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China Surpassed the United States to Become the Largest PC Market in the World in the Second Quarter of 2011, According to IDC

IDC Press Release

Final results from the International Data Corporation (IDCWorldwide Quarterly PC Tracker show that PC shipments in the China market have exceeded those of the United States in the second quarter of 2011 (2Q11). Approximately 18.5 million units worth US$11.9 billion shipped in China during the quarter, compared to 17.7 million units worth US$11.7 billion in the U.S. China represented 22% of the global PC market’s unit shipments compared to the US at 21%.

On a full year basis, IDC still expects the U.S. to remain the largest market in 2011, with 73.5 million units forecast to be shipped in the U.S. versus 72.4 million in China. Similarly, holiday season buying in the U.S. will likely keep it ahead of China in the fourth quarter, especially as China’s market contracts after its third quarter summer promotions. IDC does not expect China to exceed the U.S. in full year shipments until 2012, when 85.2 million units are forecast to be shipped in China and 76.6 million units in the U.S.

“There are of course still risks ahead for China, including not just inflation but also the impact of economic conditions in the U.S. and Europe,” said Kitty Fok, Vice President for Greater China Research at IDC. “But in the meantime, the Chinese government’s 12th Five-Year Plan should help large enterprises in various infrastructure verticals to continue to move along, not to mention of course the ongoing efforts to increase consumer penetration in lower-tier cities.”

“China’s lead in the PC market is a huge shift that reflects the rising fortunes of emerging markets as well as the relative stagnation of more mature regions.” said Loren Loverde, Program Vice President, Worldwide PC Tracker. “While the immediate economic circumstances in the US and other markets had a significant impact on the timing of China’s move to the lead, they have not changed the trend, but accelerated it.”

Worldwide PC Market Share by Country, Q2 2011 (Historical) and Calendar Year 2011 and 2012 (Forecast) (Market Share based on Unit Shipments)

Country 2Q11 Market Share CY2011 Market Share CY2012 Market Share
PRC 22.0% 20.3% 21.8%
USA 21.0% 20.6% 19.6%
Others 57.1% 59.1% 58.5%
Total 100.0% 100.0% 100.0%

Source: IDC Worldwide Quarterly PC Tracker, August 23, 2011

Notes:

  • Shipments include shipments to distribution channels or end users. OEM sales are counted under the vendor/brand under which they are sold.
  • PCs include Desktops, Portables, Mini Notebooks and do not include handhelds, x86 Servers and Media Tablets (i.e. iPad and Android-based Tablets). Data for all vendors are reported for calendar periods.
  • Totals may not add up to 100% due to rounding.

IDC’s Worldwide Quarterly PC Tracker gathers PC market data in over 80 countries by vendor, form factor, brand, processor brand and speed, sales channel and user segment. The research includes historical and forecast trend analysis as well as price band and installed base data.

For more information, or to subscribe to the research, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com. In Asia/Pacific, please contact Sheryl Fuertez at +65-6829-7758 or sfuertez@idc.com.

Worldwide Server Market Revenues Increase 17.9% in Second Quarter as Market Demand Remains Strong, According to IDC

IDC2 e1322687983514 300x96 Worldwide Server Market Revenues Increase 17.9% in Second Quarter as Market Demand Remains Strong, According to IDC

 

 

 

IDC Press Release

According to the International Data Corporation (IDCWorldwide Quarterly Server Tracker, factory revenue in the worldwide server market increased 17.9% year over year to $13.2 billion in the second quarter of 2011 (2Q11). This is the sixth consecutive quarter of year-over-year revenue growth, as server market demand continued to improve around the world. Server unit shipments increased 8.5% year over year in 2Q11 to 2.1 million units, which is the second highest quarterly total ever reported in the second calendar quarter of any year.

