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07/22/2014 - 07/24/2014 Los Angeles CA

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07/23/2014 Los Angeles CA

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07/23/2014 Los Angeles CA

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07/23/2014 Los Angeles CA

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07/23/2014 - 07/24/2014 Los Angeles CA

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07/24/2014 Los Angeles CA

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08/06/2014 Boston MA

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08/06/2014 New York NY

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08/07/2014 New York New York

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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PC Shipments in EMEA Return to Growth in 2Q14, Says IDC

IDC PMS4colorversion  300x99 PC Shipments in EMEA Return to Growth in 2Q14, Says IDC

According to International Data Corporation (IDC), PC shipments in Europe, the Middle East, and Africa (EMEA) reached 21.9 million units in the second quarter of 2014 — a 10.5% increase year on year and a clear return to growth after seven quarters of consecutive decline. As in the previous quarter, Western Europe drove most of the regional growth, with shipments supported by strong enterprise renewals, which led to an overall 25% increase in the PC market. Consumer shipments also returned to growth after a severe contraction in 2013. At the same time, Central and Eastern Europe (CEE) remained impacted by the unstable political and economic situation in Russia and by currency fluctuations; as forecast, CEE declined by 13.2%. The Middle East and Africa (MEA) posted a modest 1.9% increase in shipments. In line with those trends, portable PC shipments in EMEA returned to growth (up 8.3%), while desktop PC shipments increased 14.1%. The increase in total EMEA shipments indicates a rebound in the market but not a recovery as volumes remain below the 25 million unit mark of the peak periods in 2010 and 2012.
“The clear improvements in EMEA are positive signs for PC manufacturers,” said Chrystelle Labesque, research manager, IDC EMEA Personal Computing. “However, there was still a big difference between the subregions, and especially in the consumer segment the divide between mature and emerging markets is similar to the worldwide trend. While some parts of the CEMA [Central and Eastern Europe, Middle East, and Africa] PC market continued to suffer from unfavorable exchange rates and a difficult political situation, Western European shipments were fueled by low-end consumer notebooks. Even if the comparison is eased by a very poor second quarter of 2013, more attractive products at the right price points encouraged more consumers to renew their devices. Retailers and etailers also seem more confident as new product designs and features better positioned price-wise are now generating higher sales and not only just interest. Promotional activities and vendors’ preparation for the back-to-school period further supported the market. The level of inventory will have to be monitored closely as back-to-school sales progress during August and September.” In this context, Chromebooks continued to grow, but their impact is limited to several countries in Western Europe.
PC shipments in Western Europe have continued to benefit this quarter from ongoing renewals in the SMB space following the end of Windows XP support. Commercial demand remained strong as business confidence stemming from an improving macroeconomic outlook contributed to corporate renewals. Commercial PC shipment growth in Western Europe reached 26.9% — clear confirmation that PCs remain key productivity tools in the enterprise environment. At the same time, the rebound in consumer shipments accelerated and some markets, including southern Europe, returned to levels of business close to their capacity. Shipments in Spain, Germany, and the Netherlands took off, with sell-in up by more than 40%.
“The lack of investments in PC renewals during the past two years contributed to an aging installed base across the commercial market and, together with the end of Windows XP support, this generated large renewal needs,” said Maciej Gornicki, senior research analyst, IDC EMEA Personal Computing. “As the macroeconomic outlook improved in most Western European countries, large enterprises regained confidence and started to replace their PCs, while many companies in the SMB segment reacted late to the change in the operating system. This has mainly boosted demand for desktops in the past two quarters, while the wave of portable renewals remains ahead of us.”

Apple’s IBM Deal Marks the Real Beginning of the Post-PC Era

Mashable

When you look at the landscape of powerful players in the enterprise, a few names tend to stand out: IBM, Oracle, SAP, Microsoft, Apple.

Wait, Apple? A decade ago, it was rare to see Apple products in the enterprise. Sure, an executive here and there might have had a MacBook — maybe the graphics or marketing division used OS X — but everyone else worked on Windows and carried a BlackBerry.

