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iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

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Infographic: Everyday Big Data

Vouchercloud

Scientists and businesses often encounter difficulties in analysing huge data sets, otherwise known as “Big Data”. Its size is forever changing across many landscapes, with the amount of data created each day constantly increasing – now four times faster than the world economy. Every day we create 2.5 quintillion bytes of data, which is enough to fill 10 million Blu-Ray discs, which in turn is enough to make a stack the size of 4 Eiffel Towers. Big doesn’t seem to be quite ‘big’ enough a word to describe how data is evolving.

The most astonishing thing about Big Data is the speed at which it is increasing. 90% of the world’s data, for example, was created in the last 2 years alone. The number of people with access to the internet today is equal to the world’s entire population in 1960 (3 billion). Global communication has never been easier and it might not come as much of a shock that there are 204 million emails sent per minute. But there are also 216,000 Instagram posts and 217,000 tweets. This is social and business conversation at its best.

The data collected through all these interactions is helping to shape the way we live our lives. As you can see below in the data graphic by vouchercloud it is helping us to save money (comparison websites, reducing energy bills, monitoring our fuel consumption and tailored coupons based on our previous spending habits). It is helping us to get around more efficiently – urban transport is improved using real time data capture and managing traffic hotspots by changing bus routes or traffic light sequences to ease congestion. Even more topical and important, it is helping us to save lives; streaming patient data to recognise outbreaks of illnesses and disease, identifying those at risk and managing the costs of treating patients.

Data is improving and expanding across mobile, digital media and social media, and Big Data is innovating the future ahead of us.

Big Data GRAPHIC1 e1413817382616 Infographic: Everyday Big Data

IDG Corporate Video 2014

idg logo1 IDG Corporate Video 2014

IDG is the world’s leading media, events, and research company reaching over 280 million technology buyings in 97 countries.

IDG Communications (a subsidiary of IDG) is the largest global technology media, data and services company. It delivers personalized and contextual-based experiences for the most powerful tech buyers.

From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.

World Tech Update Video – 10/3/14

IDG News Service

Ttis week Microsoft unveils Windows 10, JPMorgan Chase says a cyberattack this summer affected 83 million customers and we check out a hardware hackathon for women.

Worldwide Integrated Infrastructure and Platforms Revenue Increased 33.8% Year Over Year to $2.4 Billion in the Second Quarter of 2014

IDC PMS4colorversion 1 Worldwide Integrated Infrastructure and Platforms Revenue Increased 33.8% Year Over Year to $2.4 Billion in the Second Quarter of 2014

FRAMINGHAM, Mass. – According to the International Data Corporation (IDCWorldwide Quarterly Integrated Infrastructure and Platforms Tracker, the worldwide integrated infrastructure and platforms market increased revenue 33.8% year over year to $2.4 billion during the second quarter of 2014 (2Q14). The market generated more than 833 petabytes of new storage capacity shipments during the quarter, which was up 63.4% compared to same period a year ago. First half results were comparable with the market value growing 35.9% compared to 1H2013, to $4.3 billion.

“It’s notable that sales of integrated systems have driven considerable and continued growth at a time when many portions of the enterprise infrastructure market have experienced lackluster results,” said Eric Sheppard, Research Director, Storage. “Integrated systems have clearly become a critical go-to market approach and an important source of growth for infrastructure suppliers looking to capitalize on a market need to reduce datacenter infrastructure inefficiencies.”

“IDC continues to find enterprise customers bullish in their adoption of integrated systems; a greater number of customers are considering these solutions in their IT procurement decisions,”said Jed Scaramella, Research Director, Enterprise Servers. “As a result the integrated systems market is shaping up to be a competitive battleground for IT vendors. A critical win in the market translates into increased footprint within the customer base, usually at the expense of a competitor.”

Integrated Platforms vs. Integrated Infrastructure

IDC distinguishes between two market segments: Integrated Platforms and Integrated Infrastructure. Integrated platforms are integrated systems that are sold with additional pre-integrated packaged software and customized system engineering optimized to enable such functions as application development software, databases, testing, and integration tools. Integrated infrastructure systems are designed for general-purpose, distributed workloads that are likely to have differing performance profiles. While integrated infrastructure is similar to integrated platforms in that it will leverage the same infrastructure building blocks, it is not optimized for a specific workload.

During the second quarter of 2014, the Integrated Platforms market generated more than $1 billion in sales, which represented an 11.1% year-over-year growth rate and 43.7% of the total market value. Oracle was the largest supplier of Integrated Platform Systems with $577 million in sales, or 55.0% share of the market segment.

