Social Media B2B
B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. While last year’s B2B Benchmark study has not yet been updated, here’s a recent grassroots study from the 50,000 member strong B2B Technology Marketing community on LinkedIn. Here are some key statistics from the study. If you are interested in the breakdown of the 815 respondents, or any other details of the study, I have embedded the slideshare presentation below.
Do these statistics seem to reflect the content marketing activities at your B2B company or clients? All these sorts of studies seem to be a little high compared to what I see in the wild. Active LinkedIn members would be more likely to work for company who understand the value of content marketing.