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How to build audiences with single-subject news products

American Press Institute

As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an opportunity to reach new audiences by being the best source on a particular topic.

Topic, not demographics or habits, is now the biggest factor determining where people turn for news. Convenience also matters. These are among the most important findings from the Personal News Cycle research API has conducted along with our partners AP-NORC in our ongoing collaboration called the Media Insight Project.

Readers can now find global, dispersed communities for their passions, which creates new markets for news and media organizations to cover these narrow interests and passions in depth. By creating deep communities around topics that extend beyond geography, publishers can find new business opportunities.

There are many reasons a publisher would want to create a single-subject news site. Among them, single-subject sites can:

  • Attract a new audience and deepen the loyalty of an existing audience
  • Expand upon your existing strengths in a cost-effective way
  • Build a new, innovative product under your company’s brand, but with the flexibility of an independent sub-brand

The single-subject strategy can work well even for relatively small or local publishers. Developing a single-subject news product isn’t just for established brands with endless editorial, technical and sales resources. In this study we specifically sought examples of a wide range of news organizations — from big to small, newspapers and magazines, and examples from around the world.

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Where’s the best place to work in IT in 2015?

cw bp horizontal 2015 300x47 Wheres the best place to work in IT in 2015?

Computerworld is seeking to identify the 100 top workplaces for IT professionals for our 22d annual Best Places to Work in IT list. We invite Computerworld readers, HR and PR professionals and other interested parties to nominate organizations, in any industry, that they think are providing great working environments for IT employees, including challenging work, fair pay and ample training opportunities. Nominate a company now through Dec. 14, 2014: https://response.questback.com/idg/bpnoms15/

Take the IT Salary Survey and Discover your Earning Power!

cw ss horizontal 2015 300x69 Take the IT Salary Survey and Discover your Earning Power!

Computerworld’s 2015 IT Salary Survey: What’s your earning power?  How does your salary compare with your IT peers? Computerworld’s 29th Annual IT Salary Survey will feature the latest IT salary trends and advice on where to find the best-paying jobs. This year’s survey participants can enter a drawing to win one of 3 American Express Gift cards for $500! The drawing is open to legal U.S. residents, age 18 or older.

Take our annual Salary Survey today!

http://tinyurl.com/k5dszeo

IDG Tech Marketing Priorities Survey

Screen Shot 2014 07 16 at 10.35.17 AM IDG Tech Marketing Priorities Survey

Welcome to IDG’s Tech Marketing Priorities Survey. We are conducting this survey of senior marketing leaders to provide better insight into the state of marketing among technology marketers.Your answers are confidential and will be used only in combination with other survey respondents. The survey will take 15-20 minutes to complete.  As a thank you for completing the survey, we will send you an executive summary of the research results so you can see how your company’s marketing priorities align with those of your peers. In addition, we will send the first 200 respondents a $20 Amazon.com gift card. Thank you in advance for your participation.  Your opinion is extremely important to us and we appreciate your time.

To participate, simply click here or copy and paste the following URL into your browser:

http://survey.researchresults.com/survey/selfserve/53b/s0064076?list=4

2014: The year of Digital Marketing…Wait a Second, What Exactly is Digital Marketing?

IDC PMS4colorversion 1 2014: The year of Digital Marketing...Wait a Second, What Exactly is Digital Marketing?

By, Sam Melnick

Or maybe 2014 will be the year of mobile, or the year content marketing. Ok, Ok, I can guarantee one thing, 2014 will be the year of the horse.

While 2014 might not be the year of digital marketing, digital will continue to be deeply important to the marketing organization. As digital spend continues to increase, the focus grows. Despite this, there can be a lack of clarity around the topic. What exactly falls within digital marketing? How much budget is actually being spent on digital? And how does it all meld together?

Let’s dive in.

Digital Marketing Budget Trends:

From 2009 to the end of 2013 digital marketing program spend has increased from 13% to 34% of the total marketing program mix. For 2014 IDC’s CMO Advisory Service expects this to increase to 39% and to 50% in 2016 (highlighted within Kathleen Schaub and Rich Vancil‘s IDC Chief Marketing Officer (CMO) 2014 Predictions). While this level varies depending on sector and size, the upward trend is clear.

