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Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

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Infographic: B2B Tech Buyers Leverage Video to Advance Purchase Behavior

IDG Research Services

This new global research from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic focuses on how B2B tech buyers leverage video to advance purchase behavior. Ninety-five percent of B2B tech buyers watch tech-related videos and video viewing positively correlates with purchase behaviors.

For other infographics related to this research click here

B2B Tech Buyers Video1 Infographic: B2B Tech Buyers Leverage Video to Advance Purchase Behavior

 

Research: What Media and Devices Motivate BtoB Tech Buyers

Research logo Research: What Media and Devices Motivate BtoB Tech Buyers

Business and IT professionals are taking to social, mobile, and video in a big way in the US.  They also have several favorite sources of information on tech products.  These are some of the findings in a recent IDG Research Services survey of more than 2, 200 visitors to IDG sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld.

Tech savvy users, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience. More than 40% said vendors presence on the social web positively influenced them related to satisfaction with the company (45%), likelihood to purchase (43%), and willingness to recommend a company (43%).  As to what buyers look for in social sites, just over 50% seek information about product offerings/directions, see product reviews/rankings, and respond to customer questions.

Massive Mobile Use

            Use of mobile devices is pervasive.  Seventy-five percent own/regularly use at least two smartphones and/or tablets.  The vast majority use the devices for everything from email to apps, and content consumption including multimedia.  Tablets topped smartphones in every application category.

Users are doing more than collecting information.  Forty-one percent purchased a product in a six month period and 40% looked for a product in a retail store.  Again, tablets led smartphones in this BtoB survey conducted last summer.

Lights, Cameras, Action

For 95% of BtoB tech buyers, the web is a constant source of tech-related videos: 82% of the respondents post, forward, and/or share such videos.  Many are not passive viewers, either.  Almost half purchased a product, nearly three-quarters research an item, and approximately half visited a vendor site, contacted a vendor for more information, or looked for a product in a retail store.

Grazing for Information

            The reliance on digital media is a given but what media is preferred is not as clear.  Ninety-two percent do go to technology web sites, 60% tech vendor web sites, and 58% tech-related print publications. The importance of tech related media and vendor web sites is important data for marketers as is almost a third of the survey respondents turned to the social web in their search for information.

While search is an important tool for discovery, when choosing what to read on the web, 88% of buyers say they are more likely to click on a link from a familiar and trusted source as they strongly prefer unbiased product test/reviews/opinions (93%) and relevant content (86%).  As for what content they will register for the top items are newsletter (56%), mobile apps (49%), and white papers (46%).  Again, trust in the source of the information drives more engagement.

Granted, some tech buyers are pioneers and out front compared to other users.  But, they’re trendsetters and good indicators for marketers across industries and titles.  As mobile and social converge both need to be a major part of your 2013 marketing plans.

 

 

 

 

Trust Fuels Lead Gen Programs

IDG Research Services

Research: What Media and Devices Motivate BtoB Tech Buyers

Business and IT professionals are taking to social, mobile, and video in a big way in the US. They have several favorite sources of information on tech products. These are some of the findings in a recent IDG Research Services survey of more than 2, 200 visitors to IDG sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld. Tech savvy users, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience.

While search is an important tool for discovery, 88% of buyers say they are more likely to click on a link from a familiar and trusted source as they strongly prefer unbiased product test/reviews/opinions (93%) and relevant content (86%).  As for what content they will register for the top items are newsletter (56%), mobile apps (49%), and white papers (46%).  Trust in the site our source drives more engagement.

Slide7 Trust Fuels Lead Gen Programs

B2B Tech Buyers Are Using Social Media

IDG Research Services

Research: What Media and Devices Motivate BtoB Tech Buyers

Business and IT professionals are taking to social, mobile, and video in a big way in the US.  They have several favorite sources of information on tech products.  These are some of the findings in a recent IDG Research Services survey of more than 2, 200 visitors to IDG sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld.  Tech savvy users, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience.

More than 40% said vendors presence on the social web positively influenced them related to satisfaction with the company (45%), likelihood to purchase (43%), and willingness to recommend a company (43%).

