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BRICs drive ad spend growth


LONDON: Warc’s latest Consensus Ad Forecast indicates that global advertising expenditure will grow more slowly in 2013 than previously thought, at 3.4%, but adspend in the BRIC nations will increase between two and three times as fast. The Consensus Ad Forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and other industry bodies.

The revised figure of 3.4% is a downgrade of -0.6 percentage points (pp) from an earlier forecast in January 2013. Predictions for all countries, except Japan and Australia, have been cut since then. The biggest revisions came in the European nations of Spain (-6.7pp), Italy (-7.0pp) and France (-2.1pp).

All developed nations were predicted to see below average adspend growth, while Brazil (8.1%), Russia (12.1%), India (8.4%) and China (9.7%) are anticipated to be the strongest performers in 2013.

That performance will continue into 2014, when Brazil (10.7%), Russia (10.7%), India (11.4%) and China (11.4%) will again far outpace the rest of the world, which is forecast to grow 5.4%.

All media, bar newspapers (-4.6%) and magazines (-4.3%) were predicted to record year-on-year growth in 2013.

Internet and out of home were the only channels to see their forecasts upgraded, by 0.1 and 0.2 percentage points respectively. These are also expected to be the fastest growing media during 2013, with internet’s 13.9% increase the outstanding feature. Out of home’s 3.1% advance is rather more modest.

“The global ad outlook for 2013 has worsened since the start of the year, significantly so in Western Europe,” said Suzy Young, Data and Journals Director, Warc.

“The UK is the only ad market in the region expected to record annual growth,” she added.

EMEA Server Market Grows by 0.6% in 3Q11 to $3.2 Billion as Server Revenues Topple in Western Europe and in Middle East and Africa

IDC2 e1322687983514 EMEA Server Market Grows by 0.6% in 3Q11 to $3.2 Billion as Server Revenues Topple in Western Europe and in Middle East and Africa




IDC Press Release 

London and Prague  – The EMEA server market displayed flat growth in 3Q11, with revenue of $3.2 billion, up 0.6% annually and 546,883 units shipped, 1.0% less than in the same quarter last year. Revenue performance in the Western European subregion was below the EMEA average, with server sales down 1.4% annually. This was reflected in a shrinking Western European revenue share of the overall EMEA server market, which generated 74.8% of total sales, the smallest percentage since IDC records began. IDC believes that the current fluctuations of the exchange rate as the euro devaluates in the currency markets and more specifically against the dollar had a significant effect on server system revenue in Western Europe.

For the full release click here

Gartner Says Worldwide Enterprise Software Market Grew 8.5 Percent in 2010 to Reach $245 Billion

Press Releases

The worldwide enterprise software market showed broad growth and recovery in 2010 with total software revenue increasing 8.5 percent annually to a worldwide market size of $245 billion, according to Gartner, Inc. In 2009, worldwide revenue declined 2.5 percent to $226 billion.

“In 2010, major software vendors expanded their product portfolios, acquired companies where appropriate to their plans, and reached deeper into emerging markets,” said Joanne Correia, managing vice president at Gartner. “The year represented a return to solid footing as the market recovered and expanded in terms of revenue and geographies. However, some regions did not recover as rapidly as others. Japan and Western Europe saw relatively modest dollar-denominated growth, while Latin America and Asia/Pacific saw growth in the mid-to-high teens, nearly double the market average.” Read more