IDG Research Services
This new global research from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic focuses on how B2B tech buyers leverage video to advance purchase behavior. Ninety-five percent of B2B tech buyers watch tech-related videos and video viewing positively correlates with purchase behaviors.
For other infographics related to this research click here
IDG Research Services
Research: What Media and Devices Motivate BtoB Tech Buyers
Business and IT professionals are taking to social, mobile, and video in a big way in the US. They have several favorite sources of information on tech products. These are some of the findings in a recent IDG Research Services survey of more than 2, 200 visitors to IDG sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld. Tech savvy users, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience.
While search is an important tool for discovery, 88% of buyers say they are more likely to click on a link from a familiar and trusted source as they strongly prefer unbiased product test/reviews/opinions (93%) and relevant content (86%). As for what content they will register for the top items are newsletter (56%), mobile apps (49%), and white papers (46%). Trust in the site our source drives more engagement.
Content Marketing Inst.
UBM TechWeb recently released Buyers Research 2012. This is a survey of 240 business technology decision makers conducted in March 2012 that sheds light on what prospects want — and what they don’t — when it comes to vendor content. While the survey focused on what buyers want to see with technology vendors, the insights are useful for anyone in content marketing.
You need to provide practical advice. Technology vendors consider these to be the most important attributes in information about technology solutions:
• Facts and figures to support claims (64 percent)
• Information that contains both business and technical considerations (62 percent)
• Current or timely information (58 percent)
IDC Press Release
Eager to simplify their current IT environments and introduce new initiatives to enhance overall business value, IT leaders are embracing server cloud computing as a viable option for decreasing complexity by adopting converged systems that arrive pre-integrated and ready for use (private cloud) or are offsite entirely (public cloud). According to new research from International Data Corporation (IDC), worldwide revenue for servers deployed to public clouds will reach $3.6 billion in 2015 while private cloud server revenue will balloon to $5.8 billion. Read more
CA Technologies news release
he consumerization of IT across enterprise scale IT organizations has reached a tipping point where mainstream IT organizations are recognizing that they can no longer ignore the transformational impact of consumer technologies in the enterprise.
A new IDC study, titled “IT Consumers Transform the Enterprise: Are You Ready?”, Doc #6201, May 2011, sponsored by CA Technologies (NASDAQ:CA) and released today, reveals that while the consumerization of IT creates many new opportunities, including increased employee productivity, improved customer interactions, and faster and more agile business operations and decision making, it also results in significant IT management and security challenges. Read more
IDC Press Release
Framingham – International Data Corporation (IDC) today announced the availability of new data from its annual IT spending survey that forecasts total U.S. enterprise and public sector IT spending to grow at 5.6% through the end of 2011. In comparison, U.S. GDP (Gross Domestic Product) is forecast to grow 3.0% in 2011. Survey respondents indicated the top IT initiatives for 2011 at large enterprises are Security (selected by 31% of companies) and Business Analytics (selected by 19% of companies). In addition, 17% of companies expect to make investments in Smart Technologies. Read more
IDC and IDG Enterprise Announce Findings of Landmark Survey at Cloud Leadership Forum This Week
According to results of a landmark IDC/IDG Enterprise survey announced at the Cloud Leadership Forum this week, top information technology executives believe that cloud computing will have significant impact on IT organizations and IT vendors, as well as the enterprises they support.
More than 70 percent of those surveyed said they believed that by 2014, a third of all IT organizations will be providers of cloud services to customers or business partners.
Almost 80 percent of respondents felt that cloud service brokers that provide integration, management, security and other services across public cloud offerings will emerge as powerful industry players by 2015. Read more.