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Putting the Spotlight on the Mobile Evolution

Digital Marketing Magazine

A new Gloval Mobile Survey, from IDG Global Solutions (IGS), has put a spotlight on the evolution of mobile in the biggest study of consumer and business’ use of mobile devices.

The survey highlights a dramatic increase in mobile video consumption with 74% of consumers use a smartphone to watch online videos compared with 61% in 2012. Additionally, mobile is replacing traditional media as 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device.

The boundaries between business and personal life are becoming increasingly blurred as 80% of all respondents research products or services for business on a tablet in the evening. However, a lack of mobile enabled websites and concerns about security remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

Mobile Executives: How executives use mobile devices – especially for business

Mobile Business: How and when audiences research and purchase products on mobile devices

Mobile Millennials vs. Generation X: Differences in consumer behaviour across video, social and commerce

Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said: “The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.

Click to see more

The Mobile Evolution: Connecting Content

IDG GlobalSolutions Color The Mobile Evolution: Connecting Content

Today people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re engaging with and whether they have had a positive or disappointing experience, they can share their views with millions of people just like them. Their expectations, whether they are consumers or business customers, are soaring; the power is firmly in their hands. Literally.

As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. Mobile is disruptive – affecting how we live, shop, do business and consume media. Every minute of the day we are constantly interacting with brands at a conscious and unconscious level, and this is having a profound impact on the way that businesses are now communicating with their audience. A brand’s message should not trash or interrupt a conversation or engagement, but naturally enhance and heighten the experience.

Please or in order to access this content.

Click here for infographics and a press release related to this research

Screen Shot 2014 06 25 at 1.39.04 PM The Mobile Evolution: Connecting Content

IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

IDG GlobalSolutions Color IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

IDG Global Mobile Survey puts spotlight on the mobile evolution

Landmark study sees mobile device adoption driving online video consumption, multi-tasking and digital purchases

London, UK – June 26, 2014 – IDG Global Solutions (IGS) today releases the 5th annual Global Mobile Survey, the biggest ever study of consumer and business’ use of mobile devices.

The study highlights: IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

  • Dramatic increase in mobile video consumption: 75% of consumers use a smartphone to watch online videos compared with 61% in 2012
  • Mobile replaces traditional media: 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device
  • Blurring boundaries between business and personal life: 80% of all respondents research products or services for business on a tablet in the evening
  • Lack of mobile enabled websites and security concerns remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

  • Mobile Executives: How executives use mobile devices – especially for business
  • Mobile Business: How and when audiences research and purchase products on mobile devices
  • Mobile Millennials vs. Generation X: Differences in consumer behavior across video, social and commerce
  • Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said:“The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.

– ENDS –

About International Data Group

International Data Group (IDG™) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®,CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld®, Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. IDG’s media network features 460 websites, 200 mobile apps and 180 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 570 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation and social media marketing,IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC®), a subsidiary of IDG, has more

than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG is available at http://www.idg.com.

For further information, please contact:

Antonella Scimemi at W

07530 815 018

Antonella@wcommunications.co.uk

 

 

The Evolution of Business: The Virtual Office

IDG GlobalSolutions Color The Evolution of Business: The Virtual Office

Today, people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re en- gaging with and whether they have had a positive or disappointing experience, they can share their views with millions of people just like them. Their expectations, whether they are consumers or business customers, are soaring; the power is firmly in their hands. Literally.

As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. Mobile is disruptive – affecting how we live, shop, do business and consume media. View this infographic on how smartphones and tablets are changing the way people consume media, shop, interact.

Click here to download the white paper and for more infographics

 The Evolution of Business: The Virtual Office

 

Infographic: The Evolution of the Living Room

IDG GlobalSolutions Color Infographic: The Evolution of the Living Room

Three years ago only 20% of IDG Global Solutions’ (IGS) respondents said they own a tablet, today it is 60% already. Today, people have the ability to browse and shop around the globe at the touch of a button. Communication has changed significantly from longer conversations on the phone or in person to an always on, short burst communication via apps or website plugins such as Disqus.

As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. View this infographic on how mobile is disruptive – affecting how we live, shop, do business and consume media.

Click here to download the white paper and for more infographics

 Infographic: The Evolution of the Living Room

China’s Smartphone Population Passes Half a Billion

eMarketer

More of the world’s smartphone audience lives in China than any other country around the globe—by far, according to eMarketer’s latest projections of worldwide mobile usage. We estimate that this year, the smartphone population in China will pass the half-a-billion mark, accounting for just under three in 10 smartphone users worldwide.

