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Event Date Location

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

12/07/2014 - 12/10/2014 Bonita Springs FL

Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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IDG Corporate Video 2014

idg logo1 IDG Corporate Video 2014

IDG is the world’s leading media, events, and research company reaching over 280 million technology buyings in 97 countries.

IDG Communications (a subsidiary of IDG) is the largest global technology media, data and services company. It delivers personalized and contextual-based experiences for the most powerful tech buyers.

From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.

New IDC Study Finds that Tech Marketing Budgets Will Rebound in 2014 with Average Increase of 3.5% for the Largest IT Vendors

IDC PMS4colorversion 1 New IDC Study Finds that Tech Marketing Budgets Will Rebound in 2014 with Average Increase of 3.5% for the Largest IT Vendors

This in spite of tech marketing turmoil and transformation, as half of tech companies replaced CMO in last 24 months

FRAMINGHAM, Mass. – The 12th Annual Tech Marketing Benchmark Study from the International Data Corporation (IDCCMO Advisory Service finds that marketing budgets among the 101 technology companies surveyed will increase by an average of 3.5% in 2014. Those same companies expect a revenue increase of 3.7% for the same period. Despite this momentum, the CMO role remains very fluid as marketing organizations attempt to reinvent their capabilities and effectiveness in a new era of marketing. In a related study, IDC finds that 51% of tech CMO’s have been in their position for fewer than two years.

Two-thirds of the companies surveyed by IDC will increase their marketing budgets in 2014 while only 20% of the companies will decrease their marketing budgets with the remainder indicating no change in budget levels. Notably, companies with a high percentage of 3rd Platform products (cloud, social, mobile and Big Data and analytics) will receive marketing budget increases upwards of five times that of the average tech company, increasing their budgets 10-20% year over year.

“For the first time in eight years, IDC is seeing that marketing budgets are increasing at about the same rate as revenues. This is positive news for tech marketers and also a clear indication that the C-suite is ready to put additional marketing investment up against more promising business prospects,” saidSam Melnick, Senior Research Analyst, IDC CMO Advisory Service. “However, both the CMO and CEO must understand that momentum is being driven by success in 3rd Platform solution areas. To continue this growth, executives must continue to invest to be competitive in these high-upside segments.”

“We examined 152 tech companies with a current CMO in place and found that 77, just over half, have replaced their CMO in the last 24 months – an astonishing rate of change. CMOs must own the digital disruption of buyer experience for their companies. Those CMOs able to rise to the challenge will be provided more resources and given more power. The unprepared will be replaced,” said Kathleen Schaub, Vice President, IDC CMO Advisory Service. “However, tech CEOs must also wake up to the impact marketing now wields over revenue and reputation. It’s their job to pick the right person for today’s challenges. To get CMO selection right means the CEO needs to understand and get closer to marketing.”

The 12th annual 2014 Tech Marketing Benchmark Study was recently completed by IDC’s CMO Advisory Service and seeks to capture the full marketing spend and marketing headcount allocations of global companies within the technology sector. The research effort surveyed 101 companies, with the average company’s revenue surpassing $7 billion. IDC’s 2015 Marketing Investment Planner containing study details will be published in November and will be available on IDC.com. In a parallel study, the CMO Advisory Service studied 152 tech companies ranging from $50 million to $100 billion in revenue to observe their CMO tenure.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com. Follow IDC on Twitter at @IDC.

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NRS says mobile now most popular way to access websites of Mail Online, Metro and Mirror

Mail Online, Metro and the Mirror all now attract more readers to their websites from mobiles than they do from personal computers.

New evidence of the shift from desktop to mobile news readership is provided in the latest figures from the National Readership Survey, which include mobile for the first time.

The data suggests Mail Online’s mobile raedership in the UK  stands at 10.8m per month, versus 9.6m on personal computers. The NRS claims that the Mirror now attracts 6.2m readers a month on mobile devices, versus 4.9m on PCs, and Metro 3.6m on mobile versus 2.9m on PCs.

