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Event	Date	Location
Internetweek New York	05/20/2013 - 05/27/2013	New York City NY
Corporate Social Media Summit	06/12/2013 - 06/13/2013	New York City NY
The Corporate Social Media Summit	06/12/2013 - 06/13/2013	New York City NY
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2012 ANA Digital & Social Media Conference	07/15/2013 - 07/17/2013	Dana Point Ca

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5 Ways to Use B2B Social Media to Break Company Silos

February 20th, 2013

Social Media B2B

Many B2B companies approach social media the same way they approach other parts of their business. With silos. No matter the size of the company, there are separations that reduce efficiency and cause confusion both within and outside the company. Even social media starts in a silo, usually in the marketing or pr department. And don’t even get me started on technology silos where company data lives in different systems depending on the function.

Here are some ways to use social media to break down the silos in your B2B company:

1. Align Sales with Social Media

The lack of alignment between sales and marketing continues to exist as more B2B companies use social media to generate leads and improve their prospecting. Short of doing an exchange program where you embed a marketer in your sales team and a sales person in your marketing team, this starts with communication. Make sure that each team understands the other’s challenges. Marketing is now responsible for more of the journey through the buying process than ever before….

http://bit.ly/XolIMa

Categories: Social Media Blog | Tags: 2013, advertising, Big Data, blog, blogging, business, data, digital, Internet, marketing, media, online, sales, social, social media, Social Media B2B, social networking, tech, technology, web

43% of B2B CEOs of Never Consider Social Media in Decisions

December 12th, 2012

Social Media B2B

As social media becomes an important part of business culture, considering the social media impact of decisions has to be part of the process for B2B companies. According to a recent study by the Zeno Group, CEO of all companies, but especially B2B companies, are not taking social media and its impact on their reputation online into account when making decisions. This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies.

View the infographic to learn more

Categories: Social Media Research | Tags: 2012, b2b, b2c, business, CEOs, digital, Internet, marketing, media, online, research, social, social media, Social Media B2B, web

5 Ways to Generate Leads from a LinkedIn B2B Company Page

June 6th, 2012

Social Media B2B

Many B2B companies have been successful at generating leads from LinkedIn, but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. It also shows the employees who work at the company. This is the most basic option for LinkedIn.

Categories: Lead Generation News | Tags: business, digital, lead generation, LinkedIn, marketing, media, News, social, social media, Social Media B2B

69% of B2B Companies Ignore Social Media Feedback

May 31st, 2012

Social Media B2B

A majority of B2B companies are not paying enough attention to their customers’ social media activities and managing them for effective business outcomes. A recent study by Satmetrix shines some light on worldwide social media practices. Many B2B companies are just plain ignoring social media in their day to day operations.

Satmetrix is the company responsible for the NetPromoter score, which measures customer satisfaction based on how likely customers are to recommend a business. It is a measurement of advocates and detractors, but it has been correlated with business success. The survey data is based on 1180 responses from businesses around the globe, who are all part of the NetPromoter.com community. This adds some extra weight to these highly negative results because it comes from a pool of companies that care deeply about customer satisfaction.

Categories: Social Media News, Social Media Research | Tags: 2012, b2b, BtoB, business, customer, data, digital, global, Internet, media, News, online, research, Satmetrix, social, social media, Social Media B2B, web

3 Ways to Get B2B Social Media Value from Google+

May 11th, 2012

Social Media B2B

Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master. There are, however, reasons to believe that Google+ will be more valuable to B2B companies than Facebook and Twitter put together. And since getting in early is a big factor in determining long-term success, B2B companies should test the waters with Google+ right now.

Categories: Social Media Blog, Social Media News | Tags: 2012, b2b, blog, BtoB, digital, Facebook, Google, Internet, IT marketing, marketers, media, News, online, social, social marketing, social media, Social Media B2B, technology, technology marketing, Twitter, web

Preview of Twitter Advertising Platform for B2B Companies

May 4th, 2012

Social Media B2B

Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. We signed up for SocialMediaB2B.com because access to Twitter’s advertising platform previously has been limited to those with big budgets. This leaves out many B2B companies. We offer this preview of what Twitter’s advertising platform looks like, so you can explore the option of promoted accounts and promoted tweets with the knowledge of how the platform works. Choose a target and a budget, and Twitter does the rest. Click on each image to enlarge it and view in new tab.

Categories: Social Media Blog | Tags: ads, advertising, advertising platforms, American Express, b2b, blog, BtoB, business, information technology, IT, IT marketing, media, small businesses, social, social marketing, social media, Social Media B2B, social networking, technology marketing, Twitter

6 Ways B2B Companies Can Use Social Media Gamification

May 1st, 2012

SOCIAL MEDIA B2B

A recent article on Marketing Sherpa discussed the idea of bringing gaming mechanics, or gamification, to the internal and external operations of B2B companies. One of several definitions in the article is using game-style systems of “goal setting, real-time feedback, transparency, competition, teams, etcetera — to motivate and engage customers and employees.” While not expressly tied to social media efforts, game-like rewards can be more successful when users have the ability to share them using social media, thereby amplifying the effect of the rewards.

Below are six tactics B2B marketers can use to drive internal and external engagement.

View the tactics

Categories: Social Media Blog, Social Media News | Tags: b2b, b2b marketing, blog, BtoB, digital, games, marketing, media, News, ramification, social, social media, Social Media B2B, technology

Support Your Supply Chain with B2B Social Media

April 12th, 2012

Social Media B2B

Social media can help B2B companies connect with customers, partners and vendors in many functions, and one function that is barely talked about is the supply chain. A recent survey with supply chain decision makers was published, and the results were not surprising. If you are a supply chain vendor, this can give you a picture of what your customers may be looking for in social media connections. If you have never considered connecting with your partners, this survey shows you how some companies are benefiting from these relationships.

Categories: Social Media News, Social Media Research | Tags: 2012, b2b, BtoB, marketing, media, News, research, social, social media, Social Media B2B, tech, technology, technology marketing

Generate More Leads with B2B Social Media [Infographic]

April 2nd, 2012

Social Media B2B

Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can look through the stats yourself, but here are some to consider:

61% of US Marketers Use Social Media to Increase Lead Gen
IBM saw an Increase of 400% in Sales in a Social Selling Pilot Program
55% of Buyers Search for Information on Social Media
75% of Buyers Likely to Use Social Media in the Purchase Process

Categories: Lead Generation Blog, Lead Generation Research | Tags: advertising, b2b, b2b lead generation, blog, BtoB, infographic, lead gen services, lead generation, Lead-gen, leads, marketing, media, research, social, social advertising, social marketing, social media, Social Media B2B

Only 13% of B2B Marketers Drive Leads with Social Media

March 28th, 2012

Social Media B2B

In a recent study of B2B marketers by BtoB Magazine, 59% of those surveyed answered that online lead generation is their biggest marketing challenge. While email is their number one source of online leads, only 13% of respondents reported that social media was their greatest driver of leads.

Categories: Social Media News, Social Media Research | Tags: b2b, BtoB, digital, email, Internet, lead generation, marketers, marketing, media, News, online leads, online marketing, research, social, social marketing, social media, Social Media B2B, study

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