Advertising & Marketing Events
|03/13/2014||New York NY|
|03/24/2014 - 03/28/2014||Salt Lake CIty UT|
|03/26/2014 - 03/27/2014||San Francisco CA|
|03/27/2014 - 03/28/2014||Chicago IL|
|03/27/2014 - 03/29/2014||San Francisco CA|
|04/27/2014 - 04/29/2014||Nashville TN|
|05/07/2014 - 05/09/2014||Salt Lake CIty Utah|
Business News Daily
The Business of Helping Businesses
Want to start a business this year? If you’re looking for a great idea, look no further than your fellow entrepreneurs. New and established firms alike need outside help to run their day-to-day operations, and you could be the one to do it. Here are 14 business-to-business (B2B)startup ideas that we think will be successful in 2014.
Two words that are continually brought up in conversations at company meetings are “integration” and “cloud.” According to leading analyst firm Gartner, by 2016 the growth of cloud computing will increase to become the bulk of new IT spend. The relative cost of cloud services as compared to handling integration in-house has historically hindered executives’ decisions to implement cloud services and brokers. However, the undeniable benefits to cloud-based integration have now come to the forefront of consideration for C-level decision makers looking to relieve their companies of compliance challenges and security risks, while increasing the speed of data being transferred and analyzed. Putting the two words together, cloud integration is now more important than ever to tackle increasingly complex integration challenges.
As such, 2014 will be a disruptive year for integration providers, cloud services, Big Data and C-level executives looking to take full advantage of what data integration has to offer. Below are three trends companies can expect to see and incorporate into their businesses in the next year:
“Bring your own device” (BYOD) is a phrase that has been on the lips of many a technology professional for the past two years, but classifying it, quantifying it and facing up to it has become paramount as more and more enterprises recognise it as an area for risk mitigation.
Whether you label BYOD is a trend, a movement or a culture change, the fact remains that more employees are bringing more devices to the office, consuming resources and then crossing network boundaries to their home LAN, or a public Wi-Fi hotspot.
“In the Middle East most [mobile workers] have a minimum of three devices connected to the Internet from the private side,” Wolfram Fischer, vice president, Europe Middle East and Africa, Aruba Networks, told ITP.net.
And these users are demanding. It has no longer become practical to bar their access to the corporate domain as many of these devices are used for one or more productive, work-based tasks.
BYOD has many faces. When addressing the phenomenon, corporate bodies must consider a number of issues that cross department lines. First of all, who is in charge? IT? Not necessarily, as Fischer explained.
During my 31 years in Japan as an advertising executive and marketing consultant, I have seen many businesspeople acknowledge that Japanese companies do not understand marketing. As a result, marketing does not have a core function in the Japanese business model, and plays only a small role in corporate decision-making.
Unless Japanese companies urgently embrace marketing, they risk becoming (even) less competitive in the global marketplace. The Japanese electronics industry, hit hard by Apple and South Korean brands, should serve as a warning to other Japanese industries.
Why is marketing so important?
Because the purpose of business is to create a customer, the business enterprise has two – and only these two – basic functions: marketing and innovation. Marketing and innovation produce results: all the rest are costs. ~ Peter Drucker
Drucker’s above premise would be a surprise to most Japanese CEOs. They would replace the word marketing with the words engineering and manufacturing.
There are three reasons Japanese companies struggle with marketing:
In English, the word marketing in the currently used sense is only slightly over 100 years old. In the Japanese language, there is no direct translation for the word or concept.
The New York Times
This interview with Satya Nadella, his first since taking over as chief executive of Microsoft, was conducted and condensed by Adam Bryant.
Q. What leadership lessons have you learned from your predecessor, Steve Ballmer?
A. The most important one I learned from Steve happened two or three annual reviews ago. I sat down with him, and I remember asking him: “What do you think? How am I doing?” Then he said: “Look, you will know it, I will know it, and it will be in the air. So you don’t have to ask me, ‘How am I doing?’ At your level, it’s going to be fairly implicit.”
