IDG Knowledge Hub » web traffic

Mobile Opportunities Missed Without Stronger Multichannel Integration

IDG Knowledge Hub — Fri, 20 Jul 2012 14:40:25 +0000

MediaPost

Platforms continue to create a fairly easy process to buy mobile media, but marketers don’t understand the mechanics of integrating media channels and technology. Many still drive mobile ads to a Web site or landing page. Retailers don’t recognize that consumers carrying smartphones stand within 200 feet of their stores, and it’s helpful to retarget a display ad on a publisher’s site or serve up a search ad on Bing, Yahoo, or Google Local or Maps to drive foot traffic into the store. TagMan CRO Nancy Marzouk said the company tested mobile app tag management for iOS and Android that it plans to roll out at the end of July.

“A large percentage of the ecosystem remains clueless about the possibilities of mobile,” she said.”We pushed to develop a mobile tag management system, because a lot of clients believe it’s undervalued, but they don’t have the tools or data to validate it.”

Mobile Web Usage Growing FasterThan Ever Before, says Latitude

IDG Knowledge Hub — Mon, 14 May 2012 13:39:37 +0000

Mobile Marketer

Mobile web traffic has increased 202 per cent over the past year, according to the latest Quarterly Mobile Report from digital marketing company Latitude. 11.5 per cent of all website visits in March came from smartphones, with a further 3.5 per cent from Tablet devices. Despite Android’s lead in market share, Apple still rules the roost on the mobile web. 70 per cent of visits come from an iPhone, compared to 24 per cent from an Android handset.

“The first quarter saw the fastest growth in mobile web traffic to date”, says Latitude CEO Alex Hoye. “Yes, mobile is growing rapidly, but what’s even more exciting is the way consumers are using and engaging with their devices. There’s a huge difference in the way PCs, Tablet and mobile are being used to access the web, ranging from the solitary, task-based user experience of the PC to the localised, personal browsing experience of the mobile.”

The Age of Big Data

IDG Knowledge Hub — Sat, 11 Feb 2012 21:42:50 +0000

NY Times

Mo Zhou was snapped up by I.B.M. last summer, as a freshly minted Yale M.B.A., to join the technology company’s fast-growing ranks of data consultants. They help businesses make sense of an explosion of data — Web traffic and social network comments, as well as software and sensors that monitor shipments, suppliers and customers — to guide decisions, trim costs and lift sales. “I’ve always had a love of numbers,” says Ms. Zhou, whose job as a data analyst suits her skills.

B2B Lead Generation: Increasing leads 296% by analyzing Web traffic

admin — Thu, 10 Feb 2011 05:03:08 +0000

Marketing Sherpa, 2/9/11

Your website gets traffic 24 hours a day. Can you turn those visitors into leads to be nurtured with specific campaigns based on the pages they visited and their actions on your site?

Read about how one B2B marketer employed a tool that used website visitor information to create 296% more leads over a ten-month period, and to increase both email nurturing campaigns and telesales efforts.