Are you looking to create an impactful content marketing strategy that results in high levels of engagement? This white paper explores the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impacts success.
This white paper will provide insight into:
The role content consumption plays in the purchase process for major technology products and services.
Creating distinctive and high impact content marketing campaigns that create high levels of engagement with IT decision-makers, driving awareness, trust, and, most importantly, sales.
It can be hard to find the right present for that geeky someone special. To help, we’ve uncovered some great gift ideas for the tech nerds in your life–whether the designated recipient is a tablet obsessive or an old-school record collector. Best of all, each gift here can be had for under two Benjamins.
100 IT Leaders will be recognized at annual Premier 100 IT Leadership Conference
Framingham, Mass—IDG’s Computerworld—the leading IT media brand dedicated to providing insight into enterprise innovation from core to edge technologies—reveals the 2014 Computerworld Premier 100 IT Leaders honorees, who will be recognized during the 15th annual Premier 100 IT Leadership Conference, co-produced by the CIO Executive Council. Honorees were selected for their demonstration of positive management strategies, innovation despite business challenges and effective use of information technology.
The Premier 100 honorees, along with their successes, will be featured in the February 27, 2014 issue of Computerworld, on Computerworld.com and during the Premier 100 IT Leadership Conference held March 2-4, 2014, at the JW Marriott Starr Pass Resort & Spa in Tucson, Arizona.
“The Premier 100 awards program, now in its 15th year, shines a well-deserved spotlight on a group of talented, creative and hard-working men and women. These IT executives are driving technology innovation in business, education and government across the country and around the world,” said Scot Finnie, editor in chief of Computerworld. “Technology advances quickly, and these leaders excel at keeping pace with the changing needs of customers and employees, and making fast technology decisions that map to their organizations’ top priorities. They have developed a deep bench of talented IT staffers at their organizations and managed to keep their own skills fresh by constantly mastering new technologies and processes. We are privileged to recognize the leadership and achievements of the 2014 Premier 100 honorees.”
IT and business decision-makers find themselves exploring innovative ways to incorporate technology to drive business results. Expertise from the honorees will be weaved into the 2014 agenda, providing attendees the opportunity to gain awareness on the best techniques to manage social media security, big data, enterprise risk management and much more. The full agenda can be viewed at www.premier100.com/agenda.
“The Premier 100 recognizes the business value that technology can bring to an organization and the individuals who execute projects from concept to reality,” said Adam Dennison, VP and publisher of Computerworld. “I am excited to have these honorees and a robust group of IT solution providers—including Cisco, Information Builders, NTT Data and OutSystems—come together to share how integrating edge technologies and concepts into technology strategy can build competitive advantage and accelerate organizational growth.”
Technical publications and technical content sites are one of the most popular means of accessing relevant decision-making information for IT professionals. A recent IDG Enterprise survey found that 73% of IT pros use sites where they can keep up-to-date with new technologies and enhance the knowledge needed to be effective in their roles.
Check out these 10 key reasons why they turn to ITworld as a trusted source!
FRAMINGHAM, Mass.– International Data Corporation (IDC) today released the latest forecast from the Worldwide Semiannual Software Tracker. Year-over-year growth in the worldwide software market for 2013 has been revised to 4.3% in current U.S. dollars. The forecast was lowered from the 5.7% year-over-year growth projected in May because of an important currency exchange rate depreciation in the Japanese yen announced during the second quarter. In constant U.S. dollars, the expected growth rate for 2013 remains very close to the forecast of 5.9%. Despite the fluctuation in currency exchange rates, IDC believes that the compound annual growth rate (CAGR) for the 2012-2017 forecast period will remain close to 6%.
Collaborative Applications along with Structured Data Management Software and Data Access, Analysis and Delivery solutions are expected to show the strongest growth over the five-year forecast period with over 8% CAGR from 2012-2017. “Leveraging the social dimensions of the Internet keeps fueling the collaboration growth, much of which is in the form of software as a service. This is complementary to the increased attention to Big Data & Analytics solutions, which help enterprises to understand and act on anticipated customer behavior and provide new insights into product reliability and maintenance,” said Henry Morris, Senior Vice President for Worldwide Software, Services, and Executive Advisory Research.
