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Yahoo To Ramp ‘Native’ Ads On Tumblr

May 21st, 2013

MediaPost

With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear it plans to allow the blogging service to continue to operate as a separate business and brand. That includes no Yahoo branding on Tumblr. At the same time, the Web portal will look for ways to integrate advertising, search and content management on the back-end to bolster growth across both companies.

Maintaining a separateness while benefiting from the complementary strengths Tumblr provides is the balance Yahoo aims to strike. “I see this as a clear way to accelerate Yahoo’s growth in our core businesses,” said the company’s CEO Marissa Mayer during a Monday conference call on the deal.

Buying Tumblr is Mayer’s biggest gamble to date in revitalizing the Web portal after snapping up several mobile and other startups since taking the reins last July. For the first time, Yahoo owns a fast-growing social media property to challenge larger rivals like Facebook and Twitter.

With its younger demographic and mobile-focused approach, Tumblr also helps Yahoo in other key areas where it’s trying to gain ground. Mayer pointed out that Tumblr brings “great tools” for content creation, which Yahoo can use in connection with the revamp of its home page and other properties

Categories: Advertising & Marketing Blog, Digital Media Blog, Mobile Blog | Tags: 2013, advertising, business, digital, digital media, Facebook, marketing, media, MediaPost, mobile marketing, mobile social marketing, social, tech, technology, Tumblr, Twitter, Yahoo

[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks

May 14th, 2013

HubSpot

In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.

I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.

Categories: Social Media Research | Tags: 2013, blog, charts, clicks, digital, HubSpot, infographic, Internet, Medial, online, retweets, RT, social, social marketing, social media, social networking, Traffic, Twitter, web

Which Social Network is Best for B2B Marketing?

May 14th, 2013

Search Engine Watch

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let’s review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.

The Keys to Social B2B Victory

When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.

The online brand that will be delivered in social must align with a B2B organization’s brand promise, mission, and value proposition. Choosing the appropriate channel(s) depends on a number of factors including:

Categories: Advertising & Marketing Blog, Digital Media Blog, Social Media Blog | Tags: 2013, advertising, b2b, b2b marketing, blog, BtoB, business, digital, digital marketing, Facebook, Google, Internet, LinkedIn, marketing, media, online, Search Engine Watch, social, social marketing, social media, Twitter, web

6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

May 10th, 2013

MediaBistro

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

These, and other amazing social media statistics, can be seen in the infographic below.

Categories: Digital Media Research, Social Media Research | Tags: digital, digital media, Facebook, infographic, Internet, media, Mediabistro, online, search, social, social networking, Twitter, web

Most B2B marketers describe their social media strategy as ‘ad hoc’

April 24th, 2013

Ragan

There’s plenty of great information available when it comes to social media marketing for consumer products, but business-to-business (B2B) presents a much larger challenge. Part of that may have something to do with the fact that 61 percent of B2B marketers describe their social media strategy as “ad hoc,” according to the B2B Marketing Social Media Benchmarking Report. Also, only 44 percent say they calculate ROI “rarely or not at all.”

The most popular platform for B2B marketers is Twitter at 85 percent, followed by LinkedIn (82 percent) and YouTube (77 percent).

For more B2B social stats, check out this infographic…

Categories: Social Media Research | Tags: 203, b2b, b2b marketings, BtoB, business, digital, Facebook, infographic, Internet, LInked In, marketing, media, online, Ragan, research, ROI, social, social marketing, social media, social networking, Twitter, web, YouTube

IDC: For Mobile Advertising Networks, Era of Dominance Is Over

April 10th, 2013

IDC Press Release

SAN MATEO, Calif., April 9, 2013 – Mobile publishers such as Facebook, Pandora, and Twitter are rapidly taking over the mobile display advertising market in the United States. Where in past years, ad networks such as Google, Millennial Media, and Apple received most of the spending on mobile display ads, now publishers control the segment, thanks to very strong sales growth in the past year. Facebook, Pandora, Twitter, and The Weather Channel all registered strong sales in 2012 and all (with the exception of Pandora) popped onto the scene from zero sales in 2011. As a result, publishers controlled 52% of U.S. mobile display ad spending in 2012, compared to the 39% they received in 2011. This is one of the results from a newly published International Data Corporation (IDC) report, 2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares (Doc #240311).