Screen Shot 2014 06 25 at 11.54.16 AM Chinas Smartphone Population Passes Half a Billion

The country’s share of the worldwide total will decrease in coming years, falling as low as 26.0% by 2018. However, that doesn’t mean gains in China’s smartphone market will be particularly sluggish over the next few years, with double-digit growth rates predicted through 2015, when more than half of mobile phone users in the country and 42.2% of the total population will own and use a smartphone monthly.

While not all mobile phone internet users are smartphone users, most are—and this is another key addressable population in China. At the end of last year, nearly nine in 10 internet users in the country used the web via mobile phones; this year, the percentage will creep to 92.3%. By the end of our forecast period, almost every internet user in China will go online on their phones.

Mobile internet usage breeds mobile web content usage, naturally, and hundreds of millions of mobile phone users in China are already going on social networks on their phones at least monthly, with double-digit growth predicted through the end of next year. In 2014, about one-fifth of the total population of the country is expected to visit social sites on their phones.

Click to see more

What’s in the Amazon Fire Phone for business users: Not much

CITEworld

The new Amazon phone is essentially a buying machine that makes it easier than ever to buy anything from Amazon, a model that’s sure to dismay retailers and that won’t do you much good at work.

In the first hour and a half of the launch presentation, Amazon CEO Jeff Bezos spent very little time showing off features that might be useful at work, according to reporters live-blogging the event on sites like the Verge.

The phone runs the Silk browser, which Amazon created for the Kindle Fire. Silk offers a woefully poor experience, making it unreliable for accessing Web apps that users might want for work.

The app store for the new Fire phone is also likely to underrepresent, like the Kindle Fire app store, which sadly lacks many apps that uses want, particularly for work purposes. Amazon will similarly struggle to build up a big enough app store to compete with the giant Apple and Android stores.

But like the Kindle Fire, the new Fire phone has a good chance of bringing in revenue for Amazon, even if it gains only small market share.

“Anytime, anywhere. In one second. Over 100 million items,” reads one slide that Amazon displayed during its launch event, as live blogged by the Verge.

That slide captures the intent of a feature on the new phone called Firefly that recognizes images the camera picks up as well as music and video, and then makes it easy for users to quickly buy the item — like a book, song, or TV show. Amazon said it recognizes 100 million different items. A dedicated hardware button on the phone launches Firefly.

Retailers can’t be happy about this one. Some have already essentially become showrooms for Amazon, where shoppers go to look at a product in person, then order it, usually cheaper, on Amazon. The Firefly button makes that process much easier.

Many rumors predicted that the phone would have a unique technology that displays images in a way that gives them 3-D depth and that nicely displays images even when users are viewing the screen at an angle. Indeed, the Fire phone sports this technology.

It also has the rumored technology that lets users flick the phone to spur certain actions. Tilting the phone, for instance, advances items that a user might be shopping for. Tilting the phone scrolls a Web page or a book.

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Affluent Europeans adopt multi-devices

Warc

Close to one-third (28%) of wealthy Europeans now own all three key devices – a smartphone, a tablet and a PC/laptop – a survey of more than 28,000 Europeans across 21 countries has established.

These findings in the latest European Media and Marketing Survey (EMS) from research firm Ipsos confirmed that ownership of multiple devices among Europe’s richest 13% of population has more than tripled from the 8% reported in 2012.

Individual smartphone ownership for this group now stands at 70%, up from 62% last year and 44% in 2012, while tablet ownership has grown to 35% compared with 21% in 2013 and 11% in the previous year.

Laptop/PC ownership remains at the 92% recorded last year, slightly down from 94% in 2012.

Turkey emerged as the European nation where affluent people are most likely to own a smartphone – 84% own this device, while 37% of Turkish people own all three main devices. The Dutch have the highest proportion of tablet-owners, at 54%.

Nathalie Sodeike, managing director of Ipsos MediaCT in the Netherlands, said that while print and TV still makes up a large proportion of media consumption, the survey showed affluent consumers are leading the way for digital adoption.

“Every year we see digital technology play a larger and larger role in the media consumption of Europe’s affluent population,” she said.

Just under a third of affluent Europeans (27%) read international publications to keep themselves informed, the report found, while 58% access media via digital devices.

More than four-fifths (82%) watch international TV channels on a monthly basis, 63% doing so for news and business while 76% do so for entertainment and general coverage.

The importance of social media sites for affluent Europeans also emerged in the study – a full 43% say they check them several times a day, while almost three-quarters visited Facebook, Google+, LinkedIn or Twitter in the previous month.

