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Apple’s IBM Deal Marks the Real Beginning of the Post-PC Era

Mashable

When you look at the landscape of powerful players in the enterprise, a few names tend to stand out: IBM, Oracle, SAP, Microsoft, Apple.

Wait, Apple? A decade ago, it was rare to see Apple products in the enterprise. Sure, an executive here and there might have had a MacBook — maybe the graphics or marketing division used OS X — but everyone else worked on Windows and carried a BlackBerry.

Fast forward to today. Consumers have shifted away from the desktop-and-laptop world and more to the cloud, streaming media and mobile devices, and business and enterprise have, too. Today, iOS is in 98% of the Fortune 500. Almost in spite of itself, Apple has become a force of nature in the enterprise.

Seemingly overnight, Apple — the consummate consumer company — is a big player in the enterprise.

That reality became crystalized on Tuesday when Apple announced that it would be partnering with IBM to focus on “transforming enterprise.” The deal will pair Apple’s mobile and tablet hardware with IBM’s services, which include its Big Data, cloud and security infrastructure.

How exactly did this happen?

Falling into enterprise

The original iPhone wasn’t designed for business users. You could use a custom email setup, but there was no Exchange support, no VPN and no built-in productivity apps. With the iPhone 3G and iOS 2.0, Apple started adding more enterprise-friendly features, largely at the behest of businesses. Executives bought iPhones and wanted to use them in the office.

But it was the iPad, first released in 2010, that really changed the game. The portable nature of the tablet, coupled with a growing library of custom or publicly available third-party apps made the devices an instant hit in the office and in schools.

The iPad came along at the perfect time. Big enterprise customers were already starting to shift to cloud-based solutions for CRM and document management, which made it easy for an iPad to step in for a laptop on sales calls or in meetings.

Phil Buckellew, IBM’s vice president of enterprise mobile, says enterprise customers are constantly asking — demanding, really — more mobile solutions that are easy to use.

Why? It’s simple. People use an iPad at home and want to have that same experience at work. Users are accustomed to solutions “just working.”

Historical enterprise companies such as Microsoft and BlackBerry have struggled to adapt their technologies for the modern consumer, but by virtue of its consumer-friendly user experience, Apple seems to have almost accidentally fallen into enterprise.

Post-PC for the office is coming

Back in 2010, Steve Jobs famously discussed the emergence of a Post-PC world. Much hand-wringing and rationalizations about how the PC is still relevant has followed, but the reality is, Jobs was right. For most users, the PC is no longer the center of their digital lives, that center is now a smartphone (or even a tablet).

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The Rise of Cloud in the Channel

IDC PMS4colorversion 1 300x99 The Rise of Cloud in the Channel

Cloud services represent a growing opportunity for partners of all types in a wide array of activities across resale, services, and development. However, it’s of key importance that partners have an understanding of the what, where, how, and why of cloud services prior to embarking on wholesale business strategy change.

This IDC study, commissioned by Microsoft, examines the implications of becoming a successful cloud partner in 2013. Developed with insight garnered through in-depth conversations with leading Microsoft cloud partners and backed by supportive survey data (see methodology for further details), it provides a profile of the potential upside of integrating cloud to a partner’s mix of solution offerings.Finally, it concludes with guidance as a partner begins, or continues, their journey into the cloud.

the rise of the cloud in the channel The Rise of Cloud in the Channel

Standalone wearables coming this year, AT&T executive says

IDG News Service

The most successful wearable devices will be ones that can work without a phone, and AT&T will have at least one of them by the end of this year, the man who manages the carrier’s partnerships said.

“It needs to be an independent device. It needs to do something different for the end-user, for people to buy it en masse,” said Glenn Lurie, AT&T’s president of emerging enterprises and partnerships.

A likely place to start could be wearables for wellness, such as a device that knows when your workout’s begun, holds your music, and lets you post information about your performance to social networks, he said. “I think you’ll see devices like that this year,” Lurie said.

The hottest devices will be able to work both on their own and with a phone, Lurie said. They’ll also have to be simple to use, a bar that no wearable has crossed yet, he said.

Once wearables start talking to LTE on their own, the sky’s the limit of what consumers will take with them, Lurie said. “Just like tablets, it’s going to all of a sudden explode.”

Cars will be another hot category of connected devices, with natural-language commands letting drivers do many things, he said.

“We believe technology in a car can make the car not only a safer place, but a place where you can do everything you can do today with your smartphone in your hand,” Lurie said. But there are hurdles left to be crossed: Cars will need to be able to talk to both Android and iOS phones without those phones coming out of the driver’s pocket. And as cars age through several generations of mobile technology, their software will have to be upgradable over the air. “The car is going to become a smartphone with four wheels.”

