Events
Event Date Location

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

IT Roadmap Conference & Expo

09/17/2014 San Jose CA

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News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Tablets with voice calling functions take off in Asia

IDG News Service

Using a tablet to make a phone call may sound unorthodox. But in Asia’s emerging markets, vendors are increasingly shipping 7-inch tablets with voice call functions, according to research firm IDC.

During the second quarter, electronics vendors shipped 13.8 million tablets to the Asia Pacific region, excluding Japan, IDC said on Wednesday. Of those tablets, 25 percent were designed for voice calls over a cellular network. This marked a jump of 10 percentage points from the first quarter.

Voice call tablets are taking off in China, India, Indonesia, Malaysia and Thailand, said Avinash Sundaram, an IDC analyst, who added that it had become a trend unique to Asia.

Although large screen phones are already popular, some consumers in the region have tighter budgets, and want a product that merges all their electronic needs into a single device, Sundaram said.

“They don’t want to walk around with a phone, tablet and PC,” he said. “This is basically addressing budgetary needs.”

Vendors releasing these products include Samsung, which early on incorporated voice call features into its tablets, along with Asus, Huawei and Lenovo. But smaller vendors such as India’s Micromax and Indonesia’s Advan Digital are also fueling the market with rival tablets.

“We definitely see this as a vendor strategy to help differentiate their products,” Sundaram said. Many of these tablets cost between US$100 to $300.

It’s still not known how many consumers in Asia use their tablets for voice calls. But vendors are marketing the features in their advertisements.

“If we look at advertising campaigns in India, Indonesia, they call it a tablet with voice option,” Sundaram said. Vendors could conceivably put cellular features into all their tablets. But bigger companies such as Samsung might refrain from doing so, to better position their smart phone products, he added.

“From a vendor perspective, they want to target every single kind of device, as opposed to selling one kind of device,” he said. “There are no technical hurdles. It’s more about product strategy.”

Where Is Digital Video Viewing Most Popular?

eMarketer

Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers. And according to research among weekly internet users conducted by TNS in June 2014, web users in South Korea are more likely than their counterparts anywhere else in the world to do so.

178307 Where Is Digital Video Viewing Most Popular?

Penetration in the East Asian country reached nearly 96%, meaning virtually anyone who goes online at least weekly also watches digital video with some frequency. Three other countries boasted penetration rates above nine in 10 internet users: Spain, Italy and Mexico. Penetration in China was nearly as high.

It may appear surprising for some of those countries to lead highly developed internet economies like the UK and US in penetration rates, but since the survey was taken among weekly internet users the numbers are somewhat boosted. Overall internet penetration is relatively low in Mexico or India compared to the US—but those who are online are avid digital video viewers.

177922 Where Is Digital Video Viewing Most Popular?

eMarketer estimates that in the US, 77.3% of monthly internet users will watch digital video at least once per month this year, for a total of 195.6 million viewers. Those figures include viewers of any age.

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

TechCrunch

U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%.

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

The report also details several interesting figures related to how U.S. app users are interacting with these mobile applications, noting that over one-third today download at least one application per month. The average smartphone user downloads 3 apps per month.

However, something which may not have been well understood before is that much of that download activity is concentrated within a small segment of the smartphone population: the top 7% of smartphone owners accounting for nearly half of all the download activity in a given month. Those are some serious power users, apparently.

But no matter how often consumers are actively downloading apps, they certainly are addicted to them. More than half (57%) use apps every single day, while 26% of tablet owners do. And 79% of smartphone owners use apps nearly every day, saying they use them at least 26 days per month, versus 52% for tablet users.

Facebook Still #1

Here’s another notable tidbit: 42% of all app time on smartphones takes place in that individual’s single most used app. 3 out of 4 minutes is spent in the individual’s top 4 apps. The top brands, which account for 9 out of the top 10 most used apps, include Facebook, Google, Apple, Yahoo, Amazon and eBay.

Facebook is the most used app, in both audience size and share of time spent among each demographic segment.

Social Networking, Games and Radio contribute to nearly half the total time spent on apps, indicating mobile usage is heavily centered around entertainment and communication.

On iPhone, users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Click to see charts 

Computerworld.com Integrates Responsive Design Technology and Functionality Enhancements in Site Relaunch

 Computerworld.com Integrates Responsive Design Technology and Functionality Enhancements in Site Relaunch

IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld—reveals an enhanced design and greater functionality for Computerworld.com, the voice of business technology. The award-winning site incorporates responsive design technology to create a universal experience by scaling editorial and advertising content to the user’s screen size, whether they are accessing Computerworld.com with a smartphone, tablet or desktop.

