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Where Facebook Is Looking to Grow: COO Sheryl Sandberg

October 1st, 2012

CNBC

For the first time since Facebook’s IPO, COO Sheryl Sandberg sat down for an exclusive interview to talk about what’s happened since the social network went public, and where she’s taking the company next.

With Facebook shares [FB  21.8701     0.0401 (+0.18%)    ] off some 40 percent since its MayIPO, Sandberg had no choice but to address the company’s stock price. “We’re obviously disappointed and really surprised by what happened in the IPO,” Sandberg said.  (Read more: The Man Behind Facebook’s IPO Debacle)

She wouldn’t say whose fault the IPO was, saying that she is focused on things that she and the rest of the management team can control. “We’re taking that energy and really focusing on proving to the world that we can continue to grow our business, continue to grow our users and their engagement, and build a great company, not just for a quarter, but hopefully for decades and decades.”

Continue reading… 

Categories: Social Media News | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Days of Wild User Growth Appear Over at Facebook

June 11th, 2012

Wall Street Journal

Facebook Inc. FB +2.35%went public last month on its prospects for growth. But in some key areas, the social network’s growth rates are already maturing. In particular, Facebook’s user growth rate in the U.S. is slowing sharply. In April, U.S. unique visitors to the website increased to 158 million, up just 5% from a year earlier, according to research firm comScore Inc. That was Facebook’s lowest U.S. user growth rate since comScore began tracking the data in 2008 and was down from 24% growth in April 2011 and 89% in April 2010, comScore said.

At the same time, the growth rate in the amount of time people spend on the social network—otherwise known as engagement—is also decelerating. In April, Facebook users spent more than six hours a month on the site, up 16% from a year earlier. But that compares with a 23% increase in 2011 and 57% in 2010, comScore found.

Read more… 

Categories: Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , ,

Google+ now open for businesses

November 7th, 2011

Network World (US)

Google is now shaping its Google+ social network for commerce.

Google says its new business pages are designed to help businesses have more interaction and even face-to-face time with their customers. While the program isn’t yet open for anyone to join, Google is promoting several businesses and organizations that have already signed on and created their own pages such as the Dallas Cowboys, Pepsi, Toyota and, yes, the Muppets.

Learn more about Google+…

Categories: Social Media News | Tags: , , , , , , , ,

ITworld.com Redesign Incorporates Enhanced Social Media Capabilities

April 12th, 2011

Press Release, 4/12/11

New audience engagement tools added to grow ITworld.com into “the most socially enabled IT news site”

IDG’s ITworld, a platform created for IT professionals to share content with peers, has been redesigned, adding tools that make it easier for IT professionals to engage with each other, as well as share content. These interactive tools encourage discussion on current IT best practices and challenges as well as the opportunity to share their comments, content and useful tips with their peers on social networking sites such as LinkedIn, Twitter and Facebook. This engagement creates a community that will allow IT vendors to interact with customers, and become a relevant part of the conversation.

ITworld.com visitors will be able to join conversations by easily registering to comment and build their profile, which links to their social networks. This engagement goes beyond commenting on stories and blogs with several new tools and programs that encourage discussion:

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Categories: Digital Media News | Tags: , , , , , , , , , ,

50% of Tweets Consumed Come From Only 0.05% of Twitter Users

March 28th, 2011

Mashable, 3/28/11

A mere 20,000 Twitter users steal almost half of the spotlight on Twitter, which now ropes in a billion tweets every week.

That means only 0.05% of the social network’s user base attracts attention, according to a new Yahoo Research study titled, “Who Says What to Whom on Twitter.”

Of the 260 million tweets with URLs that the study’s authors analyzed, nearly 50% of the tweets consumed were created by what they called “elite” users who fall into four categories: media, celebrities, organizations and bloggers. “Ordinary” users encompass everyone else.

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Categories: Digital Media News | Tags: , , , ,

100 million members and counting

March 22nd, 2011

LinkedIn, 3/22/11

Today, LinkedIn reached a major milestone: 100 million professionals worldwide.