Lurie has overseen AT&T’s new businesses and partnerships for years, going back to the carrier’s blockbuster deal to carry the Apple iPhone exclusively for five years. Speaking before the audience at the MobileBeat conference in San Francisco on Tuesday, he wasn’t giving away any secrets about what manufacturers are showing off to AT&T.

“The things I’m seeing are pretty darn exciting,” Lurie said.

Nadella’s Microsoft is obsessed with data-driven growth hacking

CITEworld

Satya Nadella’s message to the Microsoft troops yesterday underlines the way consumerization has changed computing already: To Microsoft, everyone is now a “dual user” who uses technology for work and play. That’s two chances to lose a customer if Microsoft products don’t delight them.

To make sure that those products do delight, and do what people need, Nadella is turning to some of the tenets of Silicon Valley startups like LinkedIn, Facebook, Twitter, AirBnB, and Netflix: Data science and growth hacking.

Change agents and growth hacking

If you talk to people who work at Microsoft, you’ll have heard them use some new language this year, with phrases like “change agent” and “growth hacking.”

Getting comfortable with change and being involved in changing things is what Nadella pointed out that everyone at Microsoft is going to have to do; “Culture change means we will do things differently. Often people think that means everyone other than them. In reality, it means all of us taking a new approach and working together to make Microsoft better.” One Microsoft, as you might say.

And growth hacking is a Silicon Valley startup term that’s a lot more than just viral marketing, SEO, and A/B testing. It’s about turning product development and marketing into a virtuous, data-driven cycle where you get more users by figuring out what users do and don’t want; how they find your product and how they use it.

Josh Elman, now a VC at Greylock, tells a story about growth hacking in the early days of Twitter, when lots of people were signing up but few of them carried on using the service. Instead of emailing those users or trying to show ads to people who might be more likely to stick around, they focused on understanding what was going on.

“We dug in and tried to learn what the ‘aha’ moment was for a new user and then rebuilt our entire new user experience to engineer that more quickly.”

The key was getting people to follow other Twitter users, so they were seeing tweets they would be interested in. “As we kept tweaking the features to focus on helping users achieve these things, our retention dramatically rose,” says Elman.

His advice for growth hacking is very like Adam Pisoni’s principles for turning a company into a responsive organization (something he’s been doing at Microsoft as well as for Yammer customers). Find your heavy users who already love your product and find the features and the pattern of usage that made them into active users. Build things that attract new users — whether that’s your marketing or sharing from existing users — and make sure there’s a way for new users to get started that turns them into active users quickly. Then build more features that your old and new customers will love, and keep on going.

That means getting everyone involved in growth. Early on, Facebook had a growth team that included marketing, business development, product development, finance, and HR. It wasn’t just trying to get more users; it was behind projects like the system for importing email contacts, making Facebook available in multiple languages by crowdsourcing translations of the interface, and even creating the Facebook Lite experimental interface (a slimmed-down version of the site).

 One of the first times I heard “growth hacking” from someone at Microsoft was talking to Jeffery Snover about his “Just in time, just enough admin” toolkit for PowerShell at TechEd this year, when he compared fast releases and agile development to balancing on a bicycle. “You don’t get stability by going slowly,” he pointed out.

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Digital Transformation Era Projects a Promising Future for Enterprise Applications Software, Says IDC

IDC PMS4colorversion 1 300x99 Digital Transformation Era Projects a Promising Future for Enterprise Applications Software, Says IDC