Fast forward to today. Consumers have shifted away from the desktop-and-laptop world and more to the cloud, streaming media and mobile devices, and business and enterprise have, too. Today, iOS is in 98% of the Fortune 500. Almost in spite of itself, Apple has become a force of nature in the enterprise.

Seemingly overnight, Apple — the consummate consumer company — is a big player in the enterprise.

That reality became crystalized on Tuesday when Apple announced that it would be partnering with IBM to focus on “transforming enterprise.” The deal will pair Apple’s mobile and tablet hardware with IBM’s services, which include its Big Data, cloud and security infrastructure.

How exactly did this happen?

Falling into enterprise

The original iPhone wasn’t designed for business users. You could use a custom email setup, but there was no Exchange support, no VPN and no built-in productivity apps. With the iPhone 3G and iOS 2.0, Apple started adding more enterprise-friendly features, largely at the behest of businesses. Executives bought iPhones and wanted to use them in the office.

But it was the iPad, first released in 2010, that really changed the game. The portable nature of the tablet, coupled with a growing library of custom or publicly available third-party apps made the devices an instant hit in the office and in schools.

The iPad came along at the perfect time. Big enterprise customers were already starting to shift to cloud-based solutions for CRM and document management, which made it easy for an iPad to step in for a laptop on sales calls or in meetings.

Phil Buckellew, IBM’s vice president of enterprise mobile, says enterprise customers are constantly asking — demanding, really — more mobile solutions that are easy to use.

Why? It’s simple. People use an iPad at home and want to have that same experience at work. Users are accustomed to solutions “just working.”

Historical enterprise companies such as Microsoft and BlackBerry have struggled to adapt their technologies for the modern consumer, but by virtue of its consumer-friendly user experience, Apple seems to have almost accidentally fallen into enterprise.

Post-PC for the office is coming

Back in 2010, Steve Jobs famously discussed the emergence of a Post-PC world. Much hand-wringing and rationalizations about how the PC is still relevant has followed, but the reality is, Jobs was right. For most users, the PC is no longer the center of their digital lives, that center is now a smartphone (or even a tablet).

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Digital Transformation Era Projects a Promising Future for Enterprise Applications Software, Says IDC

IDC PMS4colorversion 1 300x99 Digital Transformation Era Projects a Promising Future for Enterprise Applications Software, Says IDC

The Asia/Pacific excluding Japan (APeJ) Enterprise Applications (EA) software market posted a mediocre growth of 5.1% in 2013. Unlike 2012, when the EA market grew 9%, Asian enterprises were more cautious about their investment in 2013. Although organizations were keen in upgrading existing back-office applications to embrace the 3 rd platform technologies – cloud, analytics, mobility, and social – watchful spending strategy of customers and the ad hoc nature of deployments did not warrant for sustained growth in 2013.
“The 3 rd platform technologies, especially cloud, will be a critical driver for enterprise applications growth in APeJ.  Enterprises are moving from an ad hoc deployment of cloud-based applications and other 3 rd platform technologies, to a phase of strategic implementation. This new era of digital transformation and the speed of innovation of Asian businesses is expected to bring the market back on track in 2014 and through the forecast period,” says Sabharinath Bala, Research Manager of IDC’s Asia/Pacific Enterprise Application Software Research.
It was the usual suspects – SAP, Oracle, Yonyou, Infor, and Microsoft – that dominated in the region from a market share perspective, but most of these major vendors were challenged strongly by niche new players as well as the established SaaS/Cloud-based applications vendors. Some of the names noteworthy of mentioning include Cornerstone OnDemand, Kronos, NetSuite, Workday, and Xero – all of which posted strong double-digit growth in 2013.
“Although most of the major vendors have been creating new internal IP, as well as acquiring assets and expanding their cloud capability inorganically, the challenge of integrating these new resources with their existing portfolio and convincing clients and prospects to take the cloud path remained critical in attracting newer EA investments. But this scenario is slowly changing and vendors that rely primarily on maintenance and upgrade revenue for their existing legacy systems will start losing relevance in the coming days. Vendors offering cloud-based systems capable of delivering the agility, flexibility, and scalability of the dynamic Asian businesses, will trump them in their own game,” adds Sabharinath.
IDC expects the overall EA market to grow at a compound annual growth rate (CAGR) of 8.4% and reach US$9.5 billion in 2018. Double-digit growth is expected from markets like enterprise asset management, logistics, and procurement; and there will be strong support from mature markets like financial accounting, human capital management, and inventory management.

