From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar
In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read.
Here are some ideas for creating shareable content:
I can hear some of you yawning. The reality is, in a time-poor world, giving people a list of things to do—for example, 10 tips for creating a great video—is the type of headline and article people click on. Packaging and chunking information tells your readers you won’t waste their time. Lists are also easy to read and view. This type of content works well.
2. Negative stories
It’s sad but true: Most people prefer to hear bad news, or things they shouldn’t do. Take the negative angle of a story, and you’ll be surprised by the traffic.