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The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

All Twitter

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI? It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.

This visual from Quintly looks at how the rise in the interest in social media analytics, which has quickly grown from a want to a need, can be measured over the past half-decade, on a platform-by-platform basis – Facebook, Twitter, YouTube, Google+ and Pinterest – and across countries, too.

Click here for the complete infographic

111 The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

 

 

How Social Media Is Used Around The World

Edudemic

Australia, England, Portugal, and a dozen other countries each use social media a little differently. Since a huge number of Edudemic readers are from these countries, I thought this infographic was important to share. It showcases how social media is used around the world and highlights some various statistics that are of note for each location.

The stats are organized by each country’s flag colors and are elegantly laid out in a fun infographic. If you don’t know the colors, read the text and it’ll tell you which country the stat is about. Great for printing out and / or sharing with your PLN around the world. After all, we’re living in a digitally connected world where PLN members are from around the globe.

The infographic is a bit market-y but still useful as it includes some curious stats and trends about the growth of mobile in the world of social media and connectivity.

Key Takeaways

  • The number of smartphone users in Canada is nearly the same as the U.S.
  • There is an overwhelming push onto doing everything mobile. Smartphones are key in most of the below countries.
  • In Spain, ‘power’ social media users are on Facebook while ‘casual’ users are on YouTube.
  • There are many other social networks other than Twitter, Facebook, and Google+. Read below for a quick look at what those might be.

FOR THE COMPLETE INFOGRAPHIC CLICK HERE

Screen Shot 2013 06 07 at 4.07.19 PM How Social Media Is Used Around The World

The 25th Annual Computerworld Honors Program Celebrates Positive Business and World Change through IT Innovation

IDG Enterprise

Warren East of ARM Holdings Receives Morgan Stanley Leadership Award for Global Commerce

FRAMINGHAM, MASS.—IDG’s Computerworld Honors Program— honoring and documenting visionary applications of information technology moving businesses forward and benefiting society—announces the 2013 21st Century Achievement Award winners recognized during last night’s award ceremony. One Laureate from each of the eleven categories was singled out for special recognition by the Program Judges as the best in their category. In all, 267 Laureates from more than 25 countries were honored.

In recognition of the 25th anniversary of the Computerworld Honors Program, Vinton Cerf, Vice President and Chief Internet Evangelist from Google addressed the audience, congratulating the 2013 Laureate class for harnessing technology’s immense potential to benefit mankind. “The men and women being celebrated this evening went beyond ideas and beyond technology,” Cerf said. “They executed on extraordinary projects.” The evening continued with the recognition of the 21st Century Achievement Award winners. The recipients were:

For a brief video retrospective of Computerworld Honors, click here

Click to read more about the honorees for 2013

Most B2B marketers describe their social media strategy as ‘ad hoc’

Ragan

There’s plenty of great information available when it comes to social media marketing for consumer products, but business-to-business (B2B) presents a much larger challenge.  Part of that may have something to do with the fact that 61 percent of B2B marketers describe their social media strategy as “ad hoc,” according to the B2B Marketing Social Media Benchmarking Report. Also, only 44 percent say they calculate ROI “rarely or not at all.”

The most popular platform for B2B marketers is Twitter at 85 percent, followed by LinkedIn (82 percent) and YouTube (77 percent).

For more B2B social stats, check out this infographic…

 

YouTube joins Facebook in the 1 billion users club

TechHive
Thanks to the generation of Americans, age 18 to 34, who watch YouTube on multiple devices and enjoys video creation and sharing
.
TechHive

SAN FRANCISCO – The Internet’s obsession with cats has finally reached a tipping point. Late Wednesday, YouTube announced that it has more than 1 billion unique users every month. That puts YouTube in the same club as Facebook, which surpassed 1 billion monthly users last October.

YouTube has long been the most popular video site beginning in the days when it was mostly user-contributed videos and premium video sites—such as Hulu—had yet to appear. These days, YouTube is the go-to site for movie trailers, music videos, the occasional pirated TV episode, as well as cats fighting printers and skidding across linoleum floors.

The Google-owned site attributed its large growth to Generation C, a term coined by metrics firm Nielsen to describe American aged 18 and 34. “Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital,” Nielsen said in an early 2012 study. On YouTube, Gen C are the folks watching YouTube videos across multiple device types including smartphones, tablets, and PCs. Not coincidentally, this crowd also happens to be big on video creation, sharing, and curation of favorite YouTube clips.

