Digital Media Events
Event Date Location

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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NIELSEN KICKS OFF FINAL PRE-LAUNCH TEST OF MOBILE AD MEASUREMENT SOLUTION

Nielson Press Release

Nielsen today announced the launch of the final technical trial as it gears up to expand Nielsen Online Campaign RatingsTM to mobile this summer. BrightRoll and TubeMogul, two of the largest video ad platforms in the digital space, will participate. Both companies have been using Nielsen Online Campaign Ratings in an always-on, fully integrated manner for the past eighteen months.

Nielsen Online Campaign Ratings measures the audience of digital advertising and has emerged as the standard for buying and selling online ads, including video ad guarantees. With the addition of mobile, Nielsen Campaign Ratings will become the first and only measurement suite to offer robust insight into a campaign’s full digital and cross-platform audience.

“Mobile has grown quickly to become an important part of brands’ marketing strategy, and as such, advertisers are seeking ways to more accurately measure campaign impact and engagement,” Tim Avila, SVP of Marketing Operations, BrightRoll. “Our clients rely on Nielsen Online Campaign Ratings for independent, third party measurement and we are pleased to be working with Nielsen as they bring this important mobile offering to market.”

“Cross-screen audience measurement is critical for advertisers to leverage the trend of increasing mobile video consumption,” said Jason Lopatecki, Chief Strategy Officer, TubeMogul. “We’re excited to be at the forefront as a beta participant for the Nielsen Online Campaign Ratings mobile offering.”

The expansion of Nielsen Online Campaign Ratings to measure mobile devices will use a similar approach to Nielsen’s Media Rating Council-accredited methodology* for measuring computer and tablet browsers, which combines Nielsen’s industry-leading Cross-Platform Homes panel with data from third-party providers, to measure all ads, including video and display. In addition to mobile browsers, this release will explicitly measure in-app ads for the iOS and Android app eco-system. Other clients, including ABC, have participated in earlier technical trials.

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Google revenue jumps 19 percent but still disappoints

IDG News Service

Google reported a 19 percent increase in revenue for the first quarter, but results from its advertising business were mixed.

Revenue for the quarter ended March 31 was $15.42 billion, Google reported Wednesday. That was a healthy jump from last year but less than the $15.52 billion analysts had been expecting, according to a poll by Thomson Reuters.

Google’s earnings per share, excluding costs like those from the sale of its Motorola Mobility division, were $6.27 per share, which was better than last year but also lower than expected.

The results hurt Google’s share price in trading after hours. Its stock was down about 3 percent at the time of this report, to $541.13.

The number of paid clicks, or clicks on ads paid for by advertisers, climbed 26 percent from the first quarter last year, Google said. But the cost of those clicks, or the amount advertisers paid, dropped roughly 9 percent.

Subtracting traffic acquisition costs, or the money Google pays to partners that run its ads or direct traffic to its websites, the company’s net revenue was $12.19 billion.

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Cloud Infographic: Big Data Investments

CloudTweaks

We have covered the evolution of Big Data several times over the years and have more recently discussed new areas of interest such as big data in filmsadvertising and even sports. With the growing interest in this area there is certain to be considerable interest and investments being made. Included as an excellent infographic provided by the team at BigData-Startups which jumps right into the topic of investments.

View infographic

World Tech Update- April 17, 2014

IDG News Service

Coming up on WTU this week Google buys drone maker Titan Aerospace, NHK shows off 8K television and we go inside the world’s most powerful X-ray laser.

 

Microsoft CEO Satya Nadella Continues Stellar Start With Windows Azure

CloudTweaks

At last week’s BUILD developer conference in San Francisco, Microsoft announced major changes to their cloud computing platform, Windows Azure. These changes included added support for foreign languages and third-party tools, and the introduction of the Azure Preview Portal, which allows developers to build and manage instances while they are running. These improvements will go a long way to helping Microsoft compete with other cloud computing giants like Google and Amazon.

When Satya Nadella was appointed CEO of Microsoft in February 2014, the company was stagnant in terms of product innovation. The man Nadella replaced, Steve Ballmer, does deserve credit for raking in enormous profits for the company. But under Ballmer’s tenure Microsoft lagged behind the technology developments of its competitors, especially in the realm of cloud computing.

Nadella is steering the company into a new direction. In an interview released just hours after he was named CEO, Nadella stated that his primary objective was to make Microsoft a “mobile first, cloud first” company. Then is not surprising when you look at Nadella’s experience and see he was previously the Head of the Cloud and Enterprise department at Microsoft.

In his few weeks as acting CEO, Nadella has taken many big steps towards his “cloud first” objective. He resurrected Microsoft Office for iPad, a program that was killed two years ago by Ballmer. Microsoft has also released OneNote on the Mac. His willingness to work with the competition for mutual benefit reflects Nadella’s pragmatic side, while the products being offered here over Apple systems highlight his devotion to the proliferation of cloud-based apps.

Before we get too carried away, it is important to remember that Nadella hasn’t even been CEO for 100 days yet. There is still plenty of time for him to make mistakes. But if the past few weeks are a true indicator of the decisions Nadella will make in the future, Microsoft is well on its way to being a top innovator and competitor in the cloud computing market.

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Google looks to push Glass into the enterprise

Computerworld

Google is looking to push its wearable computer Glass into the enterprise.

With the Glass at Work program, Google is trying to make it easier forcompanies to begin using the wearable computers for their business.

“In the last year we’ve seen our Explorers use Glass in really inspiring and practical day-to-day ways,” the Google Glass team wrote on its Google+ page. “Something we’ve also noticed and are very excited about is how Explorers are using Glass to drive their businesses forward.”

