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Marketing 2013: No Room for Mad Men

IDG Connect

Over the next two weeks, IDG Connect is serializing commentary from industry experts on marketing 2013 predictions.  We feature expert opinion on the key trends in 2013, and regional outlooks on what 2013 holds for marketing around the world.

Marketers have been trying to understand consumer behavior and motivations since the dawn of advertising and propaganda.  Technology – from the earliest form of radio broadcasts and then TV – has had a deep impact on how marketing campaigns are strategized and executed.  Today’s marketers have resources at their fingertips to get deep consumer insights based on their online and mobile behavior – capabilities that Don Draper and his team would do anything to get their hands on.

Each year, technology gets more precise at targeting the most interested consumers with the highest purchase intents.  What trends will we see in 2013?

Mobile ads will grow
I might as well start the predictions off with the most obvious one.  Unless you’ve been living under a rock, you’ve heard that mobile advertising is growing at an exponential rate.  That’s because it works, and it works because the technology to enable it keeps getting more precise.  As companies are able to discern more granular information about mobile users’ behaviors (device, location, etc.) the success of mobile ads will grow.

Reliance on first-party cookies
In the desktop world, marketers had things figured out.  By attaching their cookies to popular sites such as NYTimes.com, they could track a user’s behavior, learn more about them and target ads specific to their behaviors.  But iOS doesn’t allow third-party cookies, and neither does Android (it’s possible to get around this on Android, but it’s not reliable).  But now brands realize the value of mobile ads, and that means they’re ready to do something about it.

Continue reading… 

YouTube joins Facebook in the 1 billion users club

TechHive
Thanks to the generation of Americans, age 18 to 34, who watch YouTube on multiple devices and enjoys video creation and sharing
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TechHive

SAN FRANCISCO – The Internet’s obsession with cats has finally reached a tipping point. Late Wednesday, YouTube announced that it has more than 1 billion unique users every month. That puts YouTube in the same club as Facebook, which surpassed 1 billion monthly users last October.

YouTube has long been the most popular video site beginning in the days when it was mostly user-contributed videos and premium video sites—such as Hulu—had yet to appear. These days, YouTube is the go-to site for movie trailers, music videos, the occasional pirated TV episode, as well as cats fighting printers and skidding across linoleum floors.

The Google-owned site attributed its large growth to Generation C, a term coined by metrics firm Nielsen to describe American aged 18 and 34. “Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital,” Nielsen said in an early 2012 study. On YouTube, Gen C are the folks watching YouTube videos across multiple device types including smartphones, tablets, and PCs. Not coincidentally, this crowd also happens to be big on video creation, sharing, and curation of favorite YouTube clips.

Continue reading… 

IDC Finds Large 31+ inch Screen Size Monitors Remain A Positive Spot Amid Overall Decline in PC Monitors for Third Consecutive Year in 2013

IDC PMS4colorversion 1 IDC Finds Large 31+ inch Screen Size Monitors Remain A Positive Spot Amid Overall Decline in PC Monitors for Third Consecutive Year in 2013

IDC Press Release

FRAMINGHAM, Mass. – A decline in demand for PC desktops has led International Data Corporation (IDC) to lower its estimate of PC monitors shipped in the fourth quarter of 2012 (4Q12) to 36.3 million units, down from its previous forecast of 37.9 million units for the quarter. In the latest update of the Worldwide Quarterly PC Monitor Tracker, IDC also lowered its total shipment forecast for 2013 from 142.8 million units to 140.1 million units, which will represent a 6.0% year-on-year decline. By 2017, worldwide shipments are expected to drop further to 122.2 million units.

“Increased adoption of mobile devices as personal computing devices amid ongoing economic concerns in most regions of the world and consumer confusion around the Windows 8 operating system have led some consumers to skip buying a new PC desktop and monitor this past holiday season, and we expect to see decreased demand continuing for 2013,” said Jennifer Song, Research Analyst at IDC. “Samsung leads the worldwide market with 15% share, followed by Dell and HP at 12.7% and 10.8% shares, respectively. We expect Samsung’s dominance to continue for the year, helped by their leadership in LED backlight and TV tuner technologies. While the monitor market continues to contract, we do expect a refresh from expiring Windows XP operating system licenses in 2014 and growing demand from developing regions like Middle East & Africa to help increase monitor shipments and soften the decline. Additionally, the large monitor display segment above 31+ inches in screen size is expected to grow by 12.2% year on year in 2013 and to continue growing beyond that point in time.”

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World Tech Update- 2/14/13

IDG News Service

On WTU this week President Barack Obama signs cyber threat executive order, BlackBerry readies a special edition Z10, a Fujitsu project serves smartphone ads from TV commercials and more.

World Tech Update – Week 2/7/13

IDG News Service

Coming up on World Tech Update this week Dell goes private, the EU considers new cyber security rules and BlackBerry’s Q10 potential delay.

