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OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

IT Roadmap Conference & Expo – Dallas

11/18/2014 Dallas TX

IT Roadmap Conference & Expo – Washington

12/03/2014 Washington D.C.

Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

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IDG Research reveals CIOs’ top strategies, priorities and investments

IDG Research/Cognizant

To remain successful, IT leaders must perpetually investigate, prioritize, fund, adopt, and integrate multiple new technologies to support key business objectives. Cognizant commissioned IDG Research to conduct a survey of 200 leading CIOs and IT executives that highlights new technology trends this year. These results give you the 2013 IT outlook of top strategies, priorities and investments.

Click here to download: 2013 IT Outlook: Top Strategies, Priorities and Investments

Consumerization of IT Trend is Driving Acceleration of Business Application Development

IDGE Consumerization of IT Trend is Driving Acceleration of Business Application Development

IDG Enterprise

IDG Enterprise’s 2013 Consumerization of IT in the Enterprise Research Details Main Stream Adoption of Mobile Devices, the Increasing Use of Business Apps and Cloud and Security Challenges

FRAMINGHAM, MA–(Marketwired – Apr 15, 2013) - IDG Enterprise – the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld — releases the results from the 2013 Consumerization of IT in the Enterprise (CITE) research, highlighting the adoption of mobile devices for business purposes, the growing use of apps and the cloud and the security concerns this adoption places on an organization.

Main Stream Adoption of Mobile Devices
While most organizations are dealing with CITE in a reactive way, they are embracing the use of personal mobile devices. Currently, 60% of organizations support the use of personally owned smart phones and that will remain stable over the next 12-18 months. However, the support of personally owned laptops (57%) and tablets (51%) will swap places in the next 12-18 months with 50% and 58% supported respectively. Overall, organizations have increased their policies in allowing employees to use personal devices to work over the past year.

Continue reading… 

Software Marketers Lead Peers in Content Marketing

Content Marketing Inst./IDG

The Content Marketing Institute (CMI) surveyed more than 1,400 business-to-business marketers in the United States and Canada last year.   CMI found that the software industry is strongly committed to content marketing with 99% using some form of it (social, webinars/webcasts, videos, case studies, and white papers, etc.).  On average, software marketers spend 29% of their total budget on content marketing and a majority expect that percentage to increase in 2012-13.

The research report–sponsored by IDG Consumer & SMB, IDG Enterprise, IDG Global Solutions, and IDG TechNetwork—is available now…

Download the report now

NEW REPORT: B2B Lead Generation Trends 2013

B2B Technology Marketing Community

Our B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Here are the Top-5 Trends in B2B Lead Generation (for more details download the report):

(1) The number one challenge for B2B marketers: Generating high quality leads.
(2) The most effective lead generation tactics used by marketers: Company website, email marketing and SEO.
(3) The greatest barrier to lead generation success is lack of resources: Staff, budget and time.
(4) B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.
(5) The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase.

View full report

 

Marketers: Overworked But Overjoyed

Direct Marketing News

Marketers are an optimistic lot. More than a third (34%) of the 2,620 marketing pros responding to a survey fielded by theAmerican Marketing Association andAquent said their levels of job satisfaction increased in 2012. But–all praise Lennon and McCartney–things appear to be getting better all the time for members of the marketing tribe. Forty-four percent of them expect the situation at the office to become even rosier next year.

Faced with mounting pressure to make better use of advanced data analytics and to adapt to rapidly growing channels such as mobile, one could well assume that the marketer’s lot was one of stress and drudgery. But these new challenges may have had a rousing effect instead. “Big changes like this can often cause people to be invigorated in their jobs. Marketers are now able to use data to predict customer behavior instead of just making guesses,” says Nelson Rodriguez, VP of global marketing for Aquent, an agency that provides companies with temporary marketing talent. “They feel they’ll be learning new skills, and that can be exciting.”

Aquent joined the AMA to sponsor the online survey, conducted last November, which sought to discover salary levels, strategies, and trends in the marketing community. A quarter of the respondents worked at agencies, with the remainder representing industries including healthcare, financial services, and retail.  They ranged from entry-level marketers to senior-level executives.

Continue reading… 

Trends for 2013: ‘Big Data’ Gets Bigger

eMarketer

Some industries more likely to benefit from “Big Data” than others

To assemble an accurate portrait of consumer behavior is highly complex, and possibly the biggest challenge in marketing today. Companies must overcome hurdles not only limited to the technological difficulty of collecting disparate data sets from traditional and digital platforms.

In a digital age in which most customer interactions are in some way measurable, two-thirds of companies surveyed worldwide by Capgemini in February described themselves as “data driven,” suggesting that most business executives recognize the value of data in improving operational success. But with the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of “Big Data.”

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Delivering Mobile Ads Through RTB: Long Way To Go

MediaPost

In recent years, two important trends in digital have occurred simultaneously: real-time bidding (RTB) has taken off and revolutionized digital advertising, and the rise of mobile has forever changed the way we interact with digital content. And yet, surprisingly, when it comes to RTB on mobile, we’ve haven’t made a great deal of progress. Even some of the most fundamental questions remain unanswered.

What does mobile even mean? Is a tablet a mobile device? How about a laptop with an LTE or 3G connection? If we assume a mobile device is a tablet or mobile phone, then there is a further problem. RTB-based ads can appear inside an app, but they can also appear on a website being viewed on  a mobile browser. Each experience is vastly different and has different limitations.

Let’s take a look at three distinct types of RTB on mobile — and see why one should be banished from the definition of mobile advertising.

Read more… 

Email Marketers Optimize for Mobile–More than one-third of emails worldwide are opened on mobile

eMarketer

Though email increasingly competes with other digital channels for consumers’ time and attention, it continues to be an effective tool for marketers, according to a new eMarketer report, “Email Marketing Benchmarks: Key Data, Trends and Metrics.” Email open rates in North America have risen in recent quarters, even as clickthrough rates (CTR) have been slipping. Data from Epsilon and Email Experience Council for the last two years showed clickthroughs fell below 5% for the first time in the first quarter of 2012.

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Slide Show: Top 10 Digital-Marketing Trends For 2012

CMO.com

With fears of another economic dip in the coming months, it looks like marketers will once again be put to the test in 2012. But it’s not all bad news. ZenithOptimedia predicts major media U.S. ad spending will grow 3.5% next year. Naturally, that modest increase is going to be managed to the penny, with analytics tools and other types of technology working side-by-side to stretch budgets farther in marketing offices everywhere. “We are getting closer to a world as envisioned in the movie ‘Minority Report’ than most consumers could even imagine,” says Scott Morgan, president of marketing agency Brunner. So what does the new year have in store for cruising toward that vision? Following are 10 trends that will shape marketing in 2012.

View the slideshow

B2B Email Marketing Best-Practices and Trends

Marketing Profs

Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic, according to a study by Pardot. Rather, in today’s marketing environment, email appears to be more effective for nurturing prospects than lead generation, the study reports. In addition, most (65%) B2B companies are devoting less than 25% of their marketing budgets to email marketing, 27% are allocating 26-50% of their budgets to email, and only 9% are allocating more than 50% of their budgets to email efforts:
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