Advertising & Marketing Events
Event Date Location

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Microsoft Proving it is a Software and Services Company

ZDNet

If anyone still had doubts about whether Microsoft has moved from a “devices and services” company to a “productivity and platforms” one, those misgivings should be gone as of today, March 1.

As rumored, Microsoft has struck a deal with Samsung to preload several Microsoft applications and services on the the new Samsung Galaxy S6 Android phone. At least so far, this news looks to overshadow the new low-/mid-range Windows Phone devices expected to be unveiled by Microsoft and its mobile OEM partners at Mobile World Congress this week.

The Galaxy S6 comes with all the key Google apps preinstalled, as one would expect. But it also is preloaded with Microsoft’s OneNote note-taking app and OneDrive cloud storage app/service. Samsung’s spec sheet says the S6 and S6 Edge will offer users 115 GB of free OneDrive storage for two years. From screen shots on various sites, it looks like Skype is preloaded on these new Samsung devices, too, and available via a Microsoft apps folder.

Microsoft’s mobile Office apps for Android are not part of the preload deal, which was originally reported, and later amended, by SamMobile.com. Users who want Office Mobile for Android can download it; updated versions of the mobile Office apps for Android phones are coming at a future date.

In recent months, Microsoft’s interest and ability to build really nice cross-platform applications for iOS and Android has become more evident. OneNote, OneDrive, Skype and the evolving Office universal apps are available for iOS, Android and Windows/ Windows Phone.

But today is the first time (I believe) that Microsoft has struck a deal with a non-Windows/Windows Phone OEM to preload any of its apps and services on its devices. Technically, I guess you could count the Apple-Microsoft deal via which Microsoft’s Bing search is the Web-search fallback for Siri as another example of an OEM preload deal. But to me, today’s Microsoft-Samsung deal is more of a true first in this category.

Continue Reading…

IDC Introduces Russia ICT Market Outlook

IDC PMS4colorversion 1 IDC Introduces Russia ICT Market Outlook

IDC launched Russia ICT Market Outlook, a new quarterly service tracking the supply and consumption of IСT products and services in the country in the context of recent dramatic economic and political events.

Since the 1990s, suppliers to Russia have had to deal with several periods of instability. However, market declines have always reversed quickly, and it became rather easy to take a stoic view of Russia’s volatility. The situation changed in 2014: The Russian economy, and subsequent IT demand, are now in what looks like a lengthy period of contraction. According to the latest IDC data, the overall IT market in Russia declined 16% in 2014 and an even more dramatic decline is forecast for 2015.

In 2015, Russian ICT consumers will be forced to readjust their spending in the light of the new economic reality. Business customers will be reviewing all aspects of their current spending, including supplier contracts, choice of supplier, and IT consumption models. In the state and state-owned sectors of the economy, additional regulations covering IT procurement and measures favoring local suppliers can be expected.

“Commerce has become politicized, and it’s clear that both market structure and the potential value of deals have been negatively impacted,” says Robert Farish, Vice President of IDC Russia/CIS. “For the last two decades, suppliers to Russia have had to deal with many operational challenges but this has always been within the context of a growing and modernizing economy gradually opening and integrating with the rest of the world,but from 2014, it looks like these long-term processes are stalling or even beginning to reverse.”

With this in mind, IDC today introduced its Russia ICT Market Outlook, designed to address challenges faced by ICT suppliers in re-assessing the situation in Russia and quantifying how ongoing changes are likely to impact demand in the coming quarters. The new service covers the key developments that strongly influence the outlook for Russia in the short and medium terms, including:

• The impact of sanctions against Russia in terms of IT investment

• New government polices introduced as a response to these sanctions

• Currency devaluation and what the overall financial turbulence means for IT demand

• What to expect in different customer segments in 2015

Read More… 

How Google’s Emphasis On Mobile Will Affect You

MediaPost

When it comes to search algorithm changes, Google has gone from making official announcements to a “this is something we do every day so don’t expect to hear from us” attitude. With this in mind, the upcoming mobile-friendly algorithm change is a very big deal. As background, here is a high-level history of events:

  • June 11, 2013: Google announced specific recommendations for developing mobile-friendly websites. It listed common configuration mistakes and explicitly called out faulty redirects and smartphone-specific errors (incorrectly served 404s, Googlebot Mobile and unplayable videos).
  • September–October, 2014: Google tested several different mobile-specific indicators, using both mobile-friendly and non-mobile-friendly icons.
  • November 18, 2014: Google officially launched mobile-friendly designations to results in mobile search.
  • February 26, 2015: Google announced that, on April 21, it will be expanding its use of mobile-friendliness as a ranking signal.

