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17 types of content people love to share

ragan
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar

In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read.

Here are some ideas for creating shareable content:

1. Lists

I can hear some of you yawning. The reality is, in a time-poor world, giving people a list of things to do—for example, 10 tips for creating a great video—is the type of headline and article people click on. Packaging and chunking information tells your readers you won’t waste their time. Lists are also easy to read and view. This type of content works well.

2. Negative stories

It’s sad but true: Most people prefer to hear bad news, or things they shouldn’t do. Take the negative angle of a story, and you’ll be surprised by the traffic.

Continue reading…

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

ReelSEO

A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today’s electronics and technology consumers. But it’s not just standard video advertising that we are talking about. They look for a variety of content that will help them make a better informed decision and then tend to act on the information that they’ve found. Here’s a quick breakdown of the survey results.

Before I talk about the results I wanted to give you a run down of how the data was collected. It was an online survey aimed at ‘better understanding the demographic profile of the IDGTechNetwork audience.‘ The research was done via online invitations to complete the survey by ‘editorial stakeholders of sites within the IDGTechNetwork.‘ The responses were collected from April 30th to August 24th of this year.

With an audience of 130 million unique visitors and 2,354 respondents we get a margin of error right around 2%. Of course, that’s about half of the US online audience. It’s hard to say what percentage of the online video viewing audience in the US it is though as we don’t know if all 130 million of them watch video online monthly. I haven’t seen IDG on any comScore or Nielsen report as either a publisher (10th place in May was 11.4M video viewers for Nielsen, comScore is much higher) or an online video ad network.

Continue reading… 

Connecting Print and Mobile

Folio

Publishers are literally driving engagement between the print product and digital platforms by linking print magazines directly to smartphones. The idea aims to neutralize the “either-or” aspect of print and mobile and merge the strengths of both.

“We’re connecting print to mobile because we believe we’re well poised with our demographic—they are glued to their phone,” says Jason Wagenheim, vice president and publisher of Teen Vogue. “We did a study earlier this year that found that 9 out of 10 of our readers are shopping with their mobilephones. They’re not just making purchases, but using their phone while they’re shopping, searching for coupons and texting friends photos of dresses when they’re in a store.”

Read more…

Infographic: 75 percent of reporters want videos in press releases

ragan.com

The relationship between journalists and PR pros isn’t always a perfect one. PR pros search avidly for the “perfect pitch,” and journalists try to work their way around PR pros’ air-tight media interviews.  But the two professions need each other. And they need to be on the same page. An infographic from the PRESSfeed 2012 Online Newsroom Survey highlights some large discrepancies between what journalists want from press releases and what PR pros think they want.For example, 75 percent of journalists say they want access to video in a press release, but only 43 percent of PR pros think videos are important to journalists. Even fewer (32 percent) have a video gallery in their newsroom.  Also, adding images, graphics and video to a press release can increase views by as much as 77 percent, but more than half (54 percent) of PR pros don’t have the resources to produce them.

View infographic

44% Are Likely to Engage with Branded Image Content

Clickz

A recent study from marketing firm Performics shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study states that 27 percent will do so on the brand’s page, 26 percent from the newsfeed, and 20 percent from a social ad. The study also touched on some valuable information about branded content engagement. Consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos.

Read more… 

WSJ to begin producing in-depth videos

Talking Biz News

Alan Murray, the deputy managing editor of The Wall Street Journal and executive editor of WSJ.com, sent out the following e-mail to the staff Monday morning: Please take a look at the excellent Facebook video — “Unfriended:  The Facebook IPO Debacle” – on the website today.  This video marks the beginning of an effort to produce longer, more in-depth videos, that reflect are very best of WSJ journalism.

 Read more… 

Online Video Ads Grow 2.5 Times in April from Last Year, Time Spent 46%

MediaPost

Our appetite for online videos — and the ads that accompany them — keeps growing. The amount of time spent watching online video grew about 46% in April compared to the year before, according to an analysis of comScore’s just-released April 2012 online video viewership figures. Interestingly, comScore’s data reveals that while the number of unique viewers rose only 5% — from 172 million in April 2011 to 181 million in April 2012 — they are watching a lot more video. Internet video viewers watched about 21.8 hours last month — up from 15 hours the year before, representing the 46% rise.

The number of video ads viewed online rose to 9.5 billion for April, up from 3.8 billion the year before — an increase of more than two-and-a-half times. Plus, the 9.5 billion ads is a 14% rise from the 8.3 billion ads delivered just one month ago in March.

Read more… 

The Best of 2012′s IAB Annual Leadership Meeting

ClickZ 

To those who attended the IAB’s annual leadership meeting last week, the future of digital advertising looked quite bright indeed…but also more complicated than ever. The spectrum of formal topics ranged from predictions to new creative formats to advertising technologies to legislation. Off the floor, the two recurring conversations I heard revolved around ad management and online video.

Read more… 

5 Ways B2B Companies Can Use Facebook Timeline

Social Media B2B 

Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. It is becoming a more visual platform and they continue to promote the idea that photos and videos create stronger connections with customers, prospects, fans and likers. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. A recent study has already shown that many large brands don’t get that much fan engagement on Facebook, so this can be even more challenging for many B2B companies.

Read more…

Video Engagement High on Tablets, Connected TVs, but Low on Mobile Phones

MediaPost 

Don’t just know your audience. Know where they’re watching your videos and your video ads.

Because video viewing habits — from completion rate to engagement — vary widely depending on the device in front of a consumer’s eyes when an ad appears. That’s the conclusion of online video technology provider Ooyala’s latest quarterly report, released today, that analyzes video ad viewing habits across connected TVs, computers, tablets and mobile phones.

Read more…