Improved market conditions were seen across all three server classes — volume, midrange enterprise, and high-end enterprise. Volume systems experienced a 16.6% year-over-year revenue increase, the seventh consecutive quarter of positive growth for the segment. Midrange enterprise demand improved for the fourth time in the past five quarters, with a 16.7% year-over-year revenue increase. Finally, the improving market conditions extended to the high-end enterprise segment, as quarterly revenue increased 22.8% when compared to 2Q10. This is the second consecutive quarter that all three segments of the server market have experienced a year-over-year revenue increase in the same quarter.

“Server market growth accelerated in 2Q11 and experienced its highest reported second quarter revenue in three years with all geographies contributing to the positive year-over-year growth. This was the fifth consecutive quarter with double-digit year-over-year revenue growth as the market recovery continued to extend from x86 servers to midrange Unix to high-end mainframe class systems,” said Matt Eastwood, group vice president, Enterprise Platforms at IDC. “While 2Q11 was an exceptionally strong quarter, attention has already turned to the market outlook for the second half of the year. IDC believes that weakening macroeconomic conditions around the world will serve to moderate demand for new servers later this year.”

Overall Server Market Standings, by Vendor

IBM and HP jointly held the number 1 position in the worldwide server market with 30.5% and 29.8% factory revenue share respectively for 2Q11, a statistical tie. IBM experienced 24.5% year-over-year growth in factory revenue gaining 1.6 points of share in the quarter on the performance of System x, Power Systems, and System z. HP’s factory revenue grew 9.3% year over year in 2Q11 based on solid demand for x86-based ProLiant servers and blades. Dell maintained third place with 13.8% factory revenue market share in 2Q11. Dell’s factory revenue increased 5.1% compared to 2Q10, driven in part by strong demand from SMB customers. Oracle and Fujitsu jointly held the number 4 position with 7.2% and 6.5% factory revenue share, respectively, in 2Q11. Oracle’s 2Q11 factory revenue increased 4.2% compared to 2Q10, driven in part by improved demand for x86-based Exadata systems. As a direct result of the large scale K-computer HPC system in Japan, Fujitsu experienced a sizable 133.6% year-over-year improvement in server revenue.

Top Server Market Findings

  • The market for non-x86 servers, including servers based on RISC, EPIC (Itanium-based), and CISC processors, increased 23.3% year over year to $4.8 billion in 2Q11. This is the third consecutive quarter in which non-x86 servers have exhibited positive growth and the second consecutive quarter that non-x86 based system revenue has grown faster than the market overall. Growth in non-x86 server revenue was driven by improved demand for Unix servers and IBM System z platforms.
  • Unix servers experienced a second consecutive quarter showing year-on-year factory revenue improvement, growing 1.5% when compared to 2Q10. Unix server revenues were $2.9 billion, representing 22.0% of quarterly server revenue in the quarter. IBM’s Unix server revenue increased 14.0% year over year in the quarter, as IBM gained 6.0 points of Unix server market share.
  • IBM’s System z servers experienced the fourth consecutive quarter of positive revenue growth, with 61.1% year-over-year growth in 2Q11 to $1.2 billion, representing 9.0% of quarterly server revenue worldwide. This was the fourth consecutive quarter that IBM System z revenue exceeded $1 billion, driven by new product introductions and demand for capacity within the IBM installed base.
  • Linux server demand increased for the seventh consecutive quarter in 2Q11, with revenue growing 47.5% to $2.7 billion when compared with the second quarter of 2010. Linux servers represent 20.5% of all server revenue in the quarter as Linux server demand was helped significantly by Fujitsu’s large scale K-computer HPC system in Japan.
  • Microsoft Windows server demand also continued to show strong growth as Windows-based hardware revenue increased 12.4% year-over-year. Quarterly revenue of $5.9 billion for Windows servers represented 45.5% of overall quarterly factory revenue and 71.0% of all quarterly server shipments.

