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Shutterstock Report: 2015 Creative Trends

Shutterstock

Shutterstock shares the biggest design trends in 2015. It covers everything from the well known “selfie” to various video effects like “slow motion.” This report is helpful to anyone interested in design or those curious what will be popular online in the coming year.

Watch video here

View report here

Amazon Goes After Dropbox, Google, Microsoft With Unlimited Cloud Drive Storage

TechCrunch

Last year, Amazon gave a boost to its Prime members when it launched a free, unlimited photo storage for them on Cloud Drive. Today, the company is expanding that service as a paid offering to cover other kinds of content, and to users outside of its loyalty program. Unlimited Cloud Storage will let users get either unlimited photo storage or “unlimited everything” — covering all kinds of media from videos and music through to PDF documents — respectively for $11.99 or $59.99 per year.

And those who want to test drive it can do so for free for three months.

The move is a clear attempt by Amazon to compete against the likes of Dropbox, Google, Microsoft and the many more in the crowded market for cloud-based storage services. It’s not the first to offer “unlimited” storage, but it looks like it’s the first to market this as a service to anyone who wants it. Dropbox, for example, offers unlimited storage as part of Dropbox for Business, Google also aims unlimited options currently at specific verticals, with its enterprise version, Drive for Work, its closest competitor; Microsoft also offers a business user-focused service for those who subscribe to Office 365.

The idea here is to tap into the average consumer who has started to reach a tipping point with the amount of digital media he or she now owns, potentially across a range of devices and in not a very organised fashion (hello, me).

“Most people have a lifetime of birthdays, vacations, holidays, and everyday moments stored across numerous devices. And, they don’t know how many gigabytes of storage they need to back all of them up,” said Josh Petersen, Director of Amazon Cloud Drive, in a statement. “With the two new plans we are introducing today, customers don’t need to worry about storage space–they now have an affordable, secure solution to store unlimited amounts of photos, videos, movies, music, and files in one convenient place.”

Continue Reading… 

10 Trends Shaping the Future of Branded Content

ADWEEK

As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it’s moving in so many different directions that it’s tough to divine what’s real and what isn’t. To get a better handle on the branded content landscape, we asked Stacy Minero, head of Twitter’s content planning team, what she is thinking about the space.

Minero is particularly well suited to do this. In her past life, she led content strategy at Mindshare, where she focused on creating a systematic approach to developing and distributing content for her clients. Throughout her career, she’s helped drive dozens of custom content programs with partners like NBC, Fox, Bravo, Condé Nast Entertainment, Apple and YouTube.

What follows is Minero’s list of 10 things to consider when creating content for brands, in her own voice.

Live marketing will transcend tent poles: In 2013, moments like Oreo’s now-famous “Dunk in the Dark” Tweet made live marketing synonymous with big tent-pole events like the Super Bowl, with Twitter acting as the vehicle that encouraged real-time responses from brands. This year, we’ll continue to see brands activate against these major events, but also lean heavily on connecting with their audience in everyday moments. A powerful example of a live, evergreen strategy is Oreo’s #OreoSnackHacks campaign, which gets consumers excited about fun, new snacking occasions and tasty combinations. Continuity and cadence will without a doubt be a big focus in 2015—especially among the CPG, auto and dining industries.

Content will be more participation based: Brands will invite their audience into the content creation process to make for a more immersive and fun experience. We’ve already seen this trend start to catch on. Last year, @TheHungerGames successfully built buzz and anticipation for Mockingjay the movie by launching the trailer on Twitter once enough fans had ‘unlocked’ it with a retweet. And Starbucks launched the #VoteForJoy campaign to encourage its followers to vote for their favorite holiday drink, which was later offered in all U.S. stores for 50 percent off.

