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Crain’s BtoB and IDG Announce Second Annual Social Media Marketing Awards Program

BtoB SMMA 548x95 B Crain’s BtoB and IDG Announce Second Annual Social Media Marketing Awards Program


NEW YORK & FRAMINGHAM, Mass.–(BUSINESS WIRE)–BtoB and IDG–two leading publishers serving marketers, agencies, technology companies, and consumers—are seeking nominations for superior social media marketing programs in seven categories. Entries from marketers and agencies are due by February 18 at www.btobonline.com/socialawards. IDG Strategic Marketing Services (SMS) is the lead sponsor for the second consecutive year.

“We’ve moved rapidly from a trial phase to innovative programs built around the social web”

Finalists will be chosen for Best Use of Facebook, Best Use of Twitter, Best Use of LinkedIn, Best Use of Viral Video, Best Corporate Blog, Best Closed Community, and Best Social Media Integrated Campaign (across more than one social channel). The entry fee is either $40 or $50 depending on the number of submissions.

BtoB editors will select a winner and runner-up from each category that will be identified in the April 4 issue of BtoB and at www.btobonline.com. The editors will also nominate their favorite entries for People’s Choice awards and online voters will select a top tech and non-tech program. People’s Choice public voting will run from April 4 to April 15. Read more