Are you looking to create an impactful content marketing strategy that results in high levels of engagement? This white paper explores the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impacts success.
This white paper will provide insight into:
The role content consumption plays in the purchase process for major technology products and services.
Creating distinctive and high impact content marketing campaigns that create high levels of engagement with IT decision-makers, driving awareness, trust, and, most importantly, sales.
Native advertising can be controversial because the sponsored content is made to blend in more with editorial than typical online ads. IDG Communications Chief Content Officer, John Gallant, helped write rules for native within IDG media sites.
Gallant explained to IDG Communications Director Howard Sholkin how native content is produced in IDG and what needs to be done to separate it from editorial….
Native advertising is a new term but its roots are in advertorials, sponsored content, and the broader term of custom publishing. Former Network World CEO and long time editorial executive, John Gallant, provides guidelines for native content that attracts readers.
Gallant spoke with IDG Communications Director Howard Sholkin…….
Business card information or the download of digital content is often times not enough to judge the quality of a prospect. If you can determine a person’s Budget, Authority, Need, and Timing (BANT) then a marketer delivers a truly qualified prospect to sales.
In an interview with IDG Communications Director Howard Sholkin, IDG Connect General Manager Andrew Sambrook explained the value of skilled telephone qualification and how BANT can help turn a lead into a customer….
Cloud platform provider Citrix released its 4Q 2013 “Citrix Mobile Analytics Report,” offering readers insight into mobile data subscriber usage patterns and their impact on service providers’ networks. Turning to the Android mobile OS and platform, Citrix found that three apps – Media Player, Mobile Browser, and Google Play – account for 83% of Android device mobile data volume. Media Player alone accounts for more than 50%.
Mobile advertising has grown substantially along with the proliferation of smartphones and tablets, according to the report. Mobile advertising now accounts for 1.6% of iOS data traffic and 2.2% of Android mobile data traffic, the report says. For 1Q 2012, those numbers were 1% and 2%, respectively.