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Putting the Spotlight on the Mobile Evolution

Digital Marketing Magazine

A new Global Mobile Survey, from IDG Global Solutions (IGS), has put a spotlight on the evolution of mobile in the biggest study of consumer and business’ use of mobile devices.

The survey highlights a dramatic increase in mobile video consumption with 74% of consumers use a smartphone to watch online videos compared with 61% in 2012. Additionally, mobile is replacing traditional media as 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device.

The boundaries between business and personal life are becoming increasingly blurred as 80% of all respondents research products or services for business on a tablet in the evening. However, a lack of mobile enabled websites and concerns about security remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

Mobile Executives: How executives use mobile devices – especially for business

Mobile Business: How and when audiences research and purchase products on mobile devices

Mobile Millennials vs. Generation X: Differences in consumer behaviour across video, social and commerce

Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said: “The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.

 

Infographic: The Mobile Executive

IDG GlobalSolutions Color Infographic: The Mobile Executive

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone, with 13% reporting making a purchase between $1,000 to $4,999 (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

To download the 2014 IDG Global Mobile Survey white paper and to view other infographics, click here

mobile excutive Infographic: The Mobile Executive

Mobile Infographic: Millennials vs. Generation X

IDG GlobalSolutions Color Mobile Infographic: Millennials vs. Generation X

A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.

Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

To download the 2014 IDG Global Mobile Survey white paper and view other infographics, click here

millenials vs genx final Mobile Infographic: Millennials vs. Generation X

As iPhone thefts drop, Google and Microsoft plan kill switches on smartphones

IDG News Service

Responding to more than a year of pressure, Google and Microsoft will follow Apple in adding an anti-theft “kill switch” to their smartphone operating systems, U.S. law enforcement officials will announce later Thursday.

The commitment will be disclosed alongside new data that shows a dramatic drop in theft of Apple iPhones and iPads after the September 2013 introduction of iOS 7, which included a kill-switch function that allows stolen devices to be remotely locked and deleted so they become useless.

In New York, iPhone theft was down 19 percent in the first five months of this year, which is almost double the 10 percent drop in overall robberies seen in the city. Over the same period, thefts of Samsung devices — which did not include a kill switch until one was introduced on Verizon-only models in April — rose by over 40 percent.

In San Francisco, robberies of iPhones were 38 percent lower in the six months after the iOS 7 introduction versus the six months before, while in London thefts over the same period were down by 24 percent. In both cities, robberies of Samsung devices increased.

“These statistics validate what we always knew to be true, that a technological solution has the potential to end the victimization of wireless consumers everywhere,” San Francisco District Attorney George Gascon told IDG News Service.

Gascon and New York State Attorney General Eric Schneiderman have been leading a push to get smartphone vendors and telecom carriers to include kill switches in their products as a way to curb phone theft.

The joint work had early success with Apple but other carriers and phone makers dragged their feet. However, resistance to the idea appears to be dropping as several bills that mandate kill switches make their way through state legislatures and the U.S. Congress.

The bills demand a function that would enable a phone owner to remotely delete and disable a phone if stolen. The function could be disabled by consumers before a theft takes place if desired, but crucially new handsets would be supplied with it switched on by default.

Gascon and Schneiderman believe that if most phones had a kill switch, thefts would drop because the probability of a stolen phone remaining useful and thus having value would greatly diminish.

The two said the data being released on Thursday appears to “validate the kill switch as an effective part of a multi-layered approach to combatting smartphone crimes.” Although it’s worth remembering that crime is a complex subject and other factors could have contributed to the fall in Apple-related thefts or the rise in those of Samsung phones.

“We must ensure these solutions are deployed in a more effective manner that does not rely on consumers to seek them out an turn them on, but the fact that virtually the entire industry has responded to our call to actionA is anA indication that we are well on our way toA ending this public safety crisis,” Gascon said.

Putting the Spotlight on the Mobile Evolution

Digital Marketing Magazine

A new Gloval Mobile Survey, from IDG Global Solutions (IGS), has put a spotlight on the evolution of mobile in the biggest study of consumer and business’ use of mobile devices.

The survey highlights a dramatic increase in mobile video consumption with 74% of consumers use a smartphone to watch online videos compared with 61% in 2012. Additionally, mobile is replacing traditional media as 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device.

The boundaries between business and personal life are becoming increasingly blurred as 80% of all respondents research products or services for business on a tablet in the evening. However, a lack of mobile enabled websites and concerns about security remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

Mobile Executives: How executives use mobile devices – especially for business

Mobile Business: How and when audiences research and purchase products on mobile devices

Mobile Millennials vs. Generation X: Differences in consumer behaviour across video, social and commerce

Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said: “The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.

