Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.
Here are 15 stats that all brands should know about mobile.
The U.S. is at 101 percent wireless penetration. (CTIA)
1 billion smartphones will be shipped globally this year. (Gartner)
Apple beats all other phone manufacturers in customer satisfaction for smartphones. (J.D. Power and Associates)
59 percent of mobile users are as comfortable with mobile advertising as they are with TV and online ads. (InMobi)
85 percent of mobile users prefer mobile apps over the mobile Web. (Compuware)
For more stats click here
Google’s Chrome is now the most popular Web browser worldwide, surpassing Microsoft’s Internet Explorer for the first time, according to the latest figures from StatCounter. After years of slowly chipping away Internet Explorer’s market share, Chrome took the lead with 32.76 percent share, while IE dipped to 31.94 percent.
Just a year ago, Internet Explorer was leading the Web browser market share with 43 percent, followed by Mozilla Firefox with 29 percent, and Chrome was third with 19 percent. Twelve months later, IE has lost 12 percent of the browser market share while Chrome gained 13 percent to the detriment of IE and Firefox, which also lost about 4 percent of its users and now comes in at just over 25 percent.
Mobile advertising is on a high-growth trajectory. The numbers don’t lie. (OK, sometimes they do.) If you’re pitching the importance of mobile advertising to a client or investors, here are some data points to help you build a stronger case.
For more stats click here
Today’s smartphone users are increasingly unenthusiastic about paying for mobile applications. Consumers are closing their wallets at app stores, preferring free app downloads instead. IHS Screen Digest estimated that 96% of all smartphone apps were downloaded for free in 2011.
While the fast-concluding year has been focused on all-things digital, one element of direct marketing has remained central: events—and an increased drive to manage events with marketing automation.
First, the statistics: The trade show industry posted its fifth consecutive quarter of growth in the third quarter, according to the CEIR Index released this month by the Center for Exhibition Industry Research. The CEIR Index, which tracks attendees, exhibitors, revenue and net square feet, increased 2.6% in the third quarter compared with the year-earlier period.
Content Marketing Inst.
Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.
Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.
It was no surprise to us that content marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year:
For the results click here