Design is more important than technology

CITEworld

It happens every time Apple makes an announcement: “Where’s the really big difference,” shout the haters from the rooftops. “Where’s the innovation?

Well, here’s the thing: When it comes to technology, “innovation” doesn’t mean what you think it means. Almost none of the technology we come to rely on every day for transportation, productivity, and entertainment, is actually a brand new invention. And very much of what we refer to as “innovation” is mainly a product of good design — the smart application of existing technologies to make life better for users.

Let’s go back to Apple for a moment. Contrary to what seems to be popular belief, Apple didn’t invent the personal computing market: Olivetti invented the PC with the Progamma 101 in 1965, when the Steves Wozniak and Jobs were still in school. HP, Xerox, Wang, and IBM all offered personal computer models of their own. But it was the Apple II that made computing affordable and accessible to the home.

Which is exactly the same trick that Apple pulled thirty-some-odd years later with the iPod, and later the iPhone. Apple didn’t invent the MP3 player. It didn’t invent the cell phone. It didn’t invent the touchscreen, or mobile e-mail, or that cool portrait/landscape switching that we now take for granted. What Apple did was combine these technologies in a way that had never been tried before.

The iPhone wasn’t the most technologically robust phone on the market — remember when everyone was up in arms because the first two iPhone models were only on 2G? But it was the first that presented a compelling case for how people could use a smartphone in their everyday lives.

The “innovation” was in optimizing their product to reflect the company’s very specific vision for how people should interact with technology. That vision continues through today: Even the Woz agrees that Apple is plenty innovative, even if its lack of really new products indicates a gap in inventiveness, which is a different topic.

And you see it again and again in all segments.

Uber didn’t invent cabs. It just invented a better way to call and pay for them that took advantage of the smartphone platform.

Tesla didn’t invent electric cars. It just invented a better way to manufacture them that lets them drive further, faster. (Although Tesla holds a bunch of well-deserved patents for their battery and charger technology — patents that theyopened up this week to encourage people to build on their inventions.)

Since CITEworld is an enterprise IT blog, let’s take a look at an enterprise IT company: Okta, the single sign-on cloud identity company which this week raised a hefty $75 million round of funding, today unveils a new user experience (UX).

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India Continues As One Of The Fastest Growing Smartphone Markets In Asia Pacific In 1Q 2014, Says IDC

IDC PMS4colorversion 1 300x99 India Continues As One Of The Fastest Growing Smartphone Markets In Asia Pacific In 1Q 2014, Says IDC

India was the highest growing market in Asia Pacific with a year-on-year smartphone shipment growth of over 186% in 1Q 2014.The vast majority of the country’s user base migrated to smartphones from feature phones and as a result Indian smartphone market outshone other emerging markets like China which registered a year-on-year growth of 31% in 1Q 2014.

The smartphone penetration in India still hovers at 10% and it is expected to grow due to a variety of factors including greater availability of low-cost devices and additional sales emphasis by top-flight vendors on less populous parts of the country.

According to the International Data Corporation (IDC), the overall India mobile phone market stood at close to 61.07 million units in 1Q 2014 which is a 10% quarter-on-quarter dip and a mere 1% year-on-year growth. The dip in the overall mobile phone market shipments can be attributed to the 18% decline in the feature phone shipments from 4Q 2013 to 1Q 2014. This was offset by the smartphone market, where units shipped grew by close to 17% in 1Q 2014 compared to 4Q 2013. The consistent growth in the smartphone market is driven by enhanced consumer preference for smart devices and narrowing price differences.

The share of feature phones in the overall market further slipped further to 71% in 1Q 2014 which is a considerable decrease from 90% share in 1Q 2013.

The India smartphone market grew by a whopping 186% year-on-year in 1Q 2014. According to IDC Asia Pacific Quarterly Mobile Phone Tracker (excluding Japan), vendors shipped a total of 17.59 million smartphones in 1Q 2014 compared to 6.14 million units in the same period of 2013. The shipment contribution of “phablets” (which IDC defines as 5.5 inch-6.99 inch screen size smartphones) in 1Q 2014 was noted to be around 5% of the overall market. The category grew by 125% in 1Q 2014 in terms of sheer volume over 4Q 2013. The primary reason behind this trend is the launch of low-end phablets by international and local vendors alike.

The sub-200 USD category in smartphones contributed to about 78% hinting at the fact that the growth in the India Smartphone market still remains constrained towards the low-end of the spectrum.

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