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Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

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5 Strategies for Maximizing Your Content’s Social Reach

Mashable

What once existed as a webpage now finds expression as an update on Facebook, a bit.ly link, a tweet, an email link or a reblog on Tumblr. Welcome to the age of “traveling content.”

Traveling content, a consequence of the social evolution of the Internet and smart bookmarklets, is changing how search works. Google +1, Google’s war on content farms, and Facebook’s partnership with Bing all elevate content people actually like over content designed to gin search algorithms.

Brands have only begun to grapple with the repercussions. Two big ones need their attention. Read more

Amazon, Best Buy, Dell Among Top Social Brands

MediaPost, 11/2/10

What brands are leading the way in developing commerce initiatives around social media? Amazon, Best Buy, Dell, Hallmark and Starbucks were the companies cited most often in a survey of executives involved in social strategy at 123 large companies by digital consulting firm Altimeter Group.

While no one company has social commerce “figured out,” Altimeter found that by industry, services companies are at the forefront, followed by apparel and footwear companies and consumer electronics businesses. CPG and food and beverage companies are still at an early phase of tapping social media to sell products.

Read more