For the full press release click here

Categories: Mobile Research | Tags: 2013, advertising, Facebook, Google, IDC<, IDG, marketing, mobile, mobile ads, mobile advertising, mobile innovation, mobile marketers, Pandora, press release, publishers, smartphone, social, tablets, tech, technology, technology innovation, Twitter, Weather Channel

Upgrade Your Content Strategy: 3 Brand Builders

April 9th, 2013

Content Marketing Inst.

The term content marketing has been gaining a lot of attention over the last few years, and rightfully so. Content is a lifeline in today’s social ecosystem, so its rise in popularity makes perfect sense. But content marketing holds little benefit if it isn’t supported with a strong content strategy that enables a brand to tell a very consistent story across the media landscape.

Your content strategy should help draw parallels between what’s important to customers and what your brand stands for; it enables marketing teams to create more relevant content based on what your brand is comfortable talking about (and what it’s not comfortable talking about). And it provides opportunities for your employees, partners, and customer service reps to be a part of your story, too.

If you are ready to upgrade your content strategy — or create one from scratch — here are 3 considerations that will help keep your business in line with current content marketing best practices.

1. Move past the content marketing mainstream

Content marketing is more than just fodder for SEO; it’s more than tweeting out a cool photo in real-time during the Super Bowl Halftime Show, and it’s so much more than an infographic that blesses your site with a multitude of back-links. Content must be emotional, tell a story, and aim to impact consumers’ behavior, attitudes, or perception of your brand. And, while search is certainly important, your brand story encompasses much more than what you write on your blog or website.

The 7 most interesting social media studies and what to learn from them

April 9th, 2013

Buffer

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

There guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them.

So without any further ado, let’s dig in and talk about the most important social media stats out there:

1.) Over 120 Billion Facebook Impressions later – what we learnt

In a very interesting study BlitzLocal looked at close 120 billion Facebook impressions and tried to make sense of it all. Some of the most interesting facts came around lengths of posts. The researchers concluded:

“Longer posts tend to perform poorly. The ideal interaction being driven by posts is between 100 to 119 characters. Questions tend to drive interaction up by 10 to 20 percent.”

Categories: Social Media Research | Tags: 2013, b2b, b2c, Buffer, CTR, digital, Facebook, Internet, media, online, research, social, social marketing, social media, social media studies, study, tech, technology, Twitter, web

23 Tweetable Stats on Email Marketing Tactics and Trends

April 4th, 2013

B2C

Email Still Isn’t Dead!

There were 1.3 billion Google search results for the phrase “email is dead” when I sat down to write this. Even though some may think that the era of connecting with consumers via their inbox is over, the numbers tell a very different story. Email is actually better than it’s ever been before, and companies who take advantage of the growing need for mobile-optimization and the very latest stats on best practices could see an ROI that makes interruption marketers want to cry.

As the public’s adoption of mobile technology and the Internet continues to grow, email marketing has proven to be one of the most rapidly changing fields within the arena of marketing. If you needed any more evidence that marketing is really a game for the most nimble, take the following stats to heart:

Twitter Forecast Up After Strong Mobile Showing

March 28th, 2013

eMarketer

eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenues in 2013 before nearing $1 billion next year. More than half of that total will come from mobile, and mobile’s share will rise over the next few years.

According to the new forecast, more than half of Twitter’s ad revenues—about 53%—will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.

Advertising on mobile devices will be where Twitter sees the most incremental growth over the next two years. By 2015, Twitter is expected to pull in $1.33 billion in worldwide ad revenue, more than 60% of which will come from mobile advertising.

Read the full article

Categories: Advertising & Marketing Research, Mobile Research, Social Media Research | Tags: 2013, ads, advertising, digital, eMarketer, Facebook, Internet, marketing, media, mobile, online, smartphone, social, social media, tablet, Twitter, web

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