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YouTube joins Facebook in the 1 billion users club

TechHive
Thanks to the generation of Americans, age 18 to 34, who watch YouTube on multiple devices and enjoys video creation and sharing
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TechHive

SAN FRANCISCO – The Internet’s obsession with cats has finally reached a tipping point. Late Wednesday, YouTube announced that it has more than 1 billion unique users every month. That puts YouTube in the same club as Facebook, which surpassed 1 billion monthly users last October.

YouTube has long been the most popular video site beginning in the days when it was mostly user-contributed videos and premium video sites—such as Hulu—had yet to appear. These days, YouTube is the go-to site for movie trailers, music videos, the occasional pirated TV episode, as well as cats fighting printers and skidding across linoleum floors.

The Google-owned site attributed its large growth to Generation C, a term coined by metrics firm Nielsen to describe American aged 18 and 34. “Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital,” Nielsen said in an early 2012 study. On YouTube, Gen C are the folks watching YouTube videos across multiple device types including smartphones, tablets, and PCs. Not coincidentally, this crowd also happens to be big on video creation, sharing, and curation of favorite YouTube clips.

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The 2013 CMO’s Guide To The Social Media Landscape

cmo.com

Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple more for the 2011 edition: YouTube and Tumblr. Then, with things really heating up, we grew the chart by five for 2012, this time adding Google+, SlideShare, Quora, Instagram, and Pinterest.

So what does 2013’s version look like? Ten, 15, 20, or more entries? Not exactly.

http://bit.ly/10gCvVX

Social marketing reaches critical mass

BtoB daily news

New York—Social media marketing has reached a stage of maturity that places it firmly in the mainstream of marketing channel activity, with fully 96% of marketers engaging with social media in some fashion, according to a new report by BtoB. In addition, according to BtoB’s “Social Media: From Marginal to Mainstream,” 47% of b2b marketers are “very involved” or “fully integrated” with social marketing, up from 28% last year. Social media now commands 6% of the average b2b marketing budget, a figure that rises to 9% among best-in-class marketing departments, according to the report.

However, only 41% of marketers reported that they make any attempt to measure social’s return on investment. Further, respondents rate the performance of social media as a marketing tool at just 6.4 on a 10-point scale.  BtoB’s report is based on an online poll conducted in January and February 2013 that drew 432 b2b marketer respondents.

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Google has 5 of the 6 most popular apps in America (and more crazy data from ComScore)

VentureBeat

ComScore’s Digital Future report for 2013 just came out, and the analytics company has a lot to say about what happened in 2012 … and what might be coming up in 2013.

Online advertising, for one thing, was way up, with almost six trillion display ads published in 2012. That’s up 500 billion from 2011. Shockingly, AT&T accounted for a massive 1.04 billion of them, more than double the next largest online advertiser, Microsoft, which bought almost 50 billion impressions.

ComScore’s massive report also includes data on the top web properties, the battle for search dominance between Google and Bing, and smartphone market share, among other things.

Facebook, for instance, is the most popular app on phones in America, according to ComScore, showing up on 76 percent of phones. That’s impressive, but not as impressive as Google’s utter domination of the mobile charts. The search engine/social network/advertising giant has no less than five of the top six mobile apps in the U.S. Google’s apps such as Maps, Google Play, Google Search, Gmail, and YouTube take positions two through six.

View the report’s findings… 

Where You Can Go Right, And Wrong, With Native Ads

TechCrunch

There has been a lot of talk in the digital media trade press about native advertising and the opportunities for advertisers. Yet, much less has been written about the opportunities and implications for digital publishers. But, first things first…

WHAT IS “NATIVE ADVERTISING”?

Native advertising is a concept that gained traction in the digital ad industry in 2012. It refers to digital ad formats that integrate more seamlessly (yet transparently) into website aesthetics, user experiences and/or editorial in ways that offer more value to both advertisers and readers. Put simply, native ads follow the format, style and voice of whatever platform they appear on.

