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Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

IT Roadmap Conference & Expo

09/17/2014 San Jose CA

CIO Perspectives Chicago 

09/18/2014 Chicago IL

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

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British marketers’ relevant mobile ads are well received: report

As marketers in Britain continue to move away from broadly targeted mobile ad campaigns, consumers say they are more likely to find ads informative and helpful compared to last year, according to a new report from xAd and Telmetrics. 
 
The second annual UK Mobile Path-to-Purchase Study found that consumers are 76 percent more likely to find mobile ads informative and helpful than last year. Additionally, one-third of respondents reported clicking on at least one mobile ad in the last 30 days. 
 
“The big news is that consumers are really starting to becoming more open to advertising on their mobile devices,” said Sarah Ohle, director of marketing intelligence at xAd, New York. “Positive associations with mobile ads have risen 76 percent since this study was initially run in 2013.
“This is largely driven by the value that mobile ads are now delivering to consumers,” she said. “Value can really be anything from free content to time savings to locally relevant messages.
“This improved level of acceptance ultimately results in greater influence over a brand’s target audiences – and ultimately an increase in its bottom line.”
Of interest
The study reviewed what 2,000 consumers in Britain are doing via smartphones and tablets, capturing preferences and behaviors. 
Key findings include that one in three respondents reported they clicked on an ad because it was something they were interested in or looking for.

Android One: Google’s push to rule the smartphone world

Google just took an important step toward cementing its dominance over the world with its Android mobile operating system.

In the wee hours of the morning on Monday, almost 8,000 miles away from its headquarters in Mountain View, Calif., Google launched its Android One initiative in New Delhi, India. The project, originally announced at the company’s I/O conference in June, is essentially a way for Google to guide handset manufacturers in bringing affordable smartphones to emerging markets.

The initiative is designed both to reduce the ultimate price tag of Android smartphones, giving more budget-conscious consumers a chance to try out the devices, and to bring a more consistent Android experience, ensuring that those consumers are using Google services. That the Internet giant is making so much noise out of Android One underscores the importance of those markets, which are a critical source of future user growth — and where Google isn’t the only company looking to plant its flag.

Android One is first rolling out in India, then in Indonesia, the Philippines and South Asia by the end of the year. For the launch, Google has partnered with three Indian device makers — Micromax, Karbonn and Spice — to create three $100 smartphones, as well as teamed up with the wireless provider Bharti Airtel, the largest mobile carrier in India, with 40 percent of smartphone users in the country on that network.

Phones made under the Android One rubric will also run “stock” Android, an unmodified version of the software, without the technical and user interface flourishes that manufacturers such as Samsung or HTC typically add to make their smartphones stand out from the competition. The company has already designed its most current version of Android, called KitKat, to run on low-cost hardware.

Continue reading….

Wearables could make the “glance” a new subatomic unit of news

Nieman Lab

Next year will be my twentieth in digital news. From the start, I had an underlying disposition that digital news consumers — sports or otherwise — wanted their content easily digestible: brief, formatted, convenient.

Five years in, that was the inspiration for the Daily Quickie, my column on ESPN.com. Ten years later, that was the soul of Quickish — a startup built around a quick-hit stream of editor-curated “money quotes” on the biggest news topics.

That was my biggest bet yet that news was reaching a terminal velocity of format — the “atomic unit of content” in the form of, say, a tweet (or, as Quartz’s Zach Seward has put it, a Thing.)

I misjudged — I didn’t think nearly radically enough. The quick-hit stream of Twitter or the Facebook News Feed is giving way to a largely agnostic, mostly opt-in “notification layer” on top of the phone screen.

And yet even that notification layer feels larded in the context of the single-most-interesting media-industry detail from yesterday’s Apple presentation: We are about to enter the era of “glance journalism.”

 

“Glance” is the name of the feature of the Apple Watch that let Watch-wearers skim through a series of not-quite-notifications. Maybe they are notifications, but only as a subset of a new class of ultra-brief news.

 

“Atomic unit” was a helpful metaphor, but we’re now talking about the proton/neutron level. Glance journalism makes tweets look like longform, typical news notifications (and even innovative atomized news apps) look like endless scroll, and Seward’s list of essential Things (chart, gif, quote, stat) look unresponsive.

Continue reading… 

 

IFA September 2014: World Tech Update

IDG News Service

From Samsung’s new curved Note Edge to the flurry of Google Android Wear watches from LG, Sony and Asus, we’ve got you covered on the hottest products launched at the IFA consumer electronics show in Berlin.

White Paper: Top Reasons to Upgrade from Windows XP Now

XP Migration Hub

In this White Paper, Rod Trent, IT Community Manager for Windows IT Pro, examines the current landscape for XP, explains the implications for failing to migrate to a new operating system, and discusses the key steps in the migration process.

Read the white paper now

Explore how migrating from Windows XP can benefit your business by clicking here

Screen Shot 2014 03 13 at 12.18.10 PM White Paper: Top Reasons to Upgrade from Windows XP Now

The biggest challenge to cloud security is IT culture, not technology

CITEworld

To borrow a turn of phrase from Drake, the cloud may have started from the bottom but now it’s here. Most of the basic problems with security and compliance concerns have been addressed and solved — it’s just on IT to learn to adapt to the changing nature of data governance and management in this brave new world. At least, that’s what a panel of executives from cloud service vendors DruvaCipherCloudOkta, and Birst had to say at an event in San Francisco yesterday.

