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Guaranteed Upfronts Coming to Online Advertising

IDC/IDG Communications

Upfronts are standard purchasing practices in TV.  IDC VP Karsten Weide says guaranteed pricing for inventory in the future will be popular in digital buys.  Weide says upfronts and RTB will be a powerful combination. First, he explained online upfronts in an interview with IDG Communications Director Howard Sholkin….

For similar videos, check out our YouTube page: http://www.youtube.com/user/Idgknowledgehub

IDG EXPANDS TECH VIDEO LEADERSHIP WITH LAUNCH OF IDG.tv

Microsoft Office 365 first sponsor of IDG’s new technology video site

NEW YORK, December 11, 2013 – International Data Group (IDG) today announced the launch of IDG.tv (www.idg.tv), a video-exclusive destination for business professionals and consumers seeking technology-related content.  IDG.tv debuts with more than 1100 technology videos with new content to be added daily.  IDG.tv draws content/video from  IDG’s network of more than 500 websites globally with plans to include IDG.tv-exclusive video programming.  With IDG.tv, viewers can watch IDG’s consumer and business-to-business videos anytime – at home or on the road – on any screen.

Worldwide, IDG tech videos garner 150 million views each month, a figure that is growing with the launch of IDG.tv.  By combining the global syndication capabilities of the IDG TechNetwork, and the existing audience on IDG’s owned and operated sites, IDG.tv enables technology marketers to connect with a global viewing audience.

At launch, IDG.tv offers users an optimal viewing experience with one of the largest video player in the industry tuned for the viewing experience with searchable video archives and 15 channels.  IDG.tv launches as video viewing becomes a regular part of online activity. comScore  reports that 188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video.

In addition to news channels and those devoted to PCs, apps, smartphones, and tablets,, featured channels include:

Security – From protecting your laptop to guarding company data

Cool New Tech Topics such as smart homes, wearable tech, and 3D printing

Home Entertainment Tech that turns your living room into a multimedia experience

Car Tech The latest automotive technology, test-drives, and reviews

      IT Insights – Trends and issues affecting professional users of technology

 

For Sponsors

As one of the only dedicated tech video sites, IDG.tv offers new ways to place online advertising with IDG media brands.  IDG provides advertisers with significantly greater levels of audience data around video viewership.  As a result, advertisers will have the rich user data they need to position native advertising that is more relevant to the surrounding content.

For the November launch of IDG.tv, Microsoft Office 365 created a new video destination for users to tune into content about collaboration and productivity.  

“IDG has produced more than 20,000 videos worldwide, and now consumers have one site to go to for videos based on their interests,” said Ekapat Chareonlarp, vice president, IDG TechNetwork, headquartered in New York City.  “For tech buyers, video has become a staple of their lives. Now they have one place to go and marketers know where they can reach their prospects.”

In addition to pre-roll ads, IDG.tv provides sponsors with four distinct options to reach technology audiences:

 

  • Dedicated Brand Channel

With a dedicated brand platform, sponsors can manage video content within the channel and monitor performance through a unified dashboard. An end-to-end managed services package is also available with guaranteed viewership, a dedicated content management team, and custom content development to jumpstart video marketing with IDG.tv.

 

  • IDG.tv Interest-Based or Topical Channel Sponsorship

Sponsors can utilize already established video channels such as Big Data, Enterprise Analytics, and CMOs to insert brand stories through sponsored video posts and channel sponsorships.

 

  • Custom Video Channel

IDG Creative Lab offers custom  video production for advertisers who want a consistent voice across IDG videos.  For example, a custom web show  focused on “Big Data and Analytics” can be produced in studio quality, high-definition and be featured with the latest news from IDG and around web.

 

  • IDG.tv video player

The player is designed with responsive advertising technology so ads adjust to any screen size. The IDG.tv video player is being embedded across IDG media and TechNetwork sites to provide a consistent and optimized video viewing experience.

 

Marketers interested in advertising on IDG.tv should contact Scott Harris, scott_harris@idgtechnet.com, (720) 560-6500.