 

Digital+Marketing+Program+Spend+2009+%E2%80%93+2016 2014: The year of Digital Marketing...Wait a Second, What Exactly is Digital Marketing?

2014 Salary Survey: What’s your earning power?

salary logo 2014 cw 2014 Salary Survey: What’s your earning power?Computerworld’s 2014 IT Salary Survey: What’s your earning power? How does your salary compare with your IT peers? Computerworld’s 28th Annual IT Salary Survey will feature the latest IT salary trends and advice on where to find the best-paying jobs. This year’s survey participants can enter a drawing to win one of 3 American Express Gift cards for $500! The drawing is open to legal U.S. residents, age 18 or older.

 

 

 

 

Take our annual Salary Survey today!

New Survey Finds Infrastructure Performance Management (IPM) Is Classified as High or Critical Priority Among 80 Percent of IT Leaders

Market Wired

Survey Finds Enterprise Organizations With Cross-Domain IPM Teams Are Successful at Mitigating Risks and Improving Business Agility

SAN JOSE, CA–(Marketwired – Oct 8, 2013) – Virtual Instruments, the leader in Infrastructure Performance Management (IPM) for physical, virtual and cloud computing environments, today announced the results of a survey from IDG Research Services. The survey was designed to understand the priority enterprise organizations place on IPM and how the structure of many IT departments is changing to more effectively manage the performance of their IT infrastructure. The findings show that 80 percent of senior-level IT leaders (director-level or higher) place a high or critical priority on IPM and that 79 percent have established a cross-domain team dedicated to managing the performance of their IT infrastructure.

The survey was completed by 152 IT director-level or higher employees across various industries, including financial services, manufacturing, and healthcare, at organizations with employees in the 5,000-50,000 range. Questions focused on the factors driving adoption of IPM solutions, which is defined as those that enable an enterprise to holistically monitor, report, trend and diagnose IT infrastructure performance.

According to the survey, senior-level IT leaders indicated that investments in IPM solutions are being driven by the transition to virtualization and/or the cloud (63 percent), a desire to reduce costs (61 percent) and the need to reduce infrastructure slowdowns (59 percent). In addition, 53 percent of respondents said that a growing mobile workforce and data center consolidation projects are driving their investments in IPM solutions.

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Almost Half Of U.S. Smartphone Users Find In-App Ads ‘Disruptive’

MediaPost

Almost half (47%) of U.S. smartphone users ignore in-app ads, and 43% find them disruptive, according to a new Forrester study. Only 28% found these ads to be relevant — and just a quarter said the ads were inventive or creative. Based on these findings, the report concludes that marketers are not crafting ads carefully enough to suit the smaller smartphone screen and appeal to the task-oriented mindset of on-the-go consumers. But it also underscores the potential for in-app ads as 40% recall seeing ads for an app, app upgrade or brand and product in an app.

Plus, half of smartphone owners who use apps and have seen at least one in-app ad have researched and/or made a purchase after seeing an ad. Ads for app upgrades are the most likely to result in a purchase (20%), while those for products or services saw the lowest conversion rate, at 11%.

In-app ads for new apps or apps related to ones they are using were the most pervasive type of ads — seen by 47% — followed up ads for app upgrades (40%), and brands or products (37%). The balance included either none of the above or survey participants couldn’t recall the ad type.

The Forrester study emphasizes the importance of getting advertising right in apps, given the growing adoption of mobile devices and apps generally. Last year, about two-thirds of all mobile phone users had apps, up 22% from 2011. And 80% of mobile time takes place in apps rather than the mobile Web, according to comScore.

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Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results

Marketing Land

A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content marketing efforts. Conducted by Unisphere Research, the survey included 217 participants from the readership base of CRM Magazine and EContent Magazine, reflecting a variety of industries and business sizes.

The survey covered a number of content marketing trends, focusing on how organizations produce and distribute content. According to the findings, the number one reason marketers are implementing content marketing initiatives is to engage customers and prospects, with 68 percent of respondents claiming it is their primary goal.

While 46 percent of the survey participants report their organizations have formal content marketing strategies, 37 percent claim they are working on developing content marketing programs.

For the organizations leveraging content marketing programs, 48 percent say their efforts are resulting in engagement with customers and prospects, and 41 percent are seeing an increase in brand awareness.

View charts and the rest of the article…