Computerworld is seeking to identify the 100 top workplaces for IT professionals for our 22d annual Best Places to Work in IT list. We invite Computerworld readers, HR and PR professionals and other interested parties to nominate organizations, in any industry, that they think are providing great working environments for IT employees, including challenging work, fair pay and ample training opportunities. Nominate a company now through Dec. 14, 2014: https://response.questback.com/idg/bpnoms15/
Computerworld’s 2015 IT Salary Survey: What’s your earning power? How does your salary compare with your IT peers? Computerworld’s 29th Annual IT Salary Survey will feature the latest IT salary trends and advice on where to find the best-paying jobs. This year’s survey participants can enter a drawing to win one of 3 American Express Gift cards for $500! The drawing is open to legal U.S. residents, age 18 or older.
Have a look at your smartphone apps. Notice anything peculiar about the ads? In the majority of cases, the only things they’re advertising are … other apps.
Estimates vary, but analysts say a significant majority of ads in mobile apps simply promote other apps. Karsten Weide, an analyst with IDC, pegs the total at between 60% and 75%; mobile ad company Fiksu says it’s between 50% and 85%, depending on the time of year.
What does all this mean for the future of the app business? If most of the advertising dollars are coming from within the industry, is this a bubble about to burst?
Quite the opposite, industry experts say — the numbers show app makers and advertisers simply haven’t yet figured out how to tap this promising business.
According to International Data Corporation (IDC), the Networking market in India witnessed growth due to huge investments in 2Q2014 Q-o-Q as well as Y-oY. According to IDC’s APeJ Quarterly Switch and Router tracker, the Ethernet Switch market stood strong at USD 128.4 million in terms of customer revenue during Q2 2014 growing 19.2% Q-o-Q and 29.1% Y-o-Y. The router market, however, witnessed sharp decline from previous quarter that had a spike due to various reasons, by 17.4%. However, the market garnered a total of USD 68.4 M, a 12.3% growth Y-o-Y. Cisco retained its dominance in the Switch & Router market winning deals primarily in the telecom vertical. 2Q 2014 was also attributed to the various announcements and framing of tenders for the government projects that are due to be executed in the coming quarters. Further growth is expected in the coming quarters as well. Large to midsized deals were also visible in the government vertical. SMB segment also witnessed deals in various verticals specially the tier II & tier III banks. Manufacturing, utility and banking were the fastest growing verticals in 2Q and are expected to continue with their spending pattern in the coming quarters as well.
HONG KONG: Advertising expenditure on social media in China is forecast to triple over the next five years, overtaking Japan to become the region’s largest market, new figures have shown.
Data from analyst Forrester Research indicate that spending by advertisers in this channel will grow from $535m in 2014 to $1.7bn in 2019. In comparison, spending in Japan will double over the same period, from $864m to $1.6bn.
“Chinese consumers are addicted to social media,” Wang Xiaofeng, Forrester Research analyst, told the South China Morning Post, as she estimated that upwards of 95% of metropolitan internet users were on social networks.
Accordingly, marketers are following them onto the various domestic platforms that have sprung up, although sites such as Sina Weibo, QQ and Renren have been in danger of falling out of fashion as messaging apps like WeChat gain in popularity.
They have reacted with new initiatives and new focus. Thus, for example, Renren made a strategic shift earlier this year to focus on college students and the younger generation, while Weibo looked to integrate itself with TV shows and live events.
IT has historically been perceived as a cost centre, and therefore a good place for businesses to cut. But it doesn’t have to be that way.
After years of battening down the hatches, firms are willing to spend on IT again, with a recent survey by IDC finding that companies are allocating nearly half of their IT budgets to new projects. But securing funding for these projects can be an uphill struggle, so how can CIOs land the cash needed to make them happen?
Here are some techniques that can work when you’re arguing the case for an IT project.
Make your pitch about three things
When pitching a project, the most important thing is to concentrate on how it will impact the business. “Don’t even think about the technology when you’re putting in for the budget,” said Clive Longbottom, founder of Quocirca.
“Any change can only impact three variables within the business: How are you going to lower the risk to the business, reduce the cost to the business and improve value for the business?” said Longbottom.
“Provided that any argument you put forward fits into one of those three, you stand a much better chance because the business goes ‘this is now an investment, rather than just a technology spend’,” he added.
SAN FRANCISCO — Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network.
Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.
On Monday, Facebook will roll out a rebuilt ad platform, called Atlas, that will allow marketers to tap its detailed knowledge of its users to direct ads to those people on thousands of other websites and mobile apps.
“We are bringing all of the people-based marketing functions that marketers are used to doing on Facebook and allowing them to do that across the web,” David Jakubowski, the company’s head of advertising technology, said in an interview.
Montreal-based 5by plans to introduce its own messaging product next week, with one key difference from those aforementioned apps: Its new platform lies at the nexus between messaging and Web video.
“People do not want to broadcast everything on Facebook; they just want to easily send things to people they care about,” 5by CEO Greg Isenberg told Digiday. “We leverage this behavior to make it easier for people to find, share and discuss videos.”