2nd Annual EXPO Elite – Recognizing the Individuals Leading Success in the Show Industry
Expo
IDG World Expo, the dedicated event division of technology media company IDG, knows about comebacks. The group organizes Macworld, and when its namesake exhibitor dropped out in 2008, the show went on, reinventing itself last year as a more consumer-oriented experiential event. And as a manager of electronics expo E3, IDG World Expo played along when the ESA decided to radically downgrade the event as a business summit in 2007, but then relaunched it in 2009 with its traditional expo format, jumping from 5,000 attendees in 2008 to 41,000 attendees. In 2011, the event attracted 47,000 attendees and grew revenues by 11 percent.