According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising. In just three years, says the report, tablets have overtaken smartphones in the amount of traffic they drive.
Tablet versus smartphone growth
• Globally, websites are getting more traffic from tablets than smartphones
• Internet users view 70% more pages per visit when browsing on a tablet vs. a smartphone
• While tablet and smartphone consumers are both mobile users tablet users actually behave more like PC users in the way they browse and engage
IDG Global Solutions
84% of the Global Online Population Watch Video
Rapid growth in video consumption has created new opportunities for marketers to reach their target audiences. The new infographic from IDG provides a quick snapshot of the market and highlights five key areas.
With 150M video streams per month, and over 800+ videos produced each year, IDG reaches IT Decison Makers by syndicating videos and building video distribution platforms that run on IDG’s owned, operated and managed web, mobile and tablet sites.
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Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.
Here are 15 stats that all brands should know about mobile.
The U.S. is at 101 percent wireless penetration. (CTIA)
1 billion smartphones will be shipped globally this year. (Gartner)
Apple beats all other phone manufacturers in customer satisfaction for smartphones. (J.D. Power and Associates)
59 percent of mobile users are as comfortable with mobile advertising as they are with TV and online ads. (InMobi)
85 percent of mobile users prefer mobile apps over the mobile Web. (Compuware)
For more stats click here
IDC Press Release
FRAMINGHAM, Mass., March 26, 2013 – According to the International Data Corporation (IDC) Smart Connected Device Tracker, worldwide shipments of smart connected devices grew 29.1% year over year in 2012, crossing 1 billion units shipped with a value of $576.9 billion. The market expansion was largely driven by 78.4% year-over-year growth in tablet shipments, which surpassed 128 million in 2012.
Looking specifically at the results for the fourth quarter of 2012 (4Q12), combined shipments of desktop PCs, notebook PCs, tablets, and smartphones was nearly 378 million and revenues were more than $168 billion. In terms of market share, Apple significantly closed the gap with market leader Samsung in the quarter, as the combination of Apple’s iPhone 5 and iPad Mini brought Apple up to 20.3% unit shipment share versus 21.2% for Samsung. On a revenue basis for the fourth quarter, Apple continued to dominate with 30.7% share versus 20.4% share for Samsung.
View the full press release
Wall Street Journal
BARCELONA—Here are two stories that sum up the state of the phone industry as revealed at last week’s Mobile World Congress, the annual gathering of the mobile phone business. Firstly, what was the buzz of the show?
It wasn’t a top-end, LTE-enabled, quad-core processor smartphone—it was the Nokia NOK1V.HE +1.60% 105, a €15 phone. Its most notable feature—apart from its price—is its 35-day standby time. The second comes from the experiences of The Wall Street Journal. To save the blushes of one particular handset maker we won’t name the company, but it took us 12 takes to shoot a video review of one of its products. In the end we failed. Why? It took three takes only to discover we had filmed the wrong phone. It then took another nine to try to review the correct one. Every time we tried there was some button that was pushed by mistake, or we hit the wrong thing on the screen and it didn’t do what we thought it would. In the end we gave up. What do the two stories tell us? That real consumer benefits, like a monthlong standby, are valued by consumers. They also show that one phone looks a lot like an other and that adding extra functions to a device isn’t always the path to a good user experience.
FRAMINGHAM, Mass. – More smartphones are forecast to be shipped globally than feature phones in 2013, the first such occurrence in the mobile phone market on an annual basis. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors will ship 918.6 million smartphones this year, or 50.1% of the total mobile phone shipments worldwide.
Smartphone prices have fallen globally, the smartphone strata are wider than ever, and the roll-out of data-centric fourth-generation (4G) wireless networks are three factors that have made these “do-it-all” devices an increasingly attractive option for users. By the end of 2017, IDC forecasts 1.5 billion smartphones will be shipped worldwide, which equates to just over two-thirds of the total mobile phone forecast for the year due to these primary factors.
For the full release click here
1. Rise Of HTML5 Mobile Platforms