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12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

12/07/2014 - 12/10/2014 Bonita Springs FL

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12/10/2014 - 12/13/2014 Deer Valley UT

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01/06/2015 - 01/09/2015 Las Vegas Nevada

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9 New Terms Modern Marketers will want to Know

IDC PMS4colorversion 1 9 New Terms Modern Marketers will want to Know

New practices need new language to describe them. When IDC’s smart, experienced, forward-looking, clients and special guests got together at our recent Marketing Leadership board meeting in New York, I jotted down these terms they used as particularly useful for describing their challenges and ideas.

Product%2BSelfie 9 New Terms Modern Marketers will want to Know
  1. Product selfie: A type of content where it’s all about the product and nothing about the buyer/user (Guidance: Keep to a minimum – you know why.)
  2. Snackable content: Short-form, easy-to-consume, desirable, content (Guidance: As attention spans get shorter, you’ll need more of this.)
  3. Brand-as-a-Service: Offering beneficial, free, and minimally-self-serving, customer service that extends your brand promise. Examples: USAA offering car-buying services, Pantene offering tips for creating celebrity hair-styles during an Academy Awards social media campaign; (Guidance: Powerful! Find yours.)
  4. Budget slush fund: Holding back 5-15% of your budget so that you can respond with agility to unexpected opportunities such as a social media fire or an idea from a regional marketer that is worth testing. (Guidance: Great strategy to you get beyond the same-old, same-old, but you’ll need a seeking and vetting process to make sure this doesn’t go to waste)
  5. Off-domain: Use of non-owned capabilities such as content syndication, outside point-of-view, 3rd-party voices; curated content, and community/social/partner media or events  (Guidance: This fast growing practice will require a different mind-set than the traditional “owned and ads first”  Start with some pilots now and plan to expand.)

Continue reading…

IDG Corporate Video 2015

idg logo1 IDG Corporate Video 2015

IDG is the world’s leading media, events, and research company reaching over 280 million technology buyings in 97 countries.

IDG Communications (a subsidiary of IDG) is the largest global technology media, data and services company. It delivers personalized and contextual-based experiences for the most powerful tech buyers.

From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.

Where’s the best place to work in IT in 2015?

cw bp horizontal 2015 300x47 Wheres the best place to work in IT in 2015?

Computerworld is seeking to identify the 100 top workplaces for IT professionals for our 22d annual Best Places to Work in IT list. We invite Computerworld readers, HR and PR professionals and other interested parties to nominate organizations, in any industry, that they think are providing great working environments for IT employees, including challenging work, fair pay and ample training opportunities. Nominate a company now through Dec. 14, 2014: https://response.questback.com/idg/bpnoms15/

With New Ad Platform, Facebook Opens Gates to Its Vault of User Data

The New York Times

SAN FRANCISCO — Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network.

Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.

On Monday, Facebook will roll out a rebuilt ad platform, called Atlas, that will allow marketers to tap its detailed knowledge of its users to direct ads to those people on thousands of other websites and mobile apps.

“We are bringing all of the people-based marketing functions that marketers are used to doing on Facebook and allowing them to do that across the web,” David Jakubowski, the company’s head of advertising technology, said in an interview.

Continue reading…

What happens when you combine WhatsApp with YouTube

Digiday

The next frontier for media might just be messaging.

WhatsApp reached 600 million monthly active users in August, six months after Facebook paid $19 billion for the massively popular messaging app. Competitors Line, WeChat and Viber have also experienced impressive growth in recent months.

Montreal-based 5by plans to introduce its own messaging product next week, with one key difference from those aforementioned apps: Its new platform lies at the nexus between messaging and Web video.

“People do not want to broadcast everything on Facebook; they just want to easily send things to people they care about,” 5by CEO Greg Isenberg told Digiday. “We leverage this behavior to make it easier for people to find, share and discuss videos.”

Read on…

Four New IDC MaturityScape Benchmarks to Assist CIOs, IT and Line of Business Executives to Achieve Industry Superiority

IDC PMS4colorversion 1 300x99 Four New IDC MaturityScape Benchmarks to Assist CIOs, IT and Line of Business Executives to Achieve Industry Superiority

New reports explore enterprise architecture, enterprise IT transformation, vendor and sourcing management, and service management

Framingham, MA – October 6, 2014 – International Data Corporation (IDC) today announced four new IDC MaturityScape Benchmark studies, providing organizations a unique opportunity to compare maturity against that of peers with the IDC MaturityScape system of dimensions and sub-dimensions. The four IDC MaturityScape Benchmark studies explore Enterprise Architecture, Enterprise IT Transformation (EIT), Vendor and Sourcing Management, and Service Management. These studies build on IDC MaturityScapes, unveiled earlier this year, which provide a structured way for organizations to identify their current level of capability or maturity, and the gap between where they are and where they should be to maintain competitive balance or achieve industry superiority.

  • ClicktoTweet, “@IDC Releases Four New #IDCMaturityScapeBenchmarks to Assist CIOs, #IT and Line of Business Executives to Achieve #IndustrySuperiority”

IDC MaturityScape Benchmark: Enterprise Architecture in the United States

This IDC study presents the results of IDC’s 2014 MaturityScape Benchmark: Enterprise Architecture Survey, a companion to IDC MaturityScape: Enterprise Architecture (IDC # 247401, March 2014). This pair of studies provides an opportunity for enterprise-class organizations to benchmark themselves against other similarly sized organizations in terms of their enterprise architecture maturity, to uncover maturity gaps among different dimensions, and to plan for improvement. These studies enable CIOs, IT executives, and other senior leaders to optimize decision making from both a business and a technical perspective.

IDC MaturityScape Benchmark: Enterprise IT Transformation (EIT)

This IDC study presents the results of IDC’s global 2014 Enterprise IT Transformation MaturityScape Benchmark Survey, and complements IDC MaturityScape: Enterprise IT Transformation (EIT) (IDC # 248141, April 2014). The new study enables organizations to assess their capabilities with regard to 3rd Platform strategy and innovation, to identify maturity gaps among different dimensions and areas of capability that need improvement, and to take actions to achieve the level of maturity that satisfies their business needs.

IDC MaturityScape Benchmark: Vendor and Sourcing Management in the United States

This study presents the results of IDC’s 2014 Vendor and Sourcing Management MaturityScape Benchmark Survey and is a supplement to IDC MaturityScape: Vendor and Sourcing Management — A Framework to Maximize Value and Drive Innovation (IDC # 247458, March 2014). This IDC study provides an opportunity for organizations to benchmark their VSM maturity against the industry standard, assess IT vendor and sourcing management competency and maturity and, most important, prioritize their VSM-related investment decisions.

For the full release, click here

World Tech Update Video – 10/3/14

IDG News Service

Ttis week Microsoft unveils Windows 10, JPMorgan Chase says a cyberattack this summer affected 83 million customers and we check out a hardware hackathon for women.

World Tech Update: 9/19/14

IDG News Service

On this week’s World Tech Update,  Microsoft buys Minecraft developer Mojang, Apple readies its iPhone 6 for sale and we take a look at a high tech stadium.