Strategic market analysis, research and information for high tech business-to-business professionals. Providing online advertising, marketing, social media and industry event intelligence, plus statistics and strategies critical to success in a dynamic technology marketplace.
Speed Networking and Lightning Round Sessions Spotlight Sponsor Thought Leadership
May 21, 2013–Framingham, Mass.– IDG’s Computerworld—the IT media brand dedicated to providing peer perspective, IT leadership and business results—announcesData+, the world’s most authoritative conference on analyzing, predicting and monetizing big data. Data+, which evolved from the former BI & Analytics Perspectives Conference, will take place September 8-10, 2013 in Scottsdale, Arizona. Over the course of this two-day event, 250+ IT decision-makers and business leaders will connect with their peers and leading big data business and technology solution providers.
“As the data deluge of the enterprise grows ever broader and deeper, the need for predictive and advanced analytics has become one of the most pressing challenges companies of all sizes and industries are facing today,” said Bob Melk, SVP, group publisher & CMO, IDG Enterprise. “At Computerworld’s Data+ conference, IT and business decision-makers will receive valuable insight on deploying a strategy designed to propel their business forward by monetizing one of their greatest assets, their data.”
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear it plans to allow the blogging service to continue to operate as a separate business and brand. That includes no Yahoo branding on Tumblr. At the same time, the Web portal will look for ways to integrate advertising, search and content management on the back-end to bolster growth across both companies.
Maintaining a separateness while benefiting from the complementary strengths Tumblr provides is the balance Yahoo aims to strike. “I see this as a clear way to accelerate Yahoo’s growth in our core businesses,” said the company’s CEO Marissa Mayer during a Monday conference call on the deal.
Buying Tumblr is Mayer’s biggest gamble to date in revitalizing the Web portal after snapping up several mobile and other startups since taking the reins last July. For the first time, Yahoo owns a fast-growing social media property to challenge larger rivals like Facebook and Twitter.
With its younger demographic and mobile-focused approach, Tumblr also helps Yahoo in other key areas where it’s trying to gain ground. Mayer pointed out that Tumblr brings “great tools” for content creation, which Yahoo can use in connection with the revamp of its home page and other properties
Join IDC and IDG Global Solutions on June 11, at the Hyatt Regency Santa Clara, to explore the opportunities afforded in today’s biggest tech play: Big Data, Mobility and the Cloud. Learn how to craft vertical, tech and segment specific go-to-market strategies, identify the most appropriate partners and the right steps needed to build an optimal channel ecosystem, and gain access to country specific analysts who can provide you with insights into local market opportunities.
To register and for more information on this event, click here.
Manual, time-consuming data aggregation is a fact of life for 81 percent of respondents; Most report only lukewarm success, yet Big Data projects are poised to double in 12 months
PALO ALTO, Calif– Organizations can’t gather business insights from Big Data fast enough. Kapow Software, a leading Big Data solution provider, today announced findings from a survey conducted in partnership with IDG Research Services. The results, which represent over 200 business and IT leaders at large organizations, reveal there’s a perception that Big Data projects require significant time and resources to deliver value and a new enterprise trend emerging: the consumerization of Big Data so workers can act on key insights more quickly.
More than 85 percent of business and IT leaders agree that Big Data offers substantial value in its ability to make more informed business decisions and foster a data-driven organization. Top-ranking business outcomes include staying ahead of market trends, competitive advantage, improved customer satisfaction, increased employee productivity and improved information security or compliance.
Despite the perceived business benefits, more than half of respondents (52 percent) rate Big Data project success so far as lukewarm (somewhat successful), and only 23 percent of them perceive Big Data projects to be a success. The inability to automate structured and unstructured data quickly and effectively is among the biggest challenges with 60 percent of respondents noting that Big Data projects typically take at least 18 months to complete. More than half say these projects typically require consultants and other third-party experts to complete.
Our increasingly social world is raising concerns over the safety of our personal data. So what do the professionals working with data privacy legislation think? Aiming to address how the two professions feel about the current state of US data privacy law, IDG Connect presents exclusive insight into whether there is a conflict between the personal views and professional experiences of marketers and legal professionals with privacy laws, and the disparity between US and EU privacy law.
FRAMINGHAM, Mass. May 16, 2013 – Android and iOS, the number one and number two ranked smartphone operating systems (OS) worldwide, combined for 92.3% of all smartphone shipments during the first quarter of 2013 (1Q13) as Windows Phone crept past BlackBerry for 3rd place. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Android smartphone vendors and Apple shipped a total of 199.5 million units worldwide during 1Q13, up 59.1% from the 125.4 million units shipped during 1Q12.
A look at the chips, devices, and software that will change the way people will live in the decades to come.
#1 Google Glass
For a product that’s not widely available yet, Google Glass has generated an incredible amount of buzz. It’s not hard to see why. The augmented reality eyeglasses, which project images onto a lense, represent a major step forward in computing, much in the same way the iPad made tablets a common household item. When it arrives later this year, users will be able to snap photos, record video, and otherwise enhance their surroundings, from offering on-the-fly directions superimposed onto the road or reviews for a restaurant someone is looking at.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising. In just three years, says the report, tablets have overtaken smartphones in the amount of traffic they drive.
Tablet versus smartphone growth
• Globally, websites are getting more traffic from tablets than smartphones
• Internet users view 70% more pages per visit when browsing on a tablet vs. a smartphone
• While tablet and smartphone consumers are both mobile users tablet users actually behave more like PC users in the way they browse and engage
Lead generation is becoming simpler in practical terms—it’s easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation. “Today, all these tools, including marketing automation, CRM and email, are talking to one another,” said Adam Blitzer, VP-b2b marketing automation at ExactTarget’s Pardot. “Because of API management, every channel I use in marketing communicates with each other.” Blitzer said this new world of interconnectivity is particularly important not just for connecting all the marketing operations dots but also because customers prefer to communicate in different ways.
“Say you collect someone’s data from a Web form,” Blitzer said. “Being able to pass that seamlessly to a direct mail or email system is a powerful thing. Or consider when an email recipient clicks on a link. He then will visit a landing page with more engaging information, which in turn can trigger a direct mail piece.”
These capabilities weren’t possible a few years ago, he said.