Over recent months, the conversation about native advertising has focused largely on the pros and cons of just one facet of the larger movement: publisher-produced sponsored posts on editorial sites. However, native advertising is an umbrella concept that encompasses much more, starting with Google Search Ads and now extending to Promoted Videos on YouTube, Sponsored Stories on Facebook, Promoted Tweets on Twitter, promoted videos on sites like Devour and Viddy, promoted content on apps like Pulse and Flipboard, branded playlists on Spotify, promoted posts on Tumblr, sponsored check-ins on Foursquare, and brand-video content integrations produced by sites like Men’s Journal and Vice. 

What ties these seemingly disparate ad products together is one common theme: The ad’s visual design and user experience are native to the site itself, and these native ad placements are filled with quality brand content of the same atomic unit (videos, posts, images) as is natural to that site. 

Read more… 

Dare to Be Surprised in Digital Video Advertising Trends for 2013

MediaPost

In the past year, we’ve seen the greater awareness (and, consequently, media spending) devoted to digital video, mobile, programmatic buying and selling of ad inventory, and social media take off in manners and volumes most of us wouldn’t have predicted. There’s no such thing as the status quo in rapidly growing technologies and media channels, and in 2013, records will be broken, and outmoded models will crumble. Here are 11 ways we predict the digital marketplace will really change in 2013.

– Video RTB revenue will exceed Forrester expectations. Sure, we have an affinity to this, but Forrester has predicted RTB video spending will grow from $387 million in 2012 to $667 million in 2013. This might sound like huge growth, and it is, but it’s conservative given the conversation about programmatic buying and selling is picking up.  RTB is a big part of programmatic in video. If people were surprised by the statistics around the rise of online video consumption in 2012, 2013 will be even more of a shocker. RTB in video will be lauded for its abilities to monetize video content and give brands the reach they desire.

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Infographic: B2B Tech Buyers Leverage Video to Advance Purchase Behavior

IDG Research Services

This new global research from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic focuses on how B2B tech buyers leverage video to advance purchase behavior. Ninety-five percent of B2B tech buyers watch tech-related videos and video viewing positively correlates with purchase behaviors.

For other infographics related to this research click here

B2B Tech Buyers Video1 Infographic: B2B Tech Buyers Leverage Video to Advance Purchase Behavior

 

Top Web and Mobile Properties of 2012

eMarketer

Trends emerge in app preferences of iPhone vs. Android users

Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.

The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged over 172 million monthly unique visitors, the latter close to 153 million. Large online media sites Yahoo! (#3) and AOL (#7), shopping juggernaut Amazon (#8) and search offerings from Microsoft (#6) and Ask.com (#10), all found their way into the top ten as well.

emarketer Top Web and Mobile Properties of 2012

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Social Marketers Dive into Mobile

eMarketer

A mobile-first mentality is taking hold

There is no question that social media has gone mobile, as more and more consumers access their accounts via smartphones and tablets. Now, marketers are racing to catch up with consumers where they connect, employing a variety of strategies for outreach, according to a new eMarketer report, “Social Media Marketing on Mobile Devices: Turning Challenges into Opportunities.”

148536 Social Marketers Dive into Mobile

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Home Page Ads Rise, Ad Base Diversifies

MediaPost

As a result of higher seasonal ad spending, the fourth quarter is typically the strongest of the year for display advertising. But the latest report from Macquarie Securities analyzing home page ad trends suggests that display advertising at the end of 2012 improved in the prior quarter and year-earlier period, too.  Overall, more than half (56%) of home page ads running across Yahoo, AOL, MSN and YouTube were oversized/custom units, compared to 45% in the third quarter and 43% in the fourth quarter of 2011. Macquarie uses these units as a proxy for display ad health because they tend to command higher CPMs than traditional ad sizes.

The report noted an increase in purely brand-focused (versus direct-response) advertising in Q4, at 67% of ads — up from 58% in Q3, and 59% a year ago. In terms of industry categories, media and financial services led the way, accounting for 18% and 14% of home page ads, respectively. Holiday promotions in auto, telecom, consumer electronics and retail also drove much year-end advertising.

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