The NRS data combines print readership for the year to June 2014 with Comscore website data for June 2014. Both web and print numbers are based on a survey of the general public, rather than actual circulation or information from server logs.

The figures suggest that The Guardian and the Telegraph are neck and neck in terms of UK readership with both achieving a monthly reach of 16.3m. The term ‘reach’ equates to the number of people reading the paper or the website at least once.

The NRS suggests that the Daily Mail/Mail Online is the most read national newspaper brand in the UK with a monthly reach of 23.4m. According to the Mail, this means it now reaches 48.3 per cent of UK adults every month.

Read on…

The iPhone 6 Will Make or Break Apple in China

The biggest test for the company’s biggest phone

When Apple CEO Tim Cook took one of many regular trips to Beijing in January, he wasn’t surveying the company’s many Chinese factories or hobnobbing with government officials. He was at a China Mobile retail store to mark the launch of the iPhone on the world’s largest wireless carrier. The two companies were joining forces to “deliver the best experience in the world,” Cook said.

The iPhone 6 will test how interested Chinese consumers are in the Apple experience. The newly announced phone, along with its big brother the iPhone 6 Plus, has already crashed the servers of Apple’s online store and are on back order for multiple wireless carriers in the U.S. But the launch of the devices is being delayed in China, and it’s not yet clear how the new iPhones will compete with a cadre of homegrown competitors which have rapidly gained market share over the last year.

InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience

 InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience

Usability and consistency across mobile devices ensured through responsive design

Framingham, Mass. – Sept. 17, 2014 – IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld and CITEworld—announces the enriched design and functionality of InfoWorld.com. The award-winning site, known for its early identification of essential tech trends, now incorporates responsive design technology to scale editorial and advertising content to the users’ screen size, whether they are accessing InfoWorld.com from a smartphone, tablet or desktop (Click to Tweet).

“As mobile continues to grow as a leading content access tool, technology decision-makers search for information on whatever device is presently available,” said Peter Longo, CEO, U.S. Media, IDG Communications.  “The innovation of the new design allows our audience to stay up-to-date on recent trends, be in the know on new developments and engage with expert tech contributors, as well as provide a platform for tech marketers to engage this audience anytime, anywhere.”

Website Enhancements Include:

  • The use of responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.
  • Bold design with more prominent graphics and less pagination for a smoother reading experience and deeper engagement.
  • Vastly improved navigation for InfoWorld’s trademark mix of enterprise tech analysis, product reviews and thought leadership presented through new site sections.
  • Increased exposure for InfoWorld’s expert authors to flag tech trends early.
  • New site-wide promos for important news and trends tailored to InfoWorld’s technically savvy audience.
  • Single, searchable “Resource Library” supporting all types of lead generation content.
  • Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.

Continue reading… 

Mobile Video Viewing Poised To Take Over By 2016, Ooyala Report Says

MediaPost

Whatever size screen Apple is selling this year, they’re in the ballpark. Mobile screens, small and bigger, are where the viewers are headed, fast.

According to Ooyala’s Q2 Video Index being released today, viewing via mobile devices is destined to make up more than half of all video views by 2016. That’s a little more than just 15 months away.

Mobile — smartphones and tablets — made up 27% of online viewing in June, up from 21%, in February. In the past year, mobile viewing has doubled to become 25% of the total.

Ooyala is not alone in its predictions. Earlier, Cisco predicted (and Ooyala noted) that by 2018, mobile video traffic could make up 69% of the world’s Internet traffic.

This latest Ooyala report amplifies other recent data that show small-screen video is growing big — and not just for short-length content, although that is its dominant use.

All that go-go should keep going, it says, because of the oxymoronic trend toward larger small screens — like the new Apple iPhone 6 and others — that make video viewing on mobile devices better.

Oolyala also points out that there’s just more video available, and faster 4G phone service is more widely available. TV Everywhere service is becoming available, well, everywhere to everyone. Ooyala says in the U.S., it’s estimated that 90% of pay-TVers can access TVE, however, as other mind-blowing stats seem to indicate that you can lead basic cable subscribers to TV Everywhere, but you can’t make them use it.