The panelists in question all agreed that this a period of transition for the cloud, as enterprises are beginning to embrace the model in greater numbers — Varun Badhwar, vice president of product strategy at cloud information protection firm CipherCloud, said that SaaS’s lower price point has won over some formerly skeptical fans. But in the rush to move to the cloud, some customers may have favored business demands for something cheap and good, at the expense of IT demands for transparency and guaranteed levels of security and privacy.

Ensuring cloud security wasn’t always so simple, said Brad Peters, CEO of cloud-based analytics company Birst. Early in the cloud’s development, a lack of unified security compliance standards (like FISMA or SSAE16) meant that every customer deployment had to be a “one-off,” convincing the customer individually and in-depth of the security of their infrastructure with no single point of reference that could be used to quickly and repeatedly demonstrate their commitment to security.

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Infographic: Technologies’ Impact on the Network

Network World

Network World’s infographic illustrates the technologies impacting the network and pinpoints where IT executives are with initiatives within existing and emerging technologies. It is designed to be a useful resource to help tech marketers position their products/solutions and messaging more effectively to their target customers and prospects. The statistics included come from Network World’s many research studies providing insight into these influential IT decision-makers.

Fore more information, check out the white paper, Enterprise IT at the Crossroads

NetworkWorld Tech Impact Infographic1 copy Infographic: Technologies’ Impact on the Network

Strong Growth in Energy Demand Set to Spur $1 Billion IT Investment by Major MEA Utilities

IDC PMS4colorversion 1 Strong Growth in Energy Demand Set to Spur $1 Billion IT Investment by Major MEA Utilities

IT spending by utilities in the four major Middle East and African countries (Turkey, South Africa, Saudi Arabia, and the UAE) increased 9.2% year on year in 2013 to total just under $1 billion, according to the latest round of data released by IDC Energy Insights. The figure is set to reach $1.05 billion in 2014.

The Middle East’s young and continuously growing population, along with a strong increase in national income, is driving rapid growth in demand for electricity across the region. In Africa, meanwhile, investments in restructuring the power sector, building essential infrastructure, deploying renewable energy (mainly solar), and making clean water accessible to all dominate the agenda and are combining to ratchet up the demand for energy across the region.

Currently accounting for around 45% of external IT spending in the utilities sector, IT services will be in particularly high demand over the coming years, with investments soaring by an annual average rate of more than 14% between 2012 and 2017. The need for more efficient operational modules (e.g., enterprise asset management, billing, data analytics) and heightened security will also propel software spending, with investment in this area set to grow at an average of 9.6% over the same period.

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IDC Celebrates Its 50th Anniversary with a Web Micro-Site Showcasing Its History and Highlighting Future Technology Trends

IDC PMS4colorversion  IDC Celebrates Its 50th Anniversary with a Web Micro Site Showcasing Its History and Highlighting Future Technology Trends

FRAMINGHAM, Mass., February 12, 2014 – To mark its 50th anniversary as the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, International Data Corporation (IDC) today announced the launch of a commemorative micro-site featuring highlights from IDC’s history and focusing on new technology market trends and opportunities.

Founded in Newton, Massachusetts by Patrick J. McGovern, IDC’s first publication was the EDP Industry and Market Report, which announced the pending launch of the IBM System/360 in its inaugural issue. In just a few short years, IDC’s forecast and analysis reports attracted a following among professionals in the nascent computing industry. As the industry grew and evolved, IDC’s research expanded to meet market needs. In 2013, IDC published more than 4,700 reports, ranging from technology market revenue forecasts and vendor evaluations to deep analyses of industry events and what IT buyers need.

Since its inception, IDC has been an early mover and leader in expanding into international markets, following the expansion of the IT industry as computing power was deployed in businesses around the world. After establishing its headquarters in Framingham, Massachusetts, IDC opened its first international office in London in 1968, followed four years later by an office in Tokyo, its first in the Asia/Pacific region. Today, IDC has offices in 54 countries and provides research coverage for more than 110 countries worldwide. With nearly half of its 1,100-plus analysts based in emerging markets, IDC offers an unparalleled understanding of how information technology is impacting local economies as well as the global economy.

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Glass display maker: Many big names working on head-mounted gear

IDG News Service

The Taiwanese company that makes the display used in Google’s Glass head-mounted display says it’s working with multiple big-name electronics companies on head-mounted gadget products.

Himax executives wouldn’t divulge the identities of the companies they are working with, but said they are big and sales should increase this year.

“We continue to work with multiple customers, quite a few of which are top-notch names in IT or the Internet space,” said Jordan Wu, president and CEO of Himax, in a conference call with analysts. “Let me put it this way, they are all number one of something, and we have customers from all leading countries in the consumer electronics space.”

“These days, people take extraordinary measures to protect the confidentiality of their new product launches,” he said. “It is even more so for head-mounted products, because it is a totally new product category for everybody.”

The displays use a technology called liquid crystal on silicon (LCOS) that, as the name suggests, combines a liquid crystal layer on a silicon backplane. They have been most commonly found in projectors until now but are expected to become the dominant technology in head-mounted displays like Google Glass.

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