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Citrix: Instagram, Vine Traffic Reveal Shift Toward Mobile Video


Cloud platform provider Citrix released its 4Q 2013 “Citrix Mobile Analytics Report,” offering readers insight into mobile data subscriber usage patterns and their impact on service providers’ networks. Turning to the Android mobile OS and platform, Citrix found that three apps – Media Player, Mobile Browser, and Google Play – account for 83% of Android device mobile data volume. Media Player alone accounts for more than 50%.

Mobile advertising has grown substantially along with the proliferation of smartphones and tablets,  according to the report. Mobile advertising now accounts for 1.6% of iOS data traffic and 2.2% of Android mobile data traffic, the report says. For 1Q 2012, those numbers were 1% and 2%, respectively.

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World Tech Update – 11/1/13

IDG News Service
Coming up on WTU this week the FAA changes the rules on powering off gadgets, Lenovo hopes long battery life will sell its tablets and NASA plans to send 3D printers into space.


Global Research: Mobile for Work and Shopping


By Christina Carstensen

As both a founding supporter of the IAB Mobile Center of Excellence and a technology media company, IDG has a special interest in trying to better understand buyers and sellers.  Numerous research reports have chronicled the explosive adoption of mobile devices but for mobile advertising to accelerate, it is critical to identify buyer behaviors and, most importantly, buyer preferences. To that end, a recent IDG Global Solutions (IGS) online survey asked people in 43 countries how they use their mobile devices at work and when shopping.
The IGS survey of more than 25,000 tech professionals and tech enthusiasts provides revealing insights into the importance of mobile in the buying process, the perception of mobile advertising, and the behavioral shifts brought on by rapid adoption rates for both tablets and smartphones. The spring 2013 online research reveals that today’s mobile audience is highly engaged, always on, is increasingly receptive to mobile ads, and uses tablets and smartphones at each stage of the purchase process including buying!


Personal and Work Lives Converge
Much has been written about the dramatic adoption rates for connected devices and mobile becoming the preferred channel for the tech savvy. However, the mobile momentum and ever-changing interaction with technology has led to major behavioral shifts. Users have migrated from the established separation of work and play toward an “always on” mentality reflected in the Bring Your Own Device (BYOD) to work trend. Today, the lines between private lives and work are being erased with 41% of smartphone users and 37% of tablet users saying that they use privately purchased smartphones and tablets as business devices. The figures rise steeply in emerging regions such as Asia Pacific and Latin America where over 60% of respondents use their own devices on their work networks. Many of the respondents are among the most tech savvy, a group that serves as an early indicator of what is to come with the general population.

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World Tech Update – 10/24/13

IDG News Service

Coming up on WTU this week Apple debuts the iPad Air, Nokia bets on its camera technology, we try out the Samsung Galaxy Round smartphone and MIT creates a prototype that can see through walls.

What you need to know about Apple’s free apps policy


Apple made waves during Tuesday’s media event when the company announced that its iLife and iWork suite would be free for customers who buy a new Mac or iOS device. But the apps are also free for users who already have the apps installed, and one app is free, period. Here’s our guide to demystifying Apple’s new pricing structure on its iLife and iWork apps.

How “free with purchase” works

When Apple first announced that its iOS apps would be free with the purchase of a new iPhone, I theorized that Apple might include a notification alert after you first activated your new device, with a link to download your free apps. Instead, there’s no link or alert to be found. If you want your free iWork and iLife apps—on OS X Mavericks or on iOS—you have to first visit the Mac App Store to do so. When you do, however, the “Buy” button for those apps will be replaced with “Download” or “Update” (or the iCloud icon on the iOS App Store). I’ll note that iWork and iLife apps only come free for the kind of device you’ve purchased—you won’t get the OS X versions of iLife and iWork for free because you recently purchased a new iPhone or iPad.

Though I can’t yet confirm it (I asked Apple for more details but have yet to receive a response), I suspect that Apple associates the iWork and iLife suite with your Apple ID when you first activate a new device. That way, when you visit the app’s page, it shows up as already “purchased” on your account, and you can download away.

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Apple Targets Microsoft Office With Free Apps

NY Times

SAN FRANCISCO — At an event meant to feature its latest iPad tablet computing devices, Apple on Tuesday took aim at one of the biggest and seemingly unassailable businesses of its rival Microsoft, its Office software for tasks like word processing and spreadsheets. Apple said iWork, a set of applications for Macs, iPads and iPhones that essentially duplicates whatMicrosoft’s Office offers customers, would be free to anyone who bought a new Macintosh computer or mobile device from Apple. Each Apple app used to cost $10 apiece.  The latest version of the Macintosh operating system, Mavericks, will also be free.

The pricing maneuver was perhaps the lone surprise at an Apple new media event here at the Yerba Buena Center for the Arts. As expected, Apple souped up its iPads with faster processors and zippier Internet connections.