Google has gotten very serious about mobile search and is taking a primary role in improving the experience. In other words, we’re on notice to clean up our site(s). The good news is that Google is providing instructions and tools to help us do this. Here are the top three things that every website owner needs to do in anticipation of the April 21 deadline:

1)     Make use of Google’s guide to mobile-friendly websites.Google provides a 60+ page guide that discusses why and how to build a mobile-friendly website. There are dedicated guides for several open-source CMS platforms (WordPress, Drupal, Joomla, etc.), as well as a specific guide to mobile SEO, with special emphasis on avoiding common mistakes.

2)     Test your site using Google’s Tools. Users of Google Webmaster Tools (WMT) are already familiar with Google’s emphasis on mobile, as WMT has been alerting users to “fix mobile usability issues found on site xyz.” Clicking on “View details” brings users to a three-step process: 1) Inspect mobile issues, 2) Follow these guidelines and 3) Fix mobile usability issues. For those just starting out or who don’t have a WMT account, Google provides the ability to test a single page. This report groups all of the errors in one page and links on how to fix the errors, based on how the site was built (I built via CMS, I built myself, I had someone build the site).

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Reuters Is The Latest News Organization To Get Blocked In China

TechCrunch

Reuters has joined Bloomberg, the New York Times and the Wall Street Journal in being blocked in China. Reuters itself reported that its website is not reachable in the country as of today.

The organization said it has suffered partial censorship in China in the past, but this time its English and Chinese sites are both affected. That’s verified by data from internet monitoring site Great Fire.

“Reuters is committed to practicing fair and accurate journalism worldwide. We recognize the great importance of news about China to all our customers, and we hope that our sites will be restored in China soon,” Reuters said in a statement.

The reason for the block is not clear. China’s internet censorship organ often blocks new sites and services without warning, but in cases of media it often follows controversial stories. That was the case for past restrictions imposed on The Guardian,New York Times and Bloomberg — each of which published political exposes prior to being blocked. However Reuters hasn’t recently put out stories that obviously raise red flags or cover sensitive topics.

In related news in China, Great Fire itself has been under fire from a strong DDoS attack over the past few days targeting sites that it mirrors in order to avoid censorship. The organization is being served 2.6 billion requests per hour, that’s hoicked the hosting fees up to $30,000 per day, prompting it to go public with a plea for help.

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As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever-Larger Share of the Smart Connected Device Market Through 2019

IDC PMS4colorversion 1 As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever Larger Share of the Smart Connected Device Market Through 2019

According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, the combined total market of smartphones, tablets plus 2-in-1s, and PCs is set to grow from 1.8 billion units in 2014 to 2.5 billion units in 2019. During that time, smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.

To read the full press release, which includes a data table showing shipments, market share, and year-over-year growth for the worldwide SCD market in 2014 and 2019, please click here. 

Follow-up questions can be directed toward these IDC analysts:

Tom Mainelli (tmainelli@idc.com and 650-350-6455)

Melissa Chau (melissachau@idc.com and +65-6829-7713)

Ryan Reith (rreith@idc.com and 650-350-6242)

A New Way To Get Your News

Business Insider

Blendle, an exciting Dutch startup that has attracted 200,000 users in the region to a platform that lets readers make micropayments for individual newspaper and magazine articles rather than having to sign up to monthly digital subscriptions, has just got even more exciting.

The New York Times (which is also an investor in Blendle), The Washington Post, and The Wall Street Journal have signed up to the platform.

That’s huge. Until now, only Dutch publishers had signed up to Blendle. The company had managed to convince pretty much all the major newspaper and magazine publishers in the Netherlands to come on board, but its chances of scale were limited at best because its content was restricted to the Dutch language.

But now, as Blendle’s founder Alexander Klöpping states in a press release: “It’s a great honor that three of the most important newspapers in the world will start working with us.”

It also shows that major US newspapers are willing to experiment with how they charge readers to access their content online.

Earlier this week, at the Digital Media Strategies conference in London, Klöpping hinted that Blendle is looking to expand in France or Germany next. Blendle’s press release announcing its new partners confirms the platform will be expanding internationally this year.

Here’s how Blendle works: Users register for Blendle and put in their credit-card details just once at the beginning of the process in which they create a newsfeed of stories about the topics in which they are interested. When they click on a headline, the app/website takes a small payment. And — perhaps the most intriguing part of the whole offer — if readers don’t like an article, they can get an instant refund if they provide feedback.

On average articles cost 20 cents each, according to Blendle. The pricing per article is set by the publisher. The revenue split is roughly 30/70 between Blendle and the publisher.

Millennials Are Ready To Take Over

Goldman Sachs

The Millennial generation is the largest in US history and as they reach their prime working and spending years, their impact on the economy is going to be huge.

Millennials have come of age during a time of technological change, globalization and economic disruption. That’s given them a different set of behaviors and experiences than their parents.

Check out a sneak peak of the this great infographic and click to take a full look!

