The IDG TechNetwork is pulling the curtain off its new data management platform (DMP) today. The network oversees roughly 500 sites, including the tech and information publisher IDG’s own web extensions such as PC World,Macworld and CIO magazines. Peter Longo has been CEO of the IDG TechNetwork for four years and has held executive posts as several publishers over the past two decades, at places such as Inform, Zinio Systems, Ziff Davis Media and CMP. We spoke to him about his role as the head of the ad network as well as someone who understands publishers’ needs — and occasional nervousness — when it comes to programmatic buying.
The lead-gen process relies on multiple factors, and ideally many channels. Like never before, marketing integration, using ever-more sophisticated tools and metrics, along with sales/marketing alignment is helping perfect lead-gen efforts.
The end goal for any integrated marketing platform is to generate leads by engaging marketers in dialogues with their audiences. As a result, successful integration has a profound impact on the number and quality of leads being fed into the sales pipeline, said Paige O’Neill, VP-marketing at Aprimo.
“Marketing needs to lead organizations in this area,” O’Neill said. “By creating a marketing environment that incorporates all channels—from Web and social to direct mail, and call centers and everything in between—lead-gen efforts perform better because marketers can tie every aspect of a campaign back to a single overarching strategy.
This may not feel like for much of a recovery, but for the media and communications sector, the economic prospects are bright and getting brighter — provided you’re in the right parts of it.
Overall communications spending by consumers, marketers and institutions is expected to reach $1.419 trillion by 2015, giving it a compound annual growth rate of 5.7%, according to a new forecast from the private equity firm Veronis Suhler Stevenson. That’s substantially faster than GDP, which has a projected CAGR of 4.4% over that period.
IDC Press Release
FRAMINGHAM, Mass. – The worldwide PC market saw a slight increase in volume during the first quarter of 2012 (1Q12) compared to the same quarter in 2011, with shipments rising 2.3%, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker. The results are slightly above IDC’s February projections of a 0.9% year-on-year decline due to hard disk drive (HDD) supply constraints in addition to weak economic conditions, competition from other devices, and uncertainty about Windows 8.
Search Engine Journal
Marketers worldwide that continue to utilize e-mail for much of their marketing activities may have batted an eye or two at a report from e-mail certification and reputation monitoring provider Return Path.
According to the company’s latest benchmark report, worldwide inbox placement rates (IPR) fell by a wide margin in the second half of 2011.
“Get it 85% right and just go for it. Be in perpetual beta.” Those are the words of Bob Carrigan, CEO of IDG Communications, when discussing risk taking and online product development at the National Newspaper Association of America Conference in D.C.. In the Q&A session with Dallas Morning News Publisher Jim Moroney, Carrigan shares other insights on digital, innovation and business transformation. Carrigan stresses the importance of strategy for marketers and the difficulty of transitioning into digital for most media companies. As digital media grows and continues to be supported by a variety of media platforms, marketers need to become more service oriented, show leadership, and leverage the tools to successfully help their consumers.
Click here to see a video about IDG’s transformation from a print to digital company and how the transformation may apply to other companies… http://bit.ly/HjG7It
IDG Enterprise news release
IDG Enterprise’s Survey Details Enterprise Cloud Strategy and Vendor Opportunities
Framingham, Mass. – IDG Enterprise—the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—releases the results from the 2012 Cloud Computing survey examining cloud computing implementation, usage, investment plans and vendor requirements.
For the full study click here
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