 

About International Data Group
International Data Group (IDG) is the world’s leading technology media, events, and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

 

IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld, Macworld®, Network World®, PCWorld®, TechHive and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 200 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

 

Contact: Howard Sholkin, howard_sholkin@idg.com, 508 766-5610

 

Brands Moving Budgets From TV To Online Video

Forbes

Following customers as they wander off from their television sets, big brand advertisers are starting to divert TV ad budgets to onlinevideo–or at least they intend to. That’s one of the most interesting findings in video ad exchange Adap.TV’s semiannual “State of the Video Industry” report conducted with the digital media site Digiday. Of course, it would be fair to assume that Adap.TV, which was acquired by AOL in August for $405 million and recently helpedAOL AOL +5.37% unseat Google GOOG +2.42% as the biggest seller of video ads online, would be seeing trends like this perhaps more than a disinterested party. But it polled some 900 ad agencies, advertisers, ad networks, and publishers, so it’s worth paying attention to.

Not surprisingly, the study found that video ads are exploding, thanks in part to automated technologies to make the buying process faster and easier as well as a jump in the amount of live and on-demand content coming to all screens. as a jump in the amount of live and on-demand content coming to all screens. This year, brands upped their video ad budgets by 65% from 2012. Some 86% of brands and 91% of agencies expect to spend more on them next year.

Continue reading… 

DIGITAL ENTERTAINMENT WORLD TO DEBUT IN LOS ANGELES IN FEBRUARY 2014

Leading Entertainment, Digital and Technology Brands Line Up as Founding Sponsors, Advisory Board Members and Speakers for New IDG World Expo and Digital Media Wire Market & Conference

LOS ANGELES, September 12, 2013 /PRNewswire/ — IDG World Expo and Digital Media Wire today announced the launch of Digital Entertainment World (DEW), to be held at the Hyatt Regency Century Plaza in Los Angeles February 18-20, 2014. DEW is the first-ever global event marketplace for digital executives focused on the entire ecosystem of digital content creation to monetization.

The new three-day market and conference is the first venue connecting leading intellectual property rights holders from games, music, video and publishing to the entire digital value-chain of technology and service providers, digital distributors and device manufacturers, allowing them to build the partnerships necessary to create and monetize digital content across all significant platforms.
DEW website: www.dewexpo.com

“DEW is about the global ecosystem to monetize digital content from creation to distribution to consumer,” said DEW Creator and Chair and DMW CEO, Ned Sherman. “The many multi-faceted content/technology relationships today are providing consumers with the most engaging, interactive and entertaining content in history, propelling a global market with digital revenue driving projected growth of more than $500 billion by 2017. For anyone waiting for a digital marketplace to emerge, the wait is over — it’s here.”

DEW is assembling an impressive group of Founding Sponsors across industries including NBCUniversal, The Harry Fox Agency, Elastic Path Software, Manatt, Phelps & Phillips, RSG Media, Interpret, Rixty and Ensequence and is bolstered by an Advisory Board that includes:

  • Rick Cotton, Senior Counselor for IP Protection, NBCUniversal
  • Doug Scott, President, Ogilvy Entertainment
  • David Payne, Chief Digital Officer, Gannett
  • Dan Porter, Head of Digital, William Morris Endeavor
  • Peter Csathy, Chief Executive Officer, Manatt Digital Media Ventures
  • Grant Johnson, Chief Executive Officer, Interpret
  • Peter Low, Chief Executive Officer, Ensequence
  • Terry McBride, Chief Executive Officer, Nettwerk Music Group
  • Adam Besserman, Head of West Coast Development, Yahoo!

Other DEW speakers include:

  • Thomas Gewecke, Chief Digital Officer, Warner Bros. Entertainment
  • Phil Wiser, Chief Technology Officer, Hearst Corporation
  • Rio Caraeff, Chief Executive Officer, VEVO
  • Michael Simon, Chief Executive Officer, Harry Fox Agency
  • Sal Visca, Chief Technology Officer, Elastic Path Software
  • T. Hale Boggs, Chairman, Manatt Digital Media
  • Julie Craft, Vice President, Business Development, Rixty
  • Tim Connolly, Vice President, Digital Video Distribution, Disney and ESPN Media Networks

“DEW is unique in that it is the only B2B event about the complete digital ecosystem – not limited to vertical segments,” said Mary Dolaher, Chief Executive Office, IDG World Expo. “If you are in any way involved with content creation, delivery of content to the consumer, and/or any piece of the entire commerce chain in between, we look forward to offering you an exclusive marketplace and learning experience specifically focused on connecting you with the people and information you need to succeed.”

