Upcoming Events
Event Date Location

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

tech-business-marketing

Subscribe To Latest Posts
Subscribe

IDC Retail Insights Presents Big Data and Analytics Foundation for Next Generation Revenue Management

IDC PMS4colorversion 1 300x99 IDC Retail Insights Presents Big Data and Analytics Foundation for Next Generation Revenue Management

IDC Retail Insights  today announced the availability of a new report, “Business Strategy: Big Data and Analytics Lay the Foundation for Revenue Growth,” (Document # RI250177) which describes the Big data and analytics (BDA) foundation for revenue growth and charts the likely rapid evolution of new capabilities. The report presents a framework for understanding successive generations of product intelligence, leading to a new paradigm — participatory commerce. This paradigm trains evolved market intelligence on a much larger opportunity — the triple win of merchandise economics, promotional spend, and customer satisfaction.

  • ClicktoTweet, “@IDCInsights #IDCRetailInsights Presents #BigData&Analytics Foundation for #NextGeneration #RevenueManagement – will propel #BDA”

BDA will increase revenue growth through optimized pricing, and create new opportunities to improve assortments, new products, marketing, and other demand generators. Product intelligence creates new facets of market and competitive insight through price discovery in the near term, with broader reach into assortments, private labels, and management of private label and national brands. Within five years in the context of “give-to-get” shoppers, combined with forces like supply chain collaboration among retailers and brands, self-learning intelligent agents, and autonomous event-processing, product intelligence will lead to participatory commerce.

Key highlights of the report include:

  • In 2013, approximately 50% of retailers were aiming BDA at pricing strategies, market intelligence, and customer acquisition. More retailers will join their ranks over the next two to three years.
  • Price intelligence, a subset of product intelligence, is emerging as the initial set of capabilities aligned to support these BDA initiatives. Beyond discovering prices and supporting better pricing decisions, product intelligence sheds light on competitors’ pricing strategies and tactics, assortments, localization, and channel strategies as well as on consumer decision making when combined with psychological techniques.
  • Price discovery gives retailers a countermeasure in the “spy versus spy” world of price transparency, providing them an analytical advantage but leaving consumers with the edge when comparing prices online in the context of their purchase journeys. Next-best-action analytics remain a seller’s key tool against the consumer’s contextual advantage.
  • As already evident in the 2013 holiday shopping season — supported by price discovery, predictive analytics, and real-time ecommerce price management — high-speed algorithmic pricing will break constraints on price change cadences and create breakneck “channel chess” competition.
  • In the context of supply chain collaboration, give-to-get consumers, self-learning intelligent agents, and autonomous event-processing product intelligence will create opportunities for participatory commerce — marketplaces wherein transactions based on the buying, selling, and buying intentions of participating retailers, brands, and consumers will improve merchandise economics, returns on promotional spending, and customer satisfaction.

“In particular, one application of product intelligence, price discovery, gives retailers a countermeasure versus the ‘spy versus spy’ price transparency of retail today,” said Greg Girard, program director at IDC Retail Insights. “Next-generation product intelligence in consumer decision making, competitor tactics, and market conditions will propel BDA-based revenue initiatives beyond pricing further into marketing, assortments, buying, and product development.”

For additional information about this report or to arrange a one-on-one briefing with Greg Girard, please contact Sarah Murray at 781-378-2674 orsarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarah@attunecommunications.com.

Click to continue reading

Are Businesses Prepared for the Internet of Things?

eMarketer

The “internet of things” (IoT) is coming. But are businesses ready for a completely connected future?

177221 Are Businesses Prepared for the Internet of Things?

According to a May 2014 study by Edelman Berland for GE, the majority of business executives worldwide had at least heard of the IoT; however, familiarity was low, with more than half of respondents who had heard of the IoT saying they weren’t sure what it meant. Meanwhile, 44% had never even heard of the concept.

Edelman Berland/GE defined the internet of things as “the next generation of internet, integrating complex physical machinery with networked sensors and software.”

177222 Are Businesses Prepared for the Internet of Things?

Looking at a breakdown by industry, the survey found that preparation and planning for the IoT varied greatly across sectors. Unsurprisingly, high-tech/IT sector business execs were the most prepared to optimize the IoT, with 34% of respondents from that industry saying so. Nearly one-quarter of professionals in that group were planning to prep for this new world—the highest percentage out of sectors once again. Telecoms execs were the second most prepared (31% of respondents), but interestingly, those who weren’t set to take advantage of the IoT were the least likely to say they were planning to—and the most likely to report that they had no intention to do so.

