Upcoming Events
No Events

digital-media

Subscribe To Latest Posts
Subscribe

CIOs put the Internet of Things in perspective

CITEworld

In the latest installment of CIO Quick Takes, three IT executives talk about the Internet of Things and the concerns that come with the opportunities offered by billions of connected devices.

When you hear the phrase Internet of Things (IoT), you are probably excited, confused, concerned or tired of hearing the buzzphrase — or maybe all of those things plus a few more. After all, the reality of digital devices acting on their own to capture, transmit and, in some cases, act on data affects everything from home appliances to telehealth is attention-getting.

Just how many “things” are are talking about? Gartner estimates that by 2020, the IoT will consist of 25 billion devices. Those devices, according to Cisco, will dominatethe Internet by 2018. Yep, dominate – meaning machines will communicate over the Internet more than we (i.e. humans) do. So if there’s a little fear, uncertainty and doubt mixed in among the excitement, it’s only natural.

gautam roy 1 100585688 small.idge CIOs put the Internet of Things in perspective

Gautam Roy, vice president of IT, Waste Management: ‘In the always-on world, the right data at the right time can help businesses to operate effectively and communicate with their customers to provide personalized solutions.’

 

And it’s not just consumer applications driving the technology. While consumer technology will account for the greatest number of connected things, according to Gartner, enterprises will drive the revenue. The research firm predicts that in 2020 the top industries will be utilities, manufacturing and government. The automotive sector is showing the greatest growth currently, Gartner says. 

And it’s not just consumer applications driving the technology. While consumer technology will account for the greatest number of connected things, according to Gartner, enterprises will drive the revenue. The research firm predicts that in 2020 the top industries will be utilities, manufacturing and government. The automotive sector is showing the greatest growth currently, Gartner says.

 

 
 
 
 
 

piddington ken 100585689 small.idge CIOs put the Internet of Things in perspective

Ken Piddington, CIO and Executive Advisor, MRE Consulting: ‘I believe that the biggest opportunities lie in the ability to collect, process and respond to data streams in real-time. ‘

To gain a little context on the IoT and business, we reached out to three IT executives, with the help of our friends at the CIO Executive Council, for a little perspective. As you’ll note, there is a common theme among the responses.

When you think about the IoT, what do you see as the biggest opportunities and the biggest areas of concern?

 

Gautam Roy, vice president of IT, Waste Management

As the physical and digital worlds integrate more closely, the IoT will enhance and evolve our ability to manage and process information. The IoT has the potential to transform industries and the way we live and work by turning data into collaborative experience.

 

In the always-on world, the right data at the right time can help businesses to operate effectively and communicate with their customers to provide personalized solutions and optimize supply chain cost. It could help government tackle socioeconomic issues through a better understanding of data.

Issues are plenty: Security, privacy, integration complexity, governance, standards and policies.

Ken Piddington, CIO and Executive Advisor, MRE Consulting

The IoT or better-stated, the Internet of Everything is creating unprecedented opportunities for organizations to achieve great value from a growing network of connected devices. I believe that the biggest opportunities lie in the ability to collect, process and respond to data streams in real-time. For example, the value proposition for supply chain optimization is tremendous.

The biggest challenge is security. With the number of network devices increasing so does the number of attack vectors. A proper balance between security and use must be found for the IoT to deliver all the value envisioned for it.

Continue reading… 

IDC: Industry Adoption of 3rd Platform Technologies Drive China’s ICT Markets

IDC PMS4colorversion  IDC: Industry Adoption of 3rd Platform Technologies Drive China’s ICT Markets

Shenzhen, April 24 2015 –2015 is the year of deepening reform, the last year of the “12th Five-Year Plan”, and the inaugural year of the “13th Five-Year Plan”. The policies and initiatives set by the Chinese government will have a tremendous impact on China’s economic development and global technology markets in the future. Amidst this macro situation, International Data Corporation (IDC) highlighted the key enterprise and consumer technology trends of the global and China’s ICT markets at IDC 2015 ICT Directions Conference in Shenzhen today. The roadshow will continue in Beijing (May 13), Shanghai (May 20), Guiyang (May 27) and end in Dalian (June 17). What are the key trends of the 3rd Platform supporting and accelerating technology and business innovation?  Below are some highlights from IDC 2015 ICT Directions event:

 

  • Everyone Needs an IoT Business Plan

The Internet of Things (IoT) is rapidly becoming reality for every business, as it enables new business models, creates low barriers to entry for competitors, and drives disruption in product development, while challenging the security and value of corporate data. According to Vernon Turner, Senior Vice President, Enterprise Infrastructure, Consumer, Network, Telecom and Sustainability Research (IDC), “ICT suppliers must align their traditional IT product road maps to include nontraditional markets in industry, government, and consumer.  Critical information and emerging industry standards must be shared to better develop supply chains, security data basis and predictive outcomes. Business outcomes will be driven by better connected IoT business plans shared by technology partners and their customers.”

