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Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data

July 27th, 2012

MediaPost

The advertising industry rallying around improving the quality of data to target ads continues to make improvements to processes and techniques. Google began rolling out a remarketing tool in Google Analytics on Friday to help marketers gain insight into targeting ads. But if the brand’s data mixed with inadequate information from a third-party data seller,  a company’s retargeting strategy will deliver less than stellar results.

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Categories: Digital Media News, Lead Generation News | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

New Microsoft Tool Blocks Behavioral Advertising

February 10th, 2011

MediaPost, 2/10/11

Moving forward with its own version of do-not-track, Microsoft today is releasing a new privacy feature in IE9 aimed at allowing users to block ads served by behavioral-targeting companies.

The browser’s new tracking protection function allows users to create lists of servers to block or allow. When ad networks (and other companies) appear on users’ blacklists, IE9 will prevent those entities from appearing as third parties on publishers’ sites. The tracking protection feature only blocks third parties, meaning that the browser will not prevent publishers from serving their own ads, but could prevent ads powered by an outside company from appearing.

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Categories: Digital Media News | Tags: , , , , , , , ,