Advertising & Marketing Events
Event Date Location

Digital Summit Phoenix

02/04/2015 - 02/05/2015 Acottsdale AZ

Mobile World Congress

03/02/2015 - 03/05/2015 Barcelona .

SXSW 2015

03/13/2015 - 03/21/2015 Austin TX

Enterprise Connect

03/16/2015 - 03/19/2015 Kissimmee FL

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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How To Hire A Data Scientist

ReadWrite

We’re getting Big Data all wrong, and it’s holding us back. By making a fetish of the volume of data we’re collecting, we’ve completely overlooked the most important aspect of our data: analyzing it.

Such analysis is often assumed to be the province of data scientists, those magical unicorns that take one look at a company’s data and declare, “Buy low, sell high!”

Because data scientists can be the difference between success and failure in a company’s use of its data, finding the right kind is critical. It turns out that discovering the right data scientist is similar to analyzing one’s data: you need to make sure you’re hiring the right kind, and that you ask them the right questions.

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The New Core of Business: B2B Marketing & Social

IDG Connect

B2B Marketing Budgets to Increase in 2015

More than half of B2B marketers plan to increase their marketing budgets this year, with the average budget increasing by 6%, according to a new report by Forrester Research.

The survey based on 132 B2B marketers found that 51% of marketers plan to increase budgets this year, 30% plan to keep budgets the same as last year, while 8% plan to decrease budgets. However, it looks like the confidence in marketing has increased compared to last year’s findings. The same report delivered last year found only 32% of B2B marketers expected to raise their marketing budgets, 45% planned to keep budgets the same, and 22% said they planned to cut their budgets.

The research also found that marketing budgets will make up 7% of revenue on average, compared with last year’s average of only 4%. While the marketing programs that will be allocated the largest budget are in-person events (14%), followed by digital marketing (10%) and content marketing (9%). These represent a decline from last year findings. With events share declining by 6%, and digital marketing and content marketing decreasing by 3%.

It could be considered this decline demonstrates marketers spreading their budgets across more marketing programs to strengthen their efforts. But the overall increase shows a promising future for the B2B marketing landscape.

Marketers Believe Mobile is the Core to Their Business

If you haven’t started introducing mobile, it’s looking like 2015 is the last call to get started as more marketers are seeing its importance. According to Salesforce’s 2015 State of Marketing report marketers (71%) view mobile marketing as the core to their business.

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How Social Media Marketing Will Change in 2015

Huffington Post

Eight years ago I began my career as a social media marketer. To give this time frame some context, the year was 2007. Myspace was king, as was Digg, both of which are totally obscure today. Facebook was on the rise, Twitter was virtually unknown and Instagram, Google+, Snapchat, Pinterest and Vine didn’t exist.

It’s also important to note that when I say I’m a “social media marketer,” it’s important to emphasize that I began my career working with a credible and reputable agency, which is a far-cry from the fly-by-night so-called ‘social media guru’s’ who run around the Internet these days prophesying about things they have no experience in.

In the 8 years since I’ve started my career, I’ve seen social media marketing change quite a bit, but I have yet to see any of the big changes that will take place this year.

In 2015, social media marketing will change in a major way.

Here’s how you will need to adjust your strategy to stay ahead of the game:

1. Forget the Following:
For the past eight years, businesses have been enticed by social media sites to build their audiences on their platforms. Facebook was the first to roll out an ad platform that allowed page admins to advertise their pages to attract more fans. On a more organic level, many businesses, blogs and personal brands have built their followings through years of shareable content and consistent posting. This all sounds like a perfect recipe for success right? In the end you reap the reward of thousands or millions of fans you can leverage to share and spread your content for free. Here’s the problem… This no longer works and hasn’t worked for years, yet marketers, agencies and businesses are continuing down this terrible bridge to nowhere. It no longer works because social media feeds are crowded more now than ever before. More users have joined as well as businesses, so your ability to compete for attention is now at an all-time low. That being said, don’t waste your time building your following anymore. While it’s still important, keep these efforts in the back of your mind because you’re not going to get the organic reach you once did years ago.