 

World Tech Update- July 17, 2014

IDG News Service

Coming up on WTU Microsoft announces lay off plans, IBM and Apple team up and Google tests out Project Tango in space.

Computerworld Recognizes Organizations Achieving Business Benefits through Big Data with Data+ Editors’ Choice Awards

 Computerworld Recognizes Organizations Achieving Business Benefits through Big Data with Data+ Editors’ Choice Awards

IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld—announces the 2014 Computerworld Data+ Editors’ Choice Award honorees. Recognizing 20 innovative big data initiatives that have delivered significant business value, the awards ceremony will take place at the Data+ conference being held September 7-9, 2014 at the Hyatt Regency in Phoenix, Arizona.

“We are pleased to announce the 2014 Data+ Editors’ Choice Awards honorees,” said Scot Finnie, editor in chief, Computerworld. “This year’s honorees have clearly demonstrated how their innovative strategies use data and analytics to make better business decisions, streamline processes and, in some cases, generate new revenue by tapping into new markets and/or creating ancillary data-based services.”

In addition to recognizing the Data+ Editors’ Choice Awards honorees, the Data+ conference will cover key technology topics involved in a data strategy, from making data available quickly, efficiently and affordably to cleansing and connecting it to selected analytics and visualization tools, then driving new business insights and products from those efforts. The Data+ Editors’ Choice honorees will join business leaders and IT decision-maker peers at the Data+ conference. The full conference agenda can be viewed here: Data+ conference agenda.

“The Data+ Editors’ Choice Awards honorees are not only innovative in their use of big data analytics, but also show real-world results and help establish best practices for other IT practitioners in a rapidly expanding technology area,” said Adam Dennison, SVP, publisher, IDG Enterprise. “It’s exciting to honor organizations that are effectively using data to predict business trends and monetize this information. We look forward to hearing more from these organizations as they lead discussions and share case studies with attendees.”

2014 Data+ Editors’ Choice Award Honorees:

  • AstraZeneca
  • Blue Cross Blue Shield of Tennessee
  • Center for Tropical Agriculture
  • Cisco
  • Colorado Department of Public Safety (Division of Homeland Security & Emergency Management)
  • Emory University
  • Google
  • HealthTrust Technology Innovation (Division of HCA Information Technology & Services)
  • Idaho National Laboratory
  • Intel Corporation
  • Keller Williams Realty
  • Kennesaw State University
  • Kisters
  • Los Angeles Clearinghouse
  • Merck & Co.
  • Persistent Systems
  • Point Defiance Zoo & Aquarium
  • Shine Technologies
  • Texas Children’s Hospital
  • ThomsonReuters

The Data+ Editors’ Choice Awards honorees and their achievements will also be highlighted in a special September feature on Computerworld.com.

Sponsors
Current Data+ sponsors include: Information Builders, Neudesic, Saxon Global Inc.,ThoughtSpot Inc., and TIBCO Software Inc.For more information regarding sponsorship opportunities, please contact Adam Dennison, SVP, publisher, IDG Enterprise atadennison@idgenterprise.com.

Registration Information
To learn more about the conference, view the agenda, or to register visit:www.dataplusconference.com, call 800.355.0246 or email seminars@nww.com.

About Computerworld’s Data+ Editor’s Choice Awards
The Computerworld Data+ Editors’ Choice awards program was launched in 2013 by IDG’s Computerworld editorial team to recognize organizations that are mining big data to analyze and predict business trends and monetize this information. Organizations were asked to complete questionnaires detailing their big data projects, which were then reviewed by the Computerworld editorial team. From those questionnaires, honorees were selected for their ability to achieve business benefits through big data, and demonstrate real-world results and best practices. View the 2013 winners on Computerworld.com.

