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A Milestone Change in Display Leadership

IDC NewLogo A Milestone Change in Display Leadership

Karsten Weide

IDC

Since the early years of the web Yahoo has led the display advertising world. Not anymore. IDC reports that Google passed Yahoo in the first quarter of 2011 and Facebook is close behind Yahoo. IDC’s Karsten Weide talks about the changing display market here….

Display Gaining on Search

IDC NewLogo Display Gaining on Search

Karsten Weide

IDC

There’s an important trend in online advertising: the rate of increase in display outpaces search. It reflects the years of big spending on search and the gaining popularity of display. IDC’s Karsten Weide, who tracks online advertising each quarter, explains. Click to hear his commentary…