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The 4 trends the mobile market will focus on in 2015

Venturebeat

2014 was the year that mobile stopped being the next big thing and became THE BIG THING. Investors poured money into any app that showed the slightest signs of traction, new service providers popped up like mushrooms and most importantly, app developers started seeing some serious profits.

Just thinking back to two years ago, everyone and their neighbor had an idea for a new app. Today, these apps have funding, development teams, and slick demos. The success stories like Flappy Bird and 2048 alone were an inspiration to this generation of app developers showing them how far an original idea can take you.

Generally speaking, in 2015 we can identify four types of apps, each with their own characteristics and challenges.

1. Mobile ecommerce — Shifting the focus from market share to engagement

Ecommerce giants have been adapting quite fast to the mobile world. Most of the major players with a significant desktop operation in place spent millions of dollars in 2014 in paid distribution to secure their customer base and to acquire mobile market share. Nevertheless, there is still a large portion of users who use mobile primarily as a ‘discovery channel,’ browsing apps, and mobile web to get inspired — and are then migrating back to desktop to complete the purchase.

 

Read more trends here… 

Marketing: What’s Hot?

According to this 2014 Tech Marketing Priorities study by IDG Research, native advertising, social media, and video are what’s “hot” in marketing today. Find out what areas marketers will be spending their marketing dollars over the next 12+ months.

For a related video on this research, click here.

For videos on B2B media, technology and marketing, check out our YouTube channel here.

B2B Focuses On Revenue and Customers in 2015

Mediapost

According to the release of the 2015 B2B Marketing Trends, Predictions and Forecasts report from Regalix, B2B marketing leaders in the U.S., Europe, and Asia, are looking closer at deploying a mix of content and channels to get the best yield from marketing efforts. The research indicates a gradual shift among B2B marketers toward investing more in digital channels to meet their marketing goals.

While the traditional channels of marketing aren’t going away, they will see reduced investments in the coming years. In the digital marketing space, Search, Email, and Social continue to dominate, signaling a clear need for further innovation that digital agencies and content providers need to address. In addition, videos and webcasts are growing in importance.

According to the release of the 2015 B2B Marketing Trends, Predictions and Forecasts report from Regalix, B2B marketing leaders in the U.S., Europe, and Asia, are looking closer at deploying a mix of content and channels to get the best yield from marketing efforts. The research indicates a gradual shift among B2B marketers toward investing more in digital channels to meet their marketing goals.

While the traditional channels of marketing aren’t going away, they will see reduced investments in the coming years. In the digital marketing space, Search, Email, and Social continue to dominate, signaling a clear need for further innovation that digital agencies and content providers need to address. In addition, videos and webcasts are growing in importance.

Continue Reading…

Download the 2015 State of B2B Marketing Report

Screen Shot 2015 02 13 at 2.28.31 PM B2B Focuses On Revenue and Customers in 2015

Infographic: APAC Mobility Predictions 2015

International Data Corporation (IDC) expects the Asia Pacific mobility market to continue experiencing strong growth in 2015 as mobile takes center stage for business growth in both consumer and enterprise markets.

Key takeaways

  • M-Commerce will thrive in Asia Pacific excluding Japan (APeJ), accounting for more than 50% of traffic across several markets
  • Asia will see the rise of numerous mobile wallet formats, all enabled by the humble QR code
  • Mobile Enterprise Applications Platform (MEAP) will struggle for growth with customers buying ready-made apps from large vendors and ISVs

Register for live conference February 5th, 2015. IDC Asia/Pacific will explain why conditions couldn’t be better for strong mobility growth in the region in the coming year.

infographickh Infographic: APAC Mobility Predictions 2015

CIO Magazine Tech Poll: Tech Priorities Reveals Next Wave of Tech Spending

 CIO Magazine Tech Poll: Tech Priorities Reveals Next Wave of Tech Spending

Framingham, Mass. – January 5, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership—releases the 2015 CIO Magazine Tech Poll: Tech Priorities (click to Tweet). The poll findings show that a majority of IT leaders (57%) anticipate an increase in IT budgets for the coming year, the highest percent in the past six years, as well as provides insight into how those budgets will be invested.

Results from more than 200 top IT executives reveals that organizations, on average, are seeing an overall increase of 6.2% to their budgets in the coming year, up from 3.9% in November 2012. Edge technologies continue to receive these investment increases.

Garnering more value from organizations’ data has taken over as the greatest area of interest as well as for investments. Currently, 46% of organizations are researching or piloting business intelligence and analytics solutions. Aligning with this, IT leaders plan to allocate more of their budget to this area, with 56% anticipating an increase, up from 48% in 2013. The results show a shift in investments by company size with 65% of enterprise organizations—organizations with more than 1,000 employees—planning to increase investment significantly more than their SMB counterparts—organizations with less than 1,000 employees—(48%). Other edge technologies expecting an increase in budget allocation include SaaS/cloud apps (55%), business continuity/disaster recover (52%), mobile apps (52%), security applications (52%), and enterprise mobility management (52%).