Screen Shot 2015 03 19 at 12.33.52 PM Millennials Are Ready To Take Over

 

Read More… 

IDG’s Chief Content Officer: Separate Content Marketing From Marketing

Huffington Post

Since our first CXOTalk show launched in 2013 with Guy Kawasaki, I have interviewed 12 startup founders/CEOs, 15 Fortune 250 executives, 28 Chief Information Officers, 10 technology analysts including Group Vice Presidents from Gartner and IDC, seven venture capitalists, six bestselling authors, one Emmy award winner, one Brigadier General and one NBA team owner. After hosting our 100th episode last week, we can now add to that impressive guest roster, our first Chief Content Officer, John Gallant of IDG Communications.

2015 03 07 1425738085 6610421 123north thumb IDGs Chief Content Officer: Separate Content Marketing From Marketing
John Gallant, Chief Content Officer – IDG Media US

As Chief Content Officer for the largest technology publishing company in the world (IDG literally publishes in every continent), Gallant (Twitter: @JohnGallant1) works with editorial teams to set content strategy and figure out how to leverage social and mobile as he determines the overall content strategy that drives the business of IDG in the U.S. The print industry has been completely re-vamped by digital transformation. With just one print publication left today, CIO Magazine, IDG has reinvented itself and continues to serve their audience using a rich array of media such as web-based tools, social media, podcasts and events.

Content is so important, not just to marketing, but to all businesses looking to drive successful outcomes. More and more companies are realizing the importance of quality content and the role it plays in building that ongoing relationship with their customers, however when you look across the technology landscape, there are a lot of people covering a lot of similar technologies. IDG differentiates their brand by focusing on delivering high-value content targeted for specific audiences that is not being delivered by another brand in the market.

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Why email marketing is still in style and thriving

VentureBeat

Email is the workhorse of digital marketing. While we as marketers like talking about the hot new platform du jour, email marketing has been around since the ’90s, is appropriate for every audience, and delivers the highest return on investment (ROI) in digital marketing.

As it turns out, consumers like email just as much as marketers. A new survey from Marketing Sherpa reveals that most consumers like getting promotional emails every week. A vast majority (91 percent) of U.S. adults say they like getting promotional emails from companies they do business with. Of those, 86 percent would like monthly emails and 61 percent would like them at least weekly.

When consumers are this actively engaged with a digital marketing channel, I’m all ears, and you should be, too.

Email might not be the flashiest digital marketing channel, but it’s definitely the most likely to succeed. So what’s the future of email, and how can marketers innovate on this tried-and-true channel?

In its next evolution, I see email marketing becoming the connective tissue of the customer journey. It’s clear that the future of all marketing is the customer journey, as the lines between sales, service, and marketing are blurring. Customers expect a seamless and personalized experience from the companies and brands they do business with, every step of the way. Our job as marketers is to understand customers on a 1:1 basis, to understand their individual journeys, and then to influence those journeys at scale, so we can achieve desired business outcomes.

Over the next year to three years, email will move from being the digital marketing workhorse to being a connecting fiber between channels that keeps customers satisfied on every front. Email is an incredible tool all on its own. But consider these “email-plus” scenarios that are truly marketing gold.

1. Email amplifies social audiences to great effect

Facebook, Twitter, and other social networks are powerful ways to connect with existing audiences and earn new ones through creative and useful content. But we’ve also seen that the combination of email with social media is a new holy grail.

 

Read more tips here… 

Are Millennials Just Figments of Our Imaginations?

Ad Age

If you’re reading this somewhere in the continental U.S. right now, there’s a good chance you’re snowed in, dangerously low on bread and milk, and have moved beyond weather panic, groundhog-induced rage and cabin fever into a state between hibernation and death.

But fear not, spring is only 20 or so days away. And we all know what spring means! The first signs of advertising awards season. Lions and Pencils and Cubes, oh my. (Cubes? Someone start an award show that hands out Tigers, please.)

While we’re all warming ourselves with heated debate over who or what will be the next “Epic Split,” I’d like to propose a lifetime achievement award for the marketing consultants who’ve had an entire industry living in abject fear for the better part of the last 10 years.

Fear of climate change? Fear of nuclear armageddon? Fear of drug-resistant airborne Super Ebola?

No. Fear of millennials, an invasive alien species so unlike everything that came before them that, gosh darnit, you’re going to need to rip up your entire marketing and media plans. While you’re at it, hire them fresh out of college and anoint them exec VP of something. But don’t demand that they work a regular workweek because these kids, these precious little flowers? They’re not having it. And just stop trying to sell them cars, because they care so much about the planet that they’re never driving again.

If that sounds ridiculous, it is. But that’s the world most of us are living in.

And it’s an imaginary one!

I don’t blame marketing consultants. Like any good marketers, they created a need and filled it. And they weren’t alone in this world-building.

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