Experimental engine for next Web coming to Android, ARM processors
SAN FRANCISCO - Mozilla can see the future of web browsing, and it lies in multi-core computing. Today’s quad-core processors will be quaint compared to the massive CPUs of the future, which are expected to contain 16, 32 or more cores.
With that in mind, the maker of Firefox announced Wednesday that it’s teaming up with Samsung to create a next-generation browser that will be built from scratch and will be based on a new engine, Servo, as well as use a new programming language, Rust.
“Mozilla’s mission is about advancing the web as a platform for all,” Mozilla CTO Brendan Eich wrote in The Mozilla Blog Wednesday.
“[W]e’re supporting this mission by experimenting with what’s next when it comes to the core technology powering the Web browser,” he wrote. “We need to be prepared to take advantage of tomorrow’s faster, multi-core, heterogeneous computing architectures.”
The consumer tech site, from the publisher of PCWorld and Macworld, forges a partnership with car-shopping resource Edmunds.com to expand car tech coverage
SAN FRANCISCO – TechHive, the newest consumer tech media brand from IDG, has struck a partnership with popular car-shopping resource Edmunds.com to expand its car tech coverage and help its audience find their automotive sweet spot.
“Automakers realize that today’s drivers want cars that work well with their personal technology,” notes Jason Snell, SVP, Editorial Director for IDG Consumer & SMB, the division that manages TechHive. “As important as smartphones, tablets, and always-on Internet connections have become to all of us, it’s become far more important for our cars to fit into our digital lives.”
With the unique, collaborative editorial partnership, Edmunds.com will bring their auto tech expertise directly to TechHive’s audience to help them get the most out of their devices. TechHive editors will bring their consumer tech expertise to the Edmunds.com audience of car shoppers to help them make the best tech choices. Content produced together will appear on both TechHive.com and Edmunds.com as it’s created, with the first feature length story, Best Tech-Friendly Cars of 2013, slated for this spring.
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PCWorld, Macworld, and TechHive, get a big boost in click-through rates with high-impact ad placements
SAN FRANCISCO— Two months after the launch of redesigned HTML5/responsive websites, IDG Consumer & SMB is seeing encouraging results from its changes to PCWorld.com and Macworld.com, along with newly launched site TechHive.com. Overall, ad placements are delivering an average click-through rate (CTR) around 80% higher than pre-redesign levels.
IDG Consumer & SMB’s sites are also performing well against industry benchmarks. Ad units scheduled as run-of-site are delivering an average 0.38% click-through rate, compared to the tech industry average of 0.11% (MediaMind Global Benchmarks 2012). All three sites have better than average click performance with content and user targeting as well.
“We’re very pleased with these metrics,” notes IDG Consumer & SMB Chief Revenue Officer Brian Gleason. “We focused our redesign efforts on giving users visually-rich and intuitive websites that work across devices. We also wanted to make sure our advertising partners had a prominent place among our content. We’ve hit the mark for both readers and marketers.”
Banners aren’t going anywhere, but publishers are busy trying to remake them into something more interesting — and that advertisers will pay more for them than the rock-bottom rates available in programmatic ad buying.
For some sites, that means rethinking the page. Gannett, for example, eliminated 47 percent of its ad slots in its September 2012 redesign of USAToday.com. At the same time, IDG Consumer & SMB took a “less is more” approach, removing two to three standard display ads per page. It instead rolled out what it’s calling “the content hero” on TechHive, PCWorld and Macworld. The oddly sized unit, which is 1130 x 500, takes over the site on the homepage and highlights the advertiser’s offering. The unit sits on top of editorial content for the first eight seconds of the user’s visit. It then reduces in size and leaves the brand logo on the site.
“By taking fewer ads, we thought it was risky because eliminating ads means we may lose money,” said Brian Gleason, chief revenue officer at IDG TechNetwork and IDG Consumer & SMB. “But [this] proves larger units, more impactful units that can fit in with the design of a page without taking away from the user experience is being welcomed on both sides.”