IDG World Expo Wraps Up Highly Successful Macworld/iWorld 2013, Looks Ahead to 2014

PR Newswire  

FRAMINGHAM, Mass. and SAN FRANCISCO, Feb. 4, 2013 /PRNewswire/ — Macworld/iWorld 2013 (Twitter: @MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event, wrapped up on Saturday at the Moscone Center, West Hall in San Francisco, IDG World Expo announced today. For three activity-packed days, an estimated 25,000 people experienced an Expo Hall showcasing almost 300 exhibitors and sponsors who launched hundreds of new apps, products, technologies and tools for all Apple-related platforms and took part in more than 60 engaging and informative Tech Talks and special events featuring industry experts, luminaries and Hollywood star power, such as Ashton Kutcher, Josh Gad, Fred Armisen and will.i.am. Macworld/iWorld 2014 will take place February 1 – February 3, 2014 in San Francisco.

The success of the 2013 event once again demonstrates that Macworld/iWorld is the premier event for showcasing the intersection of Apple and Apple-related technology, business, culture, education and art. Overflowing session crowds and dynamic, interactive experiences created an environment bursting with creativity, innovation and excitement. Brisk consumer shopping from the large, daily crowds in the Expo Hall drove a highly successful rebook for the 2014 show. And the bustling Appalooza section of the show floor was packed with consumers exploring the latest and best new apps for iOS devices, offering dozens of new companies an incomparable platform for bringing products to market.

“We have been to a lot of events, but this is our first Macworld/iWorld and it was, by far, the best we’ve attended in terms of the platform it provided us to demonstrate our CrazyTalk 7 app and reach our target audiences,” said John Martin, vice president, Marketing at Reallusion, Macworld “Best of Show” winner. “The combination of ‘First Looks’ and dedicated ‘Appalooza’ area of the show floor gave us unparalleled exposure to a wide variety of attendees, including consumers, students, industry experts and press, as well as business development opportunities and the chance to connect with fellow developers. We loved our Macworld/iWorld experience and look forward to next year.”

Check out photos from Macworld/iWorld at http://www.macworldiworld.com/photo-gallery-2013/ and a video with just a few of the highlights at http://www.macworldiworld.com/video-gallery-2013/.

Macworld/iWorld 2013 event highlights included something for every iFan:

* “Playing Steve & Woz in JOBS: A Conversation with Ashton Kutcher and Josh Gad.” The actors shared their experiences playing the technology industry’s two most celebrated and influential personalities, Steve Jobs and Steve Wozniak, in the upcoming feature film, JOBS.

* “Futurehunting,” a session with will.i.am and Intel futurist Brian David Johnson, who shared their views on the future of technology, creativity and the gadgets they love.

* Q&A with Fred Armisen.

* The iPhone Film Festival, which featured movies made entirely on iPhones, including the premier of “Departure” and Q&A with the creative minds behind the film, including directors, producers and Hank Shocklee who scored the film.

* iNDIE iNNOVATION, during which indie bands Mister Loveless and Exist Elsewhere performed and demonstrated how they innovate with Apple technology.

* Special session with the staff of “OUT THERE,”IFC’s newest animated comedy.

* Expo Hall featuring nearly 300 exhibitors and developers-more than 40 percent for the first time-showcasing the latest hardware, software, accessories and apps for the Mac, iPhone, iPod and iPad. The show floor also included Appalooza, one of the most popular areas of the show floor, where developers will showcase hundreds of the latest iOS and OS X apps creations.

* More than 60 new Tech Talks, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities.

* Full-day, deep-dive workshops.

* iPhoneography: The Mobile Masters Sessions, a day-long special event celebrating all aspects of the rapidly growing mobile photography art form, which featured the largest assemblage of iPhoneography talent and inspiration to date.

* LIVE Zone! that featured Music Studio, Digital Art Gallery, Macworld LIVE stage, iPad Sketch Station, the Apple Consultants Network Help Desk, iPhoneography Lounge and the Adobe Photo Studio. Connect For current updates, news and to be part of the conversation, join Macworld/iWorld on:

* Twitter: http://twitter.com/MacworldExpo

* Event hashtag: #iFan13

* Facebook: https://www.facebook.com/MacworldiWorld

* LinkedIn: http://www.linkedin.com/groups/Macworld-Conference-Expo-1636267?home=&gid=1636267&trk=anet_ug_hm.

About Macworld/iWorld

Macworld/iWorld is the world’s Ultimate iFan Event for those who use, create and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. Whether a home user, an artistic hobbyist, a professional or a true Technorati, Macworld/iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. For more information, please visit http://www.macworldiworld.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT Conference, the Electronic Entertainment Expo (E3), Anime Expo, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

SOURCE IDG World Expo

Marisa Borgasano, Schwartz MSL for IDG World Expo, +1-781-684-0770, MacworldiWorld@schwartzmsl.com

New numbers show: Microsoft moves more media than you might think

Paidcontent

Everyone was focused on the fact that consumers still buy plenty of DVDs and Blu-ray discs when the NPD Group published its 2012 Home Video Data report this week. It’s true: 61 percent of all U.S.-based transactional home video spending goes towards physical media, compared to 64 percent in 2011. But the real surprise to me was to see how much digital media Microsoft is moving these days.