2. Pay to Play:
Once upon a time, I fell in love with the fantasy that social media was free like everybody else, until I realized that it wasn’t. In 2015, you will need to embrace advertising. I’ve talked a lot about Facebook, and I’m about to do it again. Facebook and YouTube have fantastic ad platforms. Give them a try. The thing about advertising that I want to very heavily emphasize is that success in social media in 2015 and beyond will weigh heavily on brand’s being able to develop shareable content and disseminate it quickly. Brands will also need to control the velocity at which content spreads and stays alive in the social space. This is why advertising is so critical. It gives brands the ability to toss out several pieces of content, advertise them, see which ones perform the best and then fire on all cylinders with a larger ad spend to keep things moving. As you consistently pump out content in 2015 that increases in engagement, your following will grow organically and because your content is being engaged with more heavily, it will have a higher organic reach.

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3 Easy Ways to Put Mobile First in B2B Marketing

ClickZ

The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first.

The Radicati Group predicts that by 2018, 80 percent of email users will access their email accounts via a mobile device — and this goes for all email, not just B2C email. B2C brands already understand the rise in mobility within their user base, and mobile-first strategies are proving to be big winners. In fact, Savings.com, a B2C website, reported a 1000 percent increase in revenue by adopting a mobile-first marketing strategy. But this mobile-centric strategy still evades many B2B brands, often because B2B brands feel their demographic isn’t engaging on mobile devices.

Russell Glass, head of marketing products for LinkedIn, says, “Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We’ve seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.” Meeting your customers where they are is the best way to provide a better experience, and gives you the highest probability for engagement.

Many B2B brands may have forgone a mobile-first strategy because they may not fully understand what “mobile-first” really means. In these three easy steps, any B2B brand can put mobile first in their 2015 marketing strategies, and easily provide a better marketing product — and a better experience — for their customers.

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The 5 Trends That Really Matter for Marketers in 2015

ClickZ

There’s been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention.

There have been countless year-end recaps and forward-looking lists of predictions for marketers over the past few weeks. Most herald 2015 as “the year of mobile” (Didn’t we say that in 2014? And in 2013?), or talk about needing a content strategy for each new social platform. Many say having a beacon strategy is imperative, while others champion the rise of augmented reality, citing Facebook’s Oculus acquisition as the beginning of a new era.

Let’s take a breath.

Augmented reality, for example, is a real opportunity. It continued to command attention on the floors at CES, and many large brands plan to start experimenting with it this year. But the reality is that most marketers don’t have the budget to take advantage of augmented reality at present, and they have more pressing concerns to think about in 2015. Let’s cut the hype.

Here are five trends for 2015 that really warrant your attention — along with resolutions that will help you take advantage of each:

1. Go Programmatic

There is simply no longer any reason for brands to remain dismissive of programmatic buying. Once a tactic for direct response marketers alone, more than half of the $15 billion projected U.S. digital display spend in 2015 is expected to be spent programmatically, including a large chunk from brands seeking awareness and audience discovery in addition to conversions. Many are calling 2015 “The Year of Programmatic Branding,” and I tend to agree.

As brand dollars move into the programmatic space, ad technology companies, ad networks, and exchanges will develop new ways to find audiences (e.g., using CRM or place visit data as a data source), and define new metrics for success. These innovations will be available to brands of all sizes, making programmatic buying more powerful and effective for everyone.

Resolution: Don’t stop doing takeovers or custom sponsorships to build your brand, but do start using machine learning to find and engage your audience. But when you do…

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Software Marketers Blaze Trails in Data-Driven Marketing

IDG Connect 0811 Software Marketers Blaze Trails in Data Driven Marketing

Technology is changing marketing in a hurry, and some CMOs have acknowledged that the unrelenting pace of the transformation intimidates them.

In a survey conducted by Forrester Research and Erickson Research, 85% of 117 CMOs surveyed said their responsibilities had changed significantly in the past few years. Amazingly, 97% of respondents only expected the pace of change to accelerate. The change is coming so fast and so furious, in fact, that 34% of the CMOs in this survey described the changes as “overwhelming.”

There’s one group of CMOs, however, that seems undaunted by the pace of change, and that’s software marketing executives. Because of their comfort with the world of technology, software and tech marketers, in fact, are far ahead in embracing marketing technology and the data-driven, customer focus this technology enables.

A study we conducted last year at my company, Bizo, before it was acquired by LinkedIn, provided some insight into just how far software marketers are ahead of their peers. Software companies have long been pioneers in B2B digital marketing. They were among the first to build websites back in the early days of the World Wide Web in the mid-1990s. They blazed trails with display advertising and were among the first to see the value in search advertising, content marketing, and social media. Even when they made missteps, such as jumping on the MySpace bandwagon, the experience of these early adopters allowed them to quickly grasp the significance of other social media launches, such as LinkedIn, Facebook, or Twitter.