Meanwhile, both healthcare and manufacturing landed at the bottom in terms of preparedness, with just 21% of respondents from each of these industries saying they were ready to optimize the IoT—and nearly half never having even heard of it.

Majority of Latin America’s Smartphone Users Buy via Mobile

eMarketer

Where are smartphone users most likely to report purchasing products or services on their handsets? The answers may surprise you—especially the answer to the question, “Where aren’t they?”

176331 Majority of Latin Americas Smartphone Users Buy via Mobile

May 2014 polling by IDG Global Solutions found that 78% of smartphone users in Asia-Pacific had made a mobile commerce purchase, compared with 70% in North America. It makes some sense that a relatively less developed ecommerce market would place high according to this metric, however: Overall, smartphone penetration in Asia-Pacific is relatively low, meaning the share of such users who have made a purchase is likely to be high. Across a broader swathe of the population, mcommerce penetration would look lower.

Latin America is another standout by this metric—an outright majority of smartphone users reported making a purchase. That compares with significantly lower penetration rates across the population of consumers and internet users who make ecommerce purchases at all (including on the desktop).

And while Latin America is behind the Middle East and Africa—another region where smartphone penetration reaches a fairly small share of the overall population, and smartphone users are therefore a select and advanced portion of the market—it placed ahead of both Eastern and Western Europe, places where smartphone penetration is higher, according to eMarketer’s estimates.

Neura’s novel approach: Baking intelligence into connected devices

CITEworld

A well-known problem in the Internet of Things is that many connected devices operate in silos. Your Fitbit doesn’t communicate with your Nest thermostat, for example.

One way some companies are trying to solve this problem is to create a hub, like Revolv. The idea is for all devices to connect to the hub, which serves as a central point for users to control all the devices and allows certain events to trigger activity in different devices.

Neura, a startup chosen as part of Microsoft Ventures’ accelerator program, has a novel approach to the hub concept. “The phone and potentially in the future the watch is how we treat a hub,” said Gilad Meiri, CEO of Neura.

Neura aims to be like a central clearinghouse for IoT data collected from fitness trackers, home automation products, and phones. But then it interprets that data into useful information that it supplies to other devices.

Here’s one scenario. Neura works around the idea of events in a person’s life. An important event could be waking up in the morning. Neura may figure out that a user has woken up based on information from a variety of devices like a sleep sensor, a Nest thermostat, motion sensors in a phone, and historical patterns.

Once Neura has detected such an event, it supplies it to partners that subscribe to that event data. For instance, a TV vendor might want to know a user has woken up in order to turn on the TV to the user’s favorite morning program. Waking up could trigger events like turning on the coffee maker or starting up the hot water heater.

“This is our model. To understand people and events and allow devices and services to subscribe to that,” Meiri said.

Neura offers its business customers a confidence scale around the information it delivers. For instance, the TV app may not want to turn on the TV unless Neura has 100 percent confidence that the user is awake because it wouldn’t be a great user experience if the TV turned on while the user is still asleep. But the app on the hot water heater might instead like to know when Neura is 60 percent sure the end user is awake since it takes some time to heat the water and it might be better to err on starting to heat the water before the user is awake.

Healthcare applications envisioned by Neura get even more interesting. Neura could detect that a user is driving to the gym and predict that in 20 minutes the user’s glucose level is likely to drop, based on historical data collected from the user’s glucose meter during previous workouts at the gym. The service can suggest to the user that it’s a good time to eat an apple.

Neura could also provide information to services so that, for example, a music service like Spotify can get a notification that a user only has 15 minutes left to her run so that the service can start playing music that might motivate her through the final stretch.

On the backend, Neura ingests the sensor data into its translation machine that it calls Harmony. It’s an abstraction layer that normalizes the data that’s coming from different sources. On top of that sits what Neura calls its Trac Event Machine which looks for patterns in user behavior. Its artificial intelligence layer makes sense of the data.

Continue reading

Tablet boom helps digital magazines boost sales share

Marketing Week

Total digital sales increased 26 per cent year on year to 369,040, a slowdown on the 59 per cent growth seen in the same period last year. This was in part due to a slowdown in the number of magazines reporting digital sales, which only increased by 10 per cent to 95 magazines, compared to a 43 per cent increase in 2013.

That sales growth was enough to outpace the market, meaning digital publications now make up 2.9 per cent of magazines’ total circulation, up from 2.3 per cent a year ago. That is still just a tiny proportion of overall sales, with print circulation at 12.22m, a 3.8 per cent fall year on year and an acceleration of the 1.9 per cent drop seen in the same period a year ago.

