IDG World Expo news release
Event Announces Partnership with Superfly Productions; Indie Rock Veterans Will Kick Off Three Days of Tech, Music and Film Events
FRAMINGHAM, Mass. — IDG World Expo today announced that indie rock powerhouse Modest Mouse will headline the Macworld | iWorld 2012 launch party on Wednesday, January 25 at The Warfield in San Francisco. IDG World Expo, which owns and produces Macworld | iWorld, also announced its partnership with Superfly Productions, the entertainment and marketing agency responsible for world-class music festivals such as Bonnaroo, Outside Lands and Life is Good. Superfly and IDG World Expo will produce the opening night kick-off concert with Modest Mouse and host two special Tech Talks sessions that will focus on the impact of Apple technology on the film and music industries, respectively.