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences.  As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com
Follow IDG Enterprise on Twitter: @IDGEnterprise #DataPlus
Join IDG Enterprise on LinkedIn
Like IDG Enterprise on Facebook: www.facebook.com/IDG.Enterprise

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Contact
Whitney Cwirka
Marketing Specialist
IDG Enterprise
wcwirka@idgenterprise.com
Office: 508.935.4414

IDG Enterprise 2014 Role and Influence White Paper

 IDG Enterprise 2014 Role and Influence White Paper

New IDG Enterprise research looks at the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impact its success. As technology becomes central to business growth for organizations across all industries, more IT projects are being driven —and funded — by the business, than ever before. Some see this shift as a threat to the CIO and the rest of the IT team. Although some budgets may be shifting, the IT team’s influence on, and involvement in, technology purchases remains strong.

Download the IDG Enterprise 2014 Mapping the Customer Journey white paper

Personal Computing’s Big Three Get a Little Bigger

The New York Times

Three companies are pulling away from the pack in the PC business.

Counts of second-quarter personal computer shipments released Wednesday by two major analysis companies showed a slower-than-expected decline in PC shipments worldwide, with wealthy markets like the United States showing decent growth. But in poorer countries, alternatives such as low-cost tablets continued to affect PC sales.

The real surprise in the numbers was the relative strength of the three biggest PC makers — Lenovo, Hewlett-Packard and Dell — compared to the loss of market share by almost everyone else. Lenovo appeared to have solidified its lead as the world’s biggest PC maker, a title for which it contested with H.P. for several quarters.

One of the analysis companies, International Data Corporation, said worldwide PC shipments totaled 74.4 million units in the second quarter, a drop of 1.7 percent from the same quarter of 2013. The important United States market grew 6.9 percent, to 16.7 million units. Gartner put worldwide shipments at 75.8 million units, an increase of 0.1 percent, and United States shipments at 15.9 million units, up 7.4 percent.

Among the top five vendors, which also included Acer and Asus, global shipments rose 9.8 percent year-on-year, IDC said, while the rest of the market, made up of about 15 other computer companies, declined 18.5 percent. Gartner said companies not in the top five had a net decline in shipments of 13.8 percent.

IDC said Lenovo had 19.6 million units shipped to the world market, a rise of 15.1 percent. H.P. was second, with 13.6 million units, up 10.3 percent, and Dell was third at 10.4 million units, up 13.2 percent. Acer’s shipments fell 2.5 percent, to 6.1 million units, and Asus managed a 3.3 percent gain, to 4.6 million units.

Gartner’s percentages were much the same, though it scored an even steeper fall for Acer and a better performance for Asus. Even last quarter, according to both research companies, the companies outside the top five had 40 percent of the global PC market; now they are closer to a third. And the analysts expect them to fall further.

The better-than-expected overall performance for PC shipments was attributed to a number of factors, including strong business demand after the discontinuation of support for an older version of Microsoft’s Windows PC operating system, and consumer interest in lower-priced laptops.

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PC Rebound in Mature Regions Stabilizes Market, But Falls Short of Overall Growth in the Second Quarter of 2014, According to IDC

IDC PMS4colorversion 1 300x99 PC Rebound in Mature Regions Stabilizes Market, But Falls Short of Overall Growth in the Second Quarter of 2014, According to IDC

Worldwide PC shipments totaled 74.4 million units in the second quarter of 2014 (2Q14), a year-on-year decline of -1.7%, according to the International Data Corporation (IDCWorldwide Quarterly PC Tracker. The results reflect the smallest decline in global PC shipments since the second quarter of 2012 when declining shipments of mini notebooks combined with a surge in tablet sales to disrupt the PC market.