Continue Reading…

CIO magazine Tech Poll: Tech Priorities 2015

 CIO magazine Tech Poll: Tech Priorities 2015

The CIO magazine Tech Poll: Tech Priorities study was conducted among heads of IT to gauge for the upcoming year which technology areas will be the focus of IT leaders and to measure the direction of spending within those categories.

Key findings include:

  • An increasing number of IT leaders say their tech budgets are rising in the coming year than in the past six years.
  • BI & analytics is the area of most increased spending with enterprises planning to increase this investment even more than SMBs.
  • Enterprises are further along in regard to technology implementations.
  • While organizations are primarily using traditional development methods and have minimal plans to implement DevOps, they do use a liaison between business units & the development team to facilitate communication.

Continue Reading…

Stock photo trends: expect more selfies, blurred pics in 2015

Digiday

Shutterstock’s repository of stock photos, videos and music makes it an indispensable source for many in the creative industry: designers, art directors publishers and filmmakers are just as apt to deploy Shutterstock images as marketers, advertisers and businesses. And it is its 47 million item-strong database that also enables the company to predict and forecast industry trends.

Shutterstock released its 2015 Creative Trends report Monday, which explores how its photos, video and music are used throughout the world. The big takeaway this year: We’re all hipsters now.

“We’ve been tracking data using our internal tools over the years to see what’s on the rise,” Sarah Maloy, Shutterstock’s content marketing manager, told Digiday. “We also looked toward our in-house design team to identify trends from within the data.”

Pictures with blurred backgrounds, unique perspectives and linear styles were all the rage in 2014. Searches for “blur” increasing by 144 percent over the past year, according to Shutterstock data. The growing affinity for blurred lines was attributed to the popularity of apps like Instagram, which incorporate techniques like blur, deep focus and tilt shift.

Continue Reading…

The 3 Phases In The Life Of A Digital Marketer

Business2Community

What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are just a few of the questions we asked you during our survey. Our intent was to find out what you – social media and community managers, market researchers, PR executives, digital marketers and many more – see as the upcoming trends in social media and which challenges you face in your everyday work. Here’s what we found out!

We’ve split our respondents into three distinctive categories, based on their level of experience in the digital industry:

  • “The age of innocence” – “newbies” have been working in the field for up to a year
  • “The age of disillusionment” – mid-level with one to up to five years of experience
  • “The age of enlightenment” – those who can look back on more than 5 years of experience

Continue Reading…

The 5 Trends That Really Matter for Marketers in 2015

ClickZ

There’s been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention.

There have been countless year-end recaps and forward-looking lists of predictions for marketers over the past few weeks. Most herald 2015 as “the year of mobile” (Didn’t we say that in 2014? And in 2013?), or talk about needing a content strategy for each new social platform. Many say having a beacon strategy is imperative, while others champion the rise of augmented reality, citing Facebook’s Oculus acquisition as the beginning of a new era.

Let’s take a breath.

Augmented reality, for example, is a real opportunity. It continued to command attention on the floors at CES, and many large brands plan to start experimenting with it this year. But the reality is that most marketers don’t have the budget to take advantage of augmented reality at present, and they have more pressing concerns to think about in 2015. Let’s cut the hype.

Here are five trends for 2015 that really warrant your attention — along with resolutions that will help you take advantage of each:

1. Go Programmatic

There is simply no longer any reason for brands to remain dismissive of programmatic buying. Once a tactic for direct response marketers alone, more than half of the $15 billion projected U.S. digital display spend in 2015 is expected to be spent programmatically, including a large chunk from brands seeking awareness and audience discovery in addition to conversions. Many are calling 2015 “The Year of Programmatic Branding,” and I tend to agree.

As brand dollars move into the programmatic space, ad technology companies, ad networks, and exchanges will develop new ways to find audiences (e.g., using CRM or place visit data as a data source), and define new metrics for success. These innovations will be available to brands of all sizes, making programmatic buying more powerful and effective for everyone.

Resolution: Don’t stop doing takeovers or custom sponsorships to build your brand, but do start using machine learning to find and engage your audience. But when you do…

Continue Reading..

IDG Research reveals CIOs’ top strategies, priorities and investments

IDG Research/Cognizant

To remain successful, IT leaders must perpetually investigate, prioritize, fund, adopt, and integrate multiple new technologies to support key business objectives. Cognizant commissioned IDG Research to conduct a survey of 200 leading CIOs and IT executives that highlights new technology trends this year. These results give you the 2013 IT outlook of top strategies, priorities and investments.

Click here to download: 2013 IT Outlook: Top Strategies, Priorities and Investments