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08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

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08/28/2014 Seoul

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

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Top Web and Mobile Properties of 2012

eMarketer

Trends emerge in app preferences of iPhone vs. Android users

Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.

The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged over 172 million monthly unique visitors, the latter close to 153 million. Large online media sites Yahoo! (#3) and AOL (#7), shopping juggernaut Amazon (#8) and search offerings from Microsoft (#6) and Ask.com (#10), all found their way into the top ten as well.

emarketer Top Web and Mobile Properties of 2012

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Social Marketers Dive into Mobile

eMarketer

A mobile-first mentality is taking hold

There is no question that social media has gone mobile, as more and more consumers access their accounts via smartphones and tablets. Now, marketers are racing to catch up with consumers where they connect, employing a variety of strategies for outreach, according to a new eMarketer report, “Social Media Marketing on Mobile Devices: Turning Challenges into Opportunities.”

148536 Social Marketers Dive into Mobile

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Home Page Ads Rise, Ad Base Diversifies

MediaPost

As a result of higher seasonal ad spending, the fourth quarter is typically the strongest of the year for display advertising. But the latest report from Macquarie Securities analyzing home page ad trends suggests that display advertising at the end of 2012 improved in the prior quarter and year-earlier period, too.  Overall, more than half (56%) of home page ads running across Yahoo, AOL, MSN and YouTube were oversized/custom units, compared to 45% in the third quarter and 43% in the fourth quarter of 2011. Macquarie uses these units as a proxy for display ad health because they tend to command higher CPMs than traditional ad sizes.

The report noted an increase in purely brand-focused (versus direct-response) advertising in Q4, at 67% of ads — up from 58% in Q3, and 59% a year ago. In terms of industry categories, media and financial services led the way, accounting for 18% and 14% of home page ads, respectively. Holiday promotions in auto, telecom, consumer electronics and retail also drove much year-end advertising.

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There’s No Avoiding Google+

Wall Street Journal

Google Inc. GOOG +0.73% is challenging Facebook Inc. FB +1.35% by using a controversial tactic: requiring people to use the Google+ social network.

The result is that people who create an account to use Gmail, YouTube and other Google services—including the Zagat restaurant-review website—are also being set up with public Google+ pages that can be viewed by anyone online. Google+ is a Facebook rival and one of the company’s most important recent initiatives as it tries to snag more online advertising dollars.

The impetus comes from the top. Google Chief Executive Larry Page has sought more aggressive measures to get people to use Google+, two people familiar with the matter say. Google created Google+ in large part to prevent Facebook from dominating the social-networking business.

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Eight Digital Trends to Watch in 2013

Adweek

Making predictions in digital media can be a dangerous game. Conjecture such as “2006 is going to be the year of mobile” come to mind. How many of us this time last year even knew what Pinterest was, let alone predicted its popularity explosion? With that being said, Adweek is attempting to make some educated guesses about where this industry might be headed. Here are eight trends to watch for as 2013 unfolds:

Brands as Publishers

Content marketing became all the rage this year as brands from IBM to Amazon to Unilever started thinking more like publishers. Most of the conversations centered on embedding companies within digital consumer experiences by way of visual or text-based content. Paul Polman, Unilever chief exec, planted his firm’s flag in the movement by saying it “is reallocating budgets to enable us to make content in an always-on world. Agencies need to organize themselves around the consumer, not the client.”

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Marketing Interest in Pinterest, Google+ Climbs

eMarketer

Facebook and social media management technology top marketing dollar investments for 2013.  With two-thirds of the US internet population expected to belong to a social network by the end of 2013, according to eMarketer estimates, the majority of brands are now actively using social media to manage their digital presence.

Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of those surveyed were using social media. The vast majority (82.4%) of US agencies reported using Facebook for clients’ social media campaigns, nearly double or more the number using the popular platforms YouTube (41.9%), Twitter (36.5%) and LinkedIn (23%). Emerging platforms Google+ and Pinterest saw significant growth in reported quarter-over-quarter usage with roughly one in four US agencies likely to use each of these networks for clients’ social media campaigns.

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Mobile to overtake TV to become first screen

BizReport

YouTube’s Global Head of Content, Robert Kyncl, announced at the recent Abu Dhabi Media Summit that smartphones and tablets won’t be ‘second screens’ for much longer. He is confident that watching video content on mobile devices will soon surpass television. Based on previous mobile traffic figures he could be right. A quarter of total video traffic on YouTube today comes from mobile, up from just 6% eighteen months ago.

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Online Video Viewing Hits Record In August Of 188 Million Viewers, Ads Lag

MediaPost

The online video business might be enjoying a record number of viewers, but the number of ads seen hasn’t returned yet to the highs hit in the spring. In comScore’s just-released monthly report on video viewing, the measurement firm said a record 188 million Americans watched 37.7 billion online videos in August. That’s a rise from 184 million Americans checking out online videos in July.

The trouble is, the numbers of ads viewed in August was about the same as the month before, clocking in at 9.5 billion video ads, on par with July. The ads-viewed figure has not shot past its previous high of 11 billion in June, or even the 10 billion mark that it hit for the first time in May.

The top ten online video content properties for the month of August were Google-owned YouTube, Yahoo sites, Microsoft sites, Vevo, Facebook, AOL, Viacom Digital, NDN, Grab Media and Amazon sites. By ads viewed, the top properties were Google-owned YouTube, Brightroll, Adap.tv, Hulu, SpotXchange, TubeMogul, Tremor Video, Specific Media, Auditude and Videology.

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Age, Interests Dictate Social Networks Used

eMarketer

Social network users overall skew young, but when looking at specific sites, differences emerge between age groups. In June 2012, Pingdom analyzed DoubleClick data and found that 26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44. Users ages 18 to 24 made up 16% of all US social network users. This study looked at users of a variety of sites, including Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, StumbleUpon, deviantART and Goodreads.

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Failure to Beat Nielsen Led Google to Pull Plug on TV Ads

ClickZ

 

Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out – going forward Google plans to focus exclusively on digital. Google has now tried and failed to disrupt the traditional advertising business in print, radio and television. In part, Google’s TV effort was slow to attract new advertisers and more partners to the platform.

“Video is increasingly going digital and users are now watching across numerous devices. So we’ve made the hard decision to close our TV Ads product over the next few months,” Shishir Mehrotra, VP of product at YouTube and video at Google, wrote in a blog post. “We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers). We also see opportunities to help users access web content on their TV screens, through products like Google TV.”

“The [satellite] and cable operators have excess unsold inventory so it was partially an experiment,” said Derek Baine, senior analyst at SNL Kagan. But Google had a much bigger target than just TV ad sales – it wanted to compete with Nielsen on ratings.

 

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