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Where You Can Go Right, And Wrong, With Native Ads

February 20th, 2013

TechCrunch

There has been a lot of talk in the digital media trade press about native advertising and the opportunities for advertisers. Yet, much less has been written about the opportunities and implications for digital publishers. But, first things first…

WHAT IS “NATIVE ADVERTISING”?

Native advertising is a concept that gained traction in the digital ad industry in 2012. It refers to digital ad formats that integrate more seamlessly (yet transparently) into website aesthetics, user experiences and/or editorial in ways that offer more value to both advertisers and readers. Put simply, native ads follow the format, style and voice of whatever platform they appear on.

Over recent months, the conversation about native advertising has focused largely on the pros and cons of just one facet of the larger movement: publisher-produced sponsored posts on editorial sites. However, native advertising is an umbrella concept that encompasses much more, starting with Google Search Ads and now extending to Promoted Videos on YouTube, Sponsored Stories on Facebook, Promoted Tweets on Twitter, promoted videos on sites like Devour and Viddy, promoted content on apps like Pulse and Flipboard, branded playlists on Spotify, promoted posts on Tumblr, sponsored check-ins on Foursquare, and brand-video content integrations produced by sites like Men’s Journal and Vice. 

What ties these seemingly disparate ad products together is one common theme: The ad’s visual design and user experience are native to the site itself, and these native ad placements are filled with quality brand content of the same atomic unit (videos, posts, images) as is natural to that site. 

Read more… 

Categories: Advertising & Marketing Blog, Digital Media Blog | Tags: , , , , , , , , , , , , , , , , , , ,

IDC: Worldwide Tablet Shipments Hit A Record Total Of 52.5M Units In Q4 , Including 22.9M iPads

February 4th, 2013

TechCrunch

Apple’s iPad led the charge as total worldwide tablet shipments hit a record 52.5 million units in the fourth quarter of 2012, according to IDC’s preliminary data from its Worldwide Quarterly Tablet Tracker, but its market share continued to slide due to competition from Samsung. Meanwhile, PC shipments declined during the quarter for the first time in more than five years. The tablet market grew 75.3 percent year-over-year, and increased 74.3 percent from the previous quarter’s total of 30.1 million units, helped along by holiday purchases, lower average selling prices and a wider range of products.

“We expected a very strong fourth quarter, and the market didn’t disappoint. New product launches from the category’s top vendors, as well as new entrant Microsoft, led to a surge in consumer interest and very robust shipments totals during the holiday season,” said Tom Mainelli, tablet research director at IDC.

Continue reading… 

Categories: Mobile Research | Tags: , , , , , , , , , , , , , ,

59% Of All Android Tablet Usage Comes From The U.S., And The Forked Amazon Kindle Fire Is The Most Popular Brand

January 29th, 2013

TechCrunch

Android tablets have nearly caught up to iPad devices as the world’s most popular tablet platform, and some project that they may even overtake iPads later this year. According to new research from app analytics company Localytics, the U.S., and specifically Amazon, should take the most credit for that trend: some 59% of all Android tablet usage came from the U.S., with over half of that attributed to Kindle Fire and Fire HD tablets, working out to a 33% share.

59% Of All Android Tablet Usage Comes From The U.S., And The Forked Amazon Kindle Fire Is The Most Popular Brand

Continue reading… 

Categories: Mobile Blog, Mobile Research | Tags: , , , , , , , , , , , , , , , , ,

Forrester: 84% Of U.S. Adults Now Use The Web Daily, 50% Own Smartphones, Tablet Ownership Doubled To 19% In 201

December 20th, 2012

TechCrunch

Forrester Research just published its annual “State of Consumers and Technology” report. As usual, it’s chock-full of interesting statistics about how U.S. consumers use the Internet, but the most interesting statistic is probably that the overall online penetration rate in the U.S. has stabilized at 79 percent (the same number Forrester found in 2011). That’s the percentage of U.S. adults that go online at least monthly. What has changed, however, is how many adults go online at least daily: In 2011, that was 78 percent of U.S. adults, and in 2012, Forrester reports that 84 percent now go online at least once per day.