On a second tier, Enterprise Applications such as CRM, ERM, SCM, and Operations and Manufacturing Applications show CAGR rates around 6%. “Enterprises are starting to implement applications that either didn’t exist or weren’t needed in the past, such as commerce applications in all industries, not just retail, but also manufacturing, hospitality, food and beverage, and even the public sector. IDC is also seeing applications in categories that didn’t exist in the past (e.g., subscription billing, spend optimization, and revenue management) for requirements that may have been met using custom applications or manual processes,” said Christine Dover, Research Director, Enterprise Applications and Digital Commerce.
On a regional basis, the emerging economies continue to experience stronger growth than the mature economies. The average 2012-2017 CAGR for Asia/Pacific (excluding Japan), Latin America, and Central Eastern, Middle East, and Africa (CEMA) is 8.2% while the average CAGR for the mature regions – North America, Western Europe, and Japan – is 5.4%.
The Cloud may invoke images of effervescence that leaves no trace, but in reality the Cloud means just another data center, along with the accompanying Carbon Footprint. The issue of being Green has never been higher on the agenda, but how do professionals feel about Green IT, and how does this vary either side of the Atlantic? This paper compares the enthusiasm for Green IT between the US and Europe.
A recent report, The Cloud Begins With Coal, calculated that the ICT ecosystem now approaches 10% of world electricity generation. “The zettabyte era already uses about 50% more energy than global aviation.” While in recent years, we’ve seen Greenpeace release the “How Clean Is Your Cloud?” & “How Dirty Is Your Data?” reports, along with a feature-length article in the New York Times entitled “Power, Pollution and the Internet”, which includes the startling quote, “A single data center can take more power than a medium-size town.”
Whether for or against, Green IT has gradually become a major topic within IT in recent years. But has a once passionate and polarised audience become apathetic after years of intense media attention? How does feeling on the subject vary either side of the Atlantic, and do those within IT feel enough is being done to promote the subject? To gauge the levels of enthusiasm and apathy towards Green IT, we surveyed 149 business & IT professionals from Europe and the US and compared the results. Interestingly, the number of US participants proved far lower than European, due to far less enthusiasm for partaking in the survey.
The smartphone industry is full of jargon that is difficult for non-insiders to understand. Charles Arthur at The Guardian recently posted a comprehensive explanation of a few terms that are the most confusing to casual observers, including “market share,” “installed base,” and “shipments.”
It’s easy to get caught up in headlines that point to Android phones having a dominant 80% “market share” in the global smartphone market, and Arthur wants people to dig deeper into that number by understanding what it really means, rather than take it at face value.
His article is a great read but at BI Intelligence we thought it would be useful to summarize his main points, with our definitions in bold:
1. Market share numbers are usually only a snapshot of smartphones shipped by manufacturers in a given quarter. Quarterly market share updates are not very useful on their own.
An example is IDC’s announcement Nov. 12 that phones running the Android operating system account for an 81% share of the global smartphone market.
It’s wrong to extrapolate from these quarterly market share numbers and think that 81% of phones in people’s hands are Android phones. The number just means that 81% of phones shipped in the quarter were Android devices. As Arthur explains, it’s ultimately sales that impact the installed base of devices, but most research firms and press reports actually discuss shipments.
B2b marketers today are working in a world marked by rapid changes in technology, increasingly empowered customers and heightened accountability in an always-on media environment. All of this makes it both an exhilarating and anxious time to be a marketer, and CMOs are facing the changes with new strategies, systems and talent-development practices.
“There is so much change going on right now, which makes it scary but also incredibly exciting,” said Kathy Button Bell, VP-CMO at Emerson Electric Co. and chairman of the Business Marketing Association for the 2013-14 term. At the BMA’s annual conference in Chicago in June, Button Bell presented joint research from the BMA and Forrester Inc. that found that 97% of b2b marketers are doing things they have never done before as part of marketing, and 34% of senior marketers feel “overwhelmed” by change. (The study was based on an online survey in April of 117 senior b2b marketers.)
“The transparency we are living with, which started with the Sarbanes-Oxley Act [federal legislation passed in 2002 that governs public company financial reporting] and has now become a communications issue through social media and other technologies, means companies have to be much more sophisticated in how they do things,” Button Bell said.
“Within my own company, there is a new appreciation for marketing and a desperate need for people to be more highly developed marketers. There is a heavy amount of communications that marketing people have to take on—not just with customers but with the media, investors, employees and future employees.”