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Digital Marketing Strategy: The Importance of Language

IDG Connect 0811 300x141 Digital Marketing Strategy: The Importance of Language

There’s no doubt that we’re living in an increasingly multilingual society. It actually takes 20 languages to communicate with 80% of the world’s online population. However, according to a report from Common Sense Advisory (CSA), content in English has dominated the web “while companies have catered to Anglophone markets and the enormous spending they generate”. Despite this, English isn’t in fact the only prime language of ecommerce.

When it comes to business, people like being marketed to in their native language and, more often than not, that’s not English. We’ve commissioned a year-long study into the behaviour of the millennial generation (aged 18-36) looking at how their behaviour is forcing businesses to adapt their digital marketing approaches. A key focus for us within this has been the impact language has on marketing techniques. We surveyed 1,800 millennials and found that 32% of the millennial generation in English-speaking markets actually prefer a language other than English. What’s more, 46% are more likely to make a purchase if information is presented in their preferred language. These findings are supported by the CSA’s report which highlighted that 75% of online shoppers are more likely to buy products from websites in their language and 74% are more likely to purchase from the same brand again, if the after-sales care is in their mother tongue.

More so than any generation previously, it’s the millennials who are causing the biggest headache for marketers. They’re far more demanding than their predecessors and expect content to be delivered to them across their preferred device, channel and more importantly, in their preferred language. Figures like those above demonstrate just how language needs to be an integral part of any global digital marketing and customer experience strategy. If you don’t have this factored in then you risk alienating a significant proportion of your target audience, reducing the likelihood of driving brand advocacy and sales.

But how can marketers easily deliver high-quality multilingual content to their customers? It often seems particularly difficult to accomplish this in such a fast-moving, multinational market where millennials interact online and through social media. Digital marketers need to implement solutions that will enable them to translate potentially high volumes of high quality content into multiple languages, and deliver this at speed.

A great example of a business committed to offering its customers this service is B2B travel providerGTA, part of the Kuoni Group. GTA is growing fast, with already thousands of customers in 185 countries worldwide and processes over 21,000 bookings per day in more than 25 languages online. The company has recognised the importance of localising its content – tens of thousands of hotel and ground travel descriptions – to its global customer base, particularly as it continues to grow exponentially. It aims to deliver a seamless and personalised customer experience by addressing cultural differences.

Continue reading… 

 

The China Smartphone Market Hiccups as Growth Streak Ends with First Sequential Decline in 2013 Q4

IDC PMS4colorversion 1 The China Smartphone Market Hiccups as Growth Streak Ends with First Sequential Decline in 2013 Q4

Singapore and Hong Kong, February 13, 2014 – After 9 consecutive quarters of explosive growth, which propelled China into the top smartphone market in the world, the China smartphone market experience its first slowdown in 2013 Q4.

According to the International Data Corporation (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, shipped 90.8 million units compared to 94.8 million in 2013 Q3, declining by 4.3% quarter on quarter (see Figure 1). Several factors drove this stumble – for one, China Mobile’s 4G TD-LTE network went live on December 18, translating into supplies of 4G handsets not able to reach the market fully until 2014 Q1. The increasing popularity of phablets and channel inventory also played a role, whereby operators cut phone subsidies on phones with smaller screens, triggering distribution channels looking to clear out those stocks.

“The world has increasingly looked to China as the powerhouse to propel the world’s smartphone growth and this is the first hiccup we’ve seen in an otherwise stellar growth path,” says Melissa Chau, Senior Research Manager with IDC Asia/Pacific’s Client Devices team.

“There will certainly be future drivers to unlock further smartphone growth in China, as Apple demonstrated with its China Mobile tie-up in January, and the massive device migration to come of phones only supporting 2G and 3G networks to devices supporting 4G networks. However, we are now starting to see a market that is becoming less about capturing the low-hanging fruit of first time smartphone users and moving into the more laborious process of convincing existing users why they should upgrade to this year’s model”

Looking ahead at the prospects for the Asia/Pacific (excluding Japan) region, with mature Asia/Pacific markets like already having hit market saturation and China growth facing more moderate increases, two trends will become more prominent.

Read full article 

 

World Tech Update – 2/6/14

IDG News Service

Coming up on WTU this week Microsoft makes big changes, Sony sells its computer business and we take a look at connected clothing.

Network World’s Research Highlights IT Spending Increases and Focus on New IT Models

Network World

Network World’s State of the Network gauges IT focus areas within existing and emerging tech 

Framingham, Mass.
 – IDG’s Network World—the premier technology media brand providing network strategy for the connected enterprise—reveals the 2014 results of the Network World State of the Network study (click to Tweet).  The annual research provides a comprehensive view of technology adoption trends among the Network World audience. The study indicates that IT decision-makers are seeing budget increases over the next year, with three-quarters anticipating budgets will increase or hold firm for 2014. As IT budgets continue to rise, IT staff headcount is expected to increase as well to meet demands of new IT models and technologies. Those expecting staffing increases estimate headcounts will increase by an average of 17% over the next one to three years.