“Technology is at the center of business innovation and strategy. Computerworld.com has the most expansive coverage of business-changing technologies that technology and business decision-makers need to understand in this time of digital disruption,” said Matthew Yorke, CEO, IDG Enterprise. “We are excited to relaunch the site using responsive design to create an omnichannel experience for all visitors and advertisers. Computerworld.com has seen continuous growth of traffic from mobile devices, currently it accounts for 25% of our traffic, and our goal is to ensure our visitors have access to the content they need when and where they would like to access it.”

Website Enhancements Include:

  • Computerworld.com built with responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.
  • Expanded editorial coverage areas including Data Analytics, Internet of Things, Emerging Technology, Cloud Computing, Data Center and Enterprise Applications.
  • Visually enticing design improving the reader experience and engagement from story specific keywords with landing pages.
  • Less pagination creating a smoother reading experience without compromising ad impression impact.
  • Single, searchable “Resource Library” supporting all types of lead generation content.
  • Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.

The editorial voice, content and design of Computerworld.com remains unique to the brand, while functionality has been aligned across IDG Enterprise sites including back-end capabilities enhancing search functionality and digital asset management for displaying more images and video content. The reader experience is further enhanced by large more legible type and fully integrated social media tools. Ads and promotional units are highlighted in a “deconstructed” right rail optimizing effectiveness and native advertising will be threaded intuitively throughout the site.

“Computerworld.com is well known for its superb tech news. What may be less obvious to website visitors is all the other great content Computerworld serves up for senior technology leaders,” said Scot Finnie, editor in chief, Computerworld. “The editors produce numerous feature articles, how-tos, deep-dives, research, special reports, analyses and case studies. These articles cover enterprise technologies, provide IT management and careers advice, and explore the latest IT trends and emerging technologies. Because such stories have often been less visible on our home page — often whisked away by the rapid stream of tech news — the new home page design relocates the news headlines to a separate column, giving Computerworld’s rich, longer-form enterprise IT content more prominence and air time in the central headline area. This change will paint a far more complete picture of Computerworld’s strong business technology identity.”

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences. As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com
Follow IDG Enterprise on Twitter: @IDGEnterprise
Follow Computerworld on Twitter: @Computerworld
Like Computerworld on Facebook: https://www.facebook.com/Computerworld
Join IDG Enterprise on LinkedIn

###

Contact:
Gregory Rosa
Marketing & PR Specialist
IDG Enterprise
grosa@idgenterprise.com
Office: 508.766.5375

Mobile users focus on just a few apps

Warc

American smartphone owners use their favourite app for 42% of all the time they spend accessing apps, a new report into iPhone and Android behaviour has revealed.

According to the US Mobile App Report from comScore, the internet technology research firm, app usage now accounts for over half (52%) of all digital time in the US, but only a few well-known app brands dominate overall usage.

As reported by MediaPost, six big tech brands – Facebook, Google, Apple, Yahoo, Amazon and eBay – account for nine of the top 10 most-used apps, 16 of the top 25, and 24 of the top 50, with Facebook leading for both the largest base of users and the most time spent.

Nearly three-quarters of the time US smartphone users spend with apps is concentrated on just four apps, the report also found, while more than half (57%) access apps every day.

While Facebook and some other brands remain dominant, smaller apps can still achieve success, said Adam Lella, a marketing insights analyst at comScore.

“It certainly means there might be some challenges for smaller players on this medium, but success is also very possible,” he said in comments reported by AdExchanger.

He explained: “We have seen some standalone apps achieve huge audiences on mobile, for example SnapChat and Pandora, while others have found ways to monetise through non-advertising business models that don’t require competing with the larger companies on audience size, like Uber and certain gaming apps.”

The report also noted some behavioural and demographic differences between iPhone and Android users with the former being younger and wealthier.

The median iPhone user earns $85,000 a year compared to $61,000 for Android users, and 43% of iPhone users are aged 18 to 34 versus 39% of Android users.

iPhone users are more likely to use apps to consume media, such as general news and social networks, while Android users focus more on apps for search and email, which comScore attributed to the strong presence of Google Search and Gmail on the platform.

US media groups rely less on ads

Warc

A number of major US media groups have taken a strategic decision to reduce their reliance on advertising revenues, according to new analysis.