“The Unix server marketplace is seeing some rebound in revenue, based on technology refresh for Unix server products from all major vendors,” said Jean S. Bozman, research vice president, Enterprise Servers at IDC. “This segment was hard-hit in 2009 and 2010 during the economic downturn as customers deferred or delayed acquisition of midrange and high-end Unix servers. Now, many mission-critical workloads need more room for workload consolidation, and user demand for long-deployed applications and databases is growing. This move to expand capacity in the installed base is combined with net-new demand from customers who are building out new infrastructure, such as in Asia/Pacific, Middle East and Africa (MEA), and Latin America.”

Bladed Server Market Results

The blade market continued its solid growth in the quarter with factory revenue increasing 26.9% year over year and shipment growth increasing by 6.2% compared to 2Q10. Overall, bladed servers, including x86, EPIC, and RISC blades, accounted for $2.0 billion in revenues, representing 15.2% of quarterly server market revenue. Nearly 89% of all blade revenue is driven by x86-based blades, which now represent 21.2% of all x86 server revenue. HP maintained the number 1 spot in the server blade market in 2Q11 with 51.9% revenue share, while IBM finished with 19.1% revenue share. Cisco and Dell rounded out the top 4 with 10.0% and 8.2% factory revenue share, respectively.

“Blade revenue growth accelerated in the second quarter and remained the fastest growing form factor. All major vendors experienced double-digit growth in their blade business,” said Jed Scaramella, research manager, Enterprise Servers at IDC.”In terms of the x86 market, the blade segment performed particularly well, accounting for 21.2% of x86 revenue – the highest proportion since their introduction into the market. Blades continue to be a strategic element in vendor portfolios commanding a higher average sales value and providing an opportunity for pull-through revenue.”

x86 Industry Standard Server Market Dynamics

Demand for x86 servers continued to improve in 2Q11, with revenues growing 15.1% in the quarter to $8.4 billion worldwide as unit shipments increased 5.4% to 1.9 million servers. HP led the market with 38.1% revenue share based on 14.4% growth over 2Q10. Dell retained second place, securing 21.7% revenue share, while IBM now holds 16.1% revenue share. Overall, this was the ninth consecutive quarter with year-over-year increases in average selling prices (ASPs) for x86 servers. This is occurring as both the mix of systems and average system configurations continue to move up-market, driving generally higher product margin for x86 ecosystem players. Additionally, this was the seventh consecutive quarter of year-over-year factory revenue growth for x86 servers.

“x86 servers continue to drive the majority of the server market, and x86 revenues are consistently outperforming unit growth on a quarterly basis,” saidReuben Miller, senior analyst in IDC’s Enterprise Servers group. “This market trend will continue as customers look at consolidating more workloads onto servers that are configured with increased memory attach rates and higher priced processors to provide systems capable of improving performance and efficiency.”

Top 5 Corporate Family, Worldwide Server Systems Factory Revenue, Second Quarter of 2011 (Revenues are in Millions)

Vendor 2Q11 Revenue 2Q11 Market Share 2Q10 Revenue 2Q10 Market Share 2Q11/2Q10 Revenue Growth
1. IBM $4,008 30.5% $3,219 28.9% 24.5%
1. HP $3,922 29.8% $3,589 32.2% 9.3%
3. Dell $1,814 13.8% $1,725 15.5% 5.1%
4. Oracle $941 7.2% $903 8.1% 4.2%
4. Fujitsu $849 6.5% $363 3.3% 133.6%
Others $1,621 12.3% $1,355 12.1% 19.7%
All Vendors $13,156 100.0% $11,154 100.0% 17.9%

Source: IDC Worldwide Quarterly Server Tracker, August 2011

Making the Most of Channel Marketing

Gerald Murray Making the Most of Channel Marketing
Gerald Murray, Research Manager, CMO Advisory Service

A recent IDC study of large IT companies found that, on average, channel revenue was $3.7 billion. The average internal channel marketing staff of 53 managed nearly 22,000 partners, equating to $12 million of revenue per internal staff but only half a million dollar per partner.