DEW will offer seven tracks showcasing approximately 300 speakers and more than 100 sessions, including five “View from the Top” discussions featuring C-Level executives from the leading companies and brands in entertainment, media and technology:

  • The State of the Digital Union
  • The State of Media and Publishing
  • The State of TV, Film & Video Businesses
  • The State of the Music Business
  • The State of the Games Business

Session Highlights include:

  • How Making Content Searchable, Findable and Shareable Helps to Monetize
  • Creating New TV Monetization Opportunities through the Second Screen Experience
  • The Tension between Traditional Movie Release Windows and Digital Revenue
  • The Evolution of the Digital Commerce Value Chain
  • In-Game Monetization Strategies
  • New Advertising Models for Social and Connected TV
  • Monetizing the Fan-Musician Connection
  • Monetizing Content through Freemium Models
  • Video Advertising Metrics and Models
  • The Economics of Streaming and Downloads

Other Event Highlights include:

  • The DEW Start-up Competition Sponsored by Manatt Digital Media
  • Exclusive Research from Interpret and other Research Partners & Analysts
  • DEW Summits including Digital Commerce Summit, Digital Copyright Summit and Digital Global Summit
  • Four 3-Day Tracks covering Content Creation and Infrastructure; Distribution and Mobile; Social and Marketing; and Advertising and Monetization
  • DEW Content Showcases with the most innovative new digital content projects followed by discussions with creative and business teams.

DEW will bring together digital-minded executives and professionals focused on monetizing digital content including: CEOs & Presidents, Founders, Investors, Chief Digital Officers, CTOs, CMOs, EVPs, SVPs, VPs, & Directors of Business Dev, Marketing & Sales, Brand Managers. Product Managers, Directors, Creative Directors and Creative Teams, Producers & Developers, Legal Counsel & Rights, Specialists, Media Executives, and Researchers & Analysts.

DEW is a joint venture between IDG World Expo, an award-winning producer of tradeshows and events including Macworld/iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), and The Game Marketing Summit, and Digital Media Wire, a media company that provides daily digital news and produces B2B events such as Future of Television, Digital Music Forum, LA Games Conference and NY Games Conference.

For information on limited sponsorship opportunities, please contact Giovanni Stein at IDG World Expo. If you are interested in speaking at the event, please visit http://www.dewexpo.com/speaker-submission-form.

Digital Entertainment World, a unique event focused on monetizing digital content, is the must attend B2B event and marketplace for global media and technology executives who want to evaluate the digital media landscape. This three-day event brings together leading industry executives from games, music, video, and publishing — the entire digital content ecosystem. DEW is the place where content creators and owners, enabling technology providers, digital distributors and device manufacturers will connect to create the infrastructure and technology partnerships necessary to monetize digital content.  For more information, please visit www.DEWExpo.com.

IDG World Expo (www.idgworldexpo.com) is an award-winning producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, FutureM, BET Experience at L.A. Live, Enterprise MobileNext (mNext), Macworld Mobile, and Digital Entertainment World. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

Digital Media Wire (www.dmwmedia.com) produces engaging and informative B2B conferences and events in four media verticals: video, games, publishing and music. DMW’s portfolio includes: Future of Television, Future of Film, Digital Music Forum, LA Games Conference, NY Games Conference, Disruptive Media Conference and Digital Media Conference. Participants include entrepreneurs and senior decision-makers at leading media, entertainment and technology companies, investment bankers, venture capitalists, advertisers, educators, policy-makers and legal professionals. DMW has one of the largest and most engaged and senior-level communities in the digital media industry.

# # #

Media Contact:
Jim Benson
The Lippin Group
323.965.1990 ext. 327
jbenson@lippingroup.com

Digital Set to Surpass TV in Time Spent with US Media


eMarketer

Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.

The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.

For more charts and the complete article, click here

Screen Shot 2013 08 06 at 11.29.28 AM Digital Set to Surpass TV in Time Spent with US Media

‘Traditional still trumps “annoying” digital advertising’


MarketingWeek

Marketers should not overlook traditional marketing in the rush to become digital-led businesses as the majority of consumers currently find brands’ online efforts ‘annoying’, ‘invasive’’ and ‘distractive’, a report suggests. Adobe’s “Click Here: State of Online Advertising” study found consumers still prefer “old school” – print, TV, outdoor – advertising to newer online channels, suggesting brands have “a lot of work to do” to capture consumer attention in the digital world.