Continue reading… 

The 2013 CMO’s Guide To The Social Media Landscape

cmo.com

Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple more for the 2011 edition: YouTube and Tumblr. Then, with things really heating up, we grew the chart by five for 2012, this time adding Google+, SlideShare, Quora, Instagram, and Pinterest.

So what does 2013’s version look like? Ten, 15, 20, or more entries? Not exactly.

http://bit.ly/10gCvVX

Social marketing reaches critical mass

BtoB daily news

New York—Social media marketing has reached a stage of maturity that places it firmly in the mainstream of marketing channel activity, with fully 96% of marketers engaging with social media in some fashion, according to a new report by BtoB. In addition, according to BtoB’s “Social Media: From Marginal to Mainstream,” 47% of b2b marketers are “very involved” or “fully integrated” with social marketing, up from 28% last year. Social media now commands 6% of the average b2b marketing budget, a figure that rises to 9% among best-in-class marketing departments, according to the report.

However, only 41% of marketers reported that they make any attempt to measure social’s return on investment. Further, respondents rate the performance of social media as a marketing tool at just 6.4 on a 10-point scale.  BtoB’s report is based on an online poll conducted in January and February 2013 that drew 432 b2b marketer respondents.

Continue reading…

 

Google has 5 of the 6 most popular apps in America (and more crazy data from ComScore)

VentureBeat

ComScore’s Digital Future report for 2013 just came out, and the analytics company has a lot to say about what happened in 2012 … and what might be coming up in 2013.

Online advertising, for one thing, was way up, with almost six trillion display ads published in 2012. That’s up 500 billion from 2011. Shockingly, AT&T accounted for a massive 1.04 billion of them, more than double the next largest online advertiser, Microsoft, which bought almost 50 billion impressions.

ComScore’s massive report also includes data on the top web properties, the battle for search dominance between Google and Bing, and smartphone market share, among other things.

Facebook, for instance, is the most popular app on phones in America, according to ComScore, showing up on 76 percent of phones. That’s impressive, but not as impressive as Google’s utter domination of the mobile charts. The search engine/social network/advertising giant has no less than five of the top six mobile apps in the U.S. Google’s apps such as Maps, Google Play, Google Search, Gmail, and YouTube take positions two through six.

View the report’s findings… 

Where You Can Go Right, And Wrong, With Native Ads

TechCrunch

There has been a lot of talk in the digital media trade press about native advertising and the opportunities for advertisers. Yet, much less has been written about the opportunities and implications for digital publishers. But, first things first…

WHAT IS “NATIVE ADVERTISING”?

Native advertising is a concept that gained traction in the digital ad industry in 2012. It refers to digital ad formats that integrate more seamlessly (yet transparently) into website aesthetics, user experiences and/or editorial in ways that offer more value to both advertisers and readers. Put simply, native ads follow the format, style and voice of whatever platform they appear on.

Over recent months, the conversation about native advertising has focused largely on the pros and cons of just one facet of the larger movement: publisher-produced sponsored posts on editorial sites. However, native advertising is an umbrella concept that encompasses much more, starting with Google Search Ads and now extending to Promoted Videos on YouTube, Sponsored Stories on Facebook, Promoted Tweets on Twitter, promoted videos on sites like Devour and Viddy, promoted content on apps like Pulse and Flipboard, branded playlists on Spotify, promoted posts on Tumblr, sponsored check-ins on Foursquare, and brand-video content integrations produced by sites like Men’s Journal and Vice. 

What ties these seemingly disparate ad products together is one common theme: The ad’s visual design and user experience are native to the site itself, and these native ad placements are filled with quality brand content of the same atomic unit (videos, posts, images) as is natural to that site. 

Read more… 

Dare to Be Surprised in Digital Video Advertising Trends for 2013

MediaPost

In the past year, we’ve seen the greater awareness (and, consequently, media spending) devoted to digital video, mobile, programmatic buying and selling of ad inventory, and social media take off in manners and volumes most of us wouldn’t have predicted. There’s no such thing as the status quo in rapidly growing technologies and media channels, and in 2013, records will be broken, and outmoded models will crumble. Here are 11 ways we predict the digital marketplace will really change in 2013.

– Video RTB revenue will exceed Forrester expectations. Sure, we have an affinity to this, but Forrester has predicted RTB video spending will grow from $387 million in 2012 to $667 million in 2013. This might sound like huge growth, and it is, but it’s conservative given the conversation about programmatic buying and selling is picking up.  RTB is a big part of programmatic in video. If people were surprised by the statistics around the rise of online video consumption in 2012, 2013 will be even more of a shocker. RTB in video will be lauded for its abilities to monetize video content and give brands the reach they desire.

Continue reading…