However, a number of publishers have questioned the veracity of the ABC figures given that many now have a wide-ranging audience across the internet and mobile devices, not just through digital editions.

Barry McIlheney, CEO of the Professional Publishers’ Association, says the growth of digital editions is “encouraging” for the sector and highlights the growing demand for digital content.

He adds: “The figures in this report reiterate how shifting consumer media habits continue to impact upon today’s modern, multi-platform magazine brands. The growth of digital editions is encouraging for the sector, and it should also be remembered that this ABC report does not include the increasing number of other ways – websites, live events, social media, etc. – in which the magazine brands of today engage directly with their consumers.”

NME, which saw its average print circulation drop under 15,000 for the first time, claims to reach more than 3.6 million people across the UK.

Marcus Rich, CEO at NME’s owner IPC Media, says: “Our core focus is on expanding the overall reach of our powerful, market-leading brands. We continue to look for even more ways to satisfy and engage our consumers’ passions and in the past 12 months have launched new events and experiences, products and apps in a variety of sectors. We also look for new and exciting ways to leverage our portfolio of brands for the benefit of our advertising partners.”

The Economist’s digital edition saw the biggest increase in sales, up 72 per cent to 21,780, helping it overtake Private Eye as the most popular news magazine overall with average sales of 223,730. Total Film had the second highest average circulation at 14,091, an increase of 16 per cent, followed by BBC Top Gear magazine with 13,553.

TV choice remains the most popular paid-for magazine with total sales of 1.3 million, although its circulation dropped slightly, by 5.2 per cent. Northern & Shell’s magazine suffered a tough quarter, with OK!, New and Star all reporting double-digit declines.

5 Tweaks to Your Website That Could Increase Sales 300%

Mashable

A company website is a must-have in today’s Internet-driven economy. But while most companies have a website, few use them to their full potential to drive sales and revenue. That’s a shame, because websites are often a major investment in terms of time and money, and they can be a lot of work to keep updated.

So if you aren’t maximizing the return on investment of your site, you’re missing out on a huge opportunity.

Luckily, there are a few relatively simple updates you can make to your website that can have a huge impact on customer attraction and retention, sales, revenue and long-term brand loyalty. These steps don’t require hundreds of thousands of dollars in investment and can be implemented by small companies and multinational corporations alike.

There are five common areas that most company websites can improve upon and expect to see an immediate boost in revenue. Taken together, they have the potential to increase your revenue by 300% or more (depending, of course, on your industry, location and a variety of other factors).

1. Add video content

Consumers love video — and so should you. Our brains process visual information 60,000 times faster than text, so ditch the long-winded product descriptions and opt for dynamic video content visitors can engage with on your website. Videos on your landing page can increase conversion rates by 86%, and 44% of customers purchase more products on sites that provide informational videos — and these numbers are only rising.

Customers also tend to stay longer on sites with videos, and even better — they are more likely to return. Engaging product videos, customer testimonials and even tours of your work space can help increase conversions.

Potential opportunity: Up to 86% increase in sales

2. Go global and multicultural

The global economic potential of online communication totals $45 trillion. But if your site only offers content in English, you miss out on a whopping two-thirds of that market potential. Making your website available for multilingual — and multicultural — audiences will help you reach a much bigger slice of the pie, improving your overall market potential by as much as 200%.

Choose a translation management system that integrates into your site; it’s much more efficient than manual translations, which often require time-consuming email communications with translators. New translation tools make it easy to roll out and maintain translated websites for the long-term.

Beyond translation, it’s important to be sensitive to the different cultural norms of your markets. Make sure you don’t make the same blunders as companies like Pepsi, whose light-blue branding alienated an entire market of consumers who associated the color with death. By preparing your site with localized content, you open a world of new opportunities to your business — literally.

Potential opportunity: Up to 200% increase in sales

3. Prevent downtime

On Cyber Monday, Amazon sold 36.8 million items worldwide. Minutes of downtime could have cost the company a big chunk of change. Same goes for your site. If it isn’t loading fast enough, you can lose customers before they even get a glimpse of your content and products. In fact, 57% of visitors abandon a website if it takes more than three seconds to load. It’s important that your website is resilient and scales to meet demand, since 24% of people cite downtime as the reason they abandoned their shopping carts.

Improving your site’s scalability will prevent slow load-times and downtime, ultimately keeping more customers on your website and driving more purchases. Make sure to build your website on an elastic cloud platform that maintains your content and application quality, even when major traffic surges hit. And make sure to frequently test out your page speed on Google.

