Real time bidding (RTB) and programmatic marketing are used interchangeably. In this interview, Pete Longo, CEO, IDG TechNetwork & Chief Digital Officer, IDG Communications US, explains in detail what these two terms mean. Longo also responds to the concern about humans getting deleted from the automated advertising equation and how IDG still uses both when creating customized campaigns/platforms. Watch the video now…
Keith Shaw chats with Network World’s Brandon Butler about Satya Nadella, who was named the new CEO of Microsoft on Tuesday. Butler discusses the challenges and opportunities for Microsoft in the cloud market with Nadella now in charge.
Upfronts are standard purchasing practices in TV. IDC VP Karsten Weide says guaranteed pricing for inventory in the future will be popular in digital buys. Weide says upfronts and RTB will be a powerful combination. First, he explained online upfronts in an interview with IDG Communications Director Howard Sholkin….
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IDG Communications Director Howard Sholkin spoke with IDC’s Karsten Weide about real-time bidding (RTB). mobile and video growth. Learn what RTB direct sales is and what regions show the most growth in RTB in advertising/marketing. Weide also shares predictions for the 2017.
Native advertising is a new term but its roots are in advertorials, sponsored content, and the broader term of custom publishing. Former Network World CEO and long time editorial executive, John Gallant, provides guidelines for native content that attracts readers.
Gallant spoke with IDG Communications Director Howard Sholkin…….