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As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever-Larger Share of the Smart Connected Device Market Through 2019

IDC PMS4colorversion 1 As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever Larger Share of the Smart Connected Device Market Through 2019

According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, the combined total market of smartphones, tablets plus 2-in-1s, and PCs is set to grow from 1.8 billion units in 2014 to 2.5 billion units in 2019. During that time, smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.

To read the full press release, which includes a data table showing shipments, market share, and year-over-year growth for the worldwide SCD market in 2014 and 2019, please click here. 

Follow-up questions can be directed toward these IDC analysts:

Tom Mainelli (tmainelli@idc.com and 650-350-6455)

Melissa Chau (melissachau@idc.com and +65-6829-7713)

Ryan Reith (rreith@idc.com and 650-350-6242)

IDC’s 10 Predictions for CMOs for 2015

IDC PMS4colorversion 1 IDCs 10 Predictions for CMOs for 2015

By, Kathleen Schaub

What does IDC predict for tech CMOs and their teams in 2015 and beyond?

Sunrise%2B1 IDCs 10 Predictions for CMOs for 2015

Our recent report IDC FutureScape: Worldwide CMO / Customer Experience 2015 Predictionshighlights insight and perspective on long-term industry trends along with new themes that may be on the horizon. Here’s a summary.

1: 25% of High-Tech CMOs Will Be Replaced Every Year Through 2018
There are two dominant drivers behind the increased CMO turnover over the past two years. One driver centers on the cycle of new product innovations, new companies, and new CMO jobs. The second (but equal) driver centers around the required “fit” for a new CMO in the today’s tumultuous environment and the short supply of CMOs with transformational skill sets.

Guidance: Everyone in the C-Suite needs to “get” modern marketing to make the CMO successful.

2: By 2017, 25% of Marketing Organizations Will Solve Critical Skill Gaps by Deploying Centers of Excellence
The speed of marketing transformation and the increased expectations on marketing have left every marketing organization in need of updating its skill sets. In the coming years, CMOs will not only have to recruit and train talent but also create organizational structures that amplify and share best practices. Leading marketing organizations will become masters of the centers of excellence (CoE).

Guidance: Get out of your traditional silos and collaborate.

3: By 2017, 15% of B2B Companies Will Use More Than 20 Data Sources to Personalize a High-Value Customer Journey
Personalization requires a lot of data. CMOs do not suffer from a lack of data — quite the contrary. Today’s marketer has dozens, if not hundreds, of sources available. However, companies lack the time, expertise, and financial and technical resources to collect data, secure it, integrate it, deliver it, and dig through it to create actionable insights. This situation is poised for dramatic change.

Guidance: One of your new mantras must be – “do it for the data”.

4: By 2018, One in Three Marketing Organizations Will Deliver Compelling Content to All Stages of the Buyer’s Journey
CMOs reported to IDC that “building out content marketing as an organizational competency” was their #2 priority (ROI was #1). Content marketing is what companies must do when self-sufficient buyers won’t talk to sales people. While it’s easy to do content marketing; it’s hard to do content marketing well. The most progressive marketing organizations leverage marketing technology and data to develop a buyer-centric content strategy.

Guidance: Remember that it’s the buyer’s journey – not your journey for the buyer.

5: In 2015, Only One in Five Companies Will Retool to Reach LOB Buyers and Outperform Those Selling Exclusively to IT
IDC research shows that line-of-business (LOB) buyers control an average of 61% of the total IT spend. LOB buyers are harder to market to and are even more self-sufficient than technical buyers. To succeed with this new buyer, tech CMOs must move more quickly to digital, incorporate social, broaden the types of content, and enable the sales team to maximize their limited time in front of the customer.

Guidance: Worry less about how much video is in your plan and worry more about your message.

6: By 2016, 50% of Large High-Tech Marketing Organizations Will Create In-House Agencies
Advertising agencies have been slow to recognize the pervasive nature of digital. While many digital agencies exist and many have been acquired by the global holding companies, these interactive services typically managed as just another part of the portfolio of services the agency offers. Modern marketing practitioners realize that digital is now in the DNA of everything they do and are ahead of their agencies.