We’re now growing at roughly one million new LinkedIn members every week, the equivalent of a professional joining the site at faster than one member per second.

So, what does all this growth really mean? We’re making great progress toward our ultimate goal: to connect all of the world’s professionals to make them more productive and successful.

To visualize how far we’ve come, both in user growth and user engagement, Scott Nicholson and Anita Lillie, two of the very talented members of our data sciences team, put together some key statistics in an infographic that captures how we got here.

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Categories: Digital Media News | Tags: , , , , , , , ,

The Secrets Of Online Marketing Success: CMO.com Speaks With McCann Worldgroup EVP Vipin Mayar And eMarketer CEO Geoff Ramsey

March 16th, 2011

Cmo.com, 3/16/11

With the growth of social and mobile networks, the proliferation of consumer-generated content, and the increase of control in the hands of consumers, the ways in which brands connect with their markets is undergoing a significant shift. No longer can a brand easily interrupt a consumer’s media consumption. Rather, a brand has to fight for attention by creating its own compelling content.

In their forthcoming book, Digital Impact: The Two Secrets To Online Marketing Success, Vipin Mayar, EVP, Global Director of Performance Marketing, Search & Analytics at McCann Worldgroup & MRM Worldwide, and Geoff Ramsey, CEO of eMarketer, urge marketers to embrace the opportunity to think creatively about content and to tie those efforts to business outcomes through metrics.

Jeff Pundyk sat down with Mayar and Ramsey recently to talk about how and why.

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Categories: Advertising & Marketing News | Tags: , , , , , , , ,

Mobile Rocks

March 10th, 2011

MediaPost, 3/10/11

According to the comScore 2010 Mobile Year in Review report, mobile media adoption has continued to grow throughout the past year as consumers are increasingly turning to their mobiles for many other uses beyond just talking or even texting. Since December 2009 the number of mobile media users has grown significantly in the U.S. as 109 million U.S. mobile subscribers accessed mobile media in December 2010, up 7.6 percentage points versus year ago.

Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to the report.

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Categories: Mobile News | Tags: , , , , , ,

Facebook Displaces Yahoo For Display Ad Revs; Google Keeps Search Lead

March 1st, 2011

MediaPost, 3/1/11

Companies will spend more than one in five U.S. ad dollars this year to purchase display ads in Facebook, displacing Yahoo for the first time as the No. 1 revenue-generating site. David Hallerman, eMarketer principal analyst, estimates that display ad revenue for the social network will rise 80.9% to $2.19 billion this year. Facebook’s ability to capture 21.6% of all U.S. display ad dollars takes the No. 1 space traditionally held by Yahoo, which should still see 16.4% growth in display ad sales this year and 16.3% in 2012.

Google will rise from 12.6% growth this year to 16.7% in 2012, according to eMarketer estimates. AOL will lose share of revenue, dropping from 4.4% in 2011 to 3.7% in 2012. Google will also increase market share this year by nearly 4% to 75.2%, followed by Microsoft at 10.8% to 11.1%. Yahoo will decline from 8.1% to 6.5%, and AOL from 1.9% to 1.5%, respectively.

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Categories: Digital Media News | Tags: , , , , , , ,

Big Brands Not Making Most Of Facebook

February 24th, 2011

MediaPost, 2/24/11

The vast majority of top brands are on Facebook — but they aren’t doing enough to engage consumers through the site, suggests a new study by agency WongDoody. Of the top 100 brands as determined by Interbrand’s Best Global Brands 2010 rankings, 84 have dedicated Facebook pages, with an average of 1.8 million fans.

From these pages, the agency analyzed 60,276 wall posts, 12,872 comments, and 119,404 “Likes” to see how companies are using the social network boasting 600 million users worldwide.

On the plus side, most brand pages offer new content nearly every day and actively solicit fan comments (82%) and respond to consumer questions (82%). Posting video is especially popular, with almost nine out of 10 marketers putting up mainly television spots or other repurposed material. But there isn’t much original video tailored to a company’s Facebook presence.

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Categories: Digital Media News | Tags: , , , , , ,