 

 

  • The Next Wave of Mobile Devices

As mobility continues to change the way day-to-day activities are performed, so do the devices in which we interact with. According to Ryan Reith, Program Director, IDC’s WW Mobile Device Trackers (IDC), “As devices used for work and pleasure all migrate towards a more mobile world, device OEMs, IT buyers, consumers, and industry affiliates are all struggling to understand which form factor and platform will win out.”  The current landscape of consumer devices includes shifting dynamics within consumer buying trends, product pricing, platform wars, and hardware aesthetics for PC’s, tablets, detachables, smartphones, and wearables.

 

  • New Business Processes Drive New Workloads in the Digital Enterprise

According to Matt Eastwood, Group Vice President and General Manager, Enterprise Platforms (IDC), “The 3rd Platform brings new technologies together, while at the same time creating a perfect storm for business leaders looking to compete effectively in the market. Digital transformation is creating new workloads as organizations leverage mobile, social, cloud, and analytics to enhance customer engagement and improve business decision making. IDC believes that many companies will need to develop entirely new technology infrastructures with radical impacts on the IT department as well as the datacenter.” According to Matt Eastwood, Group Vice President and General Manager, Enterprise Platforms (IDC), “The 3rd Platform brings new technologies together, while at the same time creating a perfect storm for business leaders looking to compete effectively in the market. Digital transformation is creating new workloads as organizations leverage mobile, social, cloud, and analytics to enhance customer engagement and improve business decision making. IDC believes that many companies will need to develop entirely new technology infrastructures with radical impacts on the IT department as well as the datacenter.”

 

  • European Telecom Operators Must Capitalize on 3rd Platform Opportunities

According to Eric Owen, Group Vice President, EMEA Telecommunications & Networking Research (IDC), “The connectivity market in Europe has been in decline for several years now. However, as the ICT industry consolidates around the 3rd Platform, telecom operators are examining the opportunities this offers them in markets beyond connectivity.  Operators are looking at markets such as Cloud, Datacenter, Security and Mobility services to figure out where they can effectively compete.” Telecom operators cannot do this on their own and will need help from partners if they are to be successful in their transformation and their quest for revenue growth once again.

Continue Reading…

Matching Expectations In The Millennial Generation

IDG Connect 0811 Matching Expectations In The Millennial Generation

This is a contributed piece from Eneas Bernardo, Managing Director Brazil, RED

This article is the story of a conflict, between what the Millennial generation of IT staff is expecting, and what the business environment is demanding. It’s about what’s happening in Brazil – but it applies to some extent everywhere in the world.

Does IT matter?

The story starts a few years ago in 2003, when, in an article, Nicholas Carr stated, “IT doesn’t matter”. With this statement, Carr threw cold water over the industry. His article brought to light the darkest fear of the IT sector: that rather than be recognized as a business advantage, it was being seen mostly as a cost.

This fear had already been felt to some extent by the ‘mainframe generation’, also known as baby boomers. It might have been sensed, and probably ignored, by their younger cousins, the ‘Downsizers’ or ‘Generation X’.

But the youngest generation in the workforce, the ‘Netties’ or ‘Generation Y’, had grown up in a world where IT was all around and to them it was ever-present. Regardless of Carr’s predictions, IT continued to play a key role, at least for the time being.

Increasing pressures

Moving forward to the next scene in our story, we see the pressure over IT projects increasing on staff. And, as they struggle to gain the elusive benefits of IT that they still believe are there, many companies are spending more and more money on ERP and other buzzwords that promised competitive advantage and best practices – and the gold ticket for growth and profitability.

Cut to the next scene: the global financial crisis of the 2000s and 2010s. To respond, organisations kicked off a desperate pursuit for cost cutting, and strove to innovate in order to survive – let alone be profitable.

What it means for staff

What’s been the impact on staff of these recent trends?

With unemployment at the highest rates since the great depression, there are also more people to educate, more people to feed, and more people to employ. At the same time, businesses are looking for fewer employees.

Business targets and plans are also piling on the pressure. Projects are shortened, costs are reviewed, and staffing is reduced – so the people who remain need to handle more and more duties. Staff must take on more projects, deliverables and targets. They need to handle quality assurance, to consider new issues such as sustainability, and to evaluate information and data coming from many sources such as financials, manufacturing, human resources, customer relationship management and the supply chain.

Continue Reading…

The King of Late Night… and of Content Marketing: What your B2B brand can learn from Jimmy Fallon

Dix & Eaton

As the Content Marketing World conference and expo descends upon Cleveland this week, I can’t help but think about who’s doing content marketing well. I’ll tell you who I think is doing a great job of content marketing: Jimmy Fallon. He has mastered the art of repurposing content and distributing it across multiple channels, all while keeping the ultimate goal – his audience, not himself – in mind.