Guidance: Don’t wait. Take the lead.

Continue reading… 

 

Are Online Communities On Media Sites Doomed To Fail

Martinbelam.com

I’ve spent a long time over the years working at media companies and specifically around the software and design that supports commenting and forums. Having watched the Guardian close the “You Tell Us” thread last week, I thought I might jot down some thoughts I have about the experience.

I want to say up front, I love the interactivity of the web. And I think it is a mistake that news companies currently seem to be out-sourcing a lot of the commenting on their articles out to Twitter and Facebook, rather than run it themselves. A lot of people think comments on news sites are toxic, but I’d argue that’s often because they are poorly run, and the company doesn’t really know why it has them. I certainly get annoyed at journalists who are sniffy towards “below the line” commenters, a snobbish attitude that I think belongs back when it was much harder for readers to question your pieces.

At the moment we don’t have comments on the Mirror site where I work, and I must confess it is a slight relief not to be immediately called a twat every time I press publish, but equally I find sites without comments don’t feel as alive. You know an article has had an impact when it has generated hundreds of comments.

Read More… 

CES 2015 Coverage: The Latest Tech Stories

The International CES is a global consumer electronics and consumer technology tradeshow. It’s the largest of its kind in North America and takes place in Las Vegas January 6-9th. If you can’t attend make sure to follow our page with the latest updates on the innovative technology being featured.

Another year, and another CES is over. This year’s event featured every kind of gadget you could think of: Mini-PCs of varying shapes & sizes, personal Clouds and over-elaborate hard drives, questionable crowdfunded health gadgets and brain scanning things, expensive music players,microchips for smartcars, Bitcoin, weird hats and all sorts of 3D printers. There was also wearable tech for fitness freaks, fashionistas, animals and people who like modularity, as well as a whole range of VR/AR-based headsets on show: the Avegant Glyph, the Razer OSVR and the Seer fromCaputer Labs.

Announcements from the show included Intel’s promise to spend a hefty $300 million to increase diversity of its workforce, while BlackBerry is looking to muscle in on the Internet of Things andWearables. Also Iron Maiden’s mascot Eddie – the only guy bigger than Shaq – was in attendance.

Outside of CES, BlackBerry has teamed up with Boeing to create a “self-destructing” smartphone for spies. It probably won’t explode Mission Impossible-style, more likely just to wipe the device if need be.

View a slideshow of the 10 best business gadgets

ces smart board CES 2015 Coverage: The Latest Tech Stories

Smart home trends that took CES by storm

Front-facing Oculus Ocular Projection

Witricity’s wireless charging beams power through wood, stone, and even your head

OfficeIQ adds sensor intelligence to your standing desk

HomeKit Compatible iDevices Switch lets you control your house with Siri

For more videos and written reviews of CES exhibits, click here
Check out photos from IDG’s client appreciation party at the Stratosphere Hotel, Las Vegas: http://on.fb.me/1FQYdoj
For videos of volunteers jumping 108 stories off the Stratosphere Hotel in Las Vegas while being GoPro-ed, click here

State of the Network 2015

 State of the Network 2015

Network World’s 5th annual State of the Network study was conducted with the focus on technology implementation objectives and how leading objectives are influencing IT organizations’ plans. The research provides a comprehensive view of technology adoption trends among the Network World audience with the goal being to help marketers inform their product development, marketing and messaging strategies for 2015, specifically relating to emerging technologies that impact the network, as well as to pinpoint where IT executives and professionals are with initiatives within existing and emerging technologies.

