Do you need a tablet for your marketing plan? Apple introduced the iPad a year ago, creating a new category of computing devices known as tablets. These Internet-enabled devices have a touchscreen like a smartphone without its telephony. Check the data on tablets and you’ll see that they’re the fastest growing computing device to-date. Tablets provide an enhanced content consumption experience, particularly photographs and video.
Research finds that 84% of tablet owners are playing games, versus 51% who are consuming music and videos
A survey of more than 1,400 tablet owners in the US by Google’s AdMob subsidiary has found that gaming is the most popular use for these devices, considerably ahead of music, video and ebooks.
According to the survey, 84% of tablet owners play games, ahead of even searching for information (78%), emailing (74%) and reading the news (61%). 56% of tablet owners use social networking services on their device, while 51% consume music and/or videos, and 46% read ebooks.