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Digital and Events Lead Marketing Spend Priorities

October 10th, 2012

IDC PMS4colorversion 300x99 Digital and Events Lead Marketing Spend Priorities

A survey of tech marketers finds a slow growth in budgets this year.  IDC’s CMO Advisory Service polled 150 executives earlier this year and their budgets are increasing on average just 1.7%, half of the 2011 growth.   The growth is led by software providers and small-mid size companies.

Digital spend leads all marketing categories as it passes 29% while events (both virtual and in-person) capture more than 21%. To learn more about your peers’ plans and IDC’s recommendations in this slow growth environment, click to listen to this webinar…

 

Categories: Digital Media Research, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , , , ,

IBM Adds Social to Its Conference to Earn a BtoB Award

June 5th, 2012

IDG  Strategic Marketing Services

IBM’s Information on Demand event last fall combined in-person and social elements.  The conference became both a virtual and in-person event to extend the impact for months before and after the actual fall program.  By using social media and engaging content, IBM recorded 25,000 online views from 106 countries.  IDG Strategic Marketing Services Director Howard Sholkin spoke with IBM’s Dave Laverty in his Marlboro, Massachusetts office.

Categories: Social Media Video | Tags: , , , , , , , , , , , , ,

Cisco finds virtual savings, but at a cost

March 27th, 2012

BtoB 

Ever since the event started in 1991, Cisco Systems’ Global Sales Meeting, a gigantic internal content marketing initiative, has been a big deal. For the meeting, the networking giant would fly in 15,000 or more of its sales staff to a single location, such as Las Vegas. After days of sharing best practices and recognizing top salespeople, the GSM might peak with a concert by Aerosmith.

Read more… 

Categories: Digital Media News | Tags: , , , , , , , , , , , , , , , , ,

B2B Sales and Marketing Lack Tools for Effective Selling Conversations

March 27th, 2012

Marketing Profs 

B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web and telephone—yet most companies haven’t adapted their sales skills or content marketing tools to deal with this new reality, according to a new report by Corporate Visions.

Sales and marketing teams are not prepared to sell in virtual environments: 58% of surveyed B2B sales and marketing professionals say they have insufficient (27%), little (10%), or no training (21%) in how to deliver compelling messages in virtual environments.

Read more… 

Categories: Lead Generation Blog, Lead Generation Research | Tags: , , , , , , , , , , , , , ,

Face-to-Face Preferred, But Technology Improving For Virtual Meetings

January 10th, 2012

MediaPost

According to the October 2011 edition of The Wire from AirPlus, 59% of corporate travel managers report their company‘s travel budget this year is the same or greater than pre-recession levels, though respondents to an AirPlus survey in 2009 were taking several steps to decrease travel as technological advances were making travel alternatives more readily accessible and decreased travel budgets were making them more desirable. 81% had increased teleconferencing, 71% had implemented Web conferencing technology and 38% were using specialized virtual conferencing technology such as telepresence.

For more facts click here… 

Categories: Advertising & Marketing News, Advertising & Marketing Research, Uncategorized | Tags: , , , , , , , , , , ,