Strategic market analysis, research and information for high tech business-to-business professionals. Providing online advertising, marketing, social media and industry event intelligence, plus statistics and strategies critical to success in a dynamic technology marketplace.
Technology Consumers Are Devoted Web, Video, and Mobile Users
IDG Research Shows How Much Digital Is a Part of Consumers’ Lives
IDG Research Services surveyed more than 3,100 visitors to IDG technology media sites in the U.S., such as PCWorld, Macworld, CIO, and Computerworld, to determine information consumption behaviors. The research—“The Echo Effect: Understanding the Value of Tech Buyers”—underscores the power of social media, the widespread use of mobile devices, and the reliance on video to make purchase decisions.
Consumers find it hard to resist tech-related videos as 93% said they watched them and 72% reported they have forwarded, shared, or posted a video. And, given the mobile findings it is not surprising that four in 10 consumers are watching videos on a smartphone or tablet. Viewers are turning to video for product reviews, information to inform buying decisions, and to learn how to use a new product/service.
Mark Wilson has overseen a major ramp up in content production at Sybase. He talked about the impact of content marketing, social, and mobile at a BtoB Digital conference in March 2012 in San Francisco. Wilson was asked by IDG Strategic Marketing Services Director Howard Sholkin about his content marketing operation ….
FRAMINGHAM, Mass. – International Data Corporation (IDC) has published a new vendor assessment profiling the leading providers in the worldwide business consulting services market. The IDC MarketScape report found that Accenture, Deloitte, Ernst & Young, IBM, and PriceWaterhouseCoopers are all Leaders in the global business consulting services market.
FRAMINGHAM, Mass. – International Data Corporation (IDC) has published a new vendor assessment and market analysis profiling the leading providers in the worldwide Datacenter Infrastructure Management (DCIM) market. The IDC MarketScapereport utilizes a rigorous scoring methodology that produces a definitive assessment of each vendor’s current market capabilities and strategies for competing in the future. According to IDC’s research, CA Technologies and Schneider Electric hold prominent positions within the “Leaders” category for 2011/2012, while several others, including Raritan, nlyte Software, iTRACS, and Modius, all hold strong positions as “Major Players.”
FRAMINGHAM, Mass.– International Data Corporation (IDC) has published a new vendor assessment and market analysis profiling the leading providers in the worldwide unified communications (UC) voice infrastructure market. The IDC MarketScape report utilizes a rigorous scoring methodology that produces a definitive assessment of each vendor’s current market capabilities and strategies for competing in the future. IDC placed two vendors – Cisco and Avaya – in the Leaders category for 2011/2012 with several others, including Microsoft, Alcatel-Lucent (ALU), Siemens, NEC, IBM, and ShoreTel, recognized as Major Players.
When IDG Enterprise looked into the value of webinars, the publisher discovered that audiences were starting to tune out because of the longer format of traditional webcasts, said Charles Lee, VP-custom solutions group at IDG Enterprise.
“What they really like is the ability for a publisher or a vendor to boil down in real, salient and clear points “What are the top things I need to understand or know when it comes to [XYZ] subject’ and present it in a very easy-to-digest manner,” Lee said.
Sales representatives feel too much marketing material misses the mark when they’re busy preparing for a sales call. IDG Connect has asked technology vendor sales professionals about their use of content. IDG Strategic Marketing Services Director Howard Sholkin asked Bob Johnson about the research…
Recent reports suggest that as much as marketers like social media, they’re not spending proportionately on the new channel.
A new report from Pardot — focused on B2B marketers — finds a different problem. Enterprise marketers are spending millions of dollars annually on social marketing, the cloud marketing automation software vendor finds, although nearly 30% are not tracking the impact of such campaigns on lead generation and sales.
Mobile ad networks and technology vendors have historically been forced to handle ad production work themselves, owing largely the emerging HTML5 technology on which mobile ads are usually based. Some appear keen to avoid that responsibility, however, choosing instead to provide clients with self-service tools to help reduce their role in the production process.
In the past week Medialets and Crisp Media have rolled out mobile campaign management platforms that include the ability for agencies, publishers and advertisers to build large portions of their own creative using simple interfaces and pre-produced ad templates. Earlier this year, Apple too unveiled a drag and drop solution to produce ads to run across its iAd network, having produced ads itself in-house previously. Read more