Upcoming Events
Event Date Location

OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

OMMA Audience Targeting

07/23/2014 Los Angeles CA

OMMA Audience Targeting

07/23/2014 Los Angeles CA

OMMA Audience Targeting @ Advertising Week

07/23/2014 Los Angeles CA

Small Agency Conference & Awards

07/23/2014 - 07/24/2014 Austin TX

Strategic Advertising Sales Training 

07/23/2014 - 07/24/2014 Los Angeles CA

OMMA RTB Real-Time Buying

07/24/2014 Los Angeles CA

OMMA mCommerce

08/07/2014 New York New York

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

advertising-marketing

Subscribe To Latest Posts
Subscribe

Forecast: U.S. Ad Spending Rises 3.7% in 2011

MediaPost, 3/17/11

Media agency Carat has significantly increased its projection for U.S. ad spending growth for this year, while offering an initial study forecast for 2012. Carat had projected a 1.7% bump for 2011 back in August, but now expects a 3.7% increase domestically.

Carat said the U.S. market has been recovering at a better-than-expected rate, notably with the auto sector on the rise.

In 2012, when spending should get a boost from both a presidential campaign and London Olympics, Carat projects a 5.9% increase in the U.S. ad spend.

Also, online and TV are forecast to grow this year, plus digital out-of-home spending. But a a boost is also projected for the recently bumbling radio sector. On a global basis, TV is projected to grow 6.7% in 2011 and, somewhat surprisingly, at a slightly lower pace (6.5%) in 2012.

Read More