Buoyed by both continued business PC replacements and returning consumer interest, the preliminary results for 2Q14 are markedly better than the projected decline of -7.1% for the quarter. Despite the end of Windows XP support in early April, it appears many Windows XP migrations continue to take place. Most major vendors saw solid growth, and early indications also point to desktop shipments being stronger than expected in some areas, signaling continued business buying. The consumer side also appears stronger than expected, with growing activity among the lower-priced models as well as Chromebooks.

On a geographic basis, Europe, the United States, and Canada showed the strongest growth, reflecting more stable conditions. Japan would have joined list but for the dramatic surge last quarter and new taxes that limited second quarter growth. In contrast, emerging regions continue to see declining PC volumes as weaker economies and political issues combine to depress growth.

“The recent strength in mature regions is a positive sign,” said Loren Loverde, Vice President, Worldwide PC Trackers. “However, an important part of this strength is driven by the rebound from weaker demand last year and to potentially short-term replacement activity. We can look for some recovery in emerging regions going forward, but it may coincide with slower growth in mature regions. We do not see the recent gains as a motive to raise the long-term outlook although 2014 growth could get closer to flat, rather than the May projection of -6%.”

The PC industry remains intensely competitive, with factors such as economy of scale and channel reach continuing to add to the shift toward mobility and new designs in driving market consolidation. While the top 5 PC vendors grew 9.8% year on year in 2Q14, the rest of the market declined -18.5% on the year.

“The better than expected results seem to arise from two places. One encouraging factor was a good intake of lower-end systems, including Chromebooks, which coincides with the recent slowing in tablet growth and perhaps signals the beginning of some stabilization on the consumer side,” said Jay Chou, Senior Research Analyst, Worldwide PC Trackers. “In addition, a sizable number of PCs are still running Windows XP and the impetus to upgrade them continued to boost shipments in the second quarter.”

“In the United States, better alignment with channel partners and internal restructuring helped HP and Dell to grow faster than the market, further consolidating share to 53% between these two leaders. Lenovo and Toshiba also gained share with the highest growth among the top 5 players,” said Rajani Singh, Senior Research Analyst, IDC Personal Computers. “Moving forward, strong sales in the back-to-school season and healthy consumer sales in the holiday season should keep the U.S. PC market in positive territory for the rest of the year.”

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CIO Tech Poll Provides Actionable Insight into Tech Spending, Budgets & Objectives

 CIO Tech Poll Provides Actionable Insight into Tech Spending, Budgets & Objectives

IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership— reveals the CIO Tech Poll: IT Economic Outlook results for May 2014. The research indicates that the majority of organizations (87%) are increasing or maintaining IT budgets in the coming year, with an average budget increase of 4.9%. Technology budgets will be distributed across core and edge technologies, including mobile, social, CRM and marketing automation.
Edge Technologies Still Gaining Momentum 
Core technologies, from infrastructure to network and storage, still receive the largest allocation of technology budgets, however in the past year spending on edge technology has increased by 5% to 32%. This increase is short of the 2012 estimate, where IT leaders anticipated edge spending would hit 39% in the next 1-3 years. One area that is seeing growth is applications. More than half of organizations are increasing spending on applications, which is a 6% increase year over year. Mobile investments are strong, with 47% of IT executives increasing spending followed by outsourced IT services, including cloud, at 40%.
Understanding the Budget Breakdown
New projects and emerging technology trends continue to impact the division of IT spending.  In the coming year, 47% of IT leaders will increase spending on new projects. The focus on new projects aligns with overall business goals, with 36% allocating budget to projects that directly contribute to increasing topline revenue at their organization. Enterprises, organizations with 1,000+ employees, are more likely to focus new spending on customer interactions and experience compared to SMB organizations, organizations with less than 1,000 employees. 

“Enterprises are not only spending on new projects to help advance their organizations’ goals, they are investing in solutions from new technology companies at a much higher rate than SMBs,” said Adam Dennison, SVP and publisher, CIO. “Enterprises are looking for the best solution and are not worried that those solutions are coming from new companies that could potentially be acquired. This provides new vendors a great opportunity to showcase their agile and innovate technology solutions to help exceed business results.”  