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CIOs Lead Collaborative Team in Growing Big Data and Analytics Initiatives

Dataversity

A new article reports, “IDG Enterprise— the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—announces the release of the 2015 Big Data and Analyticsresearch, which spotlights an increase in the number of deployed data-driven projects over the past year and reveals that many organizations are still planning implementations, as 83% of organizations categorize structured data initiatives as a high or critical priority. IT decision-makers (ITDMs) also provided insight into organizational data and analytics purchase plans, security concerns and the top vendor attributes when evaluating solutions in 2015.”

The article goes on, “Deployment of data-driven projects has increased by 125% in the past year, with 27% of organizations already in deployment. The momentum continues with an additional 42% of organizations still planning implementation. As more ITDMs deploy data initiatives, it provides clarity into the amount of data that needs to be managed. Similar to 2014, organizations are currently managing an average of 167.3TB of data, and this amount is expected to increase by 48% over the next 12 to 18 months. The largest contributors to this data growth are customer databases (63%), emails (61%), and transactional data (53%).”

Continue Reading…

How Four Top Publishers Use Facebook For Video

The Media Briefing

Facebook video usage has skyrocketed over the past year, which makes it particularly attractive for publishers given what seems to be ever-shrinking organic reach with other types of posts.

According to figures recently released by the social network, Facebook users are seeing nearly 4 times more video in their feeds compared to one year ago. That’s a steady 1 billion video views every day for the network. Crucially, chief operating officer Sheryl Sandberg said during a an earnings call last month that over 65 percent of videos are watched on mobile devices.

As online video continues to rise in importance for the modern media company, I spoke to a handful of top publishers to collect some best practices for using video on Facebook, and to better understand what might be at risk.

The Economist: Marketing the brand with video

“For us it’s about reach and informing people that The Economist doesn’t just write about finance and economics all the time.”

Before posting videos to Facebook, The Economist had the fairly standard practice amongst news outlets of publishing video on its own website and monetising through pre-roll advertising. Last summer however, Tom Standage, deputy editor and head of digital strategy, decided that wasn’t “a viable long-term video strategy”.

After effectively doubling the publication’s video views by posting video content to YouTube, Standage started experimenting with uploading videos via the native Facebook player, which had “a much greater impact” on the number of views. He says:

“We are using this observation that if you post videos with a native player you can get millions of views as the basis of a new video strategy which we are still developing. For us it’s about reach and informing people that The Economist doesn’t just write about finance and economics all the time.”

The Economist’s most successful video on Facebook was a 4 minute-long animated graphic with voice-over about demographics, what Standage calls a “live chart”. The publication has had over 800,000 views on Facebook alone of that video.

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Mobile World Congress 2015: what it means for marketing pros

The Guardian

With Mobile World Congress 2015 (MWC) in full swing, much of the industry is decamping to Barcelona to see the launch of the latest smartphones and tablet innovations. But what does this mean for the mobile marketing business and how will it actually affect marketing strategies?

On the first day of the congress, Facebook and the IAB hosted a full-day conference dedicated to mobile marketing and advertising. This is the first time the event has addressed this topic as a standalone, having previously focused solely on technology. The talk looked at the finest work in mobile advertising and examined new trends and technologies that are destined to influence the mobile landscape in the years to come.

In light of this, I’m going to look at four trends on the lips of most marketers:

1. Social as media
Social media is now part of most people’s lives. Marketers are always looking for more effective and cost efficient ways to reach their audiences.

The truth is social platforms are increasingly being used as media platforms and by now most brands should recognise the power of social media and understand this is not a phase. A recent BI report highlighted that Facebook remains the most popular social platform, boasting 1.2 billion users. Its mobile advertising accounts for 69% of the social network’s revenuesat the latest count and its new ad server Atlas is perceived as a game changer for cross-screen advertising platforms. Its vast amount of logged-in data is enabling advertisers to plan campaigns across screens, as well as link them to actual in-store sales.