The Bizo special report, “The Data-Driven Marketer,” indicated software marketers are also leading the way in adopting data-driven marketing practices. In The Data-Driven Marketer survey, Bizo queried more than 850 marketers. The responses showed that the subset of software marketers is far ahead of all respondents in virtually every aspect of data-driven marketing.

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IDG invests in mobile gaming company Playsimple through seed program

Your Story

IDG Ventures India has invested in PlaySimple, a mobile social gaming company through its seed fund programs. The company is focused on mobile games in the trivia, word and puzzle categories, co-funder Siddharth Jain said.

playsimple IDG invests in mobile gaming company Playsimple through seed program

Siddharth and his co-founders were earlier working for Zynga and were closely involved in games such as Mafia Wars and Bubble Safari and have worked on innovations around gameplay, engagement and analytics.

Yezdi Lashkari, a former executive, at Zynga, also participated as an angel investor as part of the round. Neither company disclosed the amount invested.

The money will be used to build a portfolio of mobile casual games targeting the global markets. Playsimple also plans to increase its team from six to 20 and is looking to hire game designers and UI experts, said Siddharth.

“We are targeting global markets, primarily the English speaking countries,” he added.

Besides Siddharth, the founding team comprises of Preeti Reddy, Suraj Nalin and Siddhanth Jain, who worked together at Zynga. The team has also previously worked at companies such as Bain, Walmart Labs & Yahoo.

“Globally, mobile gaming is a very large, growing market. Gaming is a hits business, but the ones that succeed do take off rapidly towards profitable growth in a short period of time,” Karthik Prabhakar of IDG Ventures India said.

 “The team at PlaySimple is young and highly experienced in building/scaling mobile games for the global markets,” he added

PlaySimple has already released a game title, GuessUp. With this funding, the company is targeting to release multiple games over the next few months in early 2015 before they look to raise their next round of capital.

IDG launched its seed program earlier this year to discover interesting investment opportunities at a very early stage. It has already invested in recruitment startup Mynoticeperiod.com and mobile ad retargeting firm SilverEdge through the program.

IDG’s USA fund has invested in 8-9 gaming firms, the most prominent of which was Funzio, which was acquired by Japanese gaming giant GREE in 2012.

Its China fund also has about six gaming and animation investments listed on the website. PlaySimple is IDG’s first mobile investment in India.

Several gaming companies have also raised money in recent months. In November, MadRat Games, a Bangalore based offline gaming company, raised $1 million from Flipkart founders Sachin and Binny Bansal.

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2015 begins with publishers hoping for big improvements in digital subscription sales

Talking New Media

New Year starts, as always, with CES – but Macworld has been put on ‘hiatus’ and the value of big trade shows is being questioned by tech firms

Welcome to 2015! Here in Chicago it is -6F (-21C), here is hoping it is much more pleasant where you are!

CES2015 icon 2015 begins with publishers hoping for big improvements in digital subscription salesThe New Year means iTunes Connect is open and new and updated apps are being released into the App Store. It also means that CES is about to begin in Las Vegas. CES used to be an important event (it is still a big one) but many tech companies have long since learned that these early year trade shows may not be the best time to launch new products. Apple, for instance, pulled out of Macworld long ago and realized that if they are going to have a blow out fourth quarter of the year (their first quarter) they need to introduce new products in September.

CES isn’t the only big early year trade show, of course. Mobile World Congress is in early March (in Barcelona, of course).

But 2015 will be a year without Macworld as IDG announced last year that the show would go on ‘hiatus’.

“The show saw a remarkable 30 year run that changed the technology industry, provided an important forum for Apple developers to bring new companies and products to market, delivered world class professional development to Apple product enthusiasts, and fostered the development of one of the most dynamic professional communities in the tech marketplace,” the IDG World Expo wrote.

Macworld was hurt not only be Apple’s decision to pull out, but also by the decline overall of the personal computing business. IDG tried to adapt, of course, but the excitement of the PC business has gone, not to return.

The problem for these shows remains that trade shows often are scheduled for the early part of the year, no matter what industry you are talking about. As the publisher of a transportation construction magazine, January through March was the busy time for trade shows, generally held in Las Vegas, New Orleans or Orlando. There were (and are) trade shows later in the year, but they often feel more like conferences (such as Adobe MAX).

