| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
|
ANA Digital & Social Media Conference |
07/14/2013 - 07/16/2013 | Dana Point CA |
| 07/15/2013 - 07/17/2013 | Dana Point Ca |
HubSpot
In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.
I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.
![Screen Shot 2013 05 14 at 12.43.45 PM [Infographic] Exclamation Points Get More Retweets, but Fewer Clicks](http://idgknowledgehub.com/wp-content/uploads/2013/05/Screen-Shot-2013-05-14-at-12.43.45-PM.png "[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks")
Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?
Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.
These, and other amazing social media statistics, can be seen in the infographic below.
![social media facts 6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]](http://idgknowledgehub.com/wp-content/uploads/2013/05/social-media-facts.png "6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]")
MediaPost
In today¹s complex digital landscape, a solid content strategy won¹t see success without three core components: search, social and discovery. Many companies focus on just one or two areas without considering how individual tactics can be integrated into one overarching content strategy. It won’t be enough to get your content the exposure it deserves if only one area is emphasized.
Whether it’s time, resources, or budget, investments need to be made in each area, and departments need to be on the same page.
Search Optimization
Since the inception of search engines, Internet geeks have explored innovative ways to optimize their content to be seen in expanding search engine results pages by people who were looking for it.
For a long time the SEO conversation was focused on how to optimize through keywords, backlinks, and crawl-ability. While many of the foundational philosophies are still valid today, most of the tactics have changed with search engines cracking down on shady SEO practices and the introduction of social media. People are still performing searches, but the results are a more complex and the users are smarter.
IDG Global Solutions
Hitachi Data Systems invites employees to become social media ambassadors Sharon Crost discussed the ambassadors program and Hitachi Data Systems social marketing in an interview with IDG Global Solutions Director Howard Sholkin at the BtoB Digital conference in March 2013. She said effective social engagement should involve all levels— executives, technologists, and marketing. Crost explained the companywide program in this interview…
Ragan
There’s plenty of great information available when it comes to social media marketing for consumer products, but business-to-business (B2B) presents a much larger challenge. Part of that may have something to do with the fact that 61 percent of B2B marketers describe their social media strategy as “ad hoc,” according to the B2B Marketing Social Media Benchmarking Report. Also, only 44 percent say they calculate ROI “rarely or not at all.”
The most popular platform for B2B marketers is Twitter at 85 percent, followed by LinkedIn (82 percent) and YouTube (77 percent).
For more B2B social stats, check out this infographic…
TechHive
Thanks to the generation of Americans, age 18 to 34, who watch YouTube on multiple devices and enjoys video creation and sharing.
TechHive
SAN FRANCISCO – The Internet’s obsession with cats has finally reached a tipping point. Late Wednesday, YouTube announced that it has more than 1 billion unique users every month. That puts YouTube in the same club as Facebook, which surpassed 1 billion monthly users last October.
YouTube has long been the most popular video site beginning in the days when it was mostly user-contributed videos and premium video sites—such as Hulu—had yet to appear. These days, YouTube is the go-to site for movie trailers, music videos, the occasional pirated TV episode, as well as cats fighting printers and skidding across linoleum floors.
The Google-owned site attributed its large growth to Generation C, a term coined by metrics firm Nielsen to describe American aged 18 and 34. “Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital,” Nielsen said in an early 2012 study. On YouTube, Gen C are the folks watching YouTube videos across multiple device types including smartphones, tablets, and PCs. Not coincidentally, this crowd also happens to be big on video creation, sharing, and curation of favorite YouTube clips.
CIO (US)
FRAMINGHAM (03/13/2013) – Hot on the heels of last week’s announcement of a radical new look for News Feed, Facebook today released images of a redesigned Timeline, coming to all users in the following weeks. ”We heard from you that the current Timeline layout is sometimes hard to read,” said Facebook product lead Rose Yao.
Posts are no longer split down the middle; the new Timeline features a single, larger column that displays all posts in chronological order. It also replaces the Friends, Photos and Apps boxes users see now below the cover photo with simplified tabs. Recent activity is moved to a narrower box on the left side of the page.
This design is similar to one some users in New Zealand reported seeing earlier this year. Facebook users in New Zealand typically receive updates before any other country.
The Media Briefing
Digital disruption is being felt across the media industry – but the technology market publisher IDG is focused on has put it far closer to the eye of the storm. However, it looks like that hasn’t been a completely bad thing for the company. As IDG Global CEO Bob Carrigan tells me, the firm is geared up for an aggressive approach to new opportunities and is taking a realistic approach to print decline both of which are helping the firm fend off competiton from outside the media business.
Digital disruption stalks the media industry. New technologies threaten to make old ones obsolete every week. So publishers covering the technology industry are closer to the eye of the storm than most.
But tech publisher IDG has turned this to its advantage. The firm’s global CEO Bob Carrigan tells me in a wide-ranging interview that IDG is developing an aggressive approach, taking a realistic approach to the decline of print and fending off competiton from nimble new market entrants.
eMarketer
Consumers are sensitive to how much companies listen and respond to them online
Most US internet users across all age groups are aware that businesses frequently listen to what they say online. According to a December 2012 study conducted by J.D. Power & Associates for NetBase, US internet users between the ages of 45 to 54 were most cognizant of this phenomenon, at 72% of respondents. Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.
What’s more, most consumers reported that they actually wanted companies to listen to online conversations. A majority of respondents in every age group except for those 55 and over reported this preference.
Consumers may want to catch the ear of brands online, but they have decidedly mixed expectations for what kind of engagement is appropriate. This means companies must tread carefully.