The Asia/Pacific excluding Japan (APeJ) Enterprise Applications (EA) software market posted a mediocre growth of 5.1% in 2013. Unlike 2012, when the EA market grew 9%, Asian enterprises were more cautious about their investment in 2013. Although organizations were keen in upgrading existing back-office applications to embrace the 3 rd platform technologies – cloud, analytics, mobility, and social – watchful spending strategy of customers and the ad hoc nature of deployments did not warrant for sustained growth in 2013.
“The 3 rd platform technologies, especially cloud, will be a critical driver for enterprise applications growth in APeJ.  Enterprises are moving from an ad hoc deployment of cloud-based applications and other 3 rd platform technologies, to a phase of strategic implementation. This new era of digital transformation and the speed of innovation of Asian businesses is expected to bring the market back on track in 2014 and through the forecast period,” says Sabharinath Bala, Research Manager of IDC’s Asia/Pacific Enterprise Application Software Research.
It was the usual suspects – SAP, Oracle, Yonyou, Infor, and Microsoft – that dominated in the region from a market share perspective, but most of these major vendors were challenged strongly by niche new players as well as the established SaaS/Cloud-based applications vendors. Some of the names noteworthy of mentioning include Cornerstone OnDemand, Kronos, NetSuite, Workday, and Xero – all of which posted strong double-digit growth in 2013.
“Although most of the major vendors have been creating new internal IP, as well as acquiring assets and expanding their cloud capability inorganically, the challenge of integrating these new resources with their existing portfolio and convincing clients and prospects to take the cloud path remained critical in attracting newer EA investments. But this scenario is slowly changing and vendors that rely primarily on maintenance and upgrade revenue for their existing legacy systems will start losing relevance in the coming days. Vendors offering cloud-based systems capable of delivering the agility, flexibility, and scalability of the dynamic Asian businesses, will trump them in their own game,” adds Sabharinath.
IDC expects the overall EA market to grow at a compound annual growth rate (CAGR) of 8.4% and reach US$9.5 billion in 2018. Double-digit growth is expected from markets like enterprise asset management, logistics, and procurement; and there will be strong support from mature markets like financial accounting, human capital management, and inventory management.

 

World Tech Update- July 17, 2014

IDG News Service

Coming up on WTU Microsoft announces lay off plans, IBM and Apple team up and Google tests out Project Tango in space.

Computerworld Recognizes Organizations Achieving Business Benefits through Big Data with Data+ Editors’ Choice Awards

 Computerworld Recognizes Organizations Achieving Business Benefits through Big Data with Data+ Editors’ Choice Awards

IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld—announces the 2014 Computerworld Data+ Editors’ Choice Award honorees. Recognizing 20 innovative big data initiatives that have delivered significant business value, the awards ceremony will take place at the Data+ conference being held September 7-9, 2014 at the Hyatt Regency in Phoenix, Arizona.

“We are pleased to announce the 2014 Data+ Editors’ Choice Awards honorees,” said Scot Finnie, editor in chief, Computerworld. “This year’s honorees have clearly demonstrated how their innovative strategies use data and analytics to make better business decisions, streamline processes and, in some cases, generate new revenue by tapping into new markets and/or creating ancillary data-based services.”

In addition to recognizing the Data+ Editors’ Choice Awards honorees, the Data+ conference will cover key technology topics involved in a data strategy, from making data available quickly, efficiently and affordably to cleansing and connecting it to selected analytics and visualization tools, then driving new business insights and products from those efforts. The Data+ Editors’ Choice honorees will join business leaders and IT decision-maker peers at the Data+ conference. The full conference agenda can be viewed here: Data+ conference agenda.

“The Data+ Editors’ Choice Awards honorees are not only innovative in their use of big data analytics, but also show real-world results and help establish best practices for other IT practitioners in a rapidly expanding technology area,” said Adam Dennison, SVP, publisher, IDG Enterprise. “It’s exciting to honor organizations that are effectively using data to predict business trends and monetize this information. We look forward to hearing more from these organizations as they lead discussions and share case studies with attendees.”

2014 Data+ Editors’ Choice Award Honorees:

  • AstraZeneca
  • Blue Cross Blue Shield of Tennessee
  • Center for Tropical Agriculture
  • Cisco
  • Colorado Department of Public Safety (Division of Homeland Security & Emergency Management)
  • Emory University
  • Google
  • HealthTrust Technology Innovation (Division of HCA Information Technology & Services)
  • Idaho National Laboratory
  • Intel Corporation
  • Keller Williams Realty
  • Kennesaw State University
  • Kisters
  • Los Angeles Clearinghouse
  • Merck & Co.
  • Persistent Systems
  • Point Defiance Zoo & Aquarium
  • Shine Technologies
  • Texas Children’s Hospital
  • ThomsonReuters

The Data+ Editors’ Choice Awards honorees and their achievements will also be highlighted in a special September feature on Computerworld.com.

Sponsors
Current Data+ sponsors include: Information Builders, Neudesic, Saxon Global Inc.,ThoughtSpot Inc., and TIBCO Software Inc.For more information regarding sponsorship opportunities, please contact Adam Dennison, SVP, publisher, IDG Enterprise atadennison@idgenterprise.com.

Registration Information
To learn more about the conference, view the agenda, or to register visit:www.dataplusconference.com, call 800.355.0246 or email seminars@nww.com.