Potential opportunity: 24% increase in sales

Click to continue reading…

‘Marketer enthusiasm for mobile slowing’

Marketing Week

The CMO Council’s annual State of Marketing report found that 52 per cent of marketers are either planning no change or a decrease to their mobile marketing budgets, which includes search, banner and display. A third (32 per cent) are planning to increase them by up to 5 per cent while 16 per cent expect to see a 10 per cent increase.

That is a significant slowdown on last year, when 62 per cent of marketers planned to increase their budgets and 25 per cent expected that increase to be more than 5 per cent.

Liz Miller, senior vice president at the CMO Council, says the slowdown has come as marketers hit the “growing pain stage” in their approach to mobile. She says the sector has seen an “excited spending spree” over the past few years as brands try to take advantage of the opportunity in mobile as sales of tablets and smartphones rise.

However, they are now pulling back slightly to work out how mobile links to the rest of their marketing strategy. She believes a lot of marketers were stung by mobile apps, which they invested millions in but consumers aren’t really using, meaning they are now more wary of mobile and how it connects with to the wider customer experience.

“This is a positive thing. Marketers are redefining what they mean by mobile. Everyone raced out to try and develop their own app before realising that mobile’s power is in the mobile web, banners and search. Now they are trying to figure out their strategy again,” she says.

Miller believes social is two years further down the line, meaning that excitement about the possibilities are again returning to the space. This is why 71 per cent of marketers expect to increase their social media marketing budget over the next year, the highest percentage alongside video.

Overall, 54 per cent of marketers expect their budgets to increase over the next year, with 31 per cent expecting more than a 10 per cent rise and 9 per cent forecasting an increase of 20 per cent. That is a big turnaround from five years ago, when more than 50 per cent were forecasting budget cuts.

That renewed optimism is reflected other areas, with 83 per cent of marketers expecting a salary rise this year and 55 per cent planning to take on new staff. This recruitment drive will particularly focus on people with expertise in data and analytics, an area where 85 per cent believe they are lagging.

To improve their ability to tackle big data, Miller believes more marketers must take a step back and spend time mapping and understanding every customer touchpoint. She says this requires a move away from only thinking about campaigns to considering the whole customer experience so marketers can ask “targeted, smart, valuable and actionable questions” of the data.

Continue reading

Programmatic Moves Further Toward Premium Future

eMarketer

It’s no secret programmatic buying is quickly expanding throughout the digital ad ecosystem—and beyond. A June 2014 survey by AOL Platforms found that 84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

177919 Programmatic Moves Further Toward Premium Future

And spend is going up across many channels. Respondents indicated they planned to increase programmatic spending on display, video and mobile ads the most in the next six months. And while 8% of respondents said they were buying TV ads programmatically already, 12% said they intended to up spending in this area in the coming months.

Publishers, as well as brand advertisers and agencies, reported a number of significant benefits of programmatic technology. Tops on the brand/agency side was economic efficiency, cited by more than three-quarters of respondents, while two in three found the targeting beneficial. Organizational efficiency came in third at 57%. On the publisher side, the top three were the same, but more tightly grouped and with targeting slightly ahead.

177920 Programmatic Moves Further Toward Premium Future

There are challenges too—and big ones. Transparency was a problem for 72% of brand executives and nearly as many agency executives, while most publishers did not see it as an issue. All three segments surveyed agreed inventory quality was a challenge.

Allie Kline, CMO of AOL Platforms, pointed up the overall speed with which programmatic technology has been adopted by publishers and advertisers alike across a number of platforms, as well as its transformational potential in the digital ecosystem.

But more will be required from parties on both sides of the equation to take programmatic to the next level. “It’s about making sure there’s a relationship beyond just dumping inventory onto a platform,” she told eMarketer—key to making brand and agency concerns about transparency less problematic.

She also noted that programmatic should be looked at as a technology that could “match the right brand with the right publisher,” not just a tool for getting the best possible bids on inventory.

The future of marketing: Precognition, bots, and user agents

CITEworld

The movie 2002 Minority Report nailed what the future of CRM will look like — but not in the scene you are probably remembering.

The scene everybody remembers has the Tom Cruise character walking through a department store where he is targeted, by name, by such brands as Lexus and Bulgari based on biometric readings taken from his irises. But the true bit of prescience in the movie is the specialized PreCrime police department’s ability to predict who will commit a murder and then stop it before it happens.

A day in the life

To really understand this scenario, let’s consider Ava, a consumer in 2039. She’s not much for advertising or interacting with flashy brands — ads for Lexus and Bulgari would basically roll right off her. She is more into sustainable living, farm-to-table food, support emerging market micro-commerce, and animal rescue — not exactly topics or channels that today’s marketers or companies can really reach. But in 2039 that will hardly matter.

