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05/20/2013 - 05/27/2013 New York City NY

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IDG Enterprise Launches Alliance Advisory Services

news release

Framingham, Mass.  IDG Enterprise—the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—announces the launch of Alliance Advisory Services, a collection of turnkey partner alliance marketing services to help customers create, elevate and communicate their value to partners and collectively roll out customer-facing messaging and assets to strengthen the value of the alliance.

IDG Enterprise’s Alliance Advisory Services have a robust portfolio of solutions that can supplement ongoing initiatives —including research based programs or white papers—or the Alliance Advisory Services team can act as a full consultative group to facilitate partner relations, build and execute brand messaging and library of assets, amplify messaging socially and more. Two of the programs are:

For the full release click here

 

7 Ways to Launch White Papers with a Bang

B2C 

Publishing a new white paper is a lot like publishing a new book — you need to do a lot of marketing ahead of time. Marketing beforehand can help create a lot of buzz and get people to line up to read it as soon as it is published.

But unlike marketing a book, you don’t have to market your white paper for months before you publish. If you start your marketing push a week or two before you plan to publish, you should have plenty of time to generate excitement and prepare to engage your readers.
The tips below will help you prepare for the big launch:

Continue reading… 

Content Marketing Key to B2B Sales Funnel

eMarketer

With the average cost per lead increasing and marketers competing for buyer attention, traditional lead generation tactics are no longer enough. Business-to-business (B2B) companies are looking to content marketing to boost their lead generation efforts.

“Informative, nonpromotional content in the form of webinars, white papers, videos, blogs and peer recommendations on social networks and forums can attract prospects,” said eMarketer’s Lauren Fisher, author of the new report, “B2B Lead Generation: Using Content to Acquire Customers.” “It can also be used to build and maintain ongoing relationships with potential buyers—a must for remaining top of mind throughout the purchase process.”

Read More…

Content Marketing for Impact

IDG Connect

Information that is concise and meaningful to your prospects is the foundation for an effective white paper. The content needs to not only interest the reader but also motivate your prospect to share the information with colleagues. IDG Connect’s Bob Johnson explains what can make a white paper a ‘must read’….

IDG Connect Report Shows IT Professionals Want More Local Content

BusinessWire & Asia Pulse & UAE Govt News

IDG Connect’s global content survey of 3,217 IT professionals in 114 territories reveals that whilst 72% of respondents find vendor white papers extremely useful, the majority outside of North America still struggle to find the localised content they need. Results suggest that although this is an issue worldwide, it is a greater problem in developing markets. Read more

The All Important White Paper Cover

IDG Connect

IDG Connect has conducted research into what your prospects prefer in white papers. As you might expect, the cover is crucial to whether they continue to read on or not. Bob Johnson, VP & principal analyst at IDG Connect, explains what should be front and center in this brief interview. Click here…..

You Can Tell a Book by Its Cover

IDG Connect 0811 300x141 You Can Tell a Book by Its Cover
IDG Connect

IT buyers have strong preferences when it comes to reading white papers. They told IDG Connect that adding certain information on the cover helps them decide if they’re going to turn the page. To learn more about the research and how it can be applied to your white papers,Please or in order to access this content.