I went on to ask him, “How do I compare to the people who had my role before me?” And Steve said: “Who cares? The context is so different. The only thing that matters to me is what you do with the cards you’ve been dealt now. I want you to stay focused on that, versus trying to do this comparative benchmark.” The lesson was that you have to stay grounded, and to be brutally honest with yourself on where you stand.
IDG News Service
The Taiwanese company that makes the display used in Google’s Glass head-mounted display says it’s working with multiple big-name electronics companies on head-mounted gadget products.
Himax executives wouldn’t divulge the identities of the companies they are working with, but said they are big and sales should increase this year.
“We continue to work with multiple customers, quite a few of which are top-notch names in IT or the Internet space,” said Jordan Wu, president and CEO of Himax, in a conference call with analysts. “Let me put it this way, they are all number one of something, and we have customers from all leading countries in the consumer electronics space.”
“These days, people take extraordinary measures to protect the confidentiality of their new product launches,” he said. “It is even more so for head-mounted products, because it is a totally new product category for everybody.”
The displays use a technology called liquid crystal on silicon (LCOS) that, as the name suggests, combines a liquid crystal layer on a silicon backplane. They have been most commonly found in projectors until now but are expected to become the dominant technology in head-mounted displays like Google Glass.
The past 30 days are littered with the corporate wreckage of years of declining PC sales—or at least, the kind of PCs that run Windows. On February 4, Nikkei reported that Sony is selling its money-losing Vaio PC division to investment fund Japan Industrial Partners for $490 million. Gartner and IDC announced that sales of PCs were down 10% in 2013—leading HP, which has refused to trade profits for market share, to cede its title (paywall) of the world’s biggest manufacturer of PCs by volume. Dell is laying off between 15,000 employees (according to sources outside the company) and 2,000 employees (according to sources within it). We’ll probably never know the actual number, since the company is now private
Lenovo may be the #1 manufacturer of PCs in the world, but HP and Dell are still #2 and #3, and have 16.2% and 11.6% of the market. So can we imagine a world in which they’re not selling PCs at all?
HP is leaving the PC business before the PC business leaves it
The old adage about how the stone age didn’t end for a lack of stones applies here. HP CEO Meg Whitman has said that she believes there will be a substantial market for tablets specialized for business, and the company is pushing Android, not Windows, on new devices aimed at this market. HP also makes what is arguably the best Google Chromebook aimed at everyday consumers. Since 2011, rumors have surfaced and resurfaced that HP might spin off its PC division entirely. Whichever strategy the company pursues, it doesn’t look like its future is selling boxes that run Microsoft Windows.
I’ve read through many predictions for the coming year about marketing and sales, but feel that in reality making predictions is meaningless unless marketers address several foundational requirements. So predict all you want, but what really is important is a few key imperatives.
We are overrun with talk about content marketing, the importance of challenger sales techniques, and the impact of big data on marketing to and reaching the customer. Stop listening and get busy with a focus on three imperatives because without them nothing else matters. These imperatives come down to three words: alignment, relevance and research.
1. Alignment is about how well your value propositions, offering and approach match buyer preferences. From our research we see value propositions are frequently miss-stated, missing or misaligned with what buyers consider important (up to 30% of digital assets fail to touch on them). According to Lisa Dennis, President of Knowledgence Associates and author of the book360 Degrees of the Customer, marketers have a very inconsistent understanding of value propositions and need to think of several success keys:
“Buyers too often mistake features and functions for value propositions,” according to Lisa. “After assessing thousands of pieces of content and working with technology vendors for over 15 years on value proposition development, it’s clear that we need a reality check on what a value proposition is and what it is not.”
Many technology value propositions are not distinct, are thinly veiled advertisements, and generally end up sounding the same. “The key is to map your value propositions to your differentiators, ones that actually matter to your target audience.” Dennis continues, “in every workshop we do, we see that how teams define value tend to be generic, not defensible and worse yet, can’t be quantified in any way. The best value propositions are formed from an outward-in perspective – how the buyer would see it, how they would describe it, and why it is important to them.”