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 07/14/2013 - 07/16/2013 Dana Point CA

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 07/15/2013 - 07/17/2013 Dana Point Ca

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Twitter for Beginners and Tweet Experts

April 15th, 2011


Ashley Wilson
Social Media Analyst
IDG Strategic Marketing Services

A few years ago I only vaguely knew what Twitter was. Now I’m probably the biggest Twitter advocate of my friends (I have a Twitter t-shirt and newly acquired pillow to support this). I began teaching Twitter training classes at IDG in early 2011 to help keep our editors and sales people up to date on the ever-changing social media marketing landscape.

I thought it would be helpful to share what I’ve learned with people outside of IDG.

The slideshow is split into three parts:
The first part is about Twitter basics and the pages are branded with a bluebird. Topics included in this section range from the benefits of using Twitter to how to create a strategy, to the simple steps you can take to start tweeting. Download Twitter Part 1

The second part- its pages branded by a purple bird- is tailored toward more experienced (or at least very interested) users. This part covers more in depth topics, such as how to best engage followers, how to create lists, and how you know you’re Twitter obsessed. Download Twitter Part 2

Lastly, I created a short section for reference. This section includes some very key articles to read before tweeting, as well as how to contact me. Download Twitter Part 3

You may also download all three sections in one PDF here. Download Complete Twitter Document

Hopefully you find this document useful and I look forward to connecting with you in the Twitterverse! Connect with me on Twitter

Categories: Social Media Blog | Tags: , , , , , , ,

IAB Launches First and Only Quality Assurance Certification for Ad Networks & Exchanges

April 4th, 2011

Program Gives Advertisers Confidence Certified Ad Networks & Exchanges Provide Safe Environments for Brands ;First 17 Companies Receive Compliance Seal

IAB news release, 4/4/11

NEW YORK, NY (April 4, 2011) — To enhance buyer control over ad placement and context, the Interactive Advertising Bureau (IAB) announced today the in-market debut of the Ad Network & Exchange Quality Assurance Certification program, a first-of-its-kind compliance mechanism and the only industry-endorsed certification program that exists today. Only companies that undergo rigorous training, conduct an intensive internal audit and assign a compliance officer to ensure they maintain the IAB’s Quality Assurance Guidelines (QAG) will receive a compliance seal from the IAB. The seal, which can be placed on the company’s website and marketing materials, certifies that the company is adhering fully to the only industry established criteria as outlined by the QAG, finalized in June 2010.

The IAB also announced the first 17 ad networks & exchanges that have completed the training and received the seal:

Read More

Categories: Digital Media News | Tags: , , , , , , , , ,