IDG Global Solutions, IDG Enterprise, IDG TechNetwork and IDG Consumer & SMB are sponsors of this year’s Content Marketing World Tech Summit taking place on Thursday September 12, 2013. It is the only content marketing event dedicated to technology marketers. CMW Technology Summit brings together leading tech brand marketers from around the world to talk about how valuable and compelling content strategies can attract and retain customers.
IDGEx Offers RTB to Reach IT Decision-Makers Across the Web
FRAMINGHAM, MA–(Marketwired – Jul 9, 2013 – IDG Enterprise — the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld — announces the launch of IDG Enterprise Exchange (IDGEx), a private ad exchange that targets IT decision-makers. This private exchange, in combination with IDG Enterprise’s strong portfolio of premium owned and operated brands and marketing services, enhances our digital ad tech offerings through the addition of programmatic buying services.
Launching in beta on July 9th, the exchange will provide tech marketers with the data and analytics needed to target IT decision-makers effectively and efficiently through the use of real-time bidding (RTB). Through IDGEx tech marketers can target campaigns by incorporating the first-party data of IDG Enterprise’s 8 million tech-savvy visitors with third-party data as these visitors navigate across IDG TechNetwork‘s 550 sites.
Technology Marketing Blog
By Sam Melnick
It was recently reported by Parks Associated that real-time bidding (RTB) accounts for 12% of total digital display advertising. While 12% may seem like a small percentage when you consider how much airtime the industry devotes to RTB, that 12% actually represents a roughly $800 million business.
Over the last few years, I’ve had the privilege of teaching several hundred marketing executives through Rutgers University’s Center for Management Development. I’ve started every class with the same question – what is your top digital marketing challenge? What follows below is the collection of answers from the marketing executives, which are increasingly common across classes, regardless of industry.
More and more marketers are making the transition to digital and allocating more spend to digital. This shift is also accelerating, even among industries that were historically reluctant or laggards in adoption. The economic downturn of the last few years forced brand marketers to try digital; once they have been on the other side of the “Grand Digital Canyon” and tasted the new metrics based on actual users’ actions, rather than audience sizes, there’s no going back. But many still have very logical and practical questions for making the transition.
Most online video viewers are watching in-stream video ads to completion. That’s the finding of a new report from campaign management platform MediaMind that analyzed about 1 million impressions and said about 70% of the ads had been played all the way through, and 75% had been played three-quarters through.