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YouTube Ad Platform Adds Features, Services

April 23rd, 2012

MediaPost 

YouTube is launching a series of tools and services, among them Traffic Estimator, Conversion Tracking, and several other features and services to support advertising on Google’s video site.

In Traffic Estimator, a budget, a bid and an audience target allows the tool to estimate views and impressions for the video, according to Lane Shakleton, product manager at YouTube. Marketers will find the feature in the campaign management creation tool. The Conversion Tracking for Video tool will allow marketers to compare their budgets to video views, and identify the number of subscribers generated from a TrueView video advertisement.

Read more… 

Categories: Social Media News | Tags: , , , , , , , , , , , , , , , ,

5 Ways Google Earns Money Off You

April 12th, 2012

Smart Money 

The $10.6 billion first quarter revenue Google posted Thursday reflect the value of the data collected from consumers, experts say. “Whatever you post online, expect it to be used by companies to sell advertising,” says Rick Dakin, CEO of IT security business Coalfire. All the tidbits Google gleans from users of YouTube, Gmail, Google+ and other services boost the accuracy of the company’s targeted ads, and therefore, its revenue, says Michael Fertik, CEO and founder ofReputation.com, one of many new services designed to help consumers keep their web use anonymous. Advertising prices for “adword” or sponsored links are determined by an auction with 1 cent as the minimum bid, according to a Google spokesman.
Categories: Digital Media Blog | Tags: , , , , , , , , , , , , , ,

IDG World Tech Update – Week of 4/12/12

April 12th, 2012

IDG News Service 

Coming up on World Tech Update this week e-book publishers get slapped with a lawsuit, Facebook buys Instagram, the Pal-V One flying car takes on the Terrafugia Transition, the Contour camera goes underwater, exergamers stay in shape with Kinect and Audi designs custom sounds for its electric car.

Categories: Tech Business & Marketing News, Tech Business & Marketing Video | Tags: , , , , , , , , , ,

Intel Creates Infographic Generator That’s All About You

March 22nd, 2012

Mashable 

Intel, which has catered to Facebook and Twitter users’ inherent narcissism before, is giving you a new tool for digital navel-gazing: an infographic that’s all about you.

The chipmaker’s new “What About Me?” app culls info from your Facebook, Twitter and YouTube profiles to crank out a data visualization of your composite social media profile.

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Categories: Social Media Blog, Social Media News | Tags: , , , , , , , , , , , , , , ,

Microsoft Launches Social Media Trend-watcher, msnNOW

February 16th, 2012

Mediabistro

Microsoft launched its foray into social and search-powered news aggregation, msnNOW. According to the site’s description, “msnNOW is a new way to stay current on the trends people are talking about, searching for, and sharing the most.”

The site uses realtime data from Twitter updates, Facebook posts, YouTube activity, Breaking News and Bing searches to find patterns and tally what’s trending.  Top stories are featured in a slider, and the rest of the stories are shown in a grid-like display (thinkNewser, but cleaner) in reverse chronological order.

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Categories: Social Media News | Tags: , , , , , , , , , , , , , , ,

Tips and Best Practices for Corporate & Business Videos

February 8th, 2012

MediaPost 

If Blackberry’s latest online video effort is any indication, CEOs are increasingly going to put themselves on camera and, by extension, on YouTube and online. But there are good ways and not-so-good ways  to place an executive on the Web, as the company’s new CEO Thorsten Heins learned in his seven-minute YouTube video introducing himself to the world.

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Categories: Advertising & Marketing Blog, Advertising & Marketing News | Tags: , , , , , , , , , , ,

Enterprise Companies Overload on Social Media, Average 178 Accounts

January 6th, 2012

Marketing Charts 

Enterprise-level companies of over 1000 employees now average 178 corporate-owned social media accounts, according to a survey released in January 2012 by Jeremiah Owyang of the Altimeter Group. The average enterprise company owns the most accounts on Twitter (39), followed by blogs (32), Facebook (30), and LinkedIn (29). Companies were also found to have an average of 23.4 forum, message board, or community accounts, and also held multiple YouTube (9.4), Foursquare (6.3), and Flickr (3.8) accounts.

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Categories: Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , ,

More B2B Marketers Embrace Social Media Efforts – Benefits include lead generation, awareness-building and thought leadership

December 21st, 2011

eMarketer 

More business-to-business companies are using social media as part of their marketing mix. Some have found that sites for professional networking, like LinkedIn, are an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways.

“Leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects,” said Kimberly Maul, eMarketer writer/analyst and author of the new report, “B2B Social Media: A Growing Focus for Marketers.”

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Categories: Social Media Blog, Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , ,

Social Media + Search Marketing + Online Media = Success

December 20th, 2011

ClickZ (news, blog)

One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to create synergy between those three channels.
Categories: Digital Media Blog, Digital Media News | Tags: , , , , , , , , , , , , ,

Twitter Is 2011′s Most-Buzzed About Social Network

December 15th, 2011

Mashable

Twitter topped an annual list of most-buzzed about social networks, edging ahead of LinkedIn and 2010′s most-buzzed network YouTube.

The annual rankings by digital marketing agency Zeta Interactive measure volume (number of mentions in more than 200 million blogs, social media outlets and online posts) and tone (comparing positive and negative buzz). The Zeta Buzz score is calculated by the volume ranking multiplied by the percent positive ranking divided by 10, using data pulled since January 2011.

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Categories: Social Media News | Tags: , , , , , , , , , , , , , , ,