Key Findings Include:

  • SMAC (Social, Mobile, Analytics, Cloud) areas rank highly within the IT organization for initiatives of focus in 2015. (Click to Tweet)
  • Enterprise IT is embracing and adapting to the changes made possible by emerging technologies, which are also providing advantages such as increased utilization rates to their organizations. (Click to Tweet)
  • Internet of Things (IoT) is anticipated to drive additional spending by more than a quarter (26%) of Enterprises, and 75% of Enterprise organizations are either actively researching adoption of IoT related technologies or are in the implementation process. (Click to Tweet)
  • A substantial driver of productivity is WiFi; however, challenges with ensuring bandwidth coverage are leading to adoption of gigabit WiFi with 47% agreeing that it will be critical to keeping up with wireless access demand. (Click to Tweet)
  • Research shows that IT decision-makers are taking note of the business value from Software-Defined Networking (SDN). More than a third (36%) of respondents agreed that SDN will radically change their network for the better, and top benefits Enterprises expect include increased network flexibility (39%), network customization (32%), and speed (31%). (Click to Tweet)

Click here to view more slides

Screen Shot 2015 01 26 at 9.43.07 AM State of the Network 2015

2015 begins with publishers hoping for big improvements in digital subscription sales

Talking New Media

New Year starts, as always, with CES – but Macworld has been put on ‘hiatus’ and the value of big trade shows is being questioned by tech firms

Welcome to 2015! Here in Chicago it is -6F (-21C), here is hoping it is much more pleasant where you are!

CES2015 icon 2015 begins with publishers hoping for big improvements in digital subscription salesThe New Year means iTunes Connect is open and new and updated apps are being released into the App Store. It also means that CES is about to begin in Las Vegas. CES used to be an important event (it is still a big one) but many tech companies have long since learned that these early year trade shows may not be the best time to launch new products. Apple, for instance, pulled out of Macworld long ago and realized that if they are going to have a blow out fourth quarter of the year (their first quarter) they need to introduce new products in September.

CES isn’t the only big early year trade show, of course. Mobile World Congress is in early March (in Barcelona, of course).

But 2015 will be a year without Macworld as IDG announced last year that the show would go on ‘hiatus’.

“The show saw a remarkable 30 year run that changed the technology industry, provided an important forum for Apple developers to bring new companies and products to market, delivered world class professional development to Apple product enthusiasts, and fostered the development of one of the most dynamic professional communities in the tech marketplace,” the IDG World Expo wrote.

Macworld was hurt not only be Apple’s decision to pull out, but also by the decline overall of the personal computing business. IDG tried to adapt, of course, but the excitement of the PC business has gone, not to return.

The problem for these shows remains that trade shows often are scheduled for the early part of the year, no matter what industry you are talking about. As the publisher of a transportation construction magazine, January through March was the busy time for trade shows, generally held in Las Vegas, New Orleans or Orlando. There were (and are) trade shows later in the year, but they often feel more like conferences (such as Adobe MAX).

For those who write about digital publishing, there is really no trade show or event that can’t be missed. The year remains filled with breakfasts, lunches, and award events created by the trade publications in lieu of making a profit on their trade magazines. Publishing pros like to network, eat and drink, and so there is no stopping these things, I guess.

 Continue reading… 

Best Business Gadgets of CES 2015

CITEworld

CES is mostly focused on consumer-oriented products, but with the lines between consumer and business devices blurring nowadays, many of the coolest products at CES could be of great interest to enterprise IT folks. Here are some of the hottest new CES products that business professionals could get a kick out of.

Screen Shot 2015 01 15 at 12.06.45 PM Best Business Gadgets of CES 2015

SMART kapp

Key features:  Make your conference room “SMART” with the kabb collaboration tool, which digitizes information written on it, capturing it and allowing it to be shared with meeting participants in any location. More info.

Screen Shot 2015 01 15 at 12.08.23 PM Best Business Gadgets of CES 2015

Boingo Wi-Fi subscription

Key features: PassPoint is an industry standard technology sometimes called “Hotspot 2.0” and/or “Next Generation Hotspot” backed by the Wi-Fi Alliance and the Wireless Broadband Alliance. It aims to make it easier to automatically connect to secure WiFi networks. Traditionally connecting to secure networks has required user authentication, but with PassPoint users can be automatically connected to these secure WiFi hotspots. More info.