So what can your B2B brand learn from Jimmy Fallon’s content marketing efforts?

Create bite-sized pieces of content

fallon facebook examples The King of Late Night… and of Content Marketing: What your B2B brand can learn from Jimmy Fallon

Fallon does an excellent job of breaking apart his hour-long show into smaller, more consumable pieces of content, then distributing them across multiple platforms. (Check out The Tonight Show’s Facebook page if you want to see some examples.) How can you apply that concept to your organization? I’d suggest starting with pieces of content you already have which may be large or overwhelming in their totality. For example, do you produce technical or white papers? Consider creating an infographic breaking down one of the concepts talked about in that paper, or having an engineer do a short video explaining it. It’s about making the content you have consumable – think in terms of many small bites rather than one huge, heavy meal.

Continue Reading…

B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

Content Marketing Institute, Marketing Profs, IDG

Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with the overall sample of B2B marketers who completed our annual content marketing survey. Among all groups we studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.

Download the 2015 B2B Tech Content Marketing Report

Watch a VIDEO on paid, owned, earned content marketing trends from this research

 Screen Shot 2015 03 26 at 8.52.05 AM B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

Worldwide Cloud IT Infrastructure Market Growth Expected to Accelerate to 21% in 2015, Driven by Public Cloud Datacenter Expansion

IDC

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, total cloud IT infrastructure spending (server, disk storage, and ethernet switch) will grow by 21% year over year to $32 billion in 2015, accounting for approximately 33% of all IT infrastructure spending, which will be up from about 28% in 2014.

Private cloud IT infrastructure spending will grow by 16% year over year to $12 billion, while public cloud IT infrastructure spending will grow by 25% in 2015 to $21 billion.

For the full year 2014, cloud IT infrastructure spending totaled $26.4 billion, up 18.7% year over year from $22.3 billion; private cloud spending was just under $10.0 billion, up 20.7% year over year, while public cloud spending was $16.5 billion, up 17.5% year over year.

For this second quarterly release of IDC’s Cloud IT market forecast, IDC has expanded its worldwide coverage to include detail for eight regions: Asia/Pacific (excluding Japan), Canada, Central & Eastern Europe, Japan, Latin America, Middle East & Africa, USA, and Western Europe. In 2015, Western Europe is expected to have the highest growth in cloud IT infrastructure spending at 32%, followed by Latin America (23%), Japan (22%), and the US (21%).

Read More… 

The Power of Knowledge

The Power of Knowledge white paper takes a comprehensive look at the IDG Enterprise 2014 Customer Engagement research to better understand the preferences of the IT buyer. The results find that IT decision-makers do not need more content, but more reliable, credible and accurate information throughout the purchase process.

This white paper will:

  • Explain the challenges IT decision-makers have when it comes to finding useful information.
  • Provide a better understanding of timing, format and relevance of the content that your target audience is searching for.
  • Highlight key ways social sharing of content and social interactions help create a trustworthy brand, and how IT buyers better perceive these brands.
  • Show how technology marketers and sales can better integrate in order to ensure a smoother customer journey.

 

Screen Shot 2015 04 27 at 1.00.24 PM The Power of Knowledge

Click here for your copy… 

5 habits of effective data-driven organizations

Venture Beat

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited and we’re limiting attendance to CMOs and top marketing execs. Request your personal invitation here!


A senior banker – let’s call him Jack — was on a conference call attempting to close out an acquisition. The stakes were high. It was a multibillion-dollar deal and the negotiation of the final price hinged on the measurement of the target’s EBITDA, the Earnings Before Interest, Taxes, Depreciation, and Amortization. Jack argued that the EBITDA was lower; the opposite party asserted it was higher.

In the middle of the lengthy, convoluted discussion of the numbers, a junior associate realized that, in fact, the other side was right. She passed Jack a note letting him know this. Jack stared at the associate with contempt and proceeded to argue even more vehemently for the lower price. He literally just spoke louder than the other party, cutting them off at every opportunity. And he won. The other side just gave up. In the associate’s words, “I knew Jack was wrong. Jack knew Jack was wrong. The other side knew Jack was wrong, and Jack still won!”

How can we build teams and organizations that don’t succumb to the jerk who just yells more, argues louder? We all want to be data-driven instead of being driven by supposition, ego, and ideology

Over the last two years, I’ve had the opportunity to meet with analysts and leaders inside data-driven organizations as well as many that were not so data driven. Surprisingly, I’ve learned that being data driven has little correlation to size or geography and only a marginal correlation to industry. Data-driven companies range from small health care firms to large banks and even include mid-sized non-profits. And while the traditional categorizations of businesses have little to offer, I’ve observed a few common characteristics:

1. Size doesn’t matter, but variety does. You would think that a data-driven organization has a lot of data, petabytes of data, exabytes of data. In some cases, this is true. But in general, size matters only to a point. For example, I encountered a large technology firm with petabytes of data but only three business analysts. What really matters is the variety of the data. Are people asking questions in different business functions? Are they measuring cost and quality of service, instrumenting marketing campaigns, or observing employee retention by team? Just getting a report at month end on profits? You’re probably not data driven.