Emerging Technologies Influence on IT

The quickly advancing next generation technology landscape is driving organizations to invest and prepare for changes made possible by these emerging technologies. Almost half (49%) of IT decision-makers anticipate that emerging technologies will enable their IT organizations to pool resources and drive up utilization, while reducing siloed resources. In fact, IT sees Software-Defined Networking (SDN) as a top technology opportunity with 57% actively pursuing SDN and 46% planning implementation within the next 3 years. WiFi is another substantial driver with 47% in agreement that 802.11ac, an evolutionary wireless LAN specification that leverages several ways to dramatically boost WiFi throughput, will be critical to their organizations’ ability to keep up with demands for wireless access.

Worldwide Smartphone Shipments Top One Billion Units for the First Time

IDC PMS4colorversion 1  Worldwide Smartphone Shipments Top One Billion Units for the First Time

FRAMINGHAM, Mass. – The worldwide smartphone market reached yet another milestone, having shipped one billion units in a single year for the first time. According to the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 1,004.2 million smartphones worldwide, up 38.4% from the 725.3 million units in 2012. This aligns with IDC’s most recent forecast of 1,010.4 million units, making for a difference of less than 1%. Smartphones accounted for 55.1% of all mobile phone shipments in 2013, up from the 41.7% of all mobile phone shipments in 2012. In the fourth quarter of 2013 (4Q13), vendors shipped a total of 284.4 million smartphones worldwide, up 24.2% from the 229.0 million units shipped in 4Q12.

In the worldwide mobile phone market (inclusive of smartphones), vendors shipped 1,821.8 million units, up 4.8% from the 1,738.1 million units shipped 2012. In 4Q13 alone, vendors shipped a total of 488.4 million units worldwide, up 0.9% from the 484.0 million units shipped in 4Q12. This is 2.8% lower than the 502.4 million units that IDC had recently forecast.

“The sheer volume and strong growth attest to the smartphone’s continued popularity in 2013,” says Ramon Llamas, Research Manager with IDC’s Mobile Phoneteam. “Total smartphone shipments reached 494.4 million units worldwide in 2011, and doubling that volume in just two years demonstrates strong end-user demand and vendor strategies to highlight smartphones.”

“Among the top trends driving smartphone growth are large screen devices and low cost,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “Of the two, I have to say that low cost is the key difference maker. Cheap devices are not the attractive segment that normally grabs headlines, but IDC data shows this is the portion of the market that is driving volume. Markets like China and India are quickly moving toward a point where sub-$150 smartphones are the majority of shipments, bringing a solid computing experience to the hands of many.

For the full release, click here

Holiday PC Shipments on Target as Lenovo Expansion Continues

IDC PMS4colorversion 1 Holiday PC Shipments on Target as Lenovo Expansion Continues

FRAMINGHAM, Mass.– Worldwide PC shipments totaled 82.2 million units in the fourth quarter of 2013 (4Q13), representing a year-on-year contraction of -5.6%, a shade better than the forecast of -6.0% growth, according to the International Data Corporation (IDCWorldwide Quarterly PC Tracker.

For the full year 2013, unit shipments declined -10.0% from 2012, a record drop reflecting the changes in mobility and personal computing affecting the market. While commercial purchases helped to prevent a larger decline, the consumer side remained weak.

“The PC market again came in very close to expectations, but unfortunately failed to significantly change the trajectory of growth,” said Loren Loverde, Vice President, Worldwide PC Trackers. “Total shipments have now declined for seven consecutive quarters, and even the holiday shopping season was unable to inspire a turn in consumer spending. Although U.S. growth slipped a little in the fourth quarter, other regions all improved, reinforcing our view that growth rates will continue to improve gradually during 2014 despite remaining in negative territory.”

“In the United States, market leader HP had a difficult quarter, contracting -12.3% year on year as the market slowed following an HP surge in the third quarter. However, Asian majors like Lenovo and Samsung achieved strong double-digit growth, driven partly by a modest commercial uptick and partly due to retail acceptance of their emerging product categories, such as Chromebooks. Dell and Toshiba also managed mid single-digit growth, essentially coming from large corporate refreshes in the enterprise segment,” said Rajani Singh, Senior Research Analyst, Personal Computing. “Nevertheless, despite a dip in total shipments, the U.S. market outperformed most other regions and the worldwide market as a whole for the fifth consecutive quarter, reflecting a relative degree of stabilization.”

Continue reading the release…