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5 Strategies for Maximizing Your Content’s Social Reach

Mashable

What once existed as a webpage now finds expression as an update on Facebook, a bit.ly link, a tweet, an email link or a reblog on Tumblr. Welcome to the age of “traveling content.”

Traveling content, a consequence of the social evolution of the Internet and smart bookmarklets, is changing how search works. Google +1, Google’s war on content farms, and Facebook’s partnership with Bing all elevate content people actually like over content designed to gin search algorithms.

Brands have only begun to grapple with the repercussions. Two big ones need their attention. Read more

Amazon, Best Buy, Dell Among Top Social Brands

MediaPost, 11/2/10

What brands are leading the way in developing commerce initiatives around social media? Amazon, Best Buy, Dell, Hallmark and Starbucks were the companies cited most often in a survey of executives involved in social strategy at 123 large companies by digital consulting firm Altimeter Group.

While no one company has social commerce “figured out,” Altimeter found that by industry, services companies are at the forefront, followed by apparel and footwear companies and consumer electronics businesses. CPG and food and beverage companies are still at an early phase of tapping social media to sell products.

Read more