World Tech Update – 5/16/13
IDG News Service
Coming up on WTU this week sending cash via Gmail and more at Google IO, BBM coming to iOS and Android and Windows Blue to restore some missed features.
| Event | Date | Location |
|---|---|---|
| 05/20/2013 | New York NY | |
| 05/27/2013 - 05/28/2013 | New York NY | |
| 06/02/2013 - 06/04/2013 | San Francisco CA |
IDG News Service
Coming up on WTU this week sending cash via Gmail and more at Google IO, BBM coming to iOS and Android and Windows Blue to restore some missed features.
The world’s leading research, media and technology company has created 125 jobs in Dublin city centre. International Data Group (IDG) Connect has already filled half the positions and will hire another 65 staff in data analysis, campaign management and telephone research in the coming 18 months.
Located in Great Strand Street in Dublin’s north inner city, the office will gather intelligence into Connect’s database and deliver real insight into the global marketplace. IDG Connect chief executive John P O’Malley said Ireland offers the perfect mix of core skills, high levels of education, an established infrastructure and multi-lingual labour pool to ensure this is a success.
cmo.com
One of the CMO’s toughest roles is to constantly assess the effectiveness of the marketing mix. In a digital world, the initiatives that do not perform are being revamped, paused, or phased out. This agility requires digital marketing leaders to have access to a flexible and specialized pool of digital talent. More often than not, this translates into outsourcing digital assignments to agencies.
Jon Rognerud
“Use The Top Social Media Websites To Make Your Own Sites FAR More Valuable In The Eyes Of Users And Search Engines That You Can Use Immediately To Make More Money And Create Brand Visibility”
Direct Marketing News
Technology has paved the way for the emergence of global consumers, and marketers are becoming more intuitive, more inventive and more aggressive about using a mash-up of direct marketing tactics to cultivate them. It’s a complex challenge due to factors including the disparate commerce and privacy regulations, access to technology, the mass of data available, consumer habits and cultural distinctions around the world, as well as the still-shaky global economy and consumer confidence.