Everybody, especially commentators and journalists, loves to talk about defining moments. That is the reason there has been so many column inches dedicated to predicting, or dismissing “the year of the mobile”.
Everyone can see the potential for mobile devices to change the way we consume and engage digitally and they are all hoping for, and expecting, a single event that marks the beginning of mass mobile adoption from a marketing stand point.
The reality however, is this event is never going to occur. The year of the mobile will probably never happen as there is no single event which is going to change the way we use and consume information and advertising on mobile devices.
What will happen is a natural evolution of mobile devices, platforms, and user attitudes that will evolve mobile internet into a channel with mass usage allowing for marketers to engage with customers more.
Associated Press Newswires, 2/8/11
For the first time ever, smart phones such as Apple Inc.’s iPhone are outselling personal computers, according to a report by research group IDC that was released Monday.
Worldwide, consumer electronics makers shipped 100.9 million smart phones in the last three months of 2010, an 87 percent jump from a year earlier. PC shipments were weaker than expected, edging up just 3 percent to 92.1 million.
Panelists say torch has passed to the “app Internet.”
New York–There was a question during the morning session today at the DeSilva + Phillips Media Dealmakers Summit that crystallized what a lot of people are thinking about the future. “Are tablets and e-readers the future of media?”
For George F. Colony, CEO of Forrester Research, the answer was simple: “Yes. These devices are the nexus of media.”
The question came from Andrew Edgecliffe-Johnson, media editor of the Financial Times, who was moderator of a panel called “Tablets, E-Readers and the Future of Media.” He posed it to three panelists: Colony; John Ridding, CEO of the Financial Times; and Vivian Schiller, CEO of NPR.
While Colony’s response raised a few eyebrows, considering his audience was largely print-based media company executives and their financial sponsors, and considering that Forrester is one of the world’s best-respected technology forecasting firms, it got even more provocative from there.