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Computerworld’s Data+ Event Features Strategies to Monetize Big Data Through Business Analytics

IDG Enterprise

Speed Networking and Lightning Round Sessions Spotlight Sponsor Thought Leadership

May 21, 2013–Framingham, Mass.– IDG’s Computerworld—the IT media brand dedicated to providing peer perspective, IT leadership and business results—announcesData+, the world’s most authoritative conference on analyzing, predicting and monetizing big data. Data+, which evolved from the former BI & Analytics Perspectives Conference, will take place September 8-10, 2013 in Scottsdale, Arizona. Over the course of this two-day event, 250+ IT decision-makers and business leaders will connect with their peers and leading big data business and technology solution providers.

“As the data deluge of the enterprise grows ever broader and deeper, the need for predictive and advanced analytics has become one of the most pressing challenges companies of all sizes and industries are facing today,” said Bob Melk, SVP, group publisher & CMO, IDG Enterprise. “At Computerworld’s Data+ conference, IT and business decision-makers will receive valuable insight on deploying a strategy designed to propel their business forward by monetizing one of their greatest assets, their data.”

For the full release click here

 

Infographic: Six Emerging Markets That Will Rival the US by 2017

IDC/IDG Global Solutions

Join IDC and IDG Global Solutions on June 11, at the Hyatt Regency Santa Clara, to explore the opportunities afforded in today’s biggest tech play: Big Data, Mobility and the Cloud. Learn how to craft vertical, tech and segment specific go-to-market strategies, identify the most appropriate partners and the right steps needed to build an optimal channel ecosystem, and gain access to country specific analysts who can provide you with insights into local market opportunities.

To register and for more information on this event, click here.

FINAL Six Emerging Markets to Rival US Infographic: Six Emerging Markets That Will Rival the US by 2017

10 transformation technologies from the 500

Fortune

A look at the chips, devices, and software that will change the way people will live in the decades to come.

#1 Google Glass

For a product that’s not widely available yet, Google Glass has generated an incredible amount of buzz. It’s not hard to see why. The augmented reality eyeglasses, which project images onto a lense, represent a major step forward in computing, much in the same way the iPad made tablets a common household item. When it arrives later this year, users will be able to snap photos, record video, and otherwise enhance their surroundings, from offering on-the-fly directions superimposed onto the road or reviews for a restaurant someone is looking at.

Continue reading… 

[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks

HubSpot

In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.

I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.

Screen Shot 2013 05 14 at 12.43.45 PM [Infographic] Exclamation Points Get More Retweets, but Fewer Clicks

Which Social Network is Best for B2B Marketing?

Search Engine Watch

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let’s review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.

The Keys to Social B2B Victory

When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.

The online brand that will be delivered in social must align with a B2B organization’s brand promise, mission, and value proposition. Choosing the appropriate channel(s) depends on a number of factors including:

Continue reading… 

6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

MediaBistro

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

These, and other amazing social media statistics, can be seen in the infographic below.

social media facts 6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

 

 

Digitas: Unleash the Power of Your Content

IDG Global Solutions

How do you put content in front of the right audience, at the right time, in the right context?  Dennis Reilly from Digitas provided answers in an interview with IDG Global Solutions Director Howard Sholkin at a BtoB Digital conference in March 2013. Reilly also discussed key marketer issues around digital, content distribution, mobile, and social…

An Interview with Petra Neiger: How Cisco Drives Social Media

IDG Global Solutions

For the past four years, Cisco Systems has been a winner or runner up in the annual BtoB Social Media Marketing awards program.

Then in 2009, Cisco introduced MyPlanNet game that won BtoB’s Best Integrated Tech category and best tech social marketing program.

Cisco’s social media training program is available at:http://bit.ly/Yq1ALR

Click video for full screen option (recommended)