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The 2013 CMO’s Guide To The Social Media Landscape

cmo.com

Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple more for the 2011 edition: YouTube and Tumblr. Then, with things really heating up, we grew the chart by five for 2012, this time adding Google+, SlideShare, Quora, Instagram, and Pinterest.

So what does 2013’s version look like? Ten, 15, 20, or more entries? Not exactly.

http://bit.ly/10gCvVX

Age, Interests Dictate Social Networks Used

eMarketer

Social network users overall skew young, but when looking at specific sites, differences emerge between age groups. In June 2012, Pingdom analyzed DoubleClick data and found that 26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44. Users ages 18 to 24 made up 16% of all US social network users. This study looked at users of a variety of sites, including Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, StumbleUpon, deviantART and Goodreads.

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