SAN MATEO, Calif.– Worldwide tablet shipments continue to surge, growing 142.4% year over year in the first quarter of 2013 (1Q13), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Tablet shipments totaled 49.2 million units in 1Q13, surpassing that of the entire first half of 2012. With growth fueled by increased market demand for smaller screen devices, tablets have shown no sign of slowing down.
|06/24/2013 - 06/26/2013||San Francisco CA|
IDG News Service
Coming up on WTU this week leaks point to BlackBerry tablet and phablets, car tech takes center stage at the New York Auto Show and we show you how to find the files and folders that take up the most space on your hard drive.
Mobile users have evolved, and mobile advertisers need to catch up.
If 2012 taught the industry anything, it’s that sitting in front of a computer isn’t necessarily a consumer’s preferred means of consuming content. While the mobile uptick was already apparent prior to this passing year, the numbers for 2012 solidify that things are indeed changing. With end-of-the-year mobile analyst reports coming out every day, there appears to be no shortage of data, and all of it points to double-digit increases in smartphone and tablet penetration.
The rise in the popularity of these devices has been married to a fundamental change in the way that people think about, consume and share digital content. The increased acceptance and use of mobile devices has also been accompanied by a change in the mental models of users. Priorities and interaction habits of mobile consumers are changing with the ability to be on the go and with smaller hardware. Bottom line: people’s mobile behavior has evolved and mobile advertisers need to catch up.
From the perspective of cost savings and reduced technical implementation, it may seem like a good idea to just dish up the same experiences to mobile devices that were originally created specifically for the Web. After all, mobile browsers can generally render most of the content out there. While that is the case, just relying on legacy digital display ads or linking people to a bloated Web site with a design that isn’t optimized at all for mobile viewing is out of sync with the expectations of mobile users. Mobile should no longer be an afterthought. While I wouldn’t go so far as to argue that “Mobile First” makes complete strategic sense when thinking about marketing, it is fair to say that mobile should be treated with at least the same priority as Web and in certain scenarios mobile should take precedence.
IDC Press Release
FRAMINGHAM, Mass., March 26, 2013 – According to the International Data Corporation (IDC) Smart Connected Device Tracker, worldwide shipments of smart connected devices grew 29.1% year over year in 2012, crossing 1 billion units shipped with a value of $576.9 billion. The market expansion was largely driven by 78.4% year-over-year growth in tablet shipments, which surpassed 128 million in 2012.
Looking specifically at the results for the fourth quarter of 2012 (4Q12), combined shipments of desktop PCs, notebook PCs, tablets, and smartphones was nearly 378 million and revenues were more than $168 billion. In terms of market share, Apple significantly closed the gap with market leader Samsung in the quarter, as the combination of Apple’s iPhone 5 and iPad Mini brought Apple up to 20.3% unit shipment share versus 21.2% for Samsung. On a revenue basis for the fourth quarter, Apple continued to dominate with 30.7% share versus 20.4% share for Samsung.
BtoB daily news
Technology companies continue to ramp up spending on paid search campaigns, driven by such pressures as international expansion and greater investments in content marketing, mobile and video. According to a report by search agency Covario Inc., ³Global Paid Search Spend Analysis,² spending on pay-per-click (PPC) advertising by its enterprise technology, consumer electronics and retail clients rose 15% in the fourth quarter compared with the fourth quarter of 2011; for the year, the increase was 18% over 2011.
Paid search advertising on mobile devices, such as smartphones and tablets, continued to accelerate throughout the year, with mobile PPC spending up 30% in the fourth quarter year-over-year. Last year, 36% of mobile ad spending was for advertising on smartphones and 64% for advertising on tablets.
Covario said there is “higher purchase affinity” among users of tablets.
“We are seeing our tech customers really invest in the mobile experience,” said Mike Gullaksen, Covario senior VP-managing director. “They are building out mobile as a full experience versus just a simplified desktop experience.”
Wall Street Journal
BARCELONA—Here are two stories that sum up the state of the phone industry as revealed at last week’s Mobile World Congress, the annual gathering of the mobile phone business. Firstly, what was the buzz of the show?
It wasn’t a top-end, LTE-enabled, quad-core processor smartphone—it was the Nokia NOK1V.HE +1.60% 105, a €15 phone. Its most notable feature—apart from its price—is its 35-day standby time. The second comes from the experiences of The Wall Street Journal. To save the blushes of one particular handset maker we won’t name the company, but it took us 12 takes to shoot a video review of one of its products. In the end we failed. Why? It took three takes only to discover we had filmed the wrong phone. It then took another nine to try to review the correct one. Every time we tried there was some button that was pushed by mistake, or we hit the wrong thing on the screen and it didn’t do what we thought it would. In the end we gave up. What do the two stories tell us? That real consumer benefits, like a monthlong standby, are valued by consumers. They also show that one phone looks a lot like an other and that adding extra functions to a device isn’t always the path to a good user experience.
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