Read on…

How to choose between the iPhone 6, Plus, and iPad

IDG Connect 0811 300x141 How to choose between the iPhone 6, Plus, and iPad

Like a great many people, I’m planning to pre-order one of the new iPhones on Friday –which you could call both very early Friday morning or very late Thursday night since Verizon, AT&T, and Sprint will all begin taking pre-orders at or just after midnight Pacific a.k.a. 3 a.m. Eastern

I’m still on the fence about whether to order an iPhone 6 or 6 Plus.

I didn’t expect to be on the fence. With so many details known well in advance of Tuesday’s announcement, I’d already written the larger iPhone off as too bulky and ungainly to carry around. Even the size of the iPhone 6 seemed big to me after years with mostly four-inch smartphones. As I wrote earlier this year, I’d developed distinct use cases for my iPhone 5 and iPad mini and presumed two devices that really met my different needs was the way to go.

Then Apple did something unexpected (besides mucking up its live stream of the event). It delivered differing functionality between the two devices. Although most of the specs are the same — the iPad Plus has better camera hardware and, being bigger, sports a bigger battery — the user experience wasn’t.

Some features like Reachability — the ability to have content slide down with a double tap of the home button for easy one-handed operation — extended to both devices. But Apple has also developed ways for the iPhone 6 Plus to make better use of its extra screen real estate. Apple’s built-in apps display more information or content in landscape orientation. The homescreen rotates like on an iPad. Although both devices have a larger keyboard with added buttons for enhanced functionality, the iPhone 6 Plus has more of those added buttons.

Put simply, there is a user interface and user experience difference between the two and I was intrigued enough about the added perks of the iPhone 6 Plus to begin considering it.

Since I wasn’t at Apple’s event and haven’t seen or either device in person, I realized all the photos in the world wouldn’t really give me an accurate idea of how big each of them are. Going a little old school, I decided to get as close as I could to finding out. Taking the dimensions of each device from Apple’s website, I used a rule and pencil to trace out their outline on a piece of paper.

I was genuinely surprised by the result. When I put my iPhone 5 next to it in the Speck case it’s been in since I got it, it was actually wider than the iPhone 6 and just millimeters shorter. The size difference wasn’t much different when I popped it out of the case, particularly the width. There was a much more noticeable difference between the 5 (in or out of case) and the iPhone 6 Plus, but it wasn’t as significant as I would’ve expected. I realized I could use either device comfortably even one-handed for the most part. I also realized that the iPhone 6 Plus would fit into most, but not all, of my pants or jeans pockets. Instead of clarifying the decision, the experience muddied it.

Read more…

Macworld to end print edition

New York Post

Peter Longo, just tapped to be the CEO of a newly formed US Media at International Data Group, is making some sweeping changes that appear to be turning the company’s longtime model on its head.

After 30 years, Macworld is ending its print publication with the November issue. It laid off the bulk of its editorial staffers Wednesday. It will survive only as a digital and expo business in the US, although print editions will still be produced overseas.

The changes are part of a bigger restructuring being put in place by Longo, who is based in New York. His Manhattan base is a big change for the company that has always centered its US publications around Boston and San Francisco.

There were also apparently cutbacks at PC World, TechHive and Greenbot — other digital publications published by IDG, which still counts Boston as its worldwide HQ.

Longo had been the CEO of IDG TechNetwork as well as chief digital officer of the overall IDG. Under his umbrella will be publications including CIO, CSO, Computerworld, Greenbot, InfoWorld, ITWorld, Macworld, Network World, PC World and TechHive.

Macworld was one of the last print titles in the stable. PC World had gone all-digital a year ago. Currently, only CIO is still publishing a print edition in the US.

While editorial was hit Sept. 10, it appears sweeping changes will affect the ad sales force as well in a big consolidation.