Screen Shot 2015 01 15 at 12.09.37 PM Best Business Gadgets of CES 2015

Sulon Cortex

Key features:  The Cortex is a wearable, head mounted computing platform that provides developers with a spatial scanner and digital visor in a standalone headset package. Cortex sees businesses using this to help employees or developers virtualize a problem from a realistic perspective, or for precise simulation. More info.

View all 10 products

2015 IDC Directions: Accelerating Innovation in the 3rd Platform Era

 2015 IDC Directions: Accelerating Innovation in the 3rd Platform Era

  • For nearly a decade, IDC has predicted, chronicled, and analyzed the industry’s remarkable shift to its 3rd Platform for innovation and growth, built on cloud, mobile, social, and Big Data and analytics technologies. Over 100% of IT spending growth and virtually all strategic new IT investments in the enterprise are already being built on 3rd Platform technologies and solutions.  Join us for Directions 2015, as our analysts set the groundwork and help guide your future as we enter the most critical period yet in the 3rd Platform era — the Innovation Stage. With such high stakes and the 3rd Platform’s ability to enable business model transformation, the disruption, opportunity, and risk will be intense in both established and emerging markets. Register today and engage IDC analysts, via sessions and intimate sit-down opportunities, as they continue to lead the way in understanding every dimension of the 3rd Platform era and its impact on your success.

  • Event Theme, Dates and Locations –
    Directions 2015
    Accelerating Innovation in the 3rd Platform Era
    March 4, 2015 • San Jose Convention Center • San Jose, California
    March 18, 2015 • John B. Hynes Convention Center • Boston, Massachusetts

  • Directions 2015 informational website:  www.idc.com/directions

    www.idc.com/directions/sanjose15
    www.idc.com/directions/boston15
  • Early bird rate is $495 through Feb 5, 2015… and the standard $895 after that
     2015 IDC Directions: Accelerating Innovation in the 3rd Platform Era

Best of CES 2015: In pictures

CITEworld

The best and most noteworthy products and technologies found at CES 2015.

View them here

For videos of CES coverage, click here

Screen Shot 2015 01 08 at 12.55.28 PM Best of CES 2015: In pictures

The High Tech at CES: Wearing, Monitoring & Paying

MediaPost

Fitness trackers, mobile payments, drones and electronic gadgets for every conceivable use are being pitched to the media and soon to those who would sell them to consumers.

We just finished the first of the two-day, pre-CES show before the mega convention opens later this week and based on what we’ve seen so far, this is another year of, at the very least, technological innovations hoping to resonate with a large enough number of consumers in solving problems to drive a viable business.

Just as at last year’s International CES (AKA the Consumer Electronics Show), Shawn DuBravac, chief economist and senior director of research of the Consumer Electronics Association, which runs CES, opened the official pre-show with a presentation on the state of tech trends.

In a big nod to IoT (the Internet of Things), DuBravac detailed the current evolution of transferring analog activity to digital and back to the physical world. He cited as one example drones that are digitizing physical air space, noting that 100 types of drones may be seen at this year’s CES, which officially opens on Tuesday.

“We’re moving the internet from 2 billion smartphones to 50 billion objects,” DuBravac said to a standing-room-only crowd of journalists.

But the always-awaited event of the first pre-show day is CES Unveiled, where a large number of startups and established players stand at tables in a cavernous room and show to more than 1,000 media members from around the world what they’ve got.

On Sunday, there were high-tech hearing aids (Bluetooth enabled, of course) that run in the $5,000 to $7,000 range, as a starting point.

As last year, several vendors showed various versions of keyless home entry devices (formerly called door locks), some working via the cloud and others just by Bluetooth, from smartphone to door lock.

Wrist wearables were shown that did everything from monitoring detailed aspects of exercise to measuring sleep patterns and cameras that could automatically record your children’s soccer moves, as long as they wore the “wrist tag.”

From a mobile commerce standpoint, the hottest spot in the hall was at the table of LoopPay, where journalists and bloggers waited in line to see the payment technology at work and grab a word with the founders.

Continue reading…