The Washington Capitals, Washington D.C.’s hockey team, has already been working with fans who use Glass, Google noted. The Capitals partnered up with APX Labs to create a Glass app that allows the team’s fans to see real-time stats, instant replays and different camera angles.

The hockey team may be a good example of how businesses can take advantage of Glass, or any upcoming wearable, according to Patrick Moorhead, an analyst with Moor Insights & Strategy.

“My contention has always been that wearables are a best fit for vertical applications,” he said. “I think this is good news and I think companies will use this program. It is Glass’ best shot so far at an ecosystem. In these vertical usage models, it’s more about getting the job done versus looking cool to your friends.”

Moorhead also noted that with Google trying to push Glass into the enterprise, it might signal the company’s realization that building out a horizontal platform will be more difficult than once thought.

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IDC’s New Buyer Technology Spending Forecast; Business Technology Spending Market will Reach $330.4 billion by 2017

IDC PMS4colorversion 1 IDC’s New Buyer Technology Spending Forecast; Business Technology Spending Market will Reach $330.4 billion by 2017

Framingham, MA – April 8, 2014 – International Data Corporation (IDC) today announced a new report, “United States Technology Buyer Forecast by Vertical: 2012 to 2017,” (Document # 247588) which  examines technology spending by 12 buying segments and how this new technology purchasing behavior differs by 15 vertical industries. According to the new report, the business technology spending market will grow at 6.9% 5 year CAGR from $236.6 billion in 2012 to $330.7 billion by 2017, while enterprise IT grows slowly at a 1.9% 5 year CAGR from $213.0 billion to 233.5 billion over the same forecast period.

  • ClicktoTweet, “Business funded technology  is expected to reach $275.2 b in 2014, accounting for 55% of total United States technology spending”

The new forecast quantifies how much money business areas including Accounting / Finance / Billing, Customer Service, Engineering, Architecture & Research, Human Resources, Industry Specific Operations, IT, Legal, Marketing, Other Horizontal Operations, Sales, Security and Risk and Supply Chain Management are spending on technology, and how this new paradigm differs by industry.  Key findings include:

  • Business funded technology is expected to reach $275.2 billion in 2014, accounting for 55% of total technology spending.  Industry specific operation is the largest business line, capturing approximately 45% of total business funded technology in 2014
  • Enterprise IT spending is growing only at a 1.8% 5 year CAGR, far below the overall 5 year technology CAGR of 4.6%. Only healthcare enterprise IT is growing faster (than overall technology spending.
  • Marketing is the fastest growing functional area, growing at a 5 year CAGR of 9.5%, reaching nearly $26 billion by 2017. The marketing function within the Communications and Media industry will spend the most on marketing in 2014, with the retail  vertical growing the fastest over the forecast period (11.2% 5 year CAGR).

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IT Spending by UAE Businesses to Top $4.6 Billion in 2014

IDC PMS4colorversion 1 IT Spending by UAE Businesses to Top $4.6 Billion in 2014

Business IT spending in the UAE is expected to increase 8.3% year on year in 2014 to total $4.63 billion, according to the latest figures released today by International Data Corporation. Referencing its recently released United Arab Emirates Vertical Markets 2013–2017 IT Spending Forecast (IDC#ZV11V), IDC anticipates healthy growth over the 2013–2017 forecast period as the governments of Abu Dhabi and Dubai continue to spend on upgrading the country’s infrastructure.

The public sector, which includes government, education, and healthcare organizations, will account for most of the business IT spending in 2014. Organizations in this vertical are predicted to invest $1.12 billion in IT and account for 24.3% of the spending, driven primarily by government-led initiatives to bring more public services to online and mobile platforms. Government-backed projects to increase the use of ICT in educational institutions, together with regulations in the healthcare sector that mandate a reduction in paper-based processes, are other major factors driving IT spending in this sector.

‘Combined Finance’ is the second-biggest vertical in the UAE with respect to business IT spending. Organizations in this vertical, which includes banking, insurance, and securities services providers, are predicted to invest $719.77 million in IT in 2014. The rapid expansion of branch and ATM networks, investments in online and mobile banking channels, and the need for better regulatory compliance are the primary drivers of ICT investments in the banking sector.

Consumer IT spending in the UAE is expected to account for 30.5% of total IT spending in 2014, though it will contract 8.4% year on year. This decrease in spending is a result of the stagnating PC market, which is being cannibalized by the growing demand for tablets.

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Macworld innovation through the years

SF Gate

The 30th San Francisco edition of Macworldopens Thursday with a showcase of startups that organizers not surprisingly tout as the next game changers in technology.

But predicting the future is always easier in hindsight:

“The machine uses an experimental pointing device called a ‘mouse.’ There is no evidence that people actually want to use these things,”San Francisco Examiner columnist John Dvorak wrote in a column published in 1984 by the then-jointly produced Sunday Examiner & Chronicle.

To his credit, Dvorak correctly predicted numerous reasons the original Macintosh wouldn’t be as big a hit as Apple hoped. But we now know the mouse revolutionized personal computing.

Macworld itself has transformed several times since January 1985, when that first show drew 100 exhibitors and thousands of Apple fans to Brooks Hall. At the height of its popularity, there were two annual Macworld shows, including one on the East Coast.

Center of universe

But San Francisco has remained the center of Macworld’s universe.

The legendary Chronicle columnist Herb Caen described a swanky preshow party at the St. Francis Hotel thrown by David Bunnell, then chairman of PC World Communications, publisher of Macworld magazine and sponsor of the show.

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World Tech Update- April 10, 2014

IDG News Service

Coming up on WTU this week Microsoft ends support for Windows XP, Sony debuts a 4K point-and-shoot and we check out robots in Silicon Valley.