 84 percent of marketers say content production is on the rise

– Over half of the participants are using 10 or more formats and tactics that they deem “effective”

– These same respondents are spreading content creation across 6 different functional roles

2. Content is at the heart of B2B marketers top 3 goals—lead generation, market education and brand awareness

3. The fastest growing content format is Infographics, whose use increased 1.5x from last year

4. The biggest challenge for marketers is time and bandwidth to create content

– 94 percent of B2B marketers create new content from scratch

5. Most B2B marketers are trying to measure content engagement

– Web traffic, views & downloads and lead quantity & quality are the top 3 measurements

We would also like to thank our sponsors for supporting the B2B Content Marketing Report:

IDG Enterprise | NetProspex | Optify | Maximizer Software | Solution Publishing

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex B2B purchase decision. Read more