 

Slide1 B2B Tech Buyers Are Using Social Media

IDC finds social not key buying influence

BtoB

Technology buyers are increasingly using social media networks to keep up with trends and connect with their peers, but they do not yet view them as key influencers in making technology purchase decisions, according to a new report from International Data Corp. IDC’s “2012 Buyer Experience Study” was based on an online survey of 199 b2b technology buyers conducted in March.

It found that 84.0% of respondents said they use social networks to keep up with trends and stay connected. However, only 18.6% said social networks have influenced how they interact with vendors and make purchase decisions. “It would seem that tech vendors and tech buyers are inhabiting many of the same social media spaces, but social marketing as a more intentional effort to influence buyers still needs work,” said Rich Vancil, group VP-executive advisory strategies at IDC.

http://bit.ly/KoYMdm

Technology Buyers Require Practical, Timely Content [Research]

Content Marketing Inst.

UBM TechWeb recently released Buyers Research 2012. This is a survey of 240 business technology decision makers conducted in March 2012 that sheds light on what prospects want — and what they don’t — when it comes to vendor content. While the survey focused on what buyers want to see with technology vendors, the insights are useful for anyone in content marketing.

You need to provide practical advice. Technology vendors consider these to be the most important attributes in information about technology solutions:

•           Facts and figures to support claims (64 percent)

•           Information that contains both business and technical considerations (62 percent)

•           Current or timely information (58 percent)

Continue reading… 

IT Managers Have Their Heads in the Clouds: Worldwide Cloud Server Revenue to Reach $9.4 Billion by 2015, According to IDC

IDC2 e1322687983514 300x96 IT Managers Have Their Heads in the Clouds: Worldwide Cloud Server Revenue to Reach $9.4 Billion by 2015, According to IDC

 

 

IDC Press Release

Eager to simplify their current IT environments and introduce new initiatives to enhance overall business value, IT leaders are embracing server cloud computing as a viable option for decreasing complexity by adopting converged systems that arrive pre-integrated and ready for use (private cloud) or are offsite entirely (public cloud). According to new research from International Data Corporation (IDC), worldwide revenue for servers deployed to public clouds will reach $3.6 billion in 2015 while private cloud server revenue will balloon to $5.8 billion. Read more

Consumerization of IT Reaches Tipping Point, Ushers in New Era of Consumer Driven IT CA Technologies Sponsored Study Reveals Transformative Moment for CIOs, Creating New Opportunities, New Challenges

CA Technologies news release

he consumerization of IT across enterprise scale IT organizations has reached a tipping point where mainstream IT organizations are recognizing that they can no longer ignore the transformational impact of consumer technologies in the enterprise.

A new IDC study, titled “IT Consumers Transform the Enterprise: Are You Ready?”, Doc #6201, May 2011, sponsored by CA Technologies (NASDAQ:CA) and released today, reveals that while the consumerization of IT creates many new opportunities, including increased employee productivity, improved customer interactions, and faster and more agile business operations and decision making, it also results in significant IT management and security challenges. Read more

IDC Forecasts U.S. IT Spending Growth Will Outpace Economic Growth by More Than 2.6% in 2011 Security and Business Intelligence Are Top IT Initiatives

IDC Press Release

Framingham – International Data Corporation (IDC) today announced the availability of new data from its annual IT spending survey that forecasts total U.S. enterprise and public sector IT spending to grow at 5.6% through the end of 2011. In comparison, U.S. GDP (Gross Domestic Product) is forecast to grow 3.0% in 2011. Survey respondents indicated the top IT initiatives for 2011 at large enterprises are Security (selected by 31% of companies) and Business Analytics (selected by 19% of companies). In addition, 17% of companies expect to make investments in Smart Technologies. Read more

Cloud Will Have Dramatic Impact on IT Organizations, Vendors and Enterprises According to Survey of Top Tech Executives

IDC and IDG Enterprise Announce Findings of Landmark Survey at Cloud Leadership Forum This Week

Marketwire

According to results of a landmark IDC/IDG Enterprise survey announced at the Cloud Leadership Forum this week, top information technology executives believe that cloud computing will have significant impact on IT organizations and IT vendors, as well as the enterprises they support.

More than 70 percent of those surveyed said they believed that by 2014, a third of all IT organizations will be providers of cloud services to customers or business partners.
Almost 80 percent of respondents felt that cloud service brokers that provide integration, management, security and other services across public cloud offerings will emerge as powerful industry players by 2015. Read more.