Events
Event Date Location

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Microsoft CEO Satya Nadella Continues Stellar Start With Windows Azure

CloudTweaks

At last week’s BUILD developer conference in San Francisco, Microsoft announced major changes to their cloud computing platform, Windows Azure. These changes included added support for foreign languages and third-party tools, and the introduction of the Azure Preview Portal, which allows developers to build and manage instances while they are running. These improvements will go a long way to helping Microsoft compete with other cloud computing giants like Google and Amazon.

When Satya Nadella was appointed CEO of Microsoft in February 2014, the company was stagnant in terms of product innovation. The man Nadella replaced, Steve Ballmer, does deserve credit for raking in enormous profits for the company. But under Ballmer’s tenure Microsoft lagged behind the technology developments of its competitors, especially in the realm of cloud computing.

Nadella is steering the company into a new direction. In an interview released just hours after he was named CEO, Nadella stated that his primary objective was to make Microsoft a “mobile first, cloud first” company. Then is not surprising when you look at Nadella’s experience and see he was previously the Head of the Cloud and Enterprise department at Microsoft.

In his few weeks as acting CEO, Nadella has taken many big steps towards his “cloud first” objective. He resurrected Microsoft Office for iPad, a program that was killed two years ago by Ballmer. Microsoft has also released OneNote on the Mac. His willingness to work with the competition for mutual benefit reflects Nadella’s pragmatic side, while the products being offered here over Apple systems highlight his devotion to the proliferation of cloud-based apps.

Before we get too carried away, it is important to remember that Nadella hasn’t even been CEO for 100 days yet. There is still plenty of time for him to make mistakes. But if the past few weeks are a true indicator of the decisions Nadella will make in the future, Microsoft is well on its way to being a top innovator and competitor in the cloud computing market.

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Google looks to push Glass into the enterprise

Computerworld

Google is looking to push its wearable computer Glass into the enterprise.

With the Glass at Work program, Google is trying to make it easier forcompanies to begin using the wearable computers for their business.

“In the last year we’ve seen our Explorers use Glass in really inspiring and practical day-to-day ways,” the Google Glass team wrote on its Google+ page. “Something we’ve also noticed and are very excited about is how Explorers are using Glass to drive their businesses forward.”

The Washington Capitals, Washington D.C.’s hockey team, has already been working with fans who use Glass, Google noted. The Capitals partnered up with APX Labs to create a Glass app that allows the team’s fans to see real-time stats, instant replays and different camera angles.

The hockey team may be a good example of how businesses can take advantage of Glass, or any upcoming wearable, according to Patrick Moorhead, an analyst with Moor Insights & Strategy.

“My contention has always been that wearables are a best fit for vertical applications,” he said. “I think this is good news and I think companies will use this program. It is Glass’ best shot so far at an ecosystem. In these vertical usage models, it’s more about getting the job done versus looking cool to your friends.”

Moorhead also noted that with Google trying to push Glass into the enterprise, it might signal the company’s realization that building out a horizontal platform will be more difficult than once thought.

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IDC’s New Buyer Technology Spending Forecast; Business Technology Spending Market will Reach $330.4 billion by 2017

IDC PMS4colorversion 1 IDC’s New Buyer Technology Spending Forecast; Business Technology Spending Market will Reach $330.4 billion by 2017

Framingham, MA – April 8, 2014 – International Data Corporation (IDC) today announced a new report, “United States Technology Buyer Forecast by Vertical: 2012 to 2017,” (Document # 247588) which  examines technology spending by 12 buying segments and how this new technology purchasing behavior differs by 15 vertical industries. According to the new report, the business technology spending market will grow at 6.9% 5 year CAGR from $236.6 billion in 2012 to $330.7 billion by 2017, while enterprise IT grows slowly at a 1.9% 5 year CAGR from $213.0 billion to 233.5 billion over the same forecast period.

  • ClicktoTweet, “Business funded technology  is expected to reach $275.2 b in 2014, accounting for 55% of total United States technology spending”

The new forecast quantifies how much money business areas including Accounting / Finance / Billing, Customer Service, Engineering, Architecture & Research, Human Resources, Industry Specific Operations, IT, Legal, Marketing, Other Horizontal Operations, Sales, Security and Risk and Supply Chain Management are spending on technology, and how this new paradigm differs by industry.  Key findings include:

  • Business funded technology is expected to reach $275.2 billion in 2014, accounting for 55% of total technology spending.  Industry specific operation is the largest business line, capturing approximately 45% of total business funded technology in 2014
  • Enterprise IT spending is growing only at a 1.8% 5 year CAGR, far below the overall 5 year technology CAGR of 4.6%. Only healthcare enterprise IT is growing faster (than overall technology spending.
  • Marketing is the fastest growing functional area, growing at a 5 year CAGR of 9.5%, reaching nearly $26 billion by 2017. The marketing function within the Communications and Media industry will spend the most on marketing in 2014, with the retail  vertical growing the fastest over the forecast period (11.2% 5 year CAGR).