Most shocking from the study — these organizations have an average of approximately 15,000 inactive partners. Active partners only constitute 31% of the channel mix, with the remaining 69% being inactive. Given the expense involved in recruiting channel partners and on-boarding their first sales, it is in the vendor’s best interest to identify the best partners across the entire partner population and enable them to step-up to higher levels of sales performance.

Channel Marketing Service and Automation Solutions

The traditional method of assigning business development managers to the top 5% of partners, and others to groups of the second 15% of partners, is not scalable. The business development manager assignment is a fixed cost that requires 35%+ growth rates – and it is hard to predict the winners. As shown in the figure below, in a recent IDC study channel managers rated the effectiveness of BDMs and customized channel marketing programs statistically identical in terms of their effectiveness at producing ROI. Providing access to customized channel marketing to all partners – including the bottom 80% – amortizes costs over a larger revenue base Customized channel marketing enables the winners to self-select and payback is driven by collective success.

Most Effective Resources

IDC%2BChannel%2BManagement%2Bslide Making the Most of Channel Marketing

Source: IDC, The Importance of Customized Channel Marketing, 2011. n=22

Customized channel marketing programs can reduce the complexity of marketing through partners by streamlining channel marketing processes and increasing vendor ability to reach more partners simultaneously. Redundancy can be eliminated, as distribution of messages, campaigns, programs and promotions become part of a menu of interchangeable, additive activities.

Using social network best practices, feedback from partners can be used to determine which activities work best from a partner perspective, and which activities need to be developed. This feedback is equally valuable for vendors and partners to see which customizable channel marketing activities are most effective. For the majority of channel partners, customized channel marketing programs offer much needed help in building their marketing plan.

The full report can be downloaded here.

Document Scanning Used to Streamline Business Processes, According to IDC Study

IDC2 e1322687983514 300x96 Document Scanning Used to Streamline Business Processes, According to IDC Study

 

 

 

IDC Press Release

Crushed beneath a debilitating avalanche of paper, many mid-size and large U.S.-based businesses are adjusting their processes and adopting scanning as a more streamlined way of creating, capturing, and integrating documents within their organizations. According to new survey findings from International Data Corporation (IDC), scan volume continues to rise with most business processes growing scan volumes by 17-29% in 2010 and an additional 17-20% in 2011.

Findings from this recently completed survey are now available in a comprehensive IDC multiclient study entitled Document Image Capture: Sustaining Market Growth during Evolving Times. The study examines the business processes organizations have adopted to convert from archaic paper environments to more streamlined digital solutions and the technologies utilized. Read more

IDC’s Worldwide Quarterly WLAN Tracker Shows Continued Growth in First Quarter with Revenues Reaching $1.35 Billion

IDC2 e1322687983514 300x96 IDCs Worldwide Quarterly WLAN Tracker Shows Continued Growth in First Quarter with Revenues Reaching $1.35 Billion

 

 

 

IDC Press Release

In the first quarter of 2011 (1Q11), the International Data Corporation (IDC) Worldwide Quarterly Wireless LAN Tracker found year-over-year revenue growth of 20.7% to reach $1.35 billion (excluding WLAN NICs), while sequentially, total WLAN revenue was down 5.5% over the seasonally strong fourth quarter (4Q10). The enterprise WLAN market also showed continued strength although growth moderated a bit with a 20.3% year-over-year revenue increase, while sequentially the market declined by 8.8%.

“The continued strength in the WLAN market in the first quarter of 2011 was encouraging with all regions and both the enterprise and retail-class market segments making a contribution,” said Rohit Mehra, Director, Enterprise Communications Infrastructure, at IDC. “The tremendous momentum behind smart mobile devices and their continued uptake in the enterprise for business applications are driving enterprises to move forward with upgrades, extensions, and replacements of their wireless infrastructures.” Read more

IDG World Tech Update

Week of 5/30

On World Tech Update this week Microsoft previews Windows 8 at Computex in Taipei, Asustek introduces the Padfone which combines a tablet and smartphone, Viewsonic offers a tablet PC that can run both Android 2.2 and Windows 7 Professional and Google opens a Chrome OS center in Taipei. Watch here

