Source: MarTech Advisor
1. Could you tell me a little about your background and how you came to be the CEO at lDG Communications?
Certainly. I have been involved in the information technology media industry for more than 20 years, and have had the privilege of being with IDG for the past ten in various leadership positions. With the dramatic transformation of media in the digital and mobile age, you can imagine the thrilling ride these two decades have been.
“I’ve always been a passionate advocate of staying relevant for the modern marketer and consumer, and IDG offers more opportunities for doing just that.”
Before joining this remarkable company ten years ago, I held a series of management positions at UBM (formerly CMP Media) including Vice President and Publisher of InformationWeek and, later, Vice President and Group Publisher of the InformationWeek Media Network and Co-Founder of Optimize magazine. Now as the CEO of IDG Communications Worldwide, I oversee IDG’s B2B and consumer business across 97 countries.
“It’s an exciting time for IDG — and for me — as we continue to make major strides as a modern media company with innovative technology and unparalleled data services that BtoB technology marketers around the world rely on.”
2. Via ABM360, what is the core marketing technology capability that you are attempting to bring to a marketer? Where does your product fit in vis a vis the customer life cycle?
Technology marketers continue to be challenged by delivering the right message, at the right time, to the right buyer. ABM360 reflects IDG’s core capabilities across all facets of technology marketing and focuses on identifying company purchasing behavior and the people driving these decisions. It is the only truly global account-based marketing solution that leverages digital display, data and demand generation, solutions to help marketers identify purchasing intent.
“The ABM360 suite is designed to span the entire customer life cycle, nurturing important prospects and key clients across all phases including acquisition, conversion, retention, and loyalty.”
3. Are there any new features or upcoming upgrades that you’re excited about and would like to give us a sneak peek into?
In the coming months, IDG will be layering new products into the ABM360 suite that leverage predictive analytics and additional advanced data segments. These are just some of the innovations that marketers have come to expect from IDG.