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IT Spending by UAE Businesses to Top $4.6 Billion in 2014

IDC PMS4colorversion 1 IT Spending by UAE Businesses to Top $4.6 Billion in 2014

Business IT spending in the UAE is expected to increase 8.3% year on year in 2014 to total $4.63 billion, according to the latest figures released today by International Data Corporation. Referencing its recently released United Arab Emirates Vertical Markets 2013–2017 IT Spending Forecast (IDC#ZV11V), IDC anticipates healthy growth over the 2013–2017 forecast period as the governments of Abu Dhabi and Dubai continue to spend on upgrading the country’s infrastructure.

The public sector, which includes government, education, and healthcare organizations, will account for most of the business IT spending in 2014. Organizations in this vertical are predicted to invest $1.12 billion in IT and account for 24.3% of the spending, driven primarily by government-led initiatives to bring more public services to online and mobile platforms. Government-backed projects to increase the use of ICT in educational institutions, together with regulations in the healthcare sector that mandate a reduction in paper-based processes, are other major factors driving IT spending in this sector.

‘Combined Finance’ is the second-biggest vertical in the UAE with respect to business IT spending. Organizations in this vertical, which includes banking, insurance, and securities services providers, are predicted to invest $719.77 million in IT in 2014. The rapid expansion of branch and ATM networks, investments in online and mobile banking channels, and the need for better regulatory compliance are the primary drivers of ICT investments in the banking sector.

Consumer IT spending in the UAE is expected to account for 30.5% of total IT spending in 2014, though it will contract 8.4% year on year. This decrease in spending is a result of the stagnating PC market, which is being cannibalized by the growing demand for tablets.

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Macworld innovation through the years

SF Gate

The 30th San Francisco edition of Macworldopens Thursday with a showcase of startups that organizers not surprisingly tout as the next game changers in technology.

But predicting the future is always easier in hindsight:

“The machine uses an experimental pointing device called a ‘mouse.’ There is no evidence that people actually want to use these things,”San Francisco Examiner columnist John Dvorak wrote in a column published in 1984 by the then-jointly produced Sunday Examiner & Chronicle.

To his credit, Dvorak correctly predicted numerous reasons the original Macintosh wouldn’t be as big a hit as Apple hoped. But we now know the mouse revolutionized personal computing.

Macworld itself has transformed several times since January 1985, when that first show drew 100 exhibitors and thousands of Apple fans to Brooks Hall. At the height of its popularity, there were two annual Macworld shows, including one on the East Coast.

Center of universe

But San Francisco has remained the center of Macworld’s universe.

The legendary Chronicle columnist Herb Caen described a swanky preshow party at the St. Francis Hotel thrown by David Bunnell, then chairman of PC World Communications, publisher of Macworld magazine and sponsor of the show.

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World Tech Update- April 10, 2014

IDG News Service

Coming up on WTU this week Microsoft ends support for Windows XP, Sony debuts a 4K point-and-shoot and we check out robots in Silicon Valley.

 

The Difference Between Google, Facebook And Microsoft Summed Up In Two Words: Augmentation Or Immersion

SF Gate

Over the last week the question of why Facebook would spend $2 billion buying Oculus Rift, a maker of virtual reality headsets has been asked repeatedly. In a world where wearable technology is generally seen as the next big thing, a pair of rather large VR goggles appears to run opposite to the approach taken by Google GOOG -2.94% and more recently Microsoft MSFT -2.15%.

Simply put, Google has taken a much more contextual approach to how it believes you and I will consume its services. It’s a strategy that sees a combination of ubiquitous mobile phones, wearable technology and globally available Internet, built upon a collection of web connected things. These things include Nest, a web connected Thermostat, Google Glass, a wearable heads up display of information and recently its  announcement of Android Wear, a version of the popular mobile OS tailored specifically for wearable tech products.  Adding to the mix are some of its ambitious R&D efforts like “Project Loon” which looks to use a global network of high-altitude balloons to connect people in rural and remote areas who have no Internet access.

Through these activities it seems Google’s strategy is to create contextual elements that augments your existing reality with data specifically tailored to you as you live your life. Or in other words, they are not looking to immerse you its world, so much as to help adapt and improve your existing world by adding to it. Combined with Google Now it’s a strategy that tries to anticipate what you need to know before you ask or even know what to ask.

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Yahoo reportedly launching YouTube rival

Computerworld

Reports are circulating that Yahoo is looking to launch a video site that would go up against Google’s behemoth YouTube.