IDC Introduces Innovative Tool to Enable Strategic Decisions Around Server Migration, Consolidation, and the Cloud – Qualified Performance Indicator (QPI)

IDC2 e1322687983514 300x96 IDC Introduces Innovative Tool to Enable Strategic Decisions Around Server Migration, Consolidation, and the Cloud – Qualified Performance Indicator (QPI)

 

 

IDC Press Release

International Data Corporation (IDC) today announced a unique data set and tool that empowers IT managers to assess the performance quotient of an installed base of servers within a datacenter and compare that with alternative solutions using a common set of performance metrics. One of the core outputs of this data is called the IDC Qualified Performance Indicator, or QPI, which provides a server’s relative performance versus other servers.

End users, value added resellers (VARs), IT services companies, and server vendors are challenged in today’s economy to develop and deploy new technology to keep up with the increasing and unexpected demands of new applications that can stress a company’s processing potential. Over the next several years, datacenter managers will migrate and consolidate their infrastructures, as well as incorporate some level of cloud services throughout their IT support infrastructure. Choosing the right servers or mix between physical, virtualized, and cloud servers can be complicated. Read more

PCs See Tablets’ Silver Lining

PC Makers Believe Frenzy for ‘Companion’ Devices Will Spark Demand for Computers

Wall Street Journal

As the Computex exhibition kicked off Tuesday, tech companies expressed support for mainstay PCs, saying that tablets aren’t a be-all, end-all. But that didn’t keep them from introducing their own tablets.
The frenzy over tablets, they said, actually may lead to greater demand for more powerful full-function PCs in the future. According to their thinking, more media consumption via tablets will translate to an increasing need for full-function PCs. Read more

EMEA Server Revenue up 11.4% in 1Q11; Strongest Growth in Four Years, as Market Recovery Continues Driven by x86 Demand, says IDC

IDC2 e1322687983514 300x96 EMEA Server Revenue up 11.4% in 1Q11; Strongest Growth in Four Years, as Market Recovery Continues Driven by x86 Demand, says IDC

 

 

 

IDC Press Release

According to IDC’s (International Data Corporation) EMEA Quarterly Server Tracker, server revenue grew by 10.8% in the first quarter of 2011 (1Q11) in EMEA, reaching double-digit growth for the first time since 1Q07. Total revenue for EMEA reached $3.5 billion. Unit shipments grew by 2.6%, after nearly 580,000 units were shipped. The strong revenue performance indicated good traction of high-end, and particularly, midrange servers priced between $25K and $249K. High-end servers enjoyed healthy revenue growth of 13.2%, with midrange servers growing faster, up 15.3% year on year. Revenue from volume systems grew by a relatively modest 9.2% year on year. Read more

U.S. Small and Midsize Business IT Spending Continues to Bounce Back From Recession’s Low Point, According to IDC

IDC2 e1322687983514 300x96 U.S. Small and Midsize Business IT Spending Continues to Bounce Back From Recessions Low Point, According to IDC

 

 

 

IDC Press Release

Despite persisting economic challenges, small and medium-sized business (SMB) IT spending growth has returned more rapidly than expected since the recession officially ended in 2009. Access to credit is still limited and firms remain reluctant to add new employees, but emerging technologies are disrupting established patterns of IT acquisition and the nearly 8 million SMBs in the United States will spend more than $125 billion on advanced technology in 2011,according to a new International Data Corporation (IDC) forecast.

“SMBs account for an increasing share of overall corporate IT spending in the U.S.,” said Justin Jaffe, senior research analyst for Small/Medium-Sized Business and Home Office research at IDC. “Vendors that understand how changing economic conditions and emerging technologies are affecting IT acquisition for different company size segments will have a considerable advantage in developing and marketing technology products and services for SMBs.”

Additional key findings of this study include the following Read more