Lisa Arthur, CMO for Teradata Marketing Applications, describes a day in Ava’s life. She gets into her smart car and it asks if she wants to go to her usual round of stops that she makes on the weekend. Ava says yes and they drive to her favorite organic grocery store, which primarily sells small, local organic labels. She walks into the store, which recognizes her — or at least her mobile or wearable device (the form factor of this device still a bit hazy from our 25-year view, but you get the idea). Instantly, it knows that she always buys a particular brand of bread when she is there. The store sadly informs her they are out at the moment and would she like to order some? Ava says yes and continues to shop.

While she’s shopping, she sees several handcrafted items from artists in Africa and thinks they would make nice gifts for the upcoming holiday season. She presses her device against them, buys them, and at the same time has them shipped to the recipients. Ava won’t have to schlep them home to package and mail them out later. Then it’s off to the gym, where the man next to her is rocking out to music on a pair of headphones that catches Ava’s eye. He lets her try them out and she decides to buy them. Presto goes the device, but this time Ava isn’t sending them elsewhere — she has bought them for herself and they are waiting for her at home later that afternoon.

We see glimmers of this world here and there today, in such developments as predictive analytics, artificial intelligence, natural language systems, big data, and the internet of things. Networks, channels, and data will be integrated to the point where people can communicate and interact with brands and service providers like they were people on the street to whom you would say hello.

Judgments about consumers and potential consumers will be made instantaneously, based on an enormous amount of information, much of which comes from everyday objects around the house and in the store and workplace. As for actual voice or electronic or in-person conversions with customers, those will be few and far between. They won’t be necessary: Like the specialized PreCrime police department in Minority Report, retailers and other service providers will just know.

Read more…

With Year-on-Year Growth of 84% in the Second Quarter, India Smartphone Market Still Has Immense Potential, Says IDC

IDC PMS4colorversion 1 300x99 With Year on Year Growth of 84% in the Second Quarter, India Smartphone Market Still Has Immense Potential, Says IDC

The smartphone market in India has maintained its growth impetus with smartphone shipments achieving year-on-year growth of 84% in Q2 2014 and a quarter-over-quarter growth of 11%. The potential for future growth in the smartphone market remains quite high as 71% of the market continues to be on feature phones.

According to International Data Corporation (IDC), the overall India mobile phone market stood at 63.21 million units in Q2 2014, a 5% increase over Q1 2014. The quarter-over-quarter growth can be attributed to both product categories (i.e. smartphones and feature phones).  Back-to-back volume growth in the smartphone market is also being noted due to the re-defined, low-price smartphone models and continuous migration from feature phones to smartphones.

The Indian smartphone market grew by 84% year-on-year in Q2 2014. According to IDC Asia Pacific Quarterly Mobile Phone Tracker (excluding Japan),vendors shipped a total of 18.42 million Smartphones in Q2 2014 compared to 10.02 million in the same period of 2013. The sub-$200 category of the smartphone market is increasing in terms of new shipment share as the contribution from this category stood at 81% in Q2 2014. With the influx of Chinese vendors and Mozilla’s plans to enter the smartphone category at the $50 price level, the low-end segment of the smartphone market will become crucial in the coming quarters.

The shipment of “Phablets” (5.5 inch – 6.99 inch screen size Smartphone) in Q2 2014 was noted to be 5.4% of the overall smartphone segment. The phablet category grew by 20% quarter-on-quarter (QoQ) in terms of sheer volume. More than half of the phablets shipped were in the under-$250 price band and Indian vendors are dominant in the noted price segment.

Jaideep Mehta, Vice President and General Manager – South Asia, IDC says, “While Samsung has held on to its leadership position in the market, it is noteworthy that Micromax is growing faster. Samsung needs to continue to address the low-end of the market aggressively, and also needs a blockbuster product at the high end to regain momentum. Given the current growth rates, there is a real possibility of seeing vendor positions change in the remaining quarters this year.”

“IDC observes that a new entry level price point is being breached by the Indian home grown vendors every quarter. These devices are not equipped with high end specifications and RAM is typically 256 MB. This ultra low cost segment may not sound a viable option to the repeat buyers, but it works well on the targeted segment,” says Karan Thakkar Senior Market Analyst at IDC India.

Q2 2014 has been an exciting quarter for the players in the mobile phone market.  Among the top five vendors, Micromax and Lava were the only ones to have outstripped the market growth. The former grew by 18% and the latter by 54% in the overall phone business.  Micromax not only toppled Nokia to clinch the number 2 spot, but also created a gap between the second and third spot.

Continue reading