“We will transition the IDG Enterprise media sales organization from a brand-based to a geography-based structure to make it simpler for our clients to do business with us,” the company said in a statement.

Continue reading…

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IDG Outlines Plans Following Restructuring

New CEO talks leadership changes, sales strategy, role of print.

Folio

The dust is still settling on a major overhaul of IDG’s U.S. portfolio—a collection of consumer and B2B brands, a burgeoning ad network, more than 100 events and a nascent video unit, chief among its holdings—but its new top exec, Peter Longo, says the company is now better positioned to take advantage of its strengths.

The group also appears to be significantly leaner however. While initial reports noted that editorial staff, including several in leadership roles, would be leaving the company, C-level positions were also impacted. Matt Yorke, CEO of the company’s B2B division, IDG Enterprise, and Bob Melk, CEO of IDG Consumer & SMB, were not among a list of executives for the newly-formed U.S. Media Group provided by the company. IDG would not confirm the departures of any individual employees though.

Screen Shot 2014 09 16 at 12 52 31 PM Macworld to end print edition

Longo noted that the editorial cuts came from both the consumer and B2B sides, though he wouldn’t provide a headcount. A separate industry source says layoffs extended to sales, custom content and events departments, as well.

The moves come as IDG found itself increasingly trapped in a web of legacy processes—a position not unique to IDG, Longo notes. Readers and advertisers moved toward digital platforms, and new products were adopted to meet the evolving demand, but, despite efforts to shift away from print over the years, a structure originally built to handle printed content and direct sales stood in the way of efficiency.

“We’ve had a number of different sales organizations—some direct, some programmatic, some divided by brand—and we felt like moving our owned and operated brands closer toward programmatic and exchange-based solutions was going to benefit them,” Longo says. “One of the immediate changes was moving the consumer properties—Macworld, PC World, Greenbot and TechHive—into our network environment where our network salespeople could continue to represent those properties on a direct basis, but so we’d also make that inventory available on a programmatic basis.”

Continue reading… 

World Tech Update- August 29, 2014

IDG News Service

Coming up on WTU Instagram brings Hyperlapse to the iPhone, Microsoft cuts Surface 2 prices and Google reveals its secret drone delivery program.

 

Tablets with voice calling functions take off in Asia

IDG News Service

Using a tablet to make a phone call may sound unorthodox. But in Asia’s emerging markets, vendors are increasingly shipping 7-inch tablets with voice call functions, according to research firm IDC.

During the second quarter, electronics vendors shipped 13.8 million tablets to the Asia Pacific region, excluding Japan, IDC said on Wednesday. Of those tablets, 25 percent were designed for voice calls over a cellular network. This marked a jump of 10 percentage points from the first quarter.

Voice call tablets are taking off in China, India, Indonesia, Malaysia and Thailand, said Avinash Sundaram, an IDC analyst, who added that it had become a trend unique to Asia.

Although large screen phones are already popular, some consumers in the region have tighter budgets, and want a product that merges all their electronic needs into a single device, Sundaram said.

“They don’t want to walk around with a phone, tablet and PC,” he said. “This is basically addressing budgetary needs.”

Vendors releasing these products include Samsung, which early on incorporated voice call features into its tablets, along with Asus, Huawei and Lenovo. But smaller vendors such as India’s Micromax and Indonesia’s Advan Digital are also fueling the market with rival tablets.

“We definitely see this as a vendor strategy to help differentiate their products,” Sundaram said. Many of these tablets cost between US$100 to $300.

It’s still not known how many consumers in Asia use their tablets for voice calls. But vendors are marketing the features in their advertisements.

“If we look at advertising campaigns in India, Indonesia, they call it a tablet with voice option,” Sundaram said. Vendors could conceivably put cellular features into all their tablets. But bigger companies such as Samsung might refrain from doing so, to better position their smart phone products, he added.

“From a vendor perspective, they want to target every single kind of device, as opposed to selling one kind of device,” he said. “There are no technical hurdles. It’s more about product strategy.”