IT in Purchase Process Across Organizations
No matter what department is driving the technology investment, 98% of CIOs surveyed reported IT involvement in technology purchases. When the purchase is funded outside of the IT budget, nearly a quarter of respondents categorize IT as the driver for identifying the business need and brings their recommendations to line of business (LOB). Forty-five percent of CIOs say that LOB identifies the technology opportunity and reaches out to IT for feedback and recommendations. It is extremely rare that IT receives zero contact until a problem arises (5%).

To schedule a meeting to review the full results, contact Adam Dennison, SVP/Publisher, CIO atadennison@cio.com.

About CIO Tech Poll: IT Economic Outlook Research
The CIO Tech Poll: IT Economic Outlook Research is conducted once a year, among heads of IT, to gauge how current economic conditions are impacting IT spending. The current CIO Tech Poll: IT Economic Outlook was conducted between April 9, 2014 and May 4, 2014 through the CIO Forum on LinkedIn and the CIO customer database. Results are based on 178 respondents who indicated they are the top IT executive at their company or business unit. 

About CIO

CIO is the premier content and community resource for information technology executives and leaders thriving and prospering in this fast-paced era of IT transformation in the enterprise.  The award-winning CIO portfolio—CIO.com, CIO magazine (launched in 1987), CIO executive programs, CIO custom solutions, CIO Forum on LinkedIn, CIO Executive Council and CIO primary research—provides business technology leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. Additionally, CIO provides opportunities for IT solution providers to reach this executive IT audience. CIO is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world’s leading media, events, and research company. Company information is available athttp://www.idgenterprise.com/.

Follow CIO on Twitter:@CIOmagazine and @CIOonline 
Follow IDG Enterprise on Twitter:@IDGEnterprise
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Lynn Holmlund
Sr. Marketing & PR Manager
IDG Enterprise
lholmlund@idgenterprise.com
Office: 508.935.4526

Public Cloud Services Spending Is Being Driven by Enterprise Applications Solutions, According to IDC

IDC PMS4colorversion  300x99 Public Cloud Services Spending Is Being Driven by Enterprise Applications Solutions, According to IDC

International Data Corporation (IDC) today released the latest results from the Worldwide Semiannual Public Cloud Services Tracker. For 2013, the worldwide public cloud services reached a total market size of $45.7 billion and IDC expects this market to grow at a compound annual growth rate (CAGR) of 23% until 2018.

“We are at a pivotal time in the battle for leadership and innovation in the cloud. IDC’s Public Cloud Services Tracker shows very rapid growth in customer cloud service spending across 19 product categories and within eight geographic regions. Not coincidentally, we see vendors introducing many new cloud offerings and slashing cloud pricing in order to capture market share. Market share leadership will certainly be up for grabs over the next 2-3 years,” said Frank Gens, Senior Vice President and Chief Analyst at IDC.

Three major product groups comprise the total public cloud services market in IDC’s software taxonomy:  Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS).

The SaaS market – accounting for 72% of the total public cloud services market and forecast to grow at a 20% CAGR over the forecast period – is dominated by Enterprise Applications cloud solutions such as enterprise resource management (ERM) and customer relationship management (CRM), followed by Collaborative applications. System Infrastructure Software cloud solutions – the other major part of the SaaS market, including Security, Systems Management, and Storage Management cloud services – drove 21% of the 2013 SaaS market. From a competitive perspective, the SaaS service provider ecosystem is largely led by Salesforce.com followed by ADP and Intuit. Traditional software vendors Oracle and Microsoft hold the 4th and 5th positions, respectively.

The PaaS market – accounting for 14% of the market in 2013 with a forecast CAGR of 27% – is composed of a wide variety of highly strategic cloud app development, deployment, and management services. In 2013 and 2014, PaaS spending has been largely driven by Integration and Process Automation solutions, Data Management solutions, and Application Server Middleware services. From a market share standpoint, the 2013 PaaS market was led by Amazon.com, followed by Salesforce.com and Microsoft (both share the number 2 position). GXS and Google hold the 4th and 5th positions, respectively.

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