For those who write about digital publishing, there is really no trade show or event that can’t be missed. The year remains filled with breakfasts, lunches, and award events created by the trade publications in lieu of making a profit on their trade magazines. Publishing pros like to network, eat and drink, and so there is no stopping these things, I guess.

 Continue reading… 

Best Business Gadgets of CES 2015

CITEworld

CES is mostly focused on consumer-oriented products, but with the lines between consumer and business devices blurring nowadays, many of the coolest products at CES could be of great interest to enterprise IT folks. Here are some of the hottest new CES products that business professionals could get a kick out of.

Screen Shot 2015 01 15 at 12.06.45 PM Best Business Gadgets of CES 2015

SMART kapp

Key features:  Make your conference room “SMART” with the kabb collaboration tool, which digitizes information written on it, capturing it and allowing it to be shared with meeting participants in any location. More info.

Screen Shot 2015 01 15 at 12.08.23 PM Best Business Gadgets of CES 2015

Boingo Wi-Fi subscription

Key features: PassPoint is an industry standard technology sometimes called “Hotspot 2.0” and/or “Next Generation Hotspot” backed by the Wi-Fi Alliance and the Wireless Broadband Alliance. It aims to make it easier to automatically connect to secure WiFi networks. Traditionally connecting to secure networks has required user authentication, but with PassPoint users can be automatically connected to these secure WiFi hotspots. More info.

Screen Shot 2015 01 15 at 12.09.37 PM Best Business Gadgets of CES 2015

Sulon Cortex

Key features:  The Cortex is a wearable, head mounted computing platform that provides developers with a spatial scanner and digital visor in a standalone headset package. Cortex sees businesses using this to help employees or developers virtualize a problem from a realistic perspective, or for precise simulation. More info.

View all 10 products

5 big data technology predictions for 2015

CITEworld

Big data technologies have evolved at a torrid pace that shows every sign of continuing in 2015. MapR CEO and co-founder John Schroeder predicts five major developments will dominate big data technology in the new year.

n just a few short years, big data technologies have gone from the realm of hype to one of the core disruptors of the new digital age. 2014 saw big data initiatives inside the enterprise increasingly move from test to production. In 2015, big data will push further into the enterprise with even more use cases — specifically real-time use cases — says John Schroeder, CEO and co-founder of Hadoopdistribution specialist MapR.

“This is the year that organizations move big data deployments beyond initial batch implementations and into real time,” Schroeder says. “This will be driven by the realization of the huge strides that existing industry leaders and soon-to-be new leaders have already made by incorporating new big data platforms into their analytics with “in-flight” data to impact business as it happens.” Schroeder says five major developments will dominate 2015.

1. Data Agility Emerges as a Top Focus

Data agility has been one of the big drivers behind the development of big data technologies, as the processes around legacy databases and data warehouses have proven too slow and inflexible for many business needs. In 2015, Schroeder says data agility will become even more central as organization shift their focus from simply capturing and managing data to actively using it.

“Legacy databases and date warehouses are so expensive that DBA resources are required to flatten summarize and fully structure the data,” he says. “Upfront DBA costs delay access to new data sources and the rigid structure is very difficult to alter over time. The net result is that legacy databases are not agile enough to meet the needs of most organizations today.”

“Initial big data projects focused on the storage of target data sources,” he adds. “Rather than focus on how much data is being managed, organizations will move their focus to measuring data agility. How does the ability to process and analyze data impact operations? How quickly can they adjust and respond to changes in customer preferences, market conditions, competitive actions and the status of operations? These questions will direct the investment and scope of big data projects in 2015.”

2. Organizations Move from Data Lakes to Processing Data Platforms

data lakes 100537348 large.idge 5 big data technology predictions for 2015Thinkstock

In some ways, 2014 was the year of the data lake (or data hub), an object-based storage repository that stores raw data in its native format — whether structured, unstructured or semi-structured — until it’s ready for use. Data lakes have a strong value proposition in that they represent a scalable infrastructure that’s economically attractive (with a reduced per-terabyte cost) and extremely agile.

Schroeder says that the data lake will continue to evolve in 2015 with the capability to bring multiple compute and execution engines to the data lake to process the data in-place. That’s not only more efficient, it creates a single point of governance and a single point of security.

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