About Computerworld’s Data+ Editor’s Choice Awards
The Computerworld Data+ Editors’ Choice awards program was launched in 2013 by IDG’s Computerworld editorial team to recognize organizations that are mining big data to analyze and predict business trends and monetize this information. Organizations were asked to complete questionnaires detailing their big data projects, which were then reviewed by the Computerworld editorial team. From those questionnaires, honorees were selected for their ability to achieve business benefits through big data, and demonstrate real-world results and best practices. View the 2013 winners on Computerworld.com.

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences.  As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com
Follow IDG Enterprise on Twitter: @IDGEnterprise #DataPlus
Join IDG Enterprise on LinkedIn
Like IDG Enterprise on Facebook: www.facebook.com/IDG.Enterprise

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Contact
Whitney Cwirka
Marketing Specialist
IDG Enterprise
wcwirka@idgenterprise.com
Office: 508.935.4414

A walk through the future where everything is connected

CITEworld

Attending a conference on the “Internet of things” is like walking through a bizarro mosaic of the future.

Conferences tend to center on a well-defined market, topic, or large company, and that theme is reflected back in some cohesive fashion by each company in attendance.

“The internet of things”, “smart devices” or “connected devices” (my preferred term), or broad subsets like “wearables” by nature implies just about everything.

Everything, in theory, can connect to everything else via a sensor, processor, and transmitter. That means the boundaries of a connected product and its related vertical markets are, in theory, limitless.

So as you peruse the booths, you see wireless garden sensors next to fabric with sensors literally woven in, you see defense contractor behemoth Booz Allen Hamilton talking about cloud computing solutions across the aisle from a startup shoe sensor company called Boogio (“Makes your shoes smart!”).

As I walked through the vendors and sessions at this week’s Wearable Technologies Conference in San Francisco, I tried to assemble a picture my future life flooded with all these sensors, embedded everywhere, telling me everything.

Imagine:

As I finish up a work project in my future home, Imprint Energy’s wafer-thin batteries power a wristband running atop VirtualBeam’s motion recognition software which informs me when my hands have been gesturing over my Leap Motion sensor for too long, so I need a break to avoid carpal tunnel syndrome. My future wife scans patients at the hospital with Aura’s 3D ear canal scanning system but her Emotiv electroencephalography headband scans her brainwaves and lets me know that it’s been a stressful day for her. I send our drone to go pick up tacos for dinner.

My future daughter plays in the backyard and I know she’s okay because Sensirion’s outdoor sensors tell me that the humidity and temperature are reasonable, not to mention the Leo bands around her legs tell me she’s well hydrated and her muscles are moving well (i.e. she’s running around happily) and her SunFriend wristband indicates her UV intake is still low. My future son practices the virtual drums with his Moff wristbands as he gets ready for his football game where Flextronics sensors will map his muscle motions on each tackle (good form or not?) and his i1 Biometrics mouthguard will alert me in real time when he gets a concussion and store the data in the cloud.

And that is the really the binding agent of all these seemingly random companies.

“It’s about the data!” Frank Ball, CEO of vascular imaging company Evena Medical, booms during his talk. “We’ve heard about generating data. But the money is being in the pipeline that processes that data…. We call this whole morass ‘the data hurricane’.”

Read more…

IDG Tech Marketing Priorities Survey

Screen Shot 2014 07 16 at 10.35.17 AM IDG Tech Marketing Priorities Survey

Welcome to IDG’s Tech Marketing Priorities Survey. We are conducting this survey of senior marketing leaders to provide better insight into the state of marketing among technology marketers.Your answers are confidential and will be used only in combination with other survey respondents. The survey will take 15-20 minutes to complete.  As a thank you for completing the survey, we will send you an executive summary of the research results so you can see how your company’s marketing priorities align with those of your peers. In addition, we will send the first 200 respondents a $20 Amazon.com gift card. Thank you in advance for your participation.  Your opinion is extremely important to us and we appreciate your time.

To participate, simply click here or copy and paste the following URL into your browser:

http://survey.researchresults.com/survey/selfserve/53b/s0064076?list=4

IDG Enterprise 2014 Role and Influence White Paper

 IDG Enterprise 2014 Role and Influence White Paper

New IDG Enterprise research looks at the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impact its success. As technology becomes central to business growth for organizations across all industries, more IT projects are being driven —and funded — by the business, than ever before. Some see this shift as a threat to the CIO and the rest of the IT team. Although some budgets may be shifting, the IT team’s influence on, and involvement in, technology purchases remains strong.

Download the IDG Enterprise 2014 Mapping the Customer Journey white paper