The rumors largely stem from a Re/Code report late last week that cited anonymous sources saying Yahoo is looking to not only launch a YouTube competitor in the next few months but also is trying to pluck some of the video-sharing site’s stars and favorite networks.

A Yahoo spokeswoman declined to comment on the report.

However, Yahoo, and its CEO Marissa Mayer, have been trying to gain some traction in the online world, pulling the company back to the top where it started years ago. Yahoo was once an Internet pioneer but the years, and competitors like Google and Facebook, pushed the company back into the shadows.

Mayer, who was a top executive at Google before coming to Yahoo, wants to turn that slide around. Grabbing some of the audience from YouTube would be a huge step in making that happen.

“If Yahoo wants to be at the center of people’s entertainment, they need a video service,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “YouTube is a free-for-all video service from cat videos to trailers to real content. Yahoo has a chance to provide less, but better content.”

Earlier this month, Mayer, speaking at the annual 4As conference, said she is focusing the company’s time and money on search, mail, mobile, social media and video.

There have been earlier signs that Yahoo wants to step up its presence in video. Last May, reports circulated that Yahoo was in talks to acquire Hulu, a video site known for streaming TV shows and movies, for as much as $800 million. The purchase never came through as Hulu’s owners canceled plans to sell the company.

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BUILD 2014 reveals the cloud side of Nadella’s Microsoft

CITEworld

Satya Nadella’s Microsoft is all about “mobile and the cloud,” a more nuanced view of what it means to be a devices and services business. So if day one of its BUILD developer conference was all about the mobile, it’s not surprising that day two was all about the cloud — with Cloud and Server chief Scott Guthrie making 44 separate announcements about Azure in the course of his keynote.

Microsoft’s Azure cloud service has been the driver for much of the company’s recent innovation, with its mix of infrastructure and platform features. Working with Azure has meant working with its web portal every time you wanted to create new virtual machines. Microsoft is streamlining the process for developers, so you can now create a virtual machine straight from Visual Studio. You can also manage your existing VMs, and even remotely debug apps running across devices and the cloud.

Increased automation makes Azure, and the cloud as a whole, more palatable to IT departments. With support for Puppet and Chef, you’re now able to automate configuration management across a flexible fabric of virtual servers. By adding open configuration management tooling to Azure Microsoft is making its cloud surprisingly portable — you can take those configurations and use the same tools to deploy them on other, competing, infrastructure-as-a-service (IaaS) clouds. Microsoft is also using its own tooling to simplify defining and provisioning virtual servers, with its PowerShell scripting environment now supporting a JSON-based template language that can be used to deploy not just servers and applications, but also the low level connections that form the foundations of a cloud application.

Azure’s web platform is perhaps the most visible element of its Platform as a Service (Paas) aspect. It’s now able to autoscale web sites, helping your apps keep online as loads fluctuate. There’s also support for a new Webjobs role, which offloads work to background threads running in any supported language, and tools for handling traffic across Azure’s global network of data centers. You can now also use Azure as a development platform for web applications, with private staging sites that can be swapped for live sites at a click of a button.

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Late to the enterprise mobility party, Microsoft arrives with big plans

CITEworld

After last week’s launch of Office for iPad, the announcement of the Microsoft’s Enterprise Mobility Suite, and the news from the company’s BUILD conference this week, it seems that Microsoft has finally gotten to the enterprise mobility party in terms of devices and in terms of infrastructure.

With Windows Phone 8.1, the company is finally building a range of enterprise security and management capabilities into its mobile platform. Microsoft is also making it easier for developers to write code that crosses all of its platforms, something that’s useful for consumer, business, and enterprise app development.

While most of the focus this week has been on devices and developer resources, Microsoft is also making some powerful plays in terms of enterprise mobility infrastructure. When I spoke with Microsoft vice president Brad Anderson back in January, it was clear that Microsoft had high aspirations in terms of entering the enterprise mobility space. At the time, Intune’s mobile management capabilities were far from complete  – and, for iOS and Android, they still are below the benchmarks of many EMM vendors at this point. But it was clear that Microsoft was going to be making rapid improvements and expanding the scope of its capabilities.

The scale of that strategy came into focus as Satya Nadella announced Office for iPad alongside a new vision of Microsoft as a “mobile-first and cloud-first company.”

The Enterprise Mobility Suite builds together a range of technologies that are likely to add up to being more than the sum of their parts.

The suite builds on the multi-platform mobile management capabilities that Microsoft began implementing last year and advanced in January. Those capabilities, part of the company’s  Intune cloud-based device management solution, included support for managing iOS and Android devices in addition to devices running various flavors of Windows.

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