Click to see more

The Mobile Evolution: Connecting Content

IDG GlobalSolutions Color The Mobile Evolution: Connecting Content

Today people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re engaging with and whether they have had a positive or disappointing experience, they can share their views with millions of people just like them. Their expectations, whether they are consumers or business customers, are soaring; the power is firmly in their hands. Literally.

As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. Mobile is disruptive – affecting how we live, shop, do business and consume media. Every minute of the day we are constantly interacting with brands at a conscious and unconscious level, and this is having a profound impact on the way that businesses are now communicating with their audience. A brand’s message should not trash or interrupt a conversation or engagement, but naturally enhance and heighten the experience.

Please or in order to access this content.

Click here for infographics and a press release related to this research

Screen Shot 2014 06 25 at 1.39.04 PM The Mobile Evolution: Connecting Content

IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

IDG GlobalSolutions Color IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

IDG Global Mobile Survey puts spotlight on the mobile evolution

Landmark study sees mobile device adoption driving online video consumption, multi-tasking and digital purchases

London, UK – June 26, 2014 – IDG Global Solutions (IGS) today releases the 5th annual Global Mobile Survey, the biggest ever study of consumer and business’ use of mobile devices.

The study highlights: IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

  • Dramatic increase in mobile video consumption: 75% of consumers use a smartphone to watch online videos compared with 61% in 2012
  • Mobile replaces traditional media: 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device
  • Blurring boundaries between business and personal life: 80% of all respondents research products or services for business on a tablet in the evening
  • Lack of mobile enabled websites and security concerns remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

  • Mobile Executives: How executives use mobile devices – especially for business
  • Mobile Business: How and when audiences research and purchase products on mobile devices
  • Mobile Millennials vs. Generation X: Differences in consumer behavior across video, social and commerce
  • Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said:“The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.

– ENDS –

About International Data Group

International Data Group (IDG™) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®,CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld®, Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. IDG’s media network features 460 websites, 200 mobile apps and 180 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 570 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation and social media marketing,IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC®), a subsidiary of IDG, has more

than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG is available at http://www.idg.com.

For further information, please contact:

Antonella Scimemi at W

07530 815 018

Antonella@wcommunications.co.uk

 

 

The Evolution of Business: The Virtual Office

IDG GlobalSolutions Color The Evolution of Business: The Virtual Office

Today, people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re en- gaging with and whether they have had a positive or disappointing experience, they can share their views with millions of people just like them. Their expectations, whether they are consumers or business customers, are soaring; the power is firmly in their hands. Literally.

As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. Mobile is disruptive – affecting how we live, shop, do business and consume media. View this infographic on how smartphones and tablets are changing the way people consume media, shop, interact.

Click here to download the white paper and for more infographics

 The Evolution of Business: The Virtual Office

 

Infographic: The Evolution of the Living Room

IDG GlobalSolutions Color Infographic: The Evolution of the Living Room

Three years ago only 20% of IDG Global Solutions’ (IGS) respondents said they own a tablet, today it is 60% already. Today, people have the ability to browse and shop around the globe at the touch of a button. Communication has changed significantly from longer conversations on the phone or in person to an always on, short burst communication via apps or website plugins such as Disqus.

As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. View this infographic on how mobile is disruptive – affecting how we live, shop, do business and consume media.

Click here to download the white paper and for more infographics

 Infographic: The Evolution of the Living Room

China’s Smartphone Population Passes Half a Billion

eMarketer

More of the world’s smartphone audience lives in China than any other country around the globe—by far, according to eMarketer’s latest projections of worldwide mobile usage. We estimate that this year, the smartphone population in China will pass the half-a-billion mark, accounting for just under three in 10 smartphone users worldwide.

Screen Shot 2014 06 25 at 11.54.16 AM Chinas Smartphone Population Passes Half a Billion

The country’s share of the worldwide total will decrease in coming years, falling as low as 26.0% by 2018. However, that doesn’t mean gains in China’s smartphone market will be particularly sluggish over the next few years, with double-digit growth rates predicted through 2015, when more than half of mobile phone users in the country and 42.2% of the total population will own and use a smartphone monthly.

While not all mobile phone internet users are smartphone users, most are—and this is another key addressable population in China. At the end of last year, nearly nine in 10 internet users in the country used the web via mobile phones; this year, the percentage will creep to 92.3%. By the end of our forecast period, almost every internet user in China will go online on their phones.

Mobile internet usage breeds mobile web content usage, naturally, and hundreds of millions of mobile phone users in China are already going on social networks on their phones at least monthly, with double-digit growth predicted through the end of next year. In 2014, about one-fifth of the total population of the country is expected to visit social sites on their phones.

Click to see more