Microsoft made a significant showing in the area of internet VOD, which is industry slang for those 24 or 48 hour video rentals you can get from iTunes, Vudu and others. That segment currently accounts for just 12 percent of total video-on-demand revenue, with 72 percent of the money coming from rentals through pay TV operators. But it’s an interesting segment, in part because it’s not dominated by just one or two players.

Apple’s iTunes does have a strong lead with 45 percent of all internet VOD revenue, according to NPD, but there’s a fierce competition going on for second place: Amazon Instant Video generated 18 percent of the industry’s revenue in this segment in 2012, followed by Walmart’s Vudu with 15 percent and Xbox video with 14 percent.

Read more… 

Samsung’s road to global domination

CNN Money

FORTUNE — To understand how Samsung — yes, Samsung — became America’s No. 1 mobile phonemaker and thorn in Apple’s side, it’s helpful to rewind to last fall. On a mid-September morning, Apple (AAPL) CEO Tim Cook stepped onto a stage in San Francisco to unveil the iPhone 5. Several hundred miles away, in a Wolfgang Puck restaurant in Los Angeles, a group of marketing executives from Samsung Electronics followed real-time reactions to Cook’s remarks. They huddled around tables mounted with laptops and TV screens, carefully tracking each new feature and monitoring the gush of online comments on the new device via blogs and social media sites. As the data flowed in, writers from the company’s advertising agency, who were also camped out in the restaurant turned war room, scrambled to craft a response.

Two hours later, when Cook stepped off the stage, the Samsung group was already drafting a series of print, digital, and TV ads. The following week — as the iPhone 5 went on sale — the company aired a TV ad mocking Apple “fanboys” queuing up for the new phone. (“The headphone jack is going to be on the bottom!”) The 90-second commercial went on to become the most popular tech ad of 2012, garnering more than 70 million views online. More important, in the weeks following the launch of Apple’s iPhone 5, Samsung sold a record-breaking number of its own signature smartphone, the Galaxy S III. “We knew this was going to be a big moment in time, when consumers are really paying attention,” says Todd Pendleton, chief marketing officer of Samsung’s U.S.-based mobile division. “We wanted to take that opportunity and all that energy and make it Samsung’s moment.”

No doubt about it, Samsung is having a moment. In recent years the South Korean company has taken the mobile world — the U.S. included — by storm. Last year it overtook longtime leader Nokia to become the No. 1 player in cellphones, with 29% market share worldwide. In smartphones, those high-end devices with advanced computing power, Samsung is also No. 1 globally and in a dead heat with Apple in the U.S.: Most analysts show Apple with a slight edge in smartphone sales, while one outfit, ABI Research, says Samsung’s share of smartphone shipments topped 33%, compared with Apple’s 30%. (To be sure, Apple sells one device, the iPhone, while Samsung offers 25 unique smartphones in the U.S.) “Samsung is on fire,” says John Legere, CEO of mobile operator T-Mobile USA.

CES 2013: World Tech Update

IDG News Service

This week’s WTU covers all the big news from the International CES in Las Vegas including new 4K TVs from Sony, an Intel Atom chip for low cost smartphones and autonomous car technology …

 

CES preview: TVs, tablets to be major focus; Mobility to remain dominant theme at Consumer Electronics Show

MarketWatch

SAN FRANCISCO (MarketWatch) — The annual Consumer Electronics Show kicks off next week in Las Vegas, and industry watchers expect the show to remain heavily focused on developments in large-screen, connected TV sets as well as smaller tablet and PC-hybrid devices. Makers of large-screen TV sets will be a major presence at the show. Samsung , Sony , LG , Panasonic and Sharp will hold press events on Monday to showcase their latest and upcoming offerings. These are expected to include more ultra-thin sets and improved software interfaces for connecting to the Internet. See full streaming coverage of CES

Another area to watch will be so-called “ultra HD,” meaning TV sets that offer up to four times the screen resolution of current high-definition sets. Sony and LG have already introduced such sets, and Samsung, Sharp and other manufacturers are expected to showcase these types of products at CES, according to a report in The Wall Street Journal earlier this week.

But CES has also become notable for who is not there. Apple —one of the largest and most profitable consumer electronics makers on the planet — has never been a strong presence at the event. And this year will also be the first without Microsoft acting effectively as show anchor. The software giant announced last year that it plans to hold its own events to showcase its products.

Ramon Llamas of IDC told MarketWatch that larger companies are favoring their own forums for launching their devices. Also, smartphone makers typically favor the Mobile World Congress show in Barcelona in late February for big product launches. “I’m seeing a lot more people looking at CES and saying that this is not the time to showcase our new flagship,” Llamas said. “There’s so much going on that it’s easy to get drowned out.”

Continue reading…