According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, total cloud IT infrastructure spending (server, disk storage, and ethernet switch) will grow by 21% year over year to $32 billion in 2015, accounting for approximately 33% of all IT infrastructure spending, which will be up from about 28% in 2014.
Private cloud IT infrastructure spending will grow by 16% year over year to $12 billion, while public cloud IT infrastructure spending will grow by 25% in 2015 to $21 billion.
For the full year 2014, cloud IT infrastructure spending totaled $26.4 billion, up 18.7% year over year from $22.3 billion; private cloud spending was just under $10.0 billion, up 20.7% year over year, while public cloud spending was $16.5 billion, up 17.5% year over year.
For this second quarterly release of IDC’s Cloud IT market forecast, IDC has expanded its worldwide coverage to include detail for eight regions: Asia/Pacific (excluding Japan), Canada, Central & Eastern Europe, Japan, Latin America, Middle East & Africa, USA, and Western Europe. In 2015, Western Europe is expected to have the highest growth in cloud IT infrastructure spending at 32%, followed by Latin America (23%), Japan (22%), and the US (21%).
Approaches to digital marketing in the Benelux
IDG Connect surveyed 53 people based in Belgium, Luxembourg and the Netherlands identifying themselves as marketing directors or mangers, chief marketing officers and vice presidents of marketing marketers, roughly of half of whom work at companies employing 1,000 or more people.
You can find the Infographic below, on this page and download the white paper that analyzes the survey results in detail.
Information technology never stands still, and whilst the pace of its evolution presents marketers with significant challenges it also opens up a wealth of opportunity for companies willing and able to exploit new information consumption trends and software tools to get targeted messages in front of their customers.
Digital marketing strategies can include disciplines as diverse as display and search ads, email marketing, SMS messages, digital events, company websites, search engine optimisation, mobile web and web applications, and social media marketing tools, the combination of which offers unparalleled scope to personalise content to attract new customers, keep old ones and improve conversion rates with timely and relevant offers.
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Business is evolving. The explosion of new tech is driving new demands on the enterprise and IT has the integral role of determining the appropriate tech adoptions and investments to drive business objectives. Our infographic, “Emerging Technologies Transforming Enterprise IT: Adoption, Integration, and Investments,” highlights Network World research on enterprise network IT and how they are responding to the challenges and opportunities presented by transformative technologies such as Internet of Things, Software-Defined Networking, and more.
Download a full version of the infographic here.
For additional information from the research studies featured in this infographic, check out:
Network World State of the Network Study, 2015
The Economic Times
BENGALURU: Investment firms Helion Venture Partners and IDG Ventures India have sold stakes in Flipkart in deals that value India’s largest online retailer at $12.5 billion (Rs 77,000 crore), according to two people involved in the deals.
Helion, which got a stake in the Bengaluru-based company by virtue of its investment in online electronics retailer LetsBuy that was acquired by Flipkart in 2012, has sold its entire stake of 0.2 per cent, estimated to be worth Rs 156 crore. IDG Ventures, which entered Flipkart through fashion portal Myntra that was bought last year, has shed a portion of its holding of 1 per cent by selling stake worth nearly Rs 940 crore last month. IDG still holds about 0.9 per cent stake in Flipkart.
ET could not independently ascertain the buyers in both these transactions. Last month, ET was the first to report that Flipkart was seeking a valuation of $15 billion as it prepares the ground for a fresh round of fund-raising led by its largest investor Tiger Global.
Helion declined comment on the developments while IDG Ventures and Flipkart did not respond to email queries.
Industry experts are of the view that the stake sales are happening at a time funding cycles are expected to taper off in India’s redhot ecommerce sector, where the top three firms mopped up nearly Rs 31,000 crore ($5 billion) of funding in 2014.
Flipkart, founded by former Amazon employees Sachin Bansal and Binny Bansal, saw its valuation leapfrog from Rs 16,120 crore ($2.6 billion) in May 2014 to about Rs 68,000 crore ($11 billion) by December when it raised $700 million led by Steadview Capital. It is now aiming to raise Rs 10,500 crore ($1.7 billion) through this year, with Tiger Global expected to lead the investment.
The company is aiming to sell goods worth $8 billion in 2014-15 and competes against Amazon and Snapdeal.
“Valuations aren’t going in those crazy multiples anymore,” said one person directly involved in the stake sale.