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15 Stats Brands Should Know About Mobile

April 10th, 2013

Digiday

Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.

Here are 15 stats that all brands should know about mobile.

The U.S. is at 101 percent wireless penetration. (CTIA)

1 billion smartphones will be shipped globally this year. (Gartner)

Apple beats all other phone manufacturers in customer satisfaction for smartphones. (J.D. Power and Associates)

59 percent of mobile users are as comfortable with mobile advertising as they are with TV and online ads. (InMobi)

85 percent of mobile users prefer mobile apps over the mobile Web. (Compuware)

For more stats click here

 

Categories: Mobile Blog, Mobile Research | Tags: , , , , , , , , , , , , , , ,

72 Fascinating Social Media Marketing Facts and Statistics for 2012

July 23rd, 2012

Business 2 Community 

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.

View the stats

Categories: Social Media Blog, Social Media Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Google Chrome Overtakes Internet Explorer

May 21st, 2012

PCWorld (US) 

Google’s Chrome is now the most popular Web browser worldwide, surpassing Microsoft’s Internet Explorer for the first time, according to the latest figures from StatCounter. After years of slowly chipping away Internet Explorer’s market share, Chrome took the lead with 32.76 percent share, while IE dipped to 31.94 percent.

Just a year ago, Internet Explorer was leading the Web browser market share with 43 percent, followed by Mozilla Firefox with 29 percent, and Chrome was third with 19 percent. Twelve months later, IE has lost 12 percent of the browser market share while Chrome gained 13 percent to the detriment of IE and Firefox, which also lost about 4 percent of its users and now comes in at just over 25 percent.

Continue reading… 

Categories: Tech Business & Marketing News, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Mobile advertising by the numbers

January 31st, 2012

eMedia Vitals

Mobile advertising is on a high-growth trajectory. The numbers don’t lie. (OK, sometimes they do.) If you’re pitching the importance of mobile advertising to a client or investors, here are some data points to help you build a stronger case.

For more stats click here

Categories: Mobile News, Mobile Research | Tags: , , , , ,

Free Apps Win Out Over Paid Downloads – In 2011, 96% of smartphone apps were downloaded for free

January 27th, 2012

eMarketer

Today’s smartphone users are increasingly unenthusiastic about paying for mobile applications. Consumers are closing their wallets at app stores, preferring free app downloads instead. IHS Screen Digest estimated that 96% of all smartphone apps were downloaded for free in 2011.

Read more… 

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , ,

12 Revealing Stats About B2B Social Media Marketing

January 26th, 2012

Social Media B2B 

Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, Penton Marketing Services found some pretty revealing statistics. Click the link for the full report (registration form required).

For more statistics click here

Categories: Social Media News, Social Media Research | Tags: , , , , , , , ,

Events central to direct marketers as marketing automation surges

December 19th, 2011

BtoB 

While the fast-concluding year has been focused on all-things digital, one element of direct marketing has remained central: events—and an increased drive to manage events with marketing automation.

First, the statistics: The trade show industry posted its fifth consecutive quarter of growth in the third quarter, according to the CEIR Index released this month by the Center for Exhibition Industry Research. The CEIR Index, which tracks attendees, exhibitors, revenue and net square feet, increased 2.6% in the third quarter compared with the year-earlier period.

Read more… 

Categories: Advertising & Marketing News, Advertising & Marketing Research | Tags: , , , , , , , , , , , ,

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

December 5th, 2011

Content Marketing Inst. 

Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.

It was no surprise to us that content marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year:

For the results click here

Categories: Lead Generation News, Lead Generation Research | Tags: , , , , , , , , , , ,

1 in 3 Americans Concerned With Tech Privacy

December 2nd, 2011

MarketingCharts 

35% of Americans cite privacy concerns as their best description of the negative aspects or implications of a more technology-connected lifestyle, according to [pdf] a National Cyber Security Alliance (NCSA) and McAfee study released in November 2011. Data from the “2011 Internet Home Users Survey” indicates that 22% dislike the cost implications of new devices and connectivity/service plans, while 15% miss the face-to-face social connections with family, friends, and community. Less than 1 in 10 say they dislike being always connected and reachable by work, matched by the proportion that say there are no negative aspects or implications to a more connected lifestyle.

For more statistics click here

Categories: Digital Media News, Digital Media Research | Tags: , , , , , , , , , , , , , , , , , ,

What Day and Time Do You Think People Share the Most Content? [Infographic]

October 18th, 2011

Social Times

Popular sharing platform AddThis just celebrated their fifth birthday and to mark the occasion they’ve released an infographic that takes a look at social sharing trends based on their five years of experience.

The AddThis infographic covers everything from the peak hours and days that people share so when people click, the top sites in terms of social growth, and more.  The stats are based on AddThis’ experience with 1.2 billion users, 10 million domains and 70 languages.  Some of the highlights include the following statistics:

View Statistics…

Categories: Social Media News | Tags: , , , , , , ,