After studying the Q2 2014 results and earnings conference calls of CBS, Walt Disney and several other media conglomerates, financial analysts SNL Kagan concluded that some want to boost other sources of revenue, including subscriptions.

Among the examples highlighted in the study, CBS CEO Les Moonves told investors that the company is now “much closer to a 50/50 split of advertising and non-advertising revenue”.

Revenues in its entertainment division fell to $1.84bn in Q2 2014 from $2.01bn in Q2 2013, and CBS intends to earn more from licensing and syndication revenues.

“One of the things that clearly has changed about our businesses is that the back end of the show’s revenue is now as important, if not more important, than the front end from advertising,” Moonves said. “Ownership of content is the key to our success.”

Similarly, Walt Disney is moving to diversify its revenue streams, SNL Kagan said, pointing to recent comments from Disney CEO, Bob Iger.

“We’ve made a conscious decision as a company to essentially not be as reliant on advertising as we were in the past. So it represents probably somewhat in the neighbourhood of the low-20% range of our total revenue,” Iger said.

Disney has become less reliant on advertising partly because of increased revenues from other sources, such as its theme parks.

Despite this, Iger said Disney will continue to participate in digital advertising although he thought traditional advertising platforms would continue to come under pressure.

When looking at some other media groups, the report said NBCUniversal Media had a weak quarter in terms of advertising revenue, which fell 2.2%.

And there was a mixed picture for 21st Century Fox, which posted both big declines in advertising revenue in its TV segment but large increases for its cable networks.

So Many Social Users, So Little Trust

eMarketer

The US social network audience is big—172.6 million people in 2014, or 54% of the population and 68.6% of internet users, eMarketer estimates. Based on June 2014 research by Harris Interactive for WP Engine, many of those users are likely worried about privacy on such platforms.

177602 So Many Social Users, So Little Trust

Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response. That’s not even the entire social picture. The study broke out platforms that many consider social networks into their own categories. More than one-third of respondents were worried about privacy on social photo-sharing platforms such as Instagram. Around one-quarter were concerned about security on microblogging sites like Twitter, and a similar percentage said the same about disappearing photo-sharing apps such as Snapchat.

A May 2014 study by Rad CampaignLincoln Park Strategies, and craigconnects’ Craig Newmark found similar results. Among the US adult internet users polled, 57% had little or no trust at all in social media sites like Facebook or Twitter. Meanwhile, 22% of respondents had some trust in social platforms, while 7% trusted social a lot.

177620 So Many Social Users, So Little Trust

One-third of internet users ages 55 to 64 said they didn’t trust social media sites, while just 1% did, with a similar trend among the 65-and-older group. Meanwhile, 24% of 35- to 54-year-olds didn’t trust social networks, compared with 6% who said the opposite. The under-35 bracket was the only one where those who trusted social media outnumbered those who didn’t—but by a small gap of 4 points (16% vs. 12%).

Worldwide Software-Defined Networking Market Expected to Reach $8 Billion by 2018, According to IDC

IDC PMS4colorversion 1 300x99 Worldwide Software Defined Networking Market Expected to Reach $8 Billion by 2018, According to IDC

Software-defined networking (SDN) continues to gain ground within the broader enterprise and cloud service provider markets for datacenter networking. According to a new forecast from International Data Corporation (IDC), the worldwide SDN market for the enterprise and cloud service provider segments will grow from $960 million in 2014 to over $8 billion by 2018, representing a robust CAGR of 89.4%. This forecast for the SDN ecosystem includes in-use physical network infrastructure, controller and network-virtualization software, SDN network and security services and related applications, and SDN-related professional services.

Software-defined networking is an innovative architectural model that is capable of delivering automated provisioning, network virtualization, and network programmability to datacenter and enterprise networks. SDN has emerged as a key driver for innovation and change in networking as several market and technology factors converge:

  • Growth of cloud applications and services across enterprise and cloud providers
  • Focus on converged infrastructures (compute/storage/network) and on the software-defined datacenter
  • Lessons learned regarding the benefits and best practices of server virtualization have become apparent
  • Increased demand for network flexibility to support mission-critical technologies based on 3rd Platform technologies, particularly cloud, mobility, Big Data, and Internet of Things (IoT) applications

“SDN is taking center stage among innovative approaches to some of the networking challenges brought about by the rise of the 3rd Platform, particularly virtualization and cloud computing,” said Rohit Mehra, Vice President, Network Infrastructure at IDC. “With SDN’s growing traction in the datacenter for cloud deployments, enterprise IT is beginning to see the value in potentially extending SDN to the WAN and into the campus to meet the demand for more agile approaches to network architecture, provisioning, and operations.”