2. Everyone has access to some data. Almost no one has access to all of it. There are very few cultures where everyone can see nearly everything. Data breach threats and privacy requirements are top of mind for most data teams. And while these regulations certainly stunt the ability of the company to make data available, most data-driven companies reach a stage where they have developed clear business processes to address these issues.

3. Data is all over the place. One would think that the data is well organized and well maintained — as in a library, where every book is stored in one place. In fact, most data-driven cultures are exactly the opposite. Data is everywhere — on laptops, desktops, servers.

Continue reading… 

Demographic and intent data solutions company Madison Logic Data rebrands as Bombora

Talking New Media

Bombora was created as a new entity to serve as the primary industry source for consolidated intent data for the B2B market

NEW YORK, NY – April 13, 2015 – Madison Logic Data, the premier provider of demographic and intent data solutions for leading B2B marketers worldwide, today announced that it has rebranded as Bombora. Bombora was created as a new entity to serve as the primary industry source for consolidated intent data for the B2B market.

Bombora’s growing database of interest areas for 245 million business decision makers and more than 2 million unique companies worldwide, creates efficiencies across all aspects of the B2B sales and marketing stacks, including email marketing, site personalization, inside sales, lead scoring, and content creation. With more than 1 billion business interactions each month, Bombora has become the B2B standard in providing scale for B2B applications.

bomboralogolgTestNew 300x85 Demographic and intent data solutions company Madison Logic Data rebrands as Bombora“Behavioral intent data has proven its worth as a vital targeting tool, but unfortunately, most B2B marketers’ access to that data is fragmented, making it more difficult to gain a holistic view of one’s customers and prospects,” said Bombora CEO Erik Matlick. “Bombora breaks down the data silos that cause that fragmentation, consolidating data to enable the entire B2B marketing industry to better understand what companies and individual end users are interested in at any given time.”

During its six-month incubation period as Madison Logic Data, Bombora has already provided an unrivaled volume of high-quality B2B intent data that enables marketers to improve efficiencies and boost engagement throughout the customer journey. Here is what partners and customers are saying about Bombora:

“Bombora allows us to offer granular interest-based targeting to our advertising partners, as well as next generation post campaign analytics,” says Ann Marionovich, Vice President, Advertising Strategy at Forbes Media.

Continue reading… 

New Opportunity for Emerging Tech Vendors to Participate at CIO 100

 New Opportunity for Emerging Tech Vendors to Participate at CIO 100

Framingham, Mass. – April 10, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership—announces the enhanced focus on emerging technologies in the enterprise at the CIO 100 Symposium & Awards Ceremonyconference, from mobility to data/analytics, next gen security, cloud, social and other disruptive technologies. This focus aligns with CIOs’ spending plans. According to the CIO Magazine Tech Poll: Economic Outlook, CIOs will increase spending on edge technologies to 45% of their tech budget in the next 1-3 years and 54% of enterprise CIOs anticipate spending more with newer technology vendors in the next year. In order to accommodate this interest and provide access to the new technologies and vendors driving innovation within the enterprise, the CIO 100 Symposium & Awards Ceremony, the conference celebrating the innovative use of technology to deliver genuine business value, will add an Emerging Sponsor level.

More than 300 CIOs and technology executives will convene on August 9-11, 2015 in Colorado Springs, CO at the CIO 100 Symposium to hear from peers, industry leaders and technology vendors on innovative ways technology is advancing the enterprise. To expand the scope of this learning, CIO is inviting new technology vendors—defined as established since 2005—to participate in the conference at the Emerging Sponsor level, to share their solutions and expand their visibility with technology purchase decision-makers.

“Technology is the vehicle that will propel enterprises ahead and CIOs want to know what new solutions and services can accelerate this transformation,” said Adam Dennison, senior vice president and publisher, CIO. “The CIO 100 has always focused on innovation and we are excited to roll out this robust partnership portfolio, providing a full scope of potential partners in one place for CIOs to explore.”

To learn more about becoming an Emerging Sponsor at the CIO 100 Symposium & Awards, or any sponsorship level, please contact Adam Dennison at adennison@cio.com.

Registration Information
To learn more about the symposium or to register to attend visit www.CIO100.com, call 800.366.0246 or email: executiveprograms@cxo.com.

Current Sponsors
2015 CIO 100 sponsors include underwriting partner VMware and corporate partnersDropbox and Sungard Availability Services.

More Information…