Program ran in United Kingdom
Educate and inspire gift-givers about the benefits of computing products in enhancing the lives of their loved ones while increasing awareness of Acer brand & products.
Leverage the reach & influence of premium IDG editorial media outlets to deploy a dual-function program aimed at engaging target consumer audiences on two levels:
NativeNews Package (Hub, Articles, Videos, Article Spotlight, Sponsored Article Posts & Newsletters):
Built platforms aimed at engaging target audiences, providing extensive brand exposure and communicating Acer’s messaging. Custom articles and video scripts were authored by IDG subject-matter experts and were hosted on IDG properties. Custom ad units ran in tandem with the native activities to promote content and reinforce brand recognition.
Custom Built Ad Units (Mobile & Desktop Product Line Showcase & InFunnel Ad Units):
This was an interactive solution utilized to create awareness, provide information and ultimately drive consideration and sales.
- High average time spent on site (3:54mins) and a high overall average video completion rate (73%).
- 38% of all video views were on the IDG-produced videos.
- Impressions: 1,352,434 ; Page views: 6,682