Print magazines were voted the most popular advertising medium (39 per cent of the poll) in the UK, ahead of TV ads (23 per cent) and websites (12 per cent).

The popularity of print magazines seems to be at odds with where marketers are placing their spend. Ad expenditure on print magazine brands fell 9.4 per cent year on year in 2012 to £1.1bn, according to the latest quarterly AA/Warc report. “Internet spend” – which excludes digital ad spend on news and magazine brands – grew 13.2 per cent year on year at £5.2bn.

Some seven in 10 consumers (70 per cent) said they thought TV ads are “more important” than online ads, particularly those from John Lewis and Guinnes.

Read more…

World Tech Update – 5/23/13

IDG News Service

On WTU this week Microsoft debuts Xbox One, Yahoo aquires Tumblr and redesigns Flickr and Google tracks show attendees.

 

15 Stats Brands Should Know About Mobile

Digiday

Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.

Here are 15 stats that all brands should know about mobile.

The U.S. is at 101 percent wireless penetration. (CTIA)

1 billion smartphones will be shipped globally this year. (Gartner)

Apple beats all other phone manufacturers in customer satisfaction for smartphones. (J.D. Power and Associates)

59 percent of mobile users are as comfortable with mobile advertising as they are with TV and online ads. (InMobi)

85 percent of mobile users prefer mobile apps over the mobile Web. (Compuware)

For more stats click here

 

Marketing 2013: No Room for Mad Men

IDG Connect

Over the next two weeks, IDG Connect is serializing commentary from industry experts on marketing 2013 predictions.  We feature expert opinion on the key trends in 2013, and regional outlooks on what 2013 holds for marketing around the world.

Marketers have been trying to understand consumer behavior and motivations since the dawn of advertising and propaganda.  Technology – from the earliest form of radio broadcasts and then TV – has had a deep impact on how marketing campaigns are strategized and executed.  Today’s marketers have resources at their fingertips to get deep consumer insights based on their online and mobile behavior – capabilities that Don Draper and his team would do anything to get their hands on.

Each year, technology gets more precise at targeting the most interested consumers with the highest purchase intents.  What trends will we see in 2013?

Mobile ads will grow
I might as well start the predictions off with the most obvious one.  Unless you’ve been living under a rock, you’ve heard that mobile advertising is growing at an exponential rate.  That’s because it works, and it works because the technology to enable it keeps getting more precise.  As companies are able to discern more granular information about mobile users’ behaviors (device, location, etc.) the success of mobile ads will grow.

Reliance on first-party cookies
In the desktop world, marketers had things figured out.  By attaching their cookies to popular sites such as NYTimes.com, they could track a user’s behavior, learn more about them and target ads specific to their behaviors.  But iOS doesn’t allow third-party cookies, and neither does Android (it’s possible to get around this on Android, but it’s not reliable).  But now brands realize the value of mobile ads, and that means they’re ready to do something about it.

Continue reading… 

YouTube joins Facebook in the 1 billion users club

TechHive
Thanks to the generation of Americans, age 18 to 34, who watch YouTube on multiple devices and enjoys video creation and sharing
.
TechHive

SAN FRANCISCO – The Internet’s obsession with cats has finally reached a tipping point. Late Wednesday, YouTube announced that it has more than 1 billion unique users every month. That puts YouTube in the same club as Facebook, which surpassed 1 billion monthly users last October.

YouTube has long been the most popular video site beginning in the days when it was mostly user-contributed videos and premium video sites—such as Hulu—had yet to appear. These days, YouTube is the go-to site for movie trailers, music videos, the occasional pirated TV episode, as well as cats fighting printers and skidding across linoleum floors.

The Google-owned site attributed its large growth to Generation C, a term coined by metrics firm Nielsen to describe American aged 18 and 34. “Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital,” Nielsen said in an early 2012 study. On YouTube, Gen C are the folks watching YouTube videos across multiple device types including smartphones, tablets, and PCs. Not coincidentally, this crowd also happens to be big on video creation, sharing, and curation of favorite YouTube clips.

Continue reading…