IDC sees significant near-term use case opportunities for SDN in both cloud service provider rollouts and enterprise deployments. Although enterprises are largely still testing the waters to see what benefits will accrue from SDN, IDC sees the enterprise market as a major driver of overall SDN growth over the next several years. “The 2014 through 2016 period will be a significant launch point for SDN in the enterprise, with significant growth opportunities for both enterprise-focused SDN infrastructure and cloud service providers,” said Brad Casemore, Research Director, Datacenter Networks.

Among the use cases for SDN are the following:

  • Web scaling for hosting/public cloud providers
  • Private/hybrid cloud deployments
  • Network programmability/customization
  • Security applications

Click to see more

World Tech Update- August 22, 2014

IDG News Service

Coming up on WTU hackers steal data on 4.5 million U.S. hospital patients, Sprint launches a bezel-free smartphone and a Silicon Valley hotel tries out a robot bellhop.

IDC Retail Insights Presents Big Data and Analytics Foundation for Next Generation Revenue Management

IDC PMS4colorversion 1 300x99 IDC Retail Insights Presents Big Data and Analytics Foundation for Next Generation Revenue Management

IDC Retail Insights  today announced the availability of a new report, “Business Strategy: Big Data and Analytics Lay the Foundation for Revenue Growth,” (Document # RI250177) which describes the Big data and analytics (BDA) foundation for revenue growth and charts the likely rapid evolution of new capabilities. The report presents a framework for understanding successive generations of product intelligence, leading to a new paradigm — participatory commerce. This paradigm trains evolved market intelligence on a much larger opportunity — the triple win of merchandise economics, promotional spend, and customer satisfaction.

  • ClicktoTweet, “@IDCInsights #IDCRetailInsights Presents #BigData&Analytics Foundation for #NextGeneration #RevenueManagement – will propel #BDA”

BDA will increase revenue growth through optimized pricing, and create new opportunities to improve assortments, new products, marketing, and other demand generators. Product intelligence creates new facets of market and competitive insight through price discovery in the near term, with broader reach into assortments, private labels, and management of private label and national brands. Within five years in the context of “give-to-get” shoppers, combined with forces like supply chain collaboration among retailers and brands, self-learning intelligent agents, and autonomous event-processing, product intelligence will lead to participatory commerce.

Key highlights of the report include:

  • In 2013, approximately 50% of retailers were aiming BDA at pricing strategies, market intelligence, and customer acquisition. More retailers will join their ranks over the next two to three years.
  • Price intelligence, a subset of product intelligence, is emerging as the initial set of capabilities aligned to support these BDA initiatives. Beyond discovering prices and supporting better pricing decisions, product intelligence sheds light on competitors’ pricing strategies and tactics, assortments, localization, and channel strategies as well as on consumer decision making when combined with psychological techniques.
  • Price discovery gives retailers a countermeasure in the “spy versus spy” world of price transparency, providing them an analytical advantage but leaving consumers with the edge when comparing prices online in the context of their purchase journeys. Next-best-action analytics remain a seller’s key tool against the consumer’s contextual advantage.
  • As already evident in the 2013 holiday shopping season — supported by price discovery, predictive analytics, and real-time ecommerce price management — high-speed algorithmic pricing will break constraints on price change cadences and create breakneck “channel chess” competition.
  • In the context of supply chain collaboration, give-to-get consumers, self-learning intelligent agents, and autonomous event-processing product intelligence will create opportunities for participatory commerce — marketplaces wherein transactions based on the buying, selling, and buying intentions of participating retailers, brands, and consumers will improve merchandise economics, returns on promotional spending, and customer satisfaction.

“In particular, one application of product intelligence, price discovery, gives retailers a countermeasure versus the ‘spy versus spy’ price transparency of retail today,” said Greg Girard, program director at IDC Retail Insights. “Next-generation product intelligence in consumer decision making, competitor tactics, and market conditions will propel BDA-based revenue initiatives beyond pricing further into marketing, assortments, buying, and product development.”

For additional information about this report or to arrange a one-on-one briefing with Greg Girard, please contact Sarah Murray at 781-378-2674 orsarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarah@attunecommunications.com.

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