One of the reasons for this is, of course, the growing smartphone and tablet penetration. Forrester found that about half of U.S. online adults now own a smartphone and two-thirds even own multiple connected devices. Tablet adoption doubled since 2011 and is now at 19 percent.

Continue reading… 

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , , , , , , ,

Big Data Right Now: Five Trendy Open Source Technologies

October 29th, 2012

TechCrunch

Big Data is on every CIO’s mind this quarter, and for good reason. Companies will have spent $4.3 billion on Big Data technologies by the end of 2012.

But here’s where it gets interesting. Those initial investments will in turn trigger a domino effectof upgrades and new initiatives that are valued at $34 billion for 2013, per Gartner. Over a 5 year period, spend is estimated at $232 billion.

What you’re seeing right now is only the tip of a gigantic iceberg.

Big Data is presently synonymous with technologies like Hadoop, and the “NoSQL” class of databases including Mongo (document stores) and Cassandra (key-values).  Today it’s possible to stream real-time analytics with ease. Spinning clusters up and down is a (relative) cinch, accomplished in 20 minutes or less. We have table stakes. But there are new, untapped advantages and non-trivially large opportunities beyond these usual suspects.

http://tcrn.ch/Pj5TVI

Categories: Tech Business & Marketing News, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , ,

Tablets Join The Long Race To The Bottom

August 16th, 2012

TechCrunch

Remember netbooks? Exactly. Two years ago netbooks could do no wrong. They were the future, a way to get work done on the go on a laptop the size of a paperback book. In the end, manufacturers saw them as a great way to squeeze profit out of a moribund product line. Sadly, I fear that’s where we’re headed in the tablet market.
For a long time it was a few horse race. Motorola, Apple, and Samsung were pumping out top-of-the-line tablets and selling them at a premium, because that’s what the market could support. However, with the launch of the $199 Kindle Fire, and more recently the Nexus 7, the floodgates will soon open, driving down prices, quality, and value.

Here’s the pattern: a product group becomes popular. Major players make comparatively expensive products with good QA and designs. Early adopters gobble them up, then there’s  a brief period of popular adoption. Then everyone who was going to buy a tablet has a tablet. Positions are taken regarding the various advantages of each type. Flame wars are fought….Then people stop caring.

Continue reading… 

Categories: Mobile Blog | Tags: , , , , , , , , , , , , , , , ,

Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops

April 10th, 2012

TechCrunch 

It’s no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What’s interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has declined pretty rapidly. Thelatest data from Nielsen’s Global Trust in Advertising Survey shows just how dramatic this decline is: while 92% of consumers say they trust word-of-mouth recommendations, less than half trust paid ads in traditional media outlets. The trust in these ads has declined by more than 20% since 2009.

Read more… 

Categories: Advertising & Marketing News, Advertising & Marketing Research | Tags: , , , , , , , , , , , , , , ,

Study: CIOs May Like To Talk The Social Media Talk, But Only 10% Walk The Walk

April 9th, 2012

TechCrunch 

The use of social media in the enterprise has been a path well-trod by companies using mass market tools like Twitter, Facebook and LinkedIn to communicate with peers, customers, investors and anyone else who might be interested in what they’re up to. But when it comes to the most senior information executives, they’re actually a little antisocial.

Continue reading… 

Categories: Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , ,

Report: Video Accounts For Half Of All Mobile Traffic; Android Biggest For Mobile Ads

February 23rd, 2012

TechCrunch 

Mobile video now accounts for half of all mobile traffic; and on some networks, that number is as high as 69 percent — a testament to the rise of smartphones and tablets as the mobile devices of choice for consumers, and their growing interest in using these devices to do a lot more than just make phone calls.

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , ,

Facebook’s Zuckerberg: If I Were Starting A Company Now, I Would Have Stayed In Boston

October 30th, 2011

TechCrunch

Yesterday, Facebook founder and CEO Mark Zuckerberg took the stage at Y Combinator’s Startup School in a candid interview with Y Combinator Partner Jessica Livingston. You can watch the full interview here, and it starts around the 43 minute mark, and lasts for roughly 40 minutes. If you have some time to spare, it’s well worth a look.

Read More…

Categories: Tech Business & Marketing | Tags: , , , , , , , , , , ,