How would your marketing or editorial strategy change if you could predict the future? A startup called Blab believes it has unlocked the key to forecasting highly viral trends – before they break.
Blab this week plans to introduce BlabPredicts2, a “predictive social intelligence” tool for gaining insight into trends – including non-obvious ones – that are about to go viral. The company claims that its proprietary technology can accurately predict what, where and when online conversations will gain steam as much as 72 hours in advance.
In the rapid-fire social media universe, predictive intelligence is an important step beyond social search, which tracks the topics that are trending right now.
“We don’t want to search for what we think the hot conversations are – we want to discover what they are,” Blab CEO Randy Browning said in a phone interview. “Once we discover them, we can start to create relevant content to influence and lead those conversations.”
BlabPredicts, he added, “takes analysis out of the back room and lets line managers and account planners make informed decisions about what’s going to resonate, so they can optimize their media plan and engage the conversations in their terms.”