Today, more people now own a mobile device than a tooth brush and according to Mary Meeker’s 2014 trends report, mobile data traffic is growing rapidly – up 81% year-over-year – thanks to mainly video, while mobile is now 22% of consumption. Marketers need to add value in social spaces and the only way to interact successfully is to engage immediately and continuously.

Continue Reading…

The 4 trends the mobile market will focus on in 2015

Venturebeat

2014 was the year that mobile stopped being the next big thing and became THE BIG THING. Investors poured money into any app that showed the slightest signs of traction, new service providers popped up like mushrooms and most importantly, app developers started seeing some serious profits.

Just thinking back to two years ago, everyone and their neighbor had an idea for a new app. Today, these apps have funding, development teams, and slick demos. The success stories like Flappy Bird and 2048 alone were an inspiration to this generation of app developers showing them how far an original idea can take you.

Generally speaking, in 2015 we can identify four types of apps, each with their own characteristics and challenges.

1. Mobile ecommerce — Shifting the focus from market share to engagement

Ecommerce giants have been adapting quite fast to the mobile world. Most of the major players with a significant desktop operation in place spent millions of dollars in 2014 in paid distribution to secure their customer base and to acquire mobile market share. Nevertheless, there is still a large portion of users who use mobile primarily as a ‘discovery channel,’ browsing apps, and mobile web to get inspired — and are then migrating back to desktop to complete the purchase.

 

Read more trends here… 

Marketing: What’s Hot?

According to this 2014 Tech Marketing Priorities study by IDG Research, native advertising, social media, and video are what’s “hot” in marketing today. Find out what areas marketers will be spending their marketing dollars over the next 12+ months.

For a related video on this research, click here.

For videos on B2B media, technology and marketing, check out our YouTube channel here.

B2B Focuses On Revenue and Customers in 2015

Mediapost

According to the release of the 2015 B2B Marketing Trends, Predictions and Forecasts report from Regalix, B2B marketing leaders in the U.S., Europe, and Asia, are looking closer at deploying a mix of content and channels to get the best yield from marketing efforts. The research indicates a gradual shift among B2B marketers toward investing more in digital channels to meet their marketing goals.

While the traditional channels of marketing aren’t going away, they will see reduced investments in the coming years. In the digital marketing space, Search, Email, and Social continue to dominate, signaling a clear need for further innovation that digital agencies and content providers need to address. In addition, videos and webcasts are growing in importance.

According to the release of the 2015 B2B Marketing Trends, Predictions and Forecasts report from Regalix, B2B marketing leaders in the U.S., Europe, and Asia, are looking closer at deploying a mix of content and channels to get the best yield from marketing efforts. The research indicates a gradual shift among B2B marketers toward investing more in digital channels to meet their marketing goals.

While the traditional channels of marketing aren’t going away, they will see reduced investments in the coming years. In the digital marketing space, Search, Email, and Social continue to dominate, signaling a clear need for further innovation that digital agencies and content providers need to address. In addition, videos and webcasts are growing in importance.

Continue Reading…

Download the 2015 State of B2B Marketing Report

Screen Shot 2015 02 13 at 2.28.31 PM B2B Focuses On Revenue and Customers in 2015

Infographic: APAC Mobility Predictions 2015

International Data Corporation (IDC) expects the Asia Pacific mobility market to continue experiencing strong growth in 2015 as mobile takes center stage for business growth in both consumer and enterprise markets.

Key takeaways

  • M-Commerce will thrive in Asia Pacific excluding Japan (APeJ), accounting for more than 50% of traffic across several markets
  • Asia will see the rise of numerous mobile wallet formats, all enabled by the humble QR code
  • Mobile Enterprise Applications Platform (MEAP) will struggle for growth with customers buying ready-made apps from large vendors and ISVs

Register for live conference February 5th, 2015. IDC Asia/Pacific will explain why conditions couldn’t be better for strong mobility growth in the region in the coming year.

infographickh Infographic: APAC Mobility Predictions 2015