Tablets are devouring the PC market, which has long been Microsoft’s playing ground. About 120 million tablets were shipped in 2012, nearly seven times as many as in 2010, when the first Apple iPad was released, according to Gartner, a market research company. IDC, another research company, predicts that sales of tablets will surpass those of PCs in the fourth quarter of this year and on an annual basis in 2015.

So far, Microsoft has had little success in that growing market. Its attempts to sell tablets have been failures, and Windows 8, which it has marketed as a software system for tablets and PCs, has gotten a chilly reception. What’s more, Microsoft still charges $120 for people who want to upgrade from the older Windows 7 system to Windows 8. 

Apple is No. 1 in the tablet market with about a 32 percent share, according to IDC. But the company faces fierce competition from companies like Amazon, Samsung Electronics and Google, whose tablets undercut the iPad in price. Samsung, the No. 2 tablet maker, is quickly gaining traction, with 18 percent of the market in the second quarter, compared with 7.6 percent in the period a year earlier, according to IDC.

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Pew: One in three Americans owns a tablet, one in four owns an e-reader, and 43% have one or the other


One in three Americans now owns a tablet, or 35 percent of the population aged 16 and older. At the same time, one in four US citizens at least 16-years-old now owns an e-reader. Mixing up these two device types, 43 percent of adults in the country have a tablet or an e-book reader.

The latest figures come from Pew’s ongoing Internet & American Life survey. Here’s the breakdown over the last three years:

B921CFE8386B4074ADC9CE58FE6BE856 Pew: One in three Americans owns a tablet, one in four owns an e reader, and 43% have one or the other

Unsurprisingly, the rich are leading the way. More than half of households earning $75,000 or more now have tablets and 38 percent now have e-readers. These are up from 25 percent and 19 percent, respectively.

This chart takes the demographic breakdown further for tablets:

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Who Killed the Magazine App? 97% of Newsstand apps are now free


The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news.

While print advertising—still by far the lifeblood of the magazine business—continues to contract, ad units in magazine tablet editions have soared 22 percent so far this year versus last.

It would appear reassuring for publishers desperate to grow their businesses beyond the core yet shrinking print product. But the fact is that many of those tablet ad units are merely pickups from print—meaning that advertisers paid not a nickel for them.

While the tablet has dominated conversations inside the halls of publishers and at industry gatherings like this week’s American Magazine Conference in New York—and may well still represent the future—it has not turned out to be the savior the industry had hoped for. It says something that the tablet isn’t even on the agenda at the publishers convention this time around. Meanwhile, many of the industry’s most fervent tablet evangelists have moved on from their pulpits—among them, Meredith Corp.’s chief digital officer Liz Schimel, now with Condé Nast China; Time Inc.’s Terry McDonell, who stepped down as group editor for sports; Daniel Bernard, The Wall Street Journal’s original app architect, now at Time Inc.; and Scott Dadich, Condé Nast’s tablet czar, now editor of Wired.

Three years after Apple unveiled the iPad and revolutionized the way consumers interact with content, tablets still account for a tiny share of magazine readership—just 3.3 percent of total circulation. Not taking into account the top-selling digital title, Game Informer, which boasts nearly 3 million digital copies, the number slips to 2.3 percent.

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Why The Mobile App Will Die


“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Andrei Dunca, co-founder and chief technology officer at LiveRail.

Just a few years ago, consumers used numerous apps on their desktop computers, such as Winamp for music, Windows Media Player for watching videos and Thunderbird for email.

At the time, consumers interacted with desktop apps largely because browsers weren’t very advanced or powerful, or they lacked robust support for a scripting language and development libraries.

Eventually, as browsers grew stronger and faster, and as the underlying infrastructure for coding a webpage became more robust, apps increasingly moved from their place as native desktop apps to the browser. This shift enabled portability since developers were no longer required to build individual versions for Windows, OSX and every Linux flavor, which sped the time to market.

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Almost Half Of U.S. Smartphone Users Find In-App Ads ‘Disruptive’


Almost half (47%) of U.S. smartphone users ignore in-app ads, and 43% find them disruptive, according to a new Forrester study. Only 28% found these ads to be relevant — and just a quarter said the ads were inventive or creative. Based on these findings, the report concludes that marketers are not crafting ads carefully enough to suit the smaller smartphone screen and appeal to the task-oriented mindset of on-the-go consumers. But it also underscores the potential for in-app ads as 40% recall seeing ads for an app, app upgrade or brand and product in an app.

Plus, half of smartphone owners who use apps and have seen at least one in-app ad have researched and/or made a purchase after seeing an ad. Ads for app upgrades are the most likely to result in a purchase (20%), while those for products or services saw the lowest conversion rate, at 11%.

In-app ads for new apps or apps related to ones they are using were the most pervasive type of ads — seen by 47% — followed up ads for app upgrades (40%), and brands or products (37%). The balance included either none of the above or survey participants couldn’t recall the ad type.

The Forrester study emphasizes the importance of getting advertising right in apps, given the growing adoption of mobile devices and apps generally. Last year, about two-thirds of all mobile phone users had apps, up 22% from 2011. And